CXL Institute for Teams. Upskill Your Marketing People.

Your team will achieve 100% ROI in 90 days

People with better skills get better results. And they do it faster.

But what you really care about is ROI — your team learning and actually putting those newly acquired skills to use in high-impact projects.

Which is why we measure our success by the ROI our students achieve. At the enterprise level, we expect our students to achieve 100% ROI in a maximum of 2-3 months.

CXL Institute is the only marketing training platform for teams that uses the world’s top 1% practitioners as instructors.

Because when your team has access to the best marketers, they can become the best marketers.

Give your team access to advanced skills in growth, acquisition, optimization, analytics, persuasion, and more — to start seeing measurable results immediately.

See plans & pricingRequest demo (for teams 5+)

All plans come with a 7-day trial for $1.

See why Sanoma put dozens of employees through our training.
Matt Roach, Sanoma

Some of the companies that train their teams at CXL Institute:

Only 8% of your team knows what they’re doing

Marketing teams have grown and evolved to accommodate the rapid expansion of technology and the swift pace of change in business.

A marketing team is no longer just a handful of marketing people, but a vast, interconnected network including data scientists, user experience professionals, designers, SEO experts, developers, writers, editors, etc. 

But with this evolution, the skills gap has become increasingly apparent — and a bigger problem by the day. Only 8% of marketers have the basic skills required for marketing in a digital world.

Yes, 92% of marketers lack the basic digital marketing skills.

With so many channels marketers must engage in to connect with their audience and generate leads, employees have to juggle the countless marketing activities expected of them. 

It’s become stressful for your marketing team to stay at the top of their game, which is why something is always falling through the cracks.

But it’s a lot of stress for employers as well, who are looking to stay one step ahead of the competition. The demand for learning and career growth is only becoming harder for companies to keep up with. 

This isn’t news: 24% of marketing teams state that training is a top challenge for their team and  nearly half of surveyed executives cite this problem as urgent.

And that’s not even the biggest problem.

The real problem marketing managers and directors face isn’t about finding training resources for their marketing team — it’s about finding effective training programs that deliver ROI fast.

CXL is the only marketing training platform designed to deliver ROI to your whole team

When it comes to training your marketing team, it’s hard to measure progress. Marketing as

a whole is a field that has been notoriously hard to measure. 

And when so much professional development training is based on theoretical knowledge and conceptual understanding, the results of which seem intangible, it’s difficult to measure progress.

Plus, individuals each have a different baseline of knowledge and experience, as well as preferred learning styles — how can you identify a realistic time frame in which learning translates into team implementation? 

At CXL, we let the data do the driving. 

The marketing methodologies that emerge from theoretical knowledge are measurable. 

The implementation of conceptual understanding can be tracked.

With data in hand, marketing becomes not only assessable and quantifiable, it becomes massively more effective in driving growth for the company.

The ROI is available and measurable for organizations who choose to train their marketing teams with quality online training programs.

Transform your employees into top-performing marketers

When quality, on-demand training is made available to all marketing people, the organization benefits with a more confident team, better results and improved ability to report meaningful metrics. 

When employees have access to best practices, they learn how to measure their activities and learn from their results.

Which means your organization is no longer wasting resources on activities that aren’t working — and you can double down on the activities that are achieving the best outcomes. 

CXL helps marketers of all stripes improve their skills and their results now and for the long run.

CXL Institute courses use training methods that are based in evidence, proven to be effective and singularly focused on improving performance on the job.

Our teaching methodology comes from Dr. Will Thalheimer, one of the leading research experts on evidence-based and performance-focused training methods.

And at the end of the day, we all know the numbers matter. Which is why we’ve designed our courses to help your team implement their learnings right away, so you get the highest ROI possible, faster.

At the enterprise level, we expect our students to achieve 100% ROI in a maximum of 90 days.

For the hard skills, we use CXL Institute to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Chris Out, Lead Growth Hacker and Managing Partner of RockBoost

Give your team access to the best to become the best

Our approach is straightforward — every instructor needs to be the absolute best in the world at what they do.

