Become great at
product messaging and sales page copywriting
5h 16min | 10 lessons
In this course, you will learn how to:
- Conduct a copy teardown to identify and prioritize improvements on sales pages.
- Utilize voice-of-customer research to create messaging that resonates.
- Craft effective value propositions that grab attention and convert visitors.
- Structure your messaging to trigger customer motivations and tell a compelling story.
- Edit and format copy for clarity, impact, and better conversions.
Some companies who train their teams at CXL
Clarify sales copy and create product messaging that resonates and converts
Many teams struggle with messaging that fails to connect with their target audience, leading to missed sales opportunities. This course provides the tools and techniques to create compelling, customer-centric messaging. You’ll learn how to utilize voice-of-customer insights, structure messaging for maximum impact, and optimize your copy for conversions. By mastering these skills, you’ll be able to deliver product messaging that grabs attention, resonates with potential customers, and drives conversions.
Master product messaging to engage audiences and drive conversions
Course Length:
5h 16min. 10 lessons.
In this course, you’ll gain the skills to craft product messaging that speaks directly to your target audience. You’ll learn how to conduct voice-of-customer research, develop value propositions that resonate, and structure your messaging to motivate action. By mastering these techniques, you’ll be able to deliver clear, persuasive messaging that drives conversions and strengthens your brand’s communication strategy.
After completing this online course on product messaging, you will be able to assist your team and company with:
- Conducting copy teardowns to improve messaging effectiveness.
- Developing customer-centric value propositions.
- Structuring messaging to align with customer motivations.
- Utilizing voice-of-customer insights for tailored messaging.
- Optimizing sales copy for clarity and impact.
This course is for you if you are responsible for:
- Product marketing and positioning.
- Creating high-converting sales copy.
- Developing brand messaging strategies.
- Enhancing website copy for better user engagement.
- Improving product descriptions and sales page effectiveness.
Subscribe now and get access
Course Curriculum
Product messaging
1 How to Conduct a Copy “Teardown”
2 Introduction to Message-Mining
3 Mining Messages From Your Customers
4 Crafting Effective Unique Value Propositions
5 Message Hierarchies
6 Writing the First Draft
7 Editing & Punching Up Your Copy
8 Conversion-Focused Formatting & Layout
9 Petdoors.com Home Page Performance
Momoko Price is an experienced conversion copywriter who kept sketching user flows & wireframes as part of her “writing” work.
She brings a powerful one-two punch to every client project.
While she mostly helps startups find their key messaging, she’s worked with giants the likes of Intuit, Scotiabank, AT&T, and Base CRM.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Product Messaging Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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