Master Product Marketing

Get advanced-level skills in product marketing:

Master positioning, messaging, sales enablement, persona research, pricing and more
Develop a winning go-to-market strategy at any stage of growth
Confidently drive adoption and post-sale engagement

English subtitles Certificate included

Some companies who train their teams at CXL

Taught by the top 1% of product marketers

Your Product Marketing Minidegree instructors were handpicked and carefully vetted by a collective of the world’s best product marketers.
No generalists. No theory peddlers. And no ‘call for speakers’. Only leading practitioners who are doing the work, day in, day out.

Derek
Gleason

Content
Lead at
Shopify

Patrick
Campbell

Founder
of
Paddle

Morgan
Molnar

Head of
Product Marketing
at SurveyMonkey

Maya
Shah-Ceccotti

SaaS
GTM
Leader

Andy
McCotter-Bicknell

Head
of Competitive
Intelligence

Daniel
Murphy

COO
of
Exit5

Master the strategies, practical skills, and mindset you need to be great at product marketing

No marketing function is more critical right now than product marketing. You own the perception, success and growth of every product.

The Product Marketing Minidegree is a training program that teaches you how to advance across all core product marketing disciplines. You will learn how to lead effective go-to-market (GTM) launches, bring teams together, and become a growth driver for your company. No matter the industry or size.

The most in-depth Product Marketing course available today

Product marketing is the communication, messaging, and promotion of a product, its value, and its features throughout its entire life cycle.

This process extends throughout the entire product life cycle, from its conception and positioning to its launch and all the marketing initiatives that aim to promote the product within the market.

Product marketers play an essential role in the success of go-to-marketing strategies. Their expertise can make or break the growth of a company. This degree will equip you with everything you need to excel at product marketing and add significant value to any team or project.

After taking this minidegree, you’ll:

Analyze and champion the voice of the customer to improve your customer experience
Hit your pipeline, adoption, and revenue goals faster with a strong go-to-market strategy and launch execution plan
Craft product messaging that resonates with your buyers’ needs — and measure its impact
Identify growth opportunities to help win market share and wow your CEO
Develop a pricing and packaging strategy that increases revenue and engagement
Successfully drive alignment (and excitement!) across the company — without conflict

This course is for you if:

You already work in a product marketing role at a SaaS, B2B, or B2C company and want to develop advanced skills;
You have many years of product marketing experience and are looking for improved approaches, direction and strategies;
You’re a marketer in a different field and you want to switch to a career in Product Marketing.

This is not “product marketing 101”. It’s an advanced training program that will give you the tools to be exceptional your job.

See Pricing

A collection of 16 courses designed to help you become great at product marketing

Minidegrees are collections of individual courses grouped around a theme. The Product Marketing Minidegree is designed to give you specialist-level skills in product marketing.

Intelligence and strategy

Learn the fundamentals of product marketing, tools, and metrics you need to succeed as a product marketer.

Learn how to solve the important question of pricing with value-based pricing and different pricing research methods.

Learn how to build buyer personas and segments that drive winning go-to-market strategies.

Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.

Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.

Drive growth by effectively narrating your brand's story.

Learn how to become truly customer-centric.

Learn to make data-driven product decisions

Make customer retention your number one growth channel

Functions

Learn to leverage strategic analyst relations to accelerate your product marketing program and goals.

Practical techniques for product marketers to understand and leverage customers to fuel better storytelling.

Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.

Lead impactful product launches that disrupt the market and grow your business

Learn a research framework that generates a sustainable source of data-backed ideas.

Working with other teams

Construct high-performing product marketing teams.

Drive repeatable results with sales and customer success enablement.

Master frameworks that sync Product Marketing with Product Management for streamlined collaboration.

Turbocharge Your Marketing Output with Partner Marketing

This minidegree
comes with a
Certificate

Completing this course earns you an official CXL Product Marketing Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Marketers choose CXL

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Team Trial

Product Marketing Minidegree: FAQs

About this Minidegrees

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What will you learn?

After taking this brand management training, you will:

Analyze and champion the voice of the customer to improve your customer experience
Hit your pipeline, adoption, and revenue goals faster with a strong go-to-market strategy and launch execution plan
Craft product messaging that resonates with your buyers’ needs — and measure its impact
Identify growth opportunities to help win market share and wow your CEO
Develop a pricing and packaging strategy that increases revenue and engagement
Successfully drive alignment (and excitement!) across the company — without conflict

What does this training include?

Our Product Marketing certificate includes 3 tracks, 16 courses, 30h 54min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Product Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in.

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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Master Product Marketing

Some companies who train their teams at CXL