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Growth Strategy Course

Scale faster and smarter with advanced growth strategy

8h 21min | 38 lessons

In this course, you will learn how to:

  • Develop a structured, scalable growth strategy tailored to your business.
  • Identify and prioritize growth opportunities with the highest ROI.
  • Use experimentation and data to drive continuous improvement.
  • Align marketing, product, and sales for maximum impact.
  • Build a repeatable system for acquiring and retaining customers.

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English subtitles Certificate included
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Trusted by marketers at

Master Growth Strategy to drive user engagement, scale customer acquisition, and build high-performing teams

Course Length:
8h 21min. 38 lessons.

This isn’t a course about chasing the latest hacks or throwing money at short-term wins. It is built for marketers, founders, and growth leaders who want a structured, repeatable process for sustainable business growth. Every strategy is tested, and every framework is designed to help you prioritize the right opportunities, execute high-impact experiments, and build a scalable growth engine that delivers measurable results.

After completing this online course on Growth Strategy,
you will be able to assist your team and company with:

  • Build a scalable growth strategy that drives measurable business outcomes.
  • Identify and prioritize the highest-impact opportunities.
  • Implement a structured experimentation process to optimize growth efforts.
  • Align teams and resources around sustainable, data-driven growth.
  • Turn short-term wins into long-term competitive advantages.

This course is for you if you are responsible for:

  • Growth leaders responsible for driving business expansion.
  • Marketers looking to develop a structured, scalable growth plan.
  • Founders and executives aiming to scale their business sustainably.
  • Product managers focused on improving user acquisition and retention.
  • Anyone responsible for long-term business growth and performance.

Look no further than CXL, this is the best and most recommended course you will find on Growth Strategy.

Subscribe now and get access

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Course Curriculum

Understanding Growth

Growth vs Marketing vs Product

We will walk through why marketing and growth often get used interchangeable, but shouldn’t be.

Where does growth sit in the organization?

This lesson will cover different ways to structure your growth team.

How to know if your organization needs a growth-driven approach

We’ll walk through 3 challenges that a growth team can help solve, as well as what I suggest you have in place before implementing one.

Growth lessons from scaling Heights (Part I)

This lesson will run through the major lessons learned in scaling Heights from £28K to £343K MMR in 18 Months.

Growth lessons from scaling Heights (Part 2)

This lesson dives even deeper into the Heights Case Study.

Product-Market Fit

What is Product-Market Fit?

We’ll cover an overview of what Product-Market Fit actually is, why it is so important, and how to know whether you have it.

Product-Market Fit: Step-by-Step Guide

We’ll cover a three-step guide of how to figure out whether you have PMF, and how to start working on achieving it.

Finding Message-Market Fit

This lesson will break down the 7 steps to getting your messaging right, including review mining, competitor analysis, user research and analysis and testing.

The North Star Metric

Why should you care?

We’ll go over what a NSM is and why it is so important to have one to guide you.

Setting your North Star metric

This lesson will run through the 8 key questions that your NSM should answer ‘yes’ to, to help you know if it is the right one to guide you.

Stress Test

We’ll walk through some example NSMs from well-known brands.

Retention & Engagement Loops

Introduction to Retention & Engagement Loops

We’ll walk through each of the retention stages and what to consider for each stage, as well as how different businesses may measure each stage.

Building a core habit loop

We’ll run through Nir Eyal’s Revised Hook Model that uses triggers, actions, rewards and investments to build a habit.

Fighting for a focus on retention

We will compare with a simplified example the impact of focusing on reducing cost of acquisition vs reducing churn.

Working on improving retention

This lesson will look at the different ways you can support working on retention, such as a churn survey, user interviews and turning to other teams in your organization.

The importance of effective activation

We will look further at why activation plays a key role in supporting retention as well as five causes of lower activation rate and finally, how to start better understanding retention.

Identify Your Growth Channel

Identifying potential channels

This lesson will go through what you need to consider when identifying potential channels.

