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Become great at building relationships with your best customers

This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.

  • Learn how to develop a behavior marketing plan that takes a more targeted approach to how you communicate with different customers.
  • Clearly understand why segmenting your customers is important, how to segment your customers and why this is a critical component to increasing retention.
  • Understand how to utilize customer data to build better audiences to utilize in paid search campaigns.

Course length: 48min

Start 7-day trial for $1

David Green

Founder & CEO @ Devslove Digital

Some of the companies that train their teams at CXL:

One of the secrets to brands that maintain healthy, sustainable growth often boils down to one thing: customer relationships. It’s very easy for brands to get caught in always focusing their primary efforts on new customer acquisition, and leaving their current customers as afterthoughts.

This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.

Introduction video

This course is essential for you if…

  • You want to learn about customer segmentation and how it can help create better retention strategies.
  • You are looking for practical tools that can be used to create marketing plans that identify and help you keep your best customers.
  • You are looking for ways to build better lookalike audiences to target new potential customers.

Patricia Borlovan

CXL is the most robust e-learning platform for digital marketers. From day one when I discovered their blog filled with well-documented articles up until now, when I am finishing my digital psychology and persuasion degree, they became and remained my go-to source of educational content. The neuromarketing degree helped shape me into a better digital marketer professional and scale my knowledge about 10x. The courses and minidegrees were the best educational investment I have made, and I would always recommend it to anyone who want to nurture their marketing career.

Zeenat G.

I got to know about CXL in a Product Marketing bootcamp.

CXL helped me in transitioning into tech in a non-tech role. I got a Growth Hacker role 3 weeks into the Growth Marketing Minidegree.

I am now a PMM at VIOU digital. I recommend CXL to everyone I know that wants to learn about Growth.

Robert J.

I was skeptical at first but the CXL course on product marketing is money, in every sense of the word, especially with ProfitWell’s Patrick Campbell talking about monetisation.

I was aware of a lot of what Patrick and others spoke of but the value lies in structuring your knowledge so you have a clear mind and can take more onboard. Perfect time to do a free trial, watch that (even if you skim most of it) and then join the Olympics. Sounds like a plug, it kind of is but I think it is a good idea nonetheless.

Jordi D.

Look no further if you are seeking a place for new knowledge around topics as: CRO, Growth marketing, Digital analytics etc.

Helped me upping my CRO knowledge and skills. Mostly on testing, conversion copy and calculating results.

Amr T.

The best and most practical, in-depth training. PERIOD. Blog articles alone are jam-packed with tons of “practical-value”.

CXL should be the standard for marketing knowledge and training. I’m aiming to finish 3 minidegrees by the end of next year and will start off with technical marketing.

Thank you so much Peep for starting CXL and the amazing work you’re doing.

Davis Grietens

It was set up very well, good pace, good production quality, good progression through the material.

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Winston C.

Once I got into the actual courses, I realized that this was indeed going to be the serious content I was expecting.

Suffice it to say that I’m taking notes.

Will Gray

The Maximizing Audiences for PPC was f*cking excellent!!! I watched the videos many times and recently used some of their tactics and it’s working! CXL ain’t nuttin’ but the truth.

After taking this course you will…

  • Learn how to develop a behavior marketing plan (BMPs) that takes a more targeted approach to how you communicate with different customers.
  • Clearly understand why segmenting your customers is essential, how to segment your customers and why this is a critical component to increasing retention.
  • Understand how to utilize customer data to build better audiences in paid search campaigns.

Your course curriculum

Retention and Customer lifetime value

1
Customer lifetime value – a brief overview


This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.




2
Understanding the shortcomings of CLV


This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.




3
How segments & cohorts help with retention


This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.




4
Analyzing segments for patterns


This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.




5
Creating behavior marketing plans (BMPs)


This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.




6
Expanding to find new customers


This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.




7
Summary & takeaways


This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.




David Green

Founder & CEO @ Devslove Digital

David is the founder and CEO of Devslove Digital, a digital marketing agency in Toronto, Canada.

David is the founder and CEO of Devslove Digital, a digital marketing agency in Toronto, Canada.

With 7+ years of experience in digital marketing and a background in sales and web development, he brings a wide, versatile range of knowledge. Working with brands in North America, Europe, Africa, and Asia – he has helped SMEs scale their digital marketing investments from 5 & 6 figure to 7 & 8 figure investments.

While collaborating with brands across various industries, he has served as a strategist helping businesses scale by acquiring new customers and retaining their current ones using customer lifetime value and retention strategies.

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  • 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
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This course is available in the following minidegrees: