Landing Page Optimization Course
Increase sales and leads with
landing page optimization
2h 58min | 12 lessons
In this course, you will learn how to:
- How to structure pages that guide users to take action, without friction or confusion.
- The psychology behind high-converting pages, because design without persuasion is just decoration.
- How to use data and testing to make decisions, so you’re not guessing what works.
- What actually matters for conversion, not what some “best practices” blog told you.
- How to fix underperforming pages fast, without waiting months for results.
Trusted by marketers at
Most Landing Pages Suck. Yours Won’t.
Landing pages shouldn’t be a chore, they are an opportunity. They slap together some copy, throw in a form, and hope for the best. That’s why their conversion rates are garbage. This course forces you to think differently. You’ll learn how to design and optimize pages based on real human behavior – not random hacks.
Master landing page optimization and unlock proven strategies to maximize conversion rates
Course Length:
2h 58min. 12 lessons.
This isn’t another generic “make your CTA pop” course. It’s built by experts who do this for a living – CRO practitioners who optimize real landing pages for real businesses. Every strategy is battle-tested, and every tactic is designed for impact. Understand behavioral design principles to better influence user actions and learn foundational landing page concepts to ensure your pages are structured for success.
After completing this online course on landing page optimization
you will be able to assist your team and company with:
- Building high-converting landing pages from scratch, without guesswork.
- Identifying and fixing conversion roadblocks in minutes, not weeks.
- Using data to make optimization decisions, not gut feelings.
- Crafting messaging that actually persuades and sells.
- Running A/B tests that deliver real insights, not noise.
This course is for you if you are responsible for:
- Marketers who want higher conversion rates without higher ad spend.
- CRO specialists looking for advanced, real-world strategies.
- Growth teams tired of throwing traffic at bad pages.
- Founders & entrepreneurs who need their landing pages to sell, not just exist.
Look no further than CXL, this is the best and most recommended course you will find on Landing Page Optimization.
Subscribe now and get access
Course Curriculum
No items found
Michael has been practicing CRO full time since 2008 and has worked with companies all over the world ranging from charities to E-commerce and SaaS.
He currently works as a freelancer, but has worked with and for several agencies and was Senior Conversion Optimizer for Unbounce in Vancouver from 2015 to 2017. He has held keynotes in 12 different countries and loves getting on stage to share what he has learned in his CRO career.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Landing Page Optimization Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
What our students say
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Get growth experimentation insights and strategies in your inbox.
An expert-led newsletter focused on helping marketing teams scale growth through experimentation.
Get case studies, playbooks and strategies in your inbox once per week.
Join 140,000+ marketers | Subscribe to our educational newsletter