Online Course: Strategic analytics framework for GA4
Build a strategic analytics setup that drives real business results
2h 10min | 11 lessons
In this course, you will learn how to:
- Build a clean GA4 setup with custom events, naming conventions, and reusable parameters
- Configure Google Tag Manager for scalable, debug-ready, and documented tracking
- Create privacy-compliant data collection strategies using Consent Mode and CMPs
- Use GA4’s Explorations to generate insights that drive marketing and product decisions
Trusted by marketers at
Start measuring what actually moves the needle. Get strategic about your data and Google Analytics setup.
Course Length:
2h 10min. 11 lessons.
Most GA4 setups are a mess – random events, no strategy, zero business impact. This course fixes that. It teaches you how to build a strategic analytics foundation that aligns with your business goals, gives you clarity on what to measure, and turns data into decisions. If you’re serious about making analytics a growth lever, not just a reporting tool, this is the course you need.
After completing this online course on Google Analytics 4, you will be able to:
- Design a GA4 setup that aligns with your business goals, not just tracks clicks
- Build custom event taxonomies that are scalable, consistent, and actionable
- Configure Google Tag Manager like a pro – with full debugging and documentation
- Create privacy-compliant tracking systems using Consent Mode and server-side tagging
- Turn raw GA4 data into insights that drive real marketing and product decisions
This course is for you if you are:
- Running paid campaigns and need to prove what actually drives revenue
- Building reports but constantly chasing clean, consistent data
- Managing GA4 or GTM and want a setup that doesn’t break every time something changes
- Drowning in metrics but can’t answer “what’s working?” with confidence
- Tired of guessing what to track and want a clear, strategic framework to follow
Subscribe now and get access
Course Curriculum
GA4 Analytics Strategy
Analytics Strategy
Business Objectives & KPIs
Tips from other CXL instructors
The GA4 Event Model
What to measure: Google’s built-in events
What to measure: Custom Events
Setting up GTM for GA4 success
Workshop: Setting up GTM for GA4 success
Part 1: Set Up Essential GTM Variables for GA4 Tracking
Part 2: Create Enhanced Link Tracking with Proper Documentation
Part 3: Set Up Error Monitoring and GA4 Custom Definitions
Taking Action with GA4
From strategy to implementation – The measurement plan
Data Collection Strategy
Workshop: GA4 – Stuff I actually use
Fred Pike is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area.
A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intermediate” was his fifth CXL course, making “Strategic Analytics Framework for GA4” his sixth.
At any time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Strategic Analytics framework for GA4 certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
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All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.