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Become great at
technical marketing

More and more marketing is implemented through technology. You must be the driver of marketing technology, not merely a concerned passenger. But if you don’t have technical depth, how can you navigate?

Take the Technical Marketer Minidegree and you’ll: 

  • Gain a complete picture and technical foundation of the most relevant areas in digital marketing. 
  • Confidently talk shop across multiple technical disciplines with your team and in workflows. 
  • Be able to implement, track, and properly show results.
  • Get certified to progress in your career.
Simo Ahava

Co-Founder @ Simmer Oy

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Some of the companies that train their teams at CXL:


“I’m just not technical” can be a defense mechanism

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

When you preface your decisions with “I’m a non-technical marketer”, it just gives yourself an out. Just in case you got a technical part wrong.

A lot of this is fed by the ideas of the single job title: Your title is marketer. Which means you’re not a developer and don’t set foot in that world.

It’s also fed by technical management software — which is designed to remove the technical aspect so you won’t ever have to talk to a developer. Everything is streamlined to a button push.

The problem with that? When you’ve learned enough to do more, your hands are tied.

The software might not have the ‘power user’ interface to give you the control you need when you’re ready.

More and more marketing is implemented through technology

Being coddled by make-it-easy software — and never wading into areas that seem too technical — means you don’t develop your skills. That needs to stop.

Technology plays an ever-increasing part in marketing. Ok, so you’re a marketer who is not technical yet. No zaps, no CDPs, no APIs. That’s fine for now. But won’t be for long.

Choose a path where you can enhance your technological aptitude. When you don’t “get” something at first, it’s time to get curious instead of becoming afraid. Seek mastery, not comfort.

Not moving forward means being left behind.

Marketing is getting harder. More fun, but harder.

One of the reasons it’s getting harder is because of the growing number of technology decisions marketers must struggle with. 

Marketers have more application and platform decisions to make than ever. These decisions have significant consequences. 

In order to make the right decisions, you need to have a level of technical expertise.

If you’re in digital, you’re already technical.

Being a non-technical marketer is a misnomer. Data and analytics are at the heart of every single thing we do in digital. That means you’re technical.

It might be a surprise if you haven’t thought this way before.

What you heard from everyone is there’s a ‘unicorn’ marketer with technical mastery  — something unattainable by mere mortals, so don’t even try.

Then this gets reinforced by tools, bloggers, and conferences. They say it’s okay if you don’t understand the technical part that drives your whole industry.

You get reinforcement that not knowing this stuff is fine.

The reality is this: if you’re the kind of person who wants to learn just a little bit more, you already have the skills to learn the technical side.

The Technical Marketer Minidegree is designed to give you a foundational understanding of all the technical disciplines needed to be a digital marketer today.

Taavi Kalvi, Analytics lead @ Holini

Even though I have read most of his articles and consider myself an experienced GTM user, Simo’s teachings have made me realize there’s still plenty of room for improvement.

I would say that his unique experience takes his training sessions to a whole other level no other instructor can provide. 

Jordi D.

Look no further if you are seeking a place for new knowledge around topics as: CRO, Growth marketing, Digital analytics etc.

Helped me upping my CRO knowledge and skills. Mostly on testing, conversion copy and calculating results.

Kim Towne, Senior marketing analyst @ Mindstream Interactive

One of the best, most informative classes I have ever taken. Simo is a fantastic teacher and even more knowledgable than I knew based on his blog.

Matt R.

Anyone would benefit from CXL, and that goes from interns up to CEOs. That’s really been the case in our company.

After their training sessions you’re fully equipped… you can go off and implement your learnings straight away.

Fabio Vanden Broeck, Analytics & Tracking Specialist @ Mediagrif Interactive Technologies Inc.

What made me take this course was that Simo was the curator. I was able to understand the data model GTM has, and also customize information being sent thanks to the customTask, having real problems and applications.

Russ Henneberry, Editorial Director @ Digital Marketer

When I have an advanced issue with Google Analytics — I call Mercer. He just flat out knows his stuff when it comes to conversion rate optimization and analytics.

Fred Pike COO @ Northwoods Software

Simo’s class is the most exciting, actionable, rich, detailed, class I have ever taken. This class alone is worth the price of admission for a year to the Institute.  OMG. Thanks for bringing this to the world!

Marc Richard

Because I know Charles is an established Google Analytics thought leader, learning from him in this Google Analytics 4 course gave me confidence that I would learn all of the important GA4 concepts that I must understand to be successful with it. Also, he presents at a pace that helps increase my ability to absorb more of what he is teaching. I highly recommend this course.

This minidegree is designed to bridge the gap between marketing and development

There was no one better to design this course than Simo Ahava.

Simo Ahava is one of the leading voices on bridging the marketing and data divide.

He’s a recognized Google Developer Expert, Partner and Senior Data Advocate at 8-bit-sheep, and regularly sought for his development advice for Google Analytics and Google Tag Manager.

Simo has always been a major advocate of the multidisciplinary team and breaking down the silos.

Simo designed the entire minidegree. He recommended the world’s top experts for each individual course topic. We’ve spent the year sourcing Simo’s recommendations and producing these courses to bring it to you.

4 cumulative tracks of videos & study material

Testing, Analytics and SEO

Learn by example and by building mini applications to automate your daily workflow
Learn data extraction techniques using API's, Google Sheets and BiqQuery.
Gain an understanding of what Google Tag Manager is and how to utilize it efficiently.
Learn the fundamentals of web data collection
Learn measurement analytics for mobile apps.
Outrank your competition with Technical SEO
Start making more money with your online experiments

Programming

Understand SQL basics for efficient database management. Learn to create, access & modify data seamlessly.
Introduction to R and the powerful tools it provides
Be the marketer who can code and build your data sets, automation tasks or visualizations using Python.

Tech Stack

Begin to understand the breadth of the cloud and Google Cloud platform and how to get started
Build an application using Apps Script to export info from GTM to a spreadsheet to make it easier to find, search and list information from a GTM container
Learn concepts that are often rarely covered but critical in developing and maintaining reliable code.
Explore different types of APIs and learn how to use them and fit them into your existing workflows.

Data and Visualization

Learn how to present and visualize data to change minds and facilitate action.
Apply machine learning with an improved understanding and appreciation with Machine Learning Fundamentals.
Obtain an intermediate understanding of statistical concepts, descriptive and inductive statistics, forecasting and more.
Learn how to create machine learning applications, by focusing on the problem solving process rather than languages or tools.


Subscribe to CXL and get access

  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

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Technical Marketing Minidegree: FAQ

The Technical Marketing Minidegree is the most complete training program ever for those looking to become technical marketers.
Here’s all the info you need before starting:

What is technical marketing?

In this training, technical marketing refers to all the fields of IT and scientific areas that also play a role in digital marketing, like data analysis, automation, A/B testing, programming, cloud computing, data science, or data engineering.

What will you learn?

After taking this training, you will:

  • Gain a complete picture and technical foundation of the most relevant technical areas in digital marketing. 
  • Confidently talk shop across multiple technical disciplines with your team and in workflows. 
  • Be able to implement, track, and properly show results.

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What does this training include?

Our Technical Marketing training includes 8 tracks, 22 courses of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Technical Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in.