Increase
retention and customer lifetime value
48min | 8 lessons | 11 downloadable resources
In this course, you will learn how to:
- Develop behavior-based marketing plans for targeted customer communication.
- Segment customers effectively to improve retention strategies.
- Utilize customer data to build better audiences for paid search campaigns.
- Understand the importance of customer segmentation in increasing retention.
- Apply practical tools to identify and retain your best customers.
Some companies who train their teams at CXL
Improve customer retention rates and maximize lifetime value
Many businesses struggle to retain customers and minimize churn, leading to lost revenue and growth opportunities. This course teaches you how to build effective retention strategies that target key customer segments, optimize personalized journeys, and reduce attrition. By learning to measure retention metrics and implement long-term improvements, you’ll improve customer satisfaction and lifetime value.
Master retention and customer lifetime value to improve revenue and sustain business growth
Course Length:
48min. 8 lessons.
This course teaches you the skills to develop effective customer retention strategies that maximize lifetime value. You’ll learn to create behavior-driven marketing plans, utilize segmentation to tailor customer experiences, and leverage data to improve loyalty and engagement. By focusing on retaining and nurturing high-value customers, you’ll turn retention efforts into growth and improved customer relationships. Gain the expertise needed to keep your customers coming back, driving sustainable long-term success for your business.
After completing this online course on retention and customer lifetime value you will be able to assist your team and company with:
- Creating data-backed behavior marketing plans for customer retention.
- Implementing effective customer segmentation strategies.
- Building targeted audiences for marketing campaigns.
- Developing detailed plans to identify and retain high-value customers.
- Improving communication strategies to improve customer loyalty.
This course is for you if you are responsible for:
- Customer retention strategies and execution.
- Marketing planning and segmentation.
- Data-driven customer engagement and loyalty programs.
- Customer experience and relationship management.
- Creating targeted marketing campaigns focused on retention and CLV.
Subscribe now and get access
Course Curriculum
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David is the founder and CEO of Devslove Digital, a digital marketing agency in Toronto, Canada.
With 7+ years of experience in digital marketing and a background in sales and web development, he brings a wide, versatile range of knowledge. Working with brands in North America, Europe, Africa, and Asia – he has helped SMEs scale their digital marketing investments from 5 & 6 figure to 7 & 8 figure investments.
While collaborating with brands across various industries, he has served as a strategist helping businesses scale by acquiring new customers and retaining their current ones using customer lifetime value and retention strategies.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Retention and Customer Lifetime Value Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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