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Online Course: Strategic analytics framework for GA4

Build a strategic analytics setup that drives real business results

2h 10min | 11 lessons

In this course, you will learn how to:

  • Build a clean GA4 setup with custom events, naming conventions, and reusable parameters
  • Configure Google Tag Manager for scalable, debug-ready, and documented tracking
  • Create privacy-compliant data collection strategies using Consent Mode and CMPs
  • Use GA4’s Explorations to generate insights that drive marketing and product decisions

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English subtitles Certificate included
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Start measuring what actually moves the needle. Get strategic about your data and Google Analytics setup.

Course Length:
2h 10min. 11 lessons.

Most GA4 setups are a mess – random events, no strategy, zero business impact. This course fixes that. It teaches you how to build a strategic analytics foundation that aligns with your business goals, gives you clarity on what to measure, and turns data into decisions. If you’re serious about making analytics a growth lever, not just a reporting tool, this is the course you need.

After completing this online course on Google Analytics 4, you will be able to:

  • Design a GA4 setup that aligns with your business goals, not just tracks clicks
  • Build custom event taxonomies that are scalable, consistent, and actionable
  • Configure Google Tag Manager like a pro – with full debugging and documentation
  • Create privacy-compliant tracking systems using Consent Mode and server-side tagging
  • Turn raw GA4 data into insights that drive real marketing and product decisions

This course is for you if you are:

  • Running paid campaigns and need to prove what actually drives revenue
  • Building reports but constantly chasing clean, consistent data
  • Managing GA4 or GTM and want a setup that doesn’t break every time something changes
  • Drowning in metrics but can’t answer “what’s working?” with confidence
  • Tired of guessing what to track and want a clear, strategic framework to follow

Subscribe now and get access

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Course Curriculum

GA4 Analytics Strategy

Analytics Strategy

Learn how analytics functions as a listening tool for your digital communications.

Business Objectives & KPIs

Understand the framework for translating business strategy into measurable outcomes.

Tips from other CXL instructors

Gain insights from industry experts on defining success and implementing the ACT formula.

The GA4 Event Model

Understand how GA4’s event-based architecture works with events and parameters.

What to measure: Google’s built-in events

Explore automatically collected and enhanced measurement events available in GA4.

What to measure: Custom Events

Learn when and how to create custom events for unique measurement needs.

Setting up GTM for GA4 success

Workshop: Setting up GTM for GA4 success

Hands-on practice configuring Google Tag Manager for optimal GA4 implementation.

Part 1: Set Up Essential GTM Variables for GA4 Tracking

Hands-on practice configuring Google Tag Manager for optimal GA4 implementation.

Part 2: Create Enhanced Link Tracking with Proper Documentation

Hands-on practice configuring Google Tag Manager for optimal GA4 implementation.

Part 3: Set Up Error Monitoring and GA4 Custom Definitions

Hands-on practice configuring Google Tag Manager for optimal GA4 implementation.

Taking Action with GA4

From strategy to implementation – The measurement plan

Create comprehensive measurement plans before implementation.

Data Collection Strategy

Navigate privacy regulations and choose appropriate data collection methods.

Workshop: GA4 – Stuff I actually use

Real-world tips and tricks for daily GA4 usage.

Fred Pike

Managing Director / COO @ Northwoods Software

Fred Pike is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area.

A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intermediate” was his fifth CXL course, making “Strategic Analytics Framework for GA4” his sixth.

At any time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Strategic Analytics framework for GA4 certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.