Premium online training for B2B marketing teams
Train your team on the latest B2B and AI marketing playbooks
Practitioner-led training for B2B marketing teams. Built around what’s working today – pipeline, brand, attribution, and content that actually converts.
- Focused 100% on B2B Marketing KPIs – Pipeline, leads, revenue
- Expert-led courses built for real-world execution, not theory
- Always current: we update as the market evolves, not once a year
Starts at $999 per seat. The more seats the more you save.
Trusted by teams at leading companies
Sounds familiar?
- We need more pipeline but the team is stretched thin
- Your team’s skills aren’t keeping pace with B2B’s evolution
B2B marketing has changed. Most teams haven’t.
The gap between what clients and leadership expect and what small teams can deliver keeps widening. Brand, content, and attribution are all moving at once. Your team is expected to run programs that used to need three times the headcount.
The problem isn’t effort. It’s that the skills required to execute modern B2B marketing, full-funnel attribution, ABM, conversion optimization, and B2B content strategy aren’t taught anywhere except CXL.
- Junior hires take months to ramp before they contribute
- Senior talent is too expensive to hire just to fill skill gaps
- Generic online courses teach theory, not what works today
- Losing pitches to agencies that can show deeper B2B expertise
The skills your team needs. The proof your leadership demands.
CXL gives your team access to the most rigorous B2B marketing training in the industry. Your team learns what’s working now, not theory from five years ago.
- Advanced B2B demand gen, ABM, and pipeline strategy
- Full-funnel attribution and marketing analytics
- Conversion rate optimization and messaging frameworks
- Content that drives qualified pipeline, not just traffic
- Taught by practitioners who’ve done it at enterprise scale
- New courses added regularly. Always current, never dated
Starts at $999 per seat. The more seats the more you save.
Train your team to become AI native:
Join our next AI native marketer cohort
Six weeks. Five working workflows. Starts 28 September 2026.
4PM CEST / 9AM CDT / 2PM UTC
Marketing Brain
You buildA context system on a GitHub repository: your ICP, positioning, voice and proof, wired into Claude Code and n8n via MCP, which connects AI to your tools.
It replacesPasting context into every prompt, and the generic drafts that come back when you don’t.
4PM CEST / 9AM CDT / 2PM UTC
Campaign engine with a quality gate
You buildAn automated workflow: one brief in, a full campaign out (emails, social, enablement, sequences) with sources and a brand voice check before it ships.
It replacesThe generic first draft, and the reviewer who catches what AI made up.
4PM CEST / 9AM CDT / 2PM UTC
AI visibility and AI-era measurement
You buildA share-of-model baseline, how often ChatGPT, Gemini and Perplexity name you, plus AI traffic grouped in GA4 and a citation-gap list of pages to write.
It replacesThe SEO specialist’s monthly report, which misses where buyers now shortlist.
3PM CET / 9AM CDT / 2PM UTC
Marketing insight and reporting agent
You buildAn agent that reads your ad platforms, GA4, CRM and email, then posts one weekly summary: what changed, why it matters, what to do about it.
It replacesThe weekly report you build by hand, and the analyst who explains it.
4PM CET / 9AM CST / 3PM UTC
Company Marketing Brain
You buildThe same context system customized for your team: one versioned source every AI tool draws from, with permissions and a rollout plan.
It replacesEveryone’s private prompts, and the colleague who knows where the answer lives.
Build one AI native workflow every week that you use at work.
You build a context brain your AI draws from, a campaign engine with a quality gate, an AI search visibility baseline, a weekly reporting agent, and the team version of the brain.
Learn up-to-date B2B marketing:
80+ courses built for teams that gets results and can prove them.
Every course is taught by practitioners doing this work right now. CXL delivers the tactics, frameworks, and playbooks your team needs to perform at a higher level – starting this week.
B2B Demand Generation & Pipeline Strategy
Build full-funnel demand gen programs that generate qualified pipeline, not just leads. Includes channel strategy, ICP targeting, and campaign architecture.
High Impact
Marketing Analytics & Attribution
Give your leadership the attribution story they’ve been asking for. Multi-touch models, GA4 mastery, revenue attribution, and reporting that connects marketing to revenue.
Top priority for B2B marketers
B2B Content Strategy, SEO & AEO/GEO
How to own AI search and make content that builds pipeline, not just traffic. B2B SEO, topical authority, content-led growth strategy, and how to prove content ROI to skeptical CFOs.
Critical focus for traffic
Conversion Rate Optimization
The most rigorous CRO program available. Research, hypothesis frameworks, testing methodology, and how to show lift that clients can see on their bottom line.
Industry-leading program
Account-Based Marketing (ABM)
Design and execute ABM programs your enterprise clients will pay premium retainers for. Covers 1:1, 1:few, and 1:many ABM with real measurement frameworks.
Client Favorite
Messaging, Positioning & Copy
The frameworks behind the strongest B2B brands. How to develop positioning that differentiates in crowded markets and write copy that converts at every stage.
Differentiation directly impacts CAC
Starts at $999 per seat. The more seats the more you save.
Why it pays off? The cost of not training is higher than the cost of training.
One lost client pays for your entire team’s CXL subscription. One won pitch does the same.
Cancel anytime
Practitioners from Google, HubSpot, Drift, and leading agencies globally
Seats to suit your team
Scale access across your whole team on one annual subscription
1.5 hr time to value
Most teams complete a first lesson or two and apply skills to live client work within 2 days
Handpicked, vetted practitioners as instructors
Our team trains agencies on the skills that drive client results and build lasting capabilities.
Louis
Grenier
Advised Hotjar on brand positioning vs. Google Analytics, flipped a struggling business to $2M profit, and guided €30M+ ARR SaaS brands to stand the f*ck out.
Gaetano
Dinardi
Drove exponential organic growth for 50+ SaaS and B2B leaders like Nextiva, Pipedrive, Aura, and Gong, mastering AI search and demand gen in competitive B2B categories.
Daphne
Tideman
£20K to £345K MRR in 18 months. Helped 100+ startups build repeatable growth systems. Driving sustainable acquisition across SaaS, wellness, and D2C.
Andy
Crestodina
Voted top 3 most influential content marketers and built Orbit Media to $4.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.
Tycho
Luijten
Driving growth for 50+ B2B software companies. Helped brands like Logitech, Xebia, and Sustainable Capital Group cut CPL by 80% and double deal value.
Lucy
Woolfenden
Scaled Skype and Starlink Bank. Helped 100+ SaaS, fintech, and healthtech startups double revenue and secure funding with data-driven growth strategy.
Alex
Birkett
Grew clients like TikTok & Adobe and drove thousands of signups at HubSpot with the “surround sound strategy.” Generates measurable pipeline for SaaS & B2B clients.
Jessica
Best
CRM and email for B2B and Fortune 1000 brands: Spirit Airlines, At Home, and Dairy Queen. 15+ years turning customer data into measurable revenue and retention.