Experimentation-led GTM. Avoid costly mistakes.
2h 10min | 11 lessons
In this course, you will learn how to:
- Use the MVS test framework to validate GTM before burning budget.
- Spot false signals and focus on real conversion drivers.
- Lower CAC with high-impact, data-backed experiments.
- Build scalable GTM systems without guesswork.
- Prove demand fast before committing resources.
Trusted by marketers at
Stop wasting resources on go-to-market guesses. Scale only what works.
Go-to-market strategies fail because teams mistake motion for progress. They throw money at ads, tweak messaging endlessly, and chase channels without proof they’ll convert.
This course teaches you to break that cycle.
Never Waste Another GTM Launch. Test, Prove, and Scale With Confidence.
Course Length:
2h 24min. 16 lessons.
Learn to test before you scale, kill bad ideas fast, and prove demand before wasting another dollar.
A go-to-market strategy isn’t about getting lucky – it’s about running disciplined, ruthless experiments until you find what actually works.
After completing this online course on Go-to-market Strategy, you will be able to:
- Run Minimum Viable Sprints (MVS) to test and validate your GTM before wasting time and budget.
- Eliminate false signals by focusing on the four critical conversion gaps: Interest, Attention, Consideration, Decision.
- Cut customer acquisition costs (CAC) with high-impact experiments that expose what actually moves the needle.
- Build GTM systems that scale—without chasing trends, overcomplicating funnels, or hoping for luck.
- Launch smarter, faster, and leaner by proving demand before you invest in full-scale execution.
This course is for you if you are:
- A startup marketer who can’t afford to waste time or budget on a failed GTM.
- A growth or demand gen marketer who needs a proven system to validate and scale acquisition.
- A product marketer struggling to translate positioning into real market traction.
- A performance marketer tired of chasing vanity metrics that don’t convert.
- A B2B or SaaS team looking to replace guesswork with disciplined, repeatable experiments.
Subscribe now and get access
Course Curriculum
Experimentation-Led GTM
Course Introduction
Minimum Viable Sprint (MVS) Framework
Workshop: MVS buying an ad
Modern Marketing Tech Stack
Data collection for GTM & how to do it
Lead Gen 101: Minimum Confidence Tests
Workshop: Facebook Lead Gen Foundation
Creative Development
Landing Page Infrastructure
Workshop: Creating your landing page in 30 minutes
Workshop: Page Optimization
Lead Management Systems
Workshop: Lead Management Systems
Allbound Marketing & Scale
Final Exam: Experimentation-Led GTM
Next steps
This online course
comes with a
Certificate
Completing this course earns you an official Go-to-market Strategy to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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