Types of acquisition loops

We’ll walk through the different types of loops.

Brand vs growth channels

We’ll cover why it is important to separate brand and growth when choosing channels, and look at the different KPIs and approaches you’ll use for each.

Prioritizing growth channels

We’ll go through a simple prioritization system that ranks potential channels.

Testing framework for new channels

This lesson will run through the importance of calculating potential upfront, having a structured testing plan, and how to step back if it isn’t performing.

Diving deeper into referral

We will look at referral as a channel and how to calculate whether it would be impactful for your brand using a viral coefficient.

Creating a Growth Model

What a complete growth model looks like

This lesson will explore the different components that make up a complete growth model, including funnels, loops, and engagement and retention loops.

Measuring each step of your growth model

This lesson covers how to measure the performance of each step by setting KPIs, working out conversion rate per step and calculating overall impact to identify potential areas to improve.

Defining Your Growth Levers

What are growth levers?

We will walk through what exactly a growth lever is and how it relates to your overall goals and experimentation process.

Defining your first growth lever

This lesson we’ll learn how to fully define your first growth lever with 7 key points including KPI, goal, backlog and owner.

Themes within growth levers

We’ll walk through how themes can bring focus to your growth levers and some examples of them.

Calculating impact of potential growth levers

This lesson will go through why it is important to calculate and compare gorwth levers to narrow down your focus

Pricing as a growth lever

This lesson will walk through three different methods for pricing experiments.

Documenting your growth strategy

We will look at the 6 sections your growth strategy will include, and how to build and set it up in a document.

The Growth Process

Goals and impact of a growth process

We’ll go over how your growth process will bring you closer to your NSM through experimentation, and the benefits of having this structured approach.

What is a growth experiment vs an optimisation vs an a/b test?

This lesson will teach you how to know whether you should be running an experiment or simply optimising, including examples of each.

Building up a growth process step-by-step

This lesson will teach you how to use tracking and consistent documentation to make growth experimentation a habitual part of your growth process.

Daphne Tideman

Freelance Growth Advisor

Daphne joined RockBoost as the first full-time employee, led a team of 14, then moved to Heights as Head of Growth. Now a freelance advisor, she writes for BetterMarketing and Growth Hackers.

This online course
comes with a
Certificate

Completing this course earns you an official CXL B2B Demand Generation to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

This is what marketers said after our live workshops and courses

Kerry McDonough
Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

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Valeria Castro Rauchwerger
Valeria Castro Rauchwerger
Growth Marketer | MBA | Product Owner

“What a great session, and what an incredible week at CXL… what I enjoy the most is this:

Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…

The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”

See the post

Elliott Barton
Elliott Barton
AI/B2B Marketing Programs

“Officially CXL Certified in Redesigning Marketing Workflows for AI.

A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”

See the post

Alina Kuznetsova
Alina Kuznetsova
PR & Marketing | MBA

“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.

It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”

See the post

Carlos Trujillo
Carlos Trujillo
Growth Experimentation | 500+ A/B Tests

“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.

CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”

See the post

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

The main differences are the billing period and access to live courses:

Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..

Monthly: On-demand courses only. Billed monthly.

Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.

What is the difference between the individual and teams plans?

Individual plans are designed for one learner.

Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:

  • Track learning progress and engagement.
  • Invite and manage team members.
  • Create learning roadmaps for individual users.
What is included in the subscription plan?

All subscription plans include:

  • 80+ certifiable B2B marketing courses and Minidegree programs.
  • Certificates that can be added to LinkedIn.
  • Progress tracking.
Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can change between Monthly, Quarterly, and Annual billing plans.

If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.

What is the difference between the AI Native cohort and the subscription?

The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.

The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.

Does the AI Native cohort include access to the full CXL course library?

No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.

If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?
  • We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
  • The listed price on the site shows the best price. You can buy with confidence.
  • We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.