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Statistics fundamentals for testing course is part of the Conversion Optimization minidegree.

Master
Conversion
Optimization

Become a certified expert at conversion optimization with this
comprehensive online course.

  • Learn how to build and run world-class optimization programs
  • Master everything there is to master about A/B testing
  • Immediately apply learnings with hundreds of playbooks
  • Drive better results without increasing costs

Sign up to All-Access Buy just this program for $999

English subtitles Certificate included
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Some companies who train their teams at CXL

Taught by top 1% conversion experts

Learn how to convert your traffic into customers, run more successful experiments,
and get the skills to deliver consistent revenue gains on any website you work on.

Ton
Wesseling

Conversion
Optimization
Specialist

Lucia van
den Brink

Founder of
Women in
Experimentation

Peep
Laja

Founder of CXL,
Wynter and
Speero

Ben
Labay

Experimentation
Leader & CEO Speero

André
Morys

CEO &
Founder of
KonversionsKRAFT

Michal
Aagaard

CRO
Expert and
consultant

Start getting more and bigger wins

Getting the results you want with conversion optimization and experimentation is all about knowing what to do. It’s a field where you need to know a lot about a lot, and this program contains it all.

Change your results with world-class conversion optimization training

The Conversion Optimization Minidegree by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization (driving growth without spending more) and learn processes that you can replicate across any web property.

After completing this course, you will:

  • Improve your skills in conversion optimization,
  • Be better at UX and web analytics.
  • Understand what works on websites, and what doesn’t.
  • Develop better A/B tests that win more often.

This course is for you if you are responsible for:

  • Product design and development
  • User research and experience
  • Conversion rate optimization (CRO)
  • Website and product optimization
  • Demand capture
  • Online lead generation

Subscribe now and get access

See Pricing

A collection of 20 courses
designed to make you better at CRO.

Minidegrees are collections of individual courses grouped together around a theme. The Conversion Optimization Minidegree is designed to give you advanced-level skills in conversion optimization.

Plan and Process

Learn about why we test, the differences between CRO and Experimentation and the components and language of AB testing programs.
Grow your Experimentation Maturity, get stakeholder buy-in and build a Culture of Experimentation.
Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.
Learn how to start, build and grow and streamline your CRO agency.

Assess and Integrate

Increase experiment win rate and impactful results with Neuromarketing, Behavioral Design, and psychology.
How to run and triangulate qualitative and quantitative research methods to inform your experimentation efforts.
Learn how to audit and debug Google Analytics 4 and improve your implementations.
Learn how to become truly customer-centric.
Make smarter decisions. Build better products. Get happier customers.

Test and Learn

Learn how to run statistically valid A/B test and what to test at an introductory level.
Learn to leverage your traffic volume for greater ROI, and maximize potential by testing the most impactful aspects of your site.
Master statistical hypothesis testing for optimized A/B tests, informed decision-making, and precise results interpretation.
Start making more money with your online experiments
Overview of the statistical concepts that every marketer and optimizer should know.
This course will help you decide when to run what kind of tests.
CRO good practices to start with.

Decide and Act

Improve conversion with a practical framework that uses psychology, research and page characteristics.
Understanding how people work, so you could convert them.
Obtain an intermediate understanding of statistical concepts, descriptive and inductive statistics, forecasting and more.
Understand what motivates your customers to convert.
Stop letting amateur copy wipe out your conversions
Set up and apply personalization to improve conversions across the customer lifecycle.

This minidegree
comes with a
Certificate

Completing this course earns you an official CXL Conversion Optimization Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Marketers choose CXL

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Conversion Optimization Minidegree: FAQs

About Minidegrees

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What will you learn?

After taking this training, you will:
– Learn to build and run world-class optimization programs
– Master everything there is to master about A/B testing
– Immediately apply learnings with hundreds of playbooks
– Be able to imporve performance without increasing cost

What does this training include?

Our Conversion Optimization training includes 4 tracks with 20 courses of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Conversion Optimization Certification from CXL, with credentials that you can add to your LinkedIn profile.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in.

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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