Scale your marketing agency and get more clients
1h 21min | 6 lessons | 0 downloadable resources
In this course, you will learn how to:
- Develop a strong positioning strategy that attracts premium clients.
- Build a profitable pricing model that ensures long-term sustainability.
- Create a client acquisition system that drives consistent revenue.
- Structure your agency for efficiency, growth, and profitability.
- Transition from unpredictable income to a scalable, high-margin business.
This course was archived.
Note: Since this course was recorded, we have significantly improved our production standards.
Please refer to our course catalog to access the list of courses to earn certificates.
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Without a scalable growth system, your agency will hit a ceiling
Referrals and great work will only take you so far. Without a system for predictable revenue, clear differentiation, and efficient operations, agencies stagnate or burn out. This course forces you to rethink how you run your business, helping you build a growth engine that drives consistent clients and revenue.
Master the strategy of building a marketing agency focused on sustainable growth and client success
Course Length:
1h 21min. 6 lessons.
This isn’t a course about doing great client work and hoping for referrals. It is built for agency owners who want a scalable, profitable business with a steady flow of high-value clients. Every framework is tested, and every strategy is designed to help you attract the right clients, price your services for growth, and build a business that runs smoothly without relying on word-of-mouth.
After completing this online course on building a marketing agency, you will be able to assist your team and company with:
- Position your agency to stand out and win high-value clients.
- Develop pricing strategies that maximize revenue and profitability.
- Implement a structured sales process that brings in consistent leads.
- Scale your operations without losing efficiency or quality.
- Build a sustainable agency that grows predictably without relying on word-of-mouth.
This course is for you if you are responsible for:
- Agency owners looking to scale beyond referrals and inconsistent income.
- Freelancers ready to transition into a structured, scalable business.
- Marketing professionals building or managing a client-based agency.
- Growth-focused agencies struggling with pricing, sales, or positioning.
- Anyone who wants to build an agency that generates steady revenue and long-term success.
Look no further than CXL, this is the best and most recommended course you will find on Building a Marketing Agency.
Subscribe now and get access
Course Curriculum
Building a marketing agency
Agency Strategy
People and Leadership
Service Delivery
Sales and Marketing
Financials and Metrics
Wrap Up
Bob Ruffolo is the founder and CEO of IMPACT, a 70-person agency in Nee Haven, CT doing over $9m in annual revenue. IMPACT is A two-time HubSpot partner of the year, DigitalMarketer’s 2019 partner of the year, and has been recognized multiple times for being a great place to work. Bob was also recognized at one of Comparably’s top CEOs in 2018.
But getting there WAS NOT EASY. Bob openly admits that he’s made every mistake in the book and is radically open to sharing how his team has overcome issues with client churn, employee turnover, and cash flow.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Building a Marketing Agency Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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