Improve revenue with retention and customer lifetime value
48min | 7 lessons | 11 downloadable resources
In this course, you will learn how to:
- Develop a retention strategy that increases repeat purchases.
- Identify key drivers of churn and fix them before customers leave.
- Use data to improve customer engagement and loyalty.
- Optimize onboarding and post-purchase experiences to extend CLV.
- Align retention efforts with business growth for long-term profitability.
This course was archived.
Note: Since this course was recorded, we have significantly improved our production standards.
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Focusing only on acquisition is costly; retention is where the profits are
Acquiring new customers is expensive, but losing existing ones is even worse. Many brands burn through ad budgets chasing new buyers while ignoring the strategies that keep customers engaged. A strong retention strategy lowers acquisition costs, boosts customer lifetime value, and turns buyers into brand advocates. This course gives you the playbook to strengthen customer relationships and make retention a key driver of revenue growth.
Master retention and customer lifetime value to improve revenue and sustain business growth
Course Length:
48min. 7 lessons.
Winning businesses don’t just attract customers, they keep them. Too many brands focus on acquisition while ignoring the strategies that drive repeat purchases and long-term loyalty. The real growth comes from maximizing customer lifetime value, reducing churn, and creating experiences that keep people coming back. This course gives you the exact frameworks to turn retention into a revenue-driving advantage.
After completing this online course on retention and customer lifetime value, you will be able to assist your team and company with:
- Reduce churn and increase repeat purchases.
- Create personalized retention strategies that keep customers engaged.
- Optimize customer journeys to maximize lifetime value.
- Use data and automation to improve retention efforts.
- Align retention with revenue growth for long-term business success.
This course is for you if you are responsible for:
- Marketers responsible for improving customer retention.
- Growth teams looking to maximize lifetime value.
- Ecommerce and subscription businesses focused on reducing churn.
- Business leaders who want to turn retention into a revenue driver.
- Anyone managing customer relationships and loyalty programs.
Look no further than CXL, this is the best and most recommended course you will find on Retention and Customer Lifetime Value.
Subscribe now and get access
Course Curriculum
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David is the founder and CEO of Devslove Digital, a digital marketing agency in Toronto, Canada.
With 7+ years of experience in digital marketing and a background in sales and web development, he brings a wide, versatile range of knowledge. Working with brands in North America, Europe, Africa, and Asia – he has helped SMEs scale their digital marketing investments from 5 & 6 figure to 7 & 8 figure investments.
While collaborating with brands across various industries, he has served as a strategist helping businesses scale by acquiring new customers and retaining their current ones using customer lifetime value and retention strategies.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Retention and Customer Lifetime Value Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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