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Increase your sales with Facebook Ads for ecommerce

1h 05min | 6 lessons | 6 downloadable resources

In this course, you will learn how to:

  • Optimize your Facebook and Instagram ad placements to maximize reach and ROI for your ecommerce campaigns.
  • Develop and execute creative testing strategies that drive better engagement and conversions.
  • Utilize data-driven methods to analyze and improve the performance of your ad campaigns.
  • Identify and target high-value audience segments to enhance customer acquisition and retention efforts.
  • Create cost-effective strategies to boost sales and engagement on social media platforms.

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English subtitles Certificate included
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Drive sales and engagement with high-impact Facebook Ads

Ecommerce businesses often struggle to fully leverage the power of Facebook ads, leading to underperforming campaigns and wasted budget. This course teaches you the strategies to create and optimize ad campaigns that convert. By mastering data-driven targeting, creative testing, and cost-effective scaling techniques, you’ll increase your ROI and build a stronger connection with your ideal customers.

Master Facebook Ads for ecommerce to increase conversions and ROI

Course Length:
1h 05min. 6 lessons.

This course provides you with the expertise to design, implement, and optimize high-performing Facebook ad campaigns for ecommerce. You will learn how to collect audience insights, conduct effective A/B testing for creatives, and optimize ad spend to maximize conversions and drive revenue growth. You’ll gain the skills to build campaigns that align with your target market, reduce wasted ad budget, and create a powerful impact on your revenue.

After completing this online course on Facebook Ads for ecommerce you will be able to assist your team and company with:

  • Creating targeted campaigns that engage and convert.
  • Optimizing ad creative and messaging based on performance data.
  • Scaling ad spend efficiently while maintaining profitability.
  • Utilizing advanced targeting techniques for precise customer reach.
  • Analyzing campaign data to improve future ad performance.

This course is for you if you are responsible for:

  • Ecommerce marketing strategy and execution.
  • Paid social media advertising campaigns.
  • Optimizing customer acquisition costs.
  • Digital advertising budget management.
  • Data-driven marketing and performance analysis.

Subscribe now and get access

See Pricing

Course Curriculum

Facebook Ads for ecommerce

How iOS14 has affected Facebook Ads, and what you need to understand as an advertiser

Before we get into the technicalities of running Facebook Ads, it’s important to understand how they have changed and evolved. New requirements and limitations require some additional steps and adaptations to the new world of increased privacy.

How to set up tracking and audiences to maximize your targeting

Why Audience and Lookalike value has decreased in some ways, the common ways people underutilize their data, and how to use engaged Facebook users for targeting.

Understanding settings, limitations, and account structures in Facebook Ads

How things like budget options, targeting, and creative rotation are set, and the must-think-about parts of each.

Creative constructs, organization, and a plan to never run out of testing ideas

How to create a naming convention for easier analysis, and best practices to eliminate guesswork on what your creative should have.

Going Beyond Conversions to make Campaigns pull double duty

How to use other Campaign Objectives to make your ads convert better and increase the size of your remarketing audiences in a post iOS14 world.

Susan Wenograd

Marketing Consultant

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Facebook Ads for Ecommerce Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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