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Maximize performance & ROI with Facebook Ads for ecommerce

1h 05min | 6 lessons | 6 downloadable resources

In this course, you will learn how to:

  • Develop a full-funnel Facebook Ads strategy that drives ecommerce sales.
  • Optimize campaigns to lower acquisition costs and improve profitability.
  • Create high-converting ad creatives that capture attention and convert.
  • Utilize audience targeting and retargeting to maximize revenue.
  • Scale winning campaigns while maintaining strong return on ad spend.

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English subtitles Certificate included
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Burning budget on underperforming Facebook Ads stalls growth and profits

Too many ecommerce brands throw money at Facebook Ads without a structured strategy, leading to high costs and low returns. Every successful campaign is built on data, testing, and optimization. The best brands don’t just run ads, they fine-tune every element for maximum profitability. This course gives you the exact playbook to stop wasting budget and start turning Facebook Ads into a consistent revenue driver.

Master Facebook Ads for ecommerce to increase conversions and ROI

Course Length:
1h 05min. 6 lessons.

Most brands struggle with Facebook Ads because they focus on clicks instead of real business impact. Running ads without a clear strategy leads to wasted spend and inconsistent results. The most successful ecommerce brands treat Facebook Ads as a revenue engine, optimizing every step from targeting to creative execution. This course gives you the exact strategies to build high-performing campaigns that acquire customers profitably and drive long-term growth.

After completing this online course on Facebook Ads for ecommerce, you will be able to assist your team and company with:

  • Launch and manage high-converting Facebook Ads for ecommerce.
  • Reduce wasted ad spend and increase return on ad investment.
  • Create ad creatives and messaging that attract and convert buyers.
  • Build and optimize audience segments to drive better performance.
  • Scale campaigns while maintaining profitability and efficiency.

This course is for you if you are responsible for:

  • Ecommerce marketers looking to improve Facebook Ads performance.
  • Growth teams responsible for increasing customer acquisition.
  • Business owners who need a structured approach to Facebook Ads.
  • Performance marketers focused on paid social media campaigns.
  • Anyone managing ecommerce advertising budgets and strategy.

Look no further than CXL, this is the best and most recommended course you will find on Facebook Ads for Ecommerce.

Subscribe now and get access

See Pricing

Course Curriculum

Facebook Ads for ecommerce

How iOS14 has affected Facebook Ads, and what you need to understand as an advertiser

Before we get into the technicalities of running Facebook Ads, it’s important to understand how they have changed and evolved. New requirements and limitations require some additional steps and adaptations to the new world of increased privacy.

How to set up tracking and audiences to maximize your targeting

Why Audience and Lookalike value has decreased in some ways, the common ways people underutilize their data, and how to use engaged Facebook users for targeting.

Understanding settings, limitations, and account structures in Facebook Ads

How things like budget options, targeting, and creative rotation are set, and the must-think-about parts of each.

Creative constructs, organization, and a plan to never run out of testing ideas

How to create a naming convention for easier analysis, and best practices to eliminate guesswork on what your creative should have.

Going Beyond Conversions to make Campaigns pull double duty

How to use other Campaign Objectives to make your ads convert better and increase the size of your remarketing audiences in a post iOS14 world.

Susan Wenograd

Marketing Consultant

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Facebook Ads for Ecommerce Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

What our students say

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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