CXL for teams: live cohorts and on-demand courses
Learn by doing, as a team. Build AI workflows that work on your marketing, and keep them.
Every seat includes every AI native cohort, a community for when the team gets stuck, and 80+ courses on the marketing behind the workflows.
Seats from $1,439 a year, or $1,279 from five seats.
Over 90,000 marketers have taken CXL courses, from companies like these
The scope grew. The support didn’t.
In-house teams and agencies are covering more work with fewer people. The teams that keep up are the ones that rebuilt how they work around AI, so production runs on shared workflows instead of on whoever has time.
- The team covers more scope every quarter, with the same people or fewer
- Everyone uses AI, and everyone has their own private prompts
- The output comes back generic, and someone rewrites it before it goes out
What every team seat includes
Your team gets the skill they want most. The company gets the workflows.
The AI native cohort, together
Your team goes through a live cohort together, building AI workflows on your own customers and channels. Everything they build, including the shared marketing brain every AI tool draws from, stays with the company.
A year of the full catalog
Every course, plus new live workshops every month. Give each person the pathway for their role.
A community for when the team gets stuck
Instructors and other marketers in a private community, for as long as the subscription is active, so a stuck build gets fixed instead of abandoned.
What your team builds, and what changes
Your customer and brand
Marketing Brain
Before: you paste your customer, positioning and voice into every prompt, and still get generic drafts.
After: one document every AI tool reads, so drafts start on brand.
Designed with Diane Wiredu, built with CXLCampaign drafts
Campaign engine
Before: you write every first draft, then check what AI made up.
After: one brief in, a full campaign draft out, with sources you can check.
Designed with Tyler Durman, built with CXLWeekly reporting
Reporting agent
Before: you spend a morning assembling the weekly report.
After: a weekly summary of what changed and what to do next.
Designed with Nick Christensen, built with CXLWhat you get as the manager
The content behind the builds
80+ courses. A pathway for every role.
AI can draft the campaign. It can’t pick the marketing strategy that wins. CXL has the fundamentals behind the marketing, taught by operators who run the work, so you can give each person the pathway for their role.
B2B Demand Generation & Pipeline Strategy
Build full-funnel demand gen programs that generate qualified pipeline, not just leads. Includes channel strategy, ICP targeting, and campaign architecture.
Marketing Analytics & Attribution
Give your leadership the attribution story they’ve been asking for. Multi-touch models, GA4 mastery, revenue attribution, and reporting that connects marketing to revenue.
B2B Content Strategy, SEO & AEO/GEO
How to own AI search and make content that builds pipeline, not just traffic. B2B SEO, topical authority, content-led growth strategy, and how to prove content ROI to skeptical CFOs.
Conversion Rate Optimization
Research, hypothesis frameworks, testing methodology, and how to show lift on revenue.
Account-Based Marketing (ABM)
Design and run ABM programs across 1:1, 1:few and 1:many, with measurement built in.
Messaging, Positioning & Copy
The frameworks behind the strongest B2B brands. How to develop positioning that differentiates in crowded markets and write copy that converts at every stage.
Taught by operators who do the work
Every course and workshop is led by someone who runs that work in production.
Built a 4K+ SEO-for-AI community in 7 months; her agency’s campaigns reached #1 in LLM citations, 1.1K keyword rankings, and 6.2K organic traffic.
Managing Director at Speero. Combines statistics and UX research to scope and run conversion research programs for companies worldwide.
Built messaging systems for 64+ clients, helped Dash double MRR in 6 months, and increased AMI’s qualified leads by 70%.
4x’d efficiency & leads CXL’s growth, experimentation & product. Trained 25k+ marketers with 80+ courses, 4000+ blogs & playbooks.
Daphne joined RockBoost as the first full-time employee, led a team of 14, then moved to Heights as Head of Growth. Now a freelance advisor, she writes for BetterMarketing and Growth Hackers.
Voted top 3 most influential content marketers and built Orbit Media to $4.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.
Scaled AppSumo’s paid growth engine from $7M to $90M. Helps you fix tracking, lower CAC, and grow paid acquisition.
Cofounder and CEO of Empressa AI, advising boards on AI transformation. Spent years at Microsoft as a storyteller. Bestselling author of Brand Storytelling, in four languages.
After discovering the inner workings of content marketing when promoting his music, Gaetano quickly found himself working as a sought-after growth advisor and SEO expert.
Senior Lead, SEO and Content at Shopify, scaling AI content across nearly 700 posts. Ran the CXL blog for two and a half years. Previously SEO for Land O’Lakes and Twitter.
VP of Global Brand Marketing and Creative at Indeed, and a three-time CMO. ANA Hall of Achievement and Ad Age Woman to Watch.
Leads Product Marketing at Apollo.io. Built competitive intelligence at ClickUp and ZoomInfo that fed six acquisitions and dozens of seven-figure deals.
Advised Hotjar on brand positioning vs. Google Analytics, flipped a struggling business to $2M profit, and guided €30M+ ARR SaaS brands to stand the f*ck out.
Led marketing at Skype, Starling Bank, and Yolt. Helped 100+ tech startups sharpen their positioning and GTM for sustainable growth.
Founder and CMO of Impactable, the top LinkedIn Ads agency for B2B. Has managed $30M+ in ad spend across 1,200+ brands, bootstrapped.
Doubled his agency’s revenue twice in 2 years, drove 9M LinkedIn impressions, more than tripled qualified leads in 6 months & helped cut Logitech CPL by 80% with 700+ leads.
Owner and Chief Strategist at BetterAve. 15+ years turning customer data into revenue through email and CRM, for brands including Spirit Airlines, At Home and Dairy Queen.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Works inside your stack, your data, your policies
Team pricing, per year
Every seat includes the AI native cohort and a year of the full CXL catalog. Teams start at two seats.
Discounts are against the individual annual price of $1,599 per seat. More than 10 seats? Book a demo and we will price it with you.
Getting this approved
Everything your team builds stays with the company. Send this to whoever signs off.
I’d like our team on CXL’s team subscription. Every seat includes the AI native cohorts: live workshops where we build AI workflows on our own customers and channels, including a shared marketing brain, a campaign engine that checks its own claims, and a reporting agent. A cohort takes an average of 1 hour a day for a week. Every seat also includes new live workshops every month and 80+ courses, and the workflows stay with us. Seats start at two people. Details: https://cxl.com/institute/for-teams/