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Landing Page Optimization Course

Increase sales and leads with
landing page optimization

2h 58min | 16 lessons

In this course, you will learn how to:

  • How to structure pages that guide users to take action, without friction or confusion.
  • The psychology behind high-converting pages, because design without persuasion is just decoration.
  • How to use data and testing to make decisions, so you’re not guessing what works.
  • What actually matters for conversion, not what some “best practices” blog told you.
  • How to fix underperforming pages fast, without waiting months for results.

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English subtitles Certificate included
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Master landing page optimization and unlock proven strategies to maximize conversion rates

Course Length:
2h 58min. 16 lessons.

This isn’t another generic “make your CTA pop” course. It’s built by experts who do this for a living – CRO practitioners who optimize real landing pages for real businesses. Every strategy is battle-tested, and every tactic is designed for impact. Understand behavioral design principles to better influence user actions and learn foundational landing page concepts to ensure your pages are structured for success.

After completing this online course on landing page optimization
you will be able to assist your team and company with:

  • Building high-converting landing pages from scratch, without guesswork.
  • Identifying and fixing conversion roadblocks in minutes, not weeks.
  • Using data to make optimization decisions, not gut feelings.
  • Crafting messaging that actually persuades and sells.
  • Running A/B tests that deliver real insights, not noise.

This course is for you if you are responsible for:

  • Marketers who want higher conversion rates without higher ad spend.
  • CRO specialists looking for advanced, real-world strategies.
  • Growth teams tired of throwing traffic at bad pages.
  • Founders & entrepreneurs who need their landing pages to sell, not just exist.

Look no further than CXL, this is the best and most recommended course you will find on Landing Page Optimization

Subscribe now and get access

See Pricing

Course Curriculum

Landing page optimization

Course Introduction

Meet your instructor, Michael Aagaard.

The Characteristics of an Effective Landing Page

This is a foundational lesson where we’ll start by defining what a landing page is and why landing pages play a critical role in marketing. We’ll also discuss the overall landing page experience and the role that the page itself plays.

LPO Process High Level Overview

In this session, we’ll take a high-level look at the overall LPO process and what a real LPO project typically looks like.

Fast and Slow thinking: Basic Behavioural Psychology

In this session, we’ll look at some basic behavioral psychology and how to apply it to LPO. Understanding a few foundational aspects of how we humans process information and make decisions is a good basis for building a better understanding of how users interact with landing pages and why we need to keep things clean and simple.

Awareness Levels and Conversion Goals

Making sure your landing page content matches the awareness level of your audience is a crucial part of LPO. Misalignment between these two factors is a common and dangerous pitfall.

User Friction: How it Affects the Landing Page Experience & Performance

In this lesson, we’ll take a closer look at the concept of User Friction and how it affects the landing page experience and the decision-making process of your users.

Overall Approach to LPO Research

Research is arguably the most important part of the LPO process. It helps us identify actual problems and solutions – rather than relying on gut feeling or making random changes.

Quantitative Research Using GA4 / Page Speed Insights

Quantitative research is a crucial part of LPO. It provides important insights into user behavior and how they flow through the landing page experience.

Qualitative Research Methods

Qualitative research is crucial in LPO as it provides us with invaluable insight into user motivations, objections, emotional friction points and not least, what questions they have regarding your product or service.

The Structure and Components of an Effective Landing Page

In this practical lesson, you’ll get an overview of the most important elements of a landing page.

Bonus: Tips for Optimizing Landing Page Copy

In this lesson we’ll go over some foundational aspects of optimizing landing page copy. We’ll start with an overall approach that builds on what you’ve learned in previous lessons and gives you a strong starting point.

LPO Session: Oatstanding

This lesson covers a page review of “Oatstanding”, a new player in the oat milk market, offering a unique powdered oat milk alternative.

LPO Session: Ranking Raccoon

In this lesson, Michael reviews Ranking Raccoon, a subscription-based link building platform designed for SaaS and ecommerce businesses.

LPO Session: Pest Solutions

A landing page review of Pest Solutions. A company specialized in ethical pest control services for residential and commercial clients.

LPO Session: Omnisend

This landing page review explores Omnisend’s page, an email and marketing automation platform for ecommerce merchants.

Final Exam: Landing Page Optimization

Pass this exam to earn your certificate of achievement. You need a 90% or higher to pass. You can retake the exam after 6 hours.

Michael Aagaard

Senior CRO Consultant

Michael has been practicing CRO full time since 2008 and has worked with companies all over the world ranging from charities to E-commerce and SaaS.

He currently works as a freelancer, but has worked with and for several agencies and was Senior Conversion Optimizer for Unbounce in Vancouver from 2015 to 2017. He has held keynotes in 12 different countries and loves getting on stage to share what he has learned in his CRO career.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Landing Page Optimization Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.