Gain advanced skills in growth strategy
8h 21min | 38 lessons
In this course, you will learn:
- About growth and where it sits in the organization
- Product-market fit and how to find it
- Identify and implement your north star metric
- Create and work with your own growth model
- Identify and prioritize growth channels

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Every scaling company needs someone who can head up a growth strategy
Having someone on the team who understands where to start looking for product-market fit, how to identify and prioritize growth channels, and how to effectively run a growth strategy is the ultimate growth hack. If your team doesn’t have that or wants to upskill on that front, this is the best place to learn how.

Master Growth Strategy in user engagement, customer acquisition, and team building for exponential business success.
Course Length:
8h 21min. 38 lessons.
Imagine if a few key changes could exponentially grow your business. This Growth Strategy course will help you understand the crucial roles of growth, marketing, and product in your go-to-market strategy. It will teach you how to identify when to adopt a growth-focused approach and set metrics to guide your team’s efforts.
You’ll learn to build user engagement strategies, optimize customer acquisition channels, and create effective growth teams. It will equip you with all the tools you need to develop and implement a growth strategy that can significantly boost your company’s success and ability to compete in your market.
After completing this online course on Growth Strategy,
you will be able to assist your team and company with:
- Differentiate growth from marketing and product functions.
- Identify and evaluate the need for a growth-driven approach.
- Develop and set a robust north star metric.
- Identify, prioritize, and test growth channels.
- Define growth levers, document strategies, and build effective growth teams.
This course is for you if you are responsible for:
- Go-to-market strategy and planning
- Go-to-market execution
- Growth hacking and experimentation
- Lead generation efforts
- Leading a growth team

Subscribe now and get access
Course Curriculum
Growth Strategy
Growth vs Marketing vs Product
Where does growth sit in the organization?
How to know if your organization needs a growth-driven approach
Growth lessons from scaling Heights (Part I)
Growth lessons from scaling Heights (Part 2)
What is Product-Market Fit?
Product-Market Fit: Step-by-Step Guide
Finding Message-Market Fit
Why should you care?
Setting your North Star metric
Stress Test
Introduction to Retention & Engagement Loops
Building a core habit loop
Fighting for a focus on retention
Working on improving retention
The importance of effective activation
Identifying potential channels
Types of acquisition loops
Brand vs growth channels
Prioritizing growth channels
Testing framework for new channels
Diving deeper into referral
What a complete growth model looks like
Measuring each step of your growth model
What are growth levers?
Defining your first growth lever
Themes within growth levers
Calculating impact of potential growth levers
Pricing as a growth lever
Documenting your growth strategy
What is a growth team?
Who is in a growth team?
Six-step process to building your growth team
Goals and impact of a growth process
What is a growth experiment vs an optimisation vs an a/b test?
Building up a growth process step-by-step
Daphne Tideman
Freelance Growth Advisor
This online course
comes with a
Certificate
Completing this course earns you an official CXL Growth Strategy Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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