The half-life of digital marketing know-how is about 2.5 years

Everything is changing, rapidly. The faster the pace of knowledge change, the more valuable learning becomes. Standing still is falling behind.

The winners are adapting. There’s an army of hungry, motivated people eager to develop new skills. There’s an army of hungry upstarts coming for your market share.

If you’re not continuously learning, you’re on the road to losing.

The future belongs to marketers with a broad understand of the entire marketing mix, and in-depth expertise in a couple of areas

With the exponentially increasing rate of change, the future you’re building cannot be realised and executed with old fashioned marketing. You need to be much more data savvy and agile than ever before.

This produces the need for ‘T-shaped marketers’; people who have a broad understanding of the capabilities, function and roles of all the various elements of marketing.

The best marketing teams in the world today have T-shaped talent. In-depth skills in multiple disciplines, and broad knowledge across the company.

You need deep knowledge across the full funnel—deeply versed in analytics, well-versed in content, well-versed in landing page design, all of it. And broad knowledge across your whole company and how it all fits together.

This is what we focus on at CXL Institute.

You need 3 things for accelerated skill development

There’s a massive difference between learning and learning.

1. If you learn from average people, you pick up sub-optimal habits. The return on time spent learning is gonna be poor. If you’re gonna dedicate those precious hours to learning, make it count.
2. If you don’t have accountability, you’re less likely to dedicate time to learning. Everyone should be expected to present what they learned each month, and everyone’s learning progress has to be fully transparent.
3. You need the right learning architecture to make sure the training results in improved performance on the job.
   

We call this the 3 pillars of accelerated learning.

That’s why at CXL Institute,

1. you learn from the best to become the best
2. each course and lesson follows performance-focused training methods
3. team plans come with full transparency and managerial accountability

Minidegree programs to develop advanced level skills

Comprehensive 8 to 12 week long training programs, designed to give graduates expert-level knowledge in the focus areas.

People passing the final test will get certified.

A library of
50+ self-paced online courses

Needs of every marketing role covered.

Highly-focused online courses taught by the 1% of practitioners. Completely self-paced. New courses added every single month.

Learn 3x faster with the right instructional design

Just passing on information is not enough for learning.

CXL Institute courses use training methods that are based in evidence and proven to be effective and focused on improving performance on the job.

Our teaching methodology comes from Dr. Will Thalheimer, one of the leading research experts on evidence-based and performance-focused training methods.

Assign courses to team members, see learning analytics

As a manager, you can assign which course everyone on your team should take next. You can also plan out their learning road map up to 12 months in advance.

Team stats overview:

You can set up unlimited teams. Every team can have multiple managers.

Track everyone’s progress in real-time

You can always zoom in into everyone’s learning progress and see where they’re at.

Accountability and transparency are critical components of getting learning done.

Everyone should be expected to complete at least a course per month, and ideally they present what they’ve learned to the rest of the team, along with specific recommendations on how to use it at your company.