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Make everyone on your marketing team an A-player

CXL is the only marketing training platform for teams that uses the world’s top 1% practitioners as instructors. When your team has access to the best, they can become the best.

Give your team access to advanced skills in growth marketing, customer acquisition, conversion optimization, analytics, persuasion, and more.

See plans & pricingRequest demo (for teams 5+)

All plans come with a 7-day trial for $1.

See why Sanoma put dozens of employees through our training.
Matt Roach, Sanoma

Some of the companies that train their teams at CXL:

If you’re generating leads like it’s still 2015, you’re falling behind

CXL teaches you what works today, and gets you ready for tomorrow.

Everything is changing rapidly. The average lifespan of a digital marketing tactic is 2.5 years, then the law of shitty click-throughs kicks in.

New technologies replace the old, old marketing tactics stop working, and new tactics get all the results. If you’re not continuously learning, you’re on the road to losing.

The winners are adapting, and constantly learning what works today.

Winning teams consist of T-shaped marketers

A T-shaped marketer is a person with a broad understanding of all marketing disciplines, and in-depth expertise in one or few areas.

Click to see the T-shape you’d get with us

The best marketers of today and tomorrow have deep knowledge across the full funnel—deeply versed in analytics, highly proficient in customer acquisition, well-versed in conversion optimization and A/B testing, all of it.

That’s why the best marketing teams in the world today have T-shaped talent.

This is what we focus on at CXL – giving you both knowledge in a broad array of skills, and deep ability in a few.

Not a bunch of content, but performance-focused training methods

CXL courses use training methods that are based on evidence, proven to be effective, and 100% focused on improving performance on the job.

Our teaching methodology comes from Dr. Will Thalheimer, one of the leading research experts on evidence-based and performance-focused training methods.

Will Thalhemier
Dr. Will Thalhemier

Give your team access to the best to become the best

Our approach is straightforward — every instructor needs to be the absolute best in the world at what they do.

All of our instructors are hand-picked, and carefully vetted. Often these are names the wider audience doesn’t recognize, but are revered by the industry insiders. 

We seek out the best practitioners — not academics — and get them to teach their craft.

AJ Wilcox

Stefania Mereu

Chris Mercer

Val Geisler

Jessica Best

Brian Cugelman

Simo Ahava

Momoko Price

Watch your team grow and improve in real time

As a manager, you can assign which course everyone on your team should take next. You can plan out their learning road map up to 12 months in advance.

The Team Stats Overview will allow you to get a quick glimpse at how your team is improving, so you can benchmark their progress.

Track everyone’s progress in real-time

Accountability is a powerful method for getting things done.

Zoom into any team member’s individual learning to see their completion and progress stats. See which courses your team is excelling in and where they need to invest additional effort.

We recommend that team members complete at least a course per month, and ideally present what they’ve learned to the rest of the team, along with specific recommendations on how to use it at your company.

Experiences with CXL

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Kurt S.

Having completed the Conversion Optimization mini degree, this has given me a perfect overall base for my current role in marketing where I’m trying to always improve the web experience.

CXL is constantly putting out new material and also updating existing material to be up to date with the current best practises.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Brandon V.

CXL gave my team the tools to create and run a successful growth team. We were running tests without any thought behind them.

I now have the methodology to be more successful in my day-to-day tasks, and to further my career.


Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Cheyenne F.

I love CXL institute! It is so comprehensive and there is a ton of variety based on where you are going in your marketing career.

I know it is loved company-wide, too, because management requires that we spend at least 2 hours a week on the Institute. Thanks for all you have taught me so far CXL!

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.


If you didn’t read the sections above:

At CXL, your team will 10x time spent on learning because:

  1. Your team learns from the best to become the best. We hand pick the very best people at their craft to teach courses.
  2. We focus on technical marketing and advanced level skills.
  3. Best marketers in the world are T-shaped. That’s who we help develop.
  4. Each course and lesson follows performance-focused training methods.
  5. Team plans come with full transparency and managerial accountability.

Get our report on the ROI of training your marketing team

Download the PDF – The Proof is in the Profits: The ROI of Training Your Marketing Team


Download the report

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Minidegree programs to develop advanced level skills

Minidegrees are curated collections of individual courses, grouped together around a theme. They’re designed to get learners to advanced level.

Included with your All-Access subscription.

Brand marketing

Conversion optimization

Learn how to convert your traffic into customers, run more successful experiments, and get the skills to deliver consistent revenue gains on any website you work on.

optimization best practices | conversion research | testing strategies | CRO program management

Customer acquisition

Learn how to get customers via paid and organic channels, profitably and at scale.

Digital Marketing | SEO | Paid Acquisition

Digital analytics

Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.

Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs

Digital psychology & persuasion

Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.

neuromarketing | persuasion | applied behavioral psychology

Growth marketing

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

data and analytics | growth channels | experimentation

Product marketing

Technical content marketing

Become great at content marketing

Get advanced level skills to generate traffic, leads, and sales with your content.

This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.

  • Identify the topics that you’re best positioned to cover.
  • Create a coherent strategy that drives traffic and leads.
  • Get max value from existing content and scale your program.

Technical marketing

This mini-degree will provide students a comprehensive look at the technical skills, tools, and disciplines that make up what digital marketing is today. The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies.

Every marketer on your team is covered

A library of 90+ self-paced online courses to fit the needs of every marketing role.

Comprehensive online courses taught by the top 1% of practitioners in their field. Your team members can learn at their own pace and implement their learnings immediately in their work. New courses added every single month.

Adobe Analytics

A/B testing mastery

Click here to see the full list of courses »

Subscribe to CXL and get access

  • 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 9 minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

Subscribe to CXL

All plans come with a 7-day trial for $1.
Get access to this and 90+ other training programs.

See plans and pricing


Request demo (for teams 5+)