Become great at building relationships with your best customers
This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.
- Learn how to develop a behavior marketing plan that takes a more targeted approach to how you communicate with different customers.
- Clearly understand why segmenting your customers is important, how to segment your customers and why this is a critical component to increasing retention.
- Understand how to utilize customer data to build better audiences to utilize in paid search campaigns.
By David Green,
Founder & CEO @ Devslove Digital
Course length: 48min
Some of the companies that train their teams at CXL:
One of the secrets to brands that maintain healthy, sustainable growth often boils down to one thing: customer relationships. It’s very easy for brands to get caught in always focusing their primary efforts on new customer acquisition, and leaving their current customers as afterthoughts.
This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.
Introduction video
This course is essential for you if…
- You want to learn about customer segmentation and how it can help create better retention strategies.
- You are looking for practical tools that can be used to create marketing plans that identify and help you keep your best customers.
- You are looking for ways to build better lookalike audiences to target new potential customers.
Skills you will master
Patricia Borlovan
CXL is the most robust e-learning platform for digital marketers. From day one when I discovered their blog filled with well-documented articles up until now, when I am finishing my digital psychology and persuasion degree, they became and remained my go-to source of educational content. The neuromarketing degree helped shape me into a better digital marketer professional and scale my knowledge about 10x. The courses and minidegrees were the best educational investment I have made, and I would always recommend it to anyone who want to nurture their marketing career.
Winston C.
Once I got into the actual courses, I realized that this was indeed going to be the serious content I was expecting.
Suffice it to say that I’m taking notes.
Robert J.
I was skeptical at first but the CXL course on product marketing is money, in every sense of the word, especially with ProfitWell’s Patrick Campbell talking about monetisation.
I was aware of a lot of what Patrick and others spoke of but the value lies in structuring your knowledge so you have a clear mind and can take more onboard. Perfect time to do a free trial, watch that (even if you skim most of it) and then join the Olympics. Sounds like a plug, it kind of is but I think it is a good idea nonetheless.
Will Gray
The Maximizing Audiences for PPC was f*cking excellent!!! I watched the videos many times and recently used some of their tactics and it’s working! CXL ain’t nuttin’ but the truth.
Zeenat G.
I got to know about CXL in a Product Marketing bootcamp.
CXL helped me in transitioning into tech in a non-tech role. I got a Growth Hacker role 3 weeks into the Growth Marketing Minidegree.
I am now a PMM at VIOU digital. I recommend CXL to everyone I know that wants to learn about Growth.
Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
Amr T.
The best and most practical, in-depth training. PERIOD. Blog articles alone are jam-packed with tons of “practical-value”.
CXL should be the standard for marketing knowledge and training. I’m aiming to finish 3 minidegrees by the end of next year and will start off with technical marketing.
Thank you so much Peep for starting CXL and the amazing work you’re doing.
Jordi D.
Look no further if you are seeking a place for new knowledge around topics as: CRO, Growth marketing, Digital analytics etc.
Helped me upping my CRO knowledge and skills. Mostly on testing, conversion copy and calculating results.
Davis Grietens
It was set up very well, good pace, good production quality, good progression through the material.
After taking this course you will…
- Learn how to develop a behavior marketing plan (BMPs) that takes a more targeted approach to how you communicate with different customers.
- Clearly understand why segmenting your customers is essential, how to segment your customers and why this is a critical component to increasing retention.
- Understand how to utilize customer data to build better audiences in paid search campaigns.
Your course curriculum
Retention and Customer lifetime value
1 Customer lifetime value – a brief overview
This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.
2 Understanding the shortcomings of CLV
This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.
3 How segments & cohorts help with retention
This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.
4 Analyzing segments for patterns
This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.
5 Creating behavior marketing plans (BMPs)
This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.
6 Expanding to find new customers
This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.
7 Summary & takeaways
This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.
David Green
Founder & CEO @ Devslove Digital
David is the founder and CEO of Devslove Digital, a digital marketing agency in Toronto, Canada.
With 7+ years of experience in digital marketing and a background in sales and web development, he brings a wide, versatile range of knowledge. Working with brands in North America, Europe, Africa, and Asia – he has helped SMEs scale their digital marketing investments from 5 & 6 figure to 7 & 8 figure investments.
While collaborating with brands across various industries, he has served as a strategist helping businesses scale by acquiring new customers and retaining their current ones using customer lifetime value and retention strategies.
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Learn Retention and CLV: FAQ
Who is this course for?
This course is essential for you if…
- You want to learn about customer segmentation and how it can help create better retention strategies.
- You are looking for practical tools that can be used to create marketing plans that identify and help you keep your best customers.
- You are looking for ways to build better lookalike audiences to target new potential customers.
Some careers that will especially benefit from this course are customer retention manager, ecommerce marketer, marketing manager, account manager, product manager, or digital marketer.
What will you learn?
After taking this course, you will:
- Learn how to develop a behavior marketing plan (BMPs) that takes a more targeted approach to how you communicate with different customers.
- Clearly understand why segmenting your customers is essential, how to segment your customers and why this is a critical component to increasing retention.
- Understand how to utilize customer data to build better audiences in paid search campaigns.
What does the course include?
Our Retention and CLV training includes 8 lessons, 11 downloadable resources, 48min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Retention and CLV Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 48min long.