Become a master at A/B testing
5h 10min | 19 lessons
In this course, you will learn how to:
- Create a long-term A/B testing strategy for sustained optimization.
- Calculate where to run experiments for maximum impact.
- Formulate hypotheses based on data and psychology for precise testing.
- Design, execute, and analyze A/B tests effectively to gather insights.
- Build a knowledge library from test results to scale experimentation efforts.
Some companies who train their teams at CXL
Optimize your testing strategy for data-driven insights and higher conversions
Many teams struggle with running A/B tests that don’t deliver actionable insights, wasting valuable resources. This course equips you with the skills to design and execute tests that drive real impact. You’ll learn how to prioritize where to run tests, build data-driven hypotheses, and analyze results effectively. By mastering these techniques, you’ll optimize your site’s performance, boost conversions, and gain the confidence to scale experimentation across your business.
Master A/B testing to optimize data and increase conversion rates
Course Length:
5h 10min. 19 lessons.
This course equips you with advanced A/B testing strategies to enhance your experimentation process and outcomes. You’ll learn how to prioritize impactful experiments, create data-driven hypotheses, and properly analyze results. By the end, you’ll be able to execute tests that lead to higher conversions, build a knowledge library from insights, and scale your testing efforts across your organization for consistent optimization.
After completing this online course on Course Topic
you will be able to assist your team and company with:
- Developing a strategic A/B testing framework.
- Identifying high-impact areas for testing.
- Crafting data-driven hypotheses.
- Conducting and analyzing experiments effectively.
- Scaling experimentation efforts for long-term growth.
This course is for you if you are responsible for:
- Conversion rate optimization (CRO).
- Digital marketing strategies.
- User experience and performance.
- Data analysis and experimentation.
- Product optimization and development.
Subscribe now and get access
Course Curriculum
A/B testing mastery
1 History
2 The value
3 When to use it
4 Do you have enough data to conduct A/B tests?
5 Which KPI to pick?
6 Research to get insights for your A/B tests
7 Hypothesis setting
8 Prioritize your A/B tests
9 Design, Develop, and QA your A/B test
10 Configure an A/B test in your tool
11 How to calculate the length of your A/B test
12 Monitoring your A/B test
13 A/B test outcomes
14 Presenting your learnings
15 Business case calculations
16 Scaling up testing
17 Sharing and scaling insights
18 Bonus Section
Ton is one of the most respected practitioners in the conversion optimization space. He’s a sought-after digital optimization expert (over 20 years of experience), and recognized worldwide as an influential thinker, writer, and public speaker on conversion optimization and A/B testing.
He founded Online Dialogue – one of the global thought leaders in evidence-based growth. With his team, he helps and trains companies throughout the world to be effective at data-informed growth.
This online course
comes with a
Certificate
Completing this course earns you an official CXL A/B Testing Mastery Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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