Become a technical marketer
More and more marketing is implemented through technology. You must be the driver of marketing technology, not merely a concerned passenger. But if you don’t have technical depth, how can you navigate?
Take the Technical Marketer Minidegree and you’ll:
- Gain a complete picture and technical foundation of the most relevant areas in digital marketing.
- Confidently talk shop across multiple technical disciplines with your team and in workflows.
- Be able to implement, track, and properly show results.
- We’ll help you get a job once you graduate.
Some of the companies that train their teams at CXL:
“I’m just not technical” can be a defense mechanism
When you preface your decisions with “I’m a non-technical marketer”, it just gives yourself an out. Just in case you got a technical part wrong.
A lot of this is fed by the ideas of the single job title: Your title is marketer. Which means you’re not a developer and don’t set foot in that world.
It’s also fed by technical management software — which is designed to remove the technical aspect so you won’t ever have to talk to a developer. Everything is streamlined to a button push.
The problem with that? When you’ve learned enough to do more, your hands are tied.
The software might not have the ‘power user’ interface to give you the control you need when you’re ready.
More and more marketing is implemented through technology
Being coddled by make-it-easy software — and never wading into areas that seem too technical — means you don’t develop your skills. That needs to stop.
Technology plays an ever-increasing part in marketing. Ok, so you’re a marketer who is not technical yet. No zaps, no CDPs, no APIs. That’s fine for now. But won’t be for long.
Choose a path where you can enhance your technological aptitude. When you don’t “get” something at first, it’s time to get curious instead of becoming afraid. Seek mastery, not comfort.
Not moving forward means being left behind.
Marketing is getting harder. More fun, but harder.
One of the reasons it’s getting harder is because of the growing number of technology decisions marketers must struggle with.
Marketers have more application and platform decisions to make than ever. These decisions have significant consequences.
In order to make the right decisions, you need to have a level of technical expertise.
If you’re in digital, you’re already technical.
Being a non-technical marketer is a misnomer. Data and analytics are at the heart of every single thing we do in digital. That means you’re technical.
It might be a surprise if you haven’t thought this way before.
What you heard from everyone is there’s a ‘unicorn’ marketer with technical mastery — something unattainable by mere mortals, so don’t even try.
Then this gets reinforced by tools, bloggers, and conferences. They say it’s okay if you don’t understand the technical part that drives your whole industry.
You get reinforcement that not knowing this stuff is fine.
The reality is this: if you’re the kind of person who wants to learn just a little bit more, you already have the skills to learn the technical side.
The Technical Marketer Minidegree is designed to give you a foundational understanding of all the technical disciplines needed to be a digital marketer today.
54h 09min (and counting) of videos & study material – designed to bridge the gap between marketing and development
There was no one better to design this course than Simo Ahava.
Simo Ahava is one of the leading voices on bridging the marketing and data divide.
He’s a recognized Google Developer Expert, Partner and Senior Data Advocate at 8-bit-sheep, and regularly sought for his development advice for Google Analytics and Google Tag Manager.
Simo has always been a major advocate of the multidisciplinary team and breaking down the silos.
Simo designed the entire minidegree. He recommended the world’s top experts for each individual course topic. We’ve spent the year sourcing Simo’s recommendations and producing these courses to bring it to you.
The opening track is a welcome video from Simo Ahava. Join him as he explains the journey of this minidegree.
In this track, you will learn about the web browser, and what happens when you type a URL into the address bar of the browser and press the enter key. This is a fundamental part of the minidegree, as much of what we do in digital marketing happens in or around the web browser.
Search Engine Optimization has been a cornerstone of digital marketing ever since the emergence of search as the primary channel for organic growth. Even though much of good SEO practices revolve around building content and campaigns, the technical fundamentals of SEO are absolutely vital to understand to allow content to be indexed and available for querying.
A/B testing and experimentation in general are useful processes for establishing the relationship between user experience, development, and value for end users when working with web design. Even though much of experimentation relies on hypothesis design and analysis, there is an implementation component to A/B testing and personalization that very firmly places them in the technical realm.
The emergence of the cloud platform as a cheap, almost infinitely scalable foundation for computation has been a major paradigm shift in how work can be done more efficiently in the digital world. Utilizing cloud components, virtual machines, and APIs allow you to perform tasks faster, better, and with more consistent throughput than if you’d do the same things manually.
Google BigQuery is a scalable, serverless data warehouse specifically designed for storage of large quantities of data that also require short query times for complex analysis. With integrations to other cloud components, BigQuery can quickly become your go-to tool for all data mining and processing on the Google Cloud Platform.
What is the purpose of having petabytes of data without the ability to sift through that data, and to make it useful beyond the sum of its individual rows? Enter data science. By algorithmically modeling data stored in e.g. BigQuery, you can utilize it in ways that go beyond the scope of what you initially collected the data for. Machine Learning and Artificial Intelligence have become ubiquitous concepts in digital marketing as well. In this class you’ll learn to look beyond the hype at the actual utility of algorithms in your data mining work.
Once you’ve built your hypotheses, collected your data, and designed your preliminary analyses, you still need a way to present the findings. Data visualization is not just about crafting pretty reports – it’s a paradigm for making data more accessible, and for building and designing the tools required to make data part and parcel of each aspect of the organization that could benefit from being informed by data.
Even though much of what you learn about “technical marketing” is tool- and platform-agnostic, it’s useful to identify solutions that help carry the concept across a multitude of different applications in the technical marketer’s realm. Supermetrics is one such solution. Its use cases span across every single track discussed in this course, and thus it’s a great way to bring together everything you’ve learned into practical applications.
However, you might still have doubts about the skills and tools you need to properly navigate this realm. That is why this minidegree was designed – it’s an overview of what being a technical marketer means, and it will help you identify the skill gaps you might have in your own choice of career.
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Sign up for CXL and get access
- 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 5 Minidegrees that give you advanced level skills
- Talk recordings by world class practitioners at CXL Live and Elite Camp
The CXL Institute guarantee
- Guaranteed return on time spent or your money back.
- You can immediately apply learnings and improve your results.
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