All of our instructors are hand-picked, and carefully vetted. Often these are names the wider audience doesn’t recognize, but are revered by the industry insiders. 

We seek out the best practitioners — not academics — and get them to teach their craft.

AJ Wilcox

Stefania Mereu

Stefania Mereu

Chris Mercer

Chris Mercer

Val Geisler

Val Geisler

Jessica Best

Brian Cugelman

Simo Ahava

Momoko Price

Momoko Price

Watch your team grow and improve in real time

As a manager, you can assign which course everyone on your team should take next. You can also plan out their learning road map up to 12 months in advance, so you can align professional development with upcoming opportunities.

See your team’s growth in real numbers

The Team Stats Overview will allow you to get a quick glimpse at how your team is improving, so you can benchmark their progress.

You have the freedom to customize your team’s professional development dashboard. You can set up unlimited teams and every team can have multiple managers, so you create cohorts to reflect specific business goals and continually assess your team’s needs.

Track everyone’s progress in real-time

Zoom into any team member’s individual learning to see their completion and progress stats. See which courses your team is excelling in and where they need to invest additional effort.

Provide your team with accountability and transparency to get learning done and shift your focus back to the priorities that matter.

We recommend that team members complete at least a course per month, and ideally present what they’ve learned to the rest of the team, along with specific recommendations on how to use it at your company. This will help your team implement their newly acquired skills quickly and help cross-train your team on best practices.

“When I see the CXL Institute Certificate on a job application, it is an immediate stamp of approval. It means that the applicant has been trained by the best in the world, and that he or she learned CRO fundamentals like conversion research, web analytics, UX and testing strategy.”

Michael Aagaard, Senior Optimizer

The return on your team’s time spent learning

There’s a massive difference between learning to learn and learning to implement.

  1. If your team learns from average people, they pick up sub-optimal habits. The return on time spent learning will be low. If you’re gonna allocate those precious hours to learning, make it count.
  2. If your team isn’t held accountable, they’re less likely to dedicate time to learning. Everyone should be expected to present what they learned each month, and everyone’s learning progress has to be fully transparent.
  3. You need the right learning architecture to make sure your team’s training actually results in improved performance on the job.

We call this the three pillars of accelerated learning.

At CXL, your team will 10x time spent on learning because:

  1. Your team learns from the best to become the best
  2. Each course and lesson follows performance-focused training methods
  3. Team plans come with full transparency and managerial accountability

Get our report on the ROI of training your marketing team.

Download the PDF – The Proof is in the Profits: The ROI of Training Your Marketing Team


Download the report

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Minidegree programs to develop advanced level skills

Minidegrees are curated collections of individual courses, grouped together around a theme. They’re designed to get learners to advanced level.

Included with your All-Access subscription.

Content marketing

Become great at content marketing

Get advanced level skills to generate traffic, leads, and sales with your content.

This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.

  • Identify the topics that you’re best positioned to cover.
  • Create a coherent strategy that drives traffic and leads.
  • Get max value from existing content and scale your program.

Conversion optimization

Learn how to convert your traffic into customers, run more successful experiments, and get the skills to deliver consistent revenue gains on any website you work on.

optimization best practices | conversion research | testing strategies | CRO program management

Total time approximation: 78h 59min

Customer acquisition

Learn how to get customers via paid and organic channels, profitably and at scale.

Digital Marketing | SEO | Paid Acquisition

Digital analytics

Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.

Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs

Digital psychology & persuasion

Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.

neuromarketing | persuasion | applied behavioral psychology

Growth marketing

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

data and analytics | growth channels | experimentation

Every marketer on your team is covered

A library of 50+ self-paced online courses to fit the needs of every marketing role.

Comprehensive online courses taught by the top 1% of practitioners in their field. Your team members can learn at their own pace and implement their learnings immediately in their work. New courses added every single month.

Adobe Analytics

Click here to see the full list of courses »

Subscribe to immediately unlock team access to:

The CXL Institute guarantee:

  • Guaranteed ROI in 90 days or your money back.
  • Your team can immediately apply learnings and improve your company results.

See plans & pricingRequest demo (for teams 5+)

All plans come with a 7-day trial for $1.