Online Course: Strategic analytics framework for GA4
Build a strategic analytics setup that drives real business results
2h 10min | 11 lessons
In this course, you will learn how to:
- Build a clean GA4 setup with custom events, naming conventions, and reusable parameters
- Configure Google Tag Manager for scalable, debug-ready, and documented tracking
- Create privacy-compliant data collection strategies using Consent Mode and CMPs
- Use GA4’s Explorations to generate insights that drive marketing and product decisions
Trusted by marketers at
Start measuring what actually moves the needle. Get strategic about your data and Google Analytics setup.
Course Length:
2h 10min. 11 lessons.
Most GA4 setups are a mess – random events, no strategy, zero business impact. This course fixes that. It teaches you how to build a strategic analytics foundation that aligns with your business goals, gives you clarity on what to measure, and turns data into decisions. If you’re serious about making analytics a growth lever, not just a reporting tool, this is the course you need.
After completing this online course on Google Analytics 4, you will be able to:
- Design a GA4 setup that aligns with your business goals, not just tracks clicks
- Build custom event taxonomies that are scalable, consistent, and actionable
- Configure Google Tag Manager like a pro – with full debugging and documentation
- Create privacy-compliant tracking systems using Consent Mode and server-side tagging
- Turn raw GA4 data into insights that drive real marketing and product decisions
This course is for you if you are:
- Running paid campaigns and need to prove what actually drives revenue
- Building reports but constantly chasing clean, consistent data
- Managing GA4 or GTM and want a setup that doesn’t break every time something changes
- Drowning in metrics but can’t answer “what’s working?” with confidence
- Tired of guessing what to track and want a clear, strategic framework to follow
Subscribe now and get access
Course Curriculum
GA4 Analytics Strategy
Analytics Strategy
Business Objectives & KPIs
Tips from other CXL instructors
The GA4 Event Model
What to measure: Google’s built-in events
What to measure: Custom Events
Setting up GTM for GA4 success
Workshop: Setting up GTM for GA4 success
Part 1: Set Up Essential GTM Variables for GA4 Tracking
Part 2: Create Enhanced Link Tracking with Proper Documentation
Part 3: Set Up Error Monitoring and GA4 Custom Definitions
Taking Action with GA4
From strategy to implementation – The measurement plan
Data Collection Strategy
Workshop: GA4 – Stuff I actually use
Fred Pike is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area.
A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intermediate” was his fifth CXL course, making “Strategic Analytics Framework for GA4” his sixth.
At any time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Strategic Analytics framework for GA4 certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.