Technical
marketing mastery: The course for data-driven growth and serious execution.
This is the most comprehensive technical marketing training available. Designed for marketers who need to harness technology, data, and analytics to fuel scalable growth, especially in SaaS, B2B, and tech-driven industries.
- Implement and manage marketing automation systems.
- Conduct in-depth data analysis to inform strategy.
- Utilize programming skills to customize marketing tools.
- Apply A/B testing methodologies to optimize campaigns.
- Collaborate effectively with development teams.
Trusted by marketers at
Taught by the top 1% of technical marketers
The Technical Marketer Minidegree is designed to bridge the gap between marketing and development
and to give you a foundational understanding of all the technical disciplines needed to be a digital
marketer today.
Chris
Mercer
Co-founder
Measurement
Marketer
David
Sottimano
SEO
Expert &
Consultant
Martijn
Scheijbeler
Senior VP
Marketing
RVShare
Milly
KC
Software
Engineer
Google
Simo
Ahava
Co-founder
Simmer
Oy
Ton
Wesseling
CRO
Expert &
Consultant
Become the technical marketer your team can’t do without
Stop being the middleman between tools and strategy. This course shows you how to build systems, automate smarter, and deliver insights your team can act on. No fluff, just the skills and structure to become the backbone of modern marketing execution.
Turn technical marketing into a driver for growth and revenue
You’ll learn how to plan, execute, and scale marketing in highly technical environments—where long sales cycles, complex products, and skeptical buyers are the norm. This program is built for marketers operating in B2B, SaaS, or developer-focused spaces who need to blend product knowledge with strategic execution. You’ll master the tools, systems, and thinking required to run modern, tech-enabled marketing that drives pipeline, accelerates adoption, and proves ROI.
What you’ll master:
- Building and managing complex marketing tech stacks.
- Analyzing data to uncover growth opportunities.
- Automating marketing processes for efficiency.
- Integrating various tools and platforms seamlessly.
- Translating technical insights into actionable strategies.
Who is this course for?
- Digital marketers aiming to enhance their technical skill set.
- Marketing professionals seeking to improve collaboration with technical teams.
- Individuals aspiring to roles that require both marketing and technical expertise.
- Professionals looking to implement data-driven marketing strategies.
- Anyone interested in the intersection of marketing and technology.
Look no further than CXL, this is the best and most recommended course you will find on Technical Marketing.
Subscribe now and get access
A collection of 22 courses designed to help you master technical marketing
Minidegrees are collections of individual courses grouped around a theme. The Technical Marketing Minidegree is designed to give you specialist-level skills in Technical Marketing.
This minidegree
comes with a
Certificate
Completing this course earns you an official CXL Technical Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
What our students say
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✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Technical Marketing Minidegree: FAQs
About this Minidegrees
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What will you learn?
After taking this brand management training, you will:
- Gain a complete picture and technical foundation of the most relevant technical areas in digital marketing.
- Confidently talk shop across multiple technical disciplines with your team and in workflows.
- Be able to implement, track, and properly show results.
What does this training include?
Our Technical Marketing training includes 8 tracks, 22 courses of video material, several assignments, and a final exam.
Do you add new courses to the minidegrees? How often are the minidegree courses updated?
Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the Technical Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in.
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?
One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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