Minidegree Training Program : Product Marketing
Become the voice of the customer and build winning go-to-market strategies
This is the definitive product marketing program. Designed for marketers, PMMs, and GTM leaders who want to drive adoption, sharpen positioning, and make their product the only real choice.
Here you will find:
- Position your product to win in a crowded market.
- Craft messaging that speaks directly to customer needs and triggers action.
- Launch products that drive adoption, not just awareness.
- Equip internal teams with enablement tools that are actually used.
- Prove the impact of product marketing with metrics that matter.
No fluff, no filler, no outdated theory.
We are no longer updating this program.
You can still buy this training as a separate product to take the included courses and earn their certificates. It’s not part of the all-access plans.
Trusted by marketers at
Taught by the top 1% of product marketers
Your Product Marketing Minidegree instructors were handpicked and carefully vetted by a collective of the world’s best product marketers. No generalists. No theory peddlers. And no ‘call for speakers’. Only leading practitioners who are doing the work, day in, day out.
Derek Gleason
Content Lead at Shopify
Patrick Campbell
Founder of Paddle
Morgan Molnar
Head of Product Marketing at SurveyMonkey
Maya Shah-Ceccotti
SaaS GTM Leader
Andy McCotter-Bicknell
Head of Competitive Intelligence
Daniel Murphy
COO of Exit Five
Make your product the obvious choice and drive adoption, revenue and market dominance
You’ll learn how to shape demand, drive adoption, and turn product marketing into a strategic growth engine. This program goes beyond feature copy and launch plans, it gives you the frameworks to influence GTM strategy, align teams, and position your product to win. Built for marketers navigating crowded markets, complex buying journeys, and high-stakes launches.
This is not “product marketing 101”. It’s an advanced training program that will give you the tools to be exceptional your job.
What you’ll master:
- Developing positioning that creates market separation.
- Creating messaging that drives interest, trials, and adoption.
- Building GTM strategies that align teams and win customers.
- Leading cross-functional collaboration with product, sales, and CS.
- Proving the value of product marketing with metrics that matter.
Who is this program for?
- Product marketers ready to level up and lead strategy, not support it.
- B2B and SaaS marketers involved in product launches and GTM.
- Growth, product, or marketing leads building or scaling PMM functions.
- Anyone breaking into product marketing who wants real, usable skills.
Look no further than CXL, this is the best and most recommended program you will find on Product Marketing.
Get access to this program now
A collection of 16 courses designed to help you become great at product marketing
Minidegrees are collections of individual courses grouped around a theme. The Product Marketing Minidegree is designed to give you specialist-level skills in product marketing.
Intelligence and Strategy
Functions
Working with other teams
This Minidegree comes with a Certificate
Completing this minidegree earns you an official CXL Product Marketing Minidegree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
Here’s why marketers choose CXL
Product Marketing Minidegree: FAQs
About this Minidegree
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What will you learn?
After taking this training, you will:
- Gain a holistic understanding of Ecommerce Marketing measures across all channels and on an organizational level
- Get results by implementing processes that have actually worked
- Immediately apply learnings with hundreds of playbooks
What does this training include?
Our Product Marketing certificate includes 3 tracks, 16 courses, 30h 54min of video material, several assignments, and a final exam.
Do you add new courses to the minidegrees? How often are the minidegree courses updated?
Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the B2B Marketing and Growth Certification from CXL, with credentials that you can add to your LinkedIn profile.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
We don’t do discounts. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.