Live marketing engineer job ads pay $145k to $300k.
Build marketing AI systems without an engineer.
Eight weeks of live workshops, starting 11 January, that teach what the companies hiring for the marketing engineer role ask for.
You leave with a working system to show them: tools, pages and agents your marketing runs on, with no hand-coding.
- Learn exactly what the job ads screen for: AI agents, workflows and measurement.
- Show hiring managers the system, not a line on your CV.
- Certified on what you build, not attendance, with the community there when you get stuck.
Black Friday offer, ends 10 January. A year of access covers the community, all cohorts and the on-demand catalog.
From CXL, trusted by 90,000+ marketers at companies like these:
New marketing tools have always created new marketing jobs.
Each time, the marketers who learned to build with the new tool first got the title, the budget and the raise.
AI agents are the biggest new tool marketing has had. This time the job it creates isn’t a channel. It’s the whole stack: any task that runs by hand can now run as a system.
Marketing engineers don’t wait on others.
Today a landing page waits on a designer and a lead-routing fix waits on engineering. A marketing engineer builds both with AI, the same week, on the CRM and GA4.
Companies are hiring marketers who build. They ask to see the system.
The job ads ask for AI agents, automation and measurement, and for proof you shipped them.
Figma’s job ad said it outright: “We care more about what you’ve built than how many years you’ve spent in any one function.”
456
Job ads for this role, found in the last 14 days.
$163k
Median pay in the 117 job ads that state US pay.
*Job ads: CXL’s Marketing Engineer radar, job ads found in the last 14 days, refreshed every two weeks.
Build the systems these job ads are hiring for.
Each job ad names the systems the hire will build: agents, automations, landing pages, lead scoring. The eight weeks build the same kinds of systems on your own stack.
ClickHouseProduct Marketing Engineer, Remote, USBenchmarks, demos, guides and pages that turn the product into clear value props.$200k to $300k
RippleLead Marketing Engineer, New YorkLLM tools and agents for marketing, A/B testing and personalization, tracking into GA4 and Salesforce.$200k to $250k
FaireGrowth Platform, Marketing Engineer, New York or San FranciscoSelf-serve landing pages and audiences, with agents in marketing workflows.$176k to $242k
PlaidAI Marketing Technologist Lead, San Francisco, New York or SeattleAI agents and automations for marketing workflows, and training teams to run them.$170k to $223k
StripeForward Deployed AI Accelerator, Marketing, Remote, USAgents, automations and tools that marketers use in their daily work.$145k to $218kEvery week teaches a skill the job ads screen for.
We built the eight weeks from the skills the 456 job ads ask for most.
You learn each one by building with it, so you can show a hiring manager the system, not a line on your CV.
Eight weeks. Pick the pipeline job that eats your week, and build the system that does it.
Today it runs by hand, one chat at a time. By week 4 it runs on your CRM and GA4, and by week 8 it is the portfolio these job ads hire on.
Black Friday offer, ends 10 January. A year of access covers the community, all cohorts and the on-demand catalog.
Eight-week cohort, starts 11 January
Live sessions run Tuesdays at 3 PM UTC (10 AM ET, 4 PM CET).
Designed with Diane Wiredu, built with CXLContextBuilt with CXLPlumbingBuilt with CXLQuality
AI visibility designed with Ann Smarty, campaigns with Tyler Durman, content with CXLGo liveBuilt with CXLApps
Designed with Nick Christensen, built with CXLMeasurementBuilt with CXLPersonalizationAssessed by CXLCertificationBuild + defense in the communityWho this is for and what you need
- This is for you if: you have at least 2 years in ops, growth, demand gen or content, and you run campaigns and read your own performance data. No hand-coding.
- You do not need: prior Claude Code or n8n experience. Every build starts from a template.
- A paid Claude account, Claude Code preferred, plus a free Miro account. The reporting agent and AI visibility builds also use n8n.
- Prep before your first session in the app, suited to all levels. It counts toward your average of 1 hour a day. If you get stuck, we help you through it.
- Any other tool is explained live, with alternatives. You are not locked into one stack.
What members built, and what they said.
Demos and quotes from the community, build by build.
Fractional CMO & GTM Strategist
“The best part was watching the engine catch things I tell clients all the time. My first brief put the $500 ask in front of cold traffic, and Gate 1 flagged it: don’t lead with the heavy ask.”
Campaign engine
Social club for people 60+, pre-launch
No customers yet, so the ICP is built from reviews, Reddit threads and US research, with every unproven line tagged.
Marketing Brain
Co-Founder, Feral MKT
“We’ve never used VS Code or Claude Code before. We’ve been running in AI-assisted mode only. This has changed the game entirely… Before the cohort, I was having issues with our chosen ICP, but the dossier exercise helped me nail it down fast.”
Marketing Brain
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Creative Director, Feral MKT
“A brand brain built on what you can prove is smaller, but much sharper, and the voice guide finally reads like us because it’s measured from our real copy (which will change anyway), not from adjectives.”
Marketing Brain
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Marketing Brain
CRO Manager | Insurtech
“It will make the review process with the agency lead very focused, since you have already pointed out the issues – I basically have a list of fixes for them already!”
Marketing Brain
Practice campaign, retirement homes
The copy was fine. Nothing reached ship because nothing could be proven yet, and the review said so.
Campaign engine
AI Native GTM Strategist & Product Marketer
“What I really liked about this whole exercise is the clear separation between Claude AND the user (me) to avoid AI slop by taking great measures to allow the user to do the thinking instead of AI.”
Campaign engine
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Marketing Communications Manager, TXI
“It caught two lines on the landing page that it had made up, things like ‘Slots run Monday to Friday.’ Nothing in the source files backed them up, so it flagged them to fix.”
Campaign engine
B2B eCommerce platform, rebuilt
Separated what past customers prove from who the rebuilt product needs to win next.
Marketing Brain
Founder, Mesh Creative Studios
“Seeing that distinction mapped out has already made the business feel much more structured. It’s impressive how much clarity came out of only the second workshop.”
Marketing Brain
Co-Founder, Feral MKT
“We now have a clear path to follow, based on strong foundations set by the workflows, created at amazing speed. Without AI, this could’ve taken me a week, maybe two, to nail down.”
Campaign engine
Founder, Mesh Creative Studios
“AI can’t tell us apart from four other ‘Mesh’ studios.”
AI visibility tracker
Fractional CMO & GTM Strategist
“We weren’t named in any of the 289 answers. 78% of answers named no firm at all.”
AI search across 100 buyer questions
CRO Manager | Insurtech
“One answer per question is a sample, not a measurement.”
Brand accuracy check
Fractional CMO & GTM Strategist
“The numbers matched, it called its one guess a guess, and it said missing costs were missing instead of treating them as zero.”
Reporting agent
Certified on your build and its defense in the community, not attendance.
You post your build in the community and defend it there: reviewers ask questions, you answer them. Along the way, your builds get reviewed like this one, by Diane Wiredu.
How the cohort works
Read more about dates and enrollmentShow less
- The cohort starts Monday 11 January 2027 with setup: about 3 hours
- Live sessions run Tuesdays, 19 January to 9 March, at 3 PM UTC (10 AM ET, 4 PM CET)
- Setup comes first, with technical assistance from the CXL team
- If you join after the cohort starts, you can catch up with recordings and join the remaining sessions, or wait until the next cohort starts. We’ll be there to help you catch up
- One group, start to finish. You build on your own company’s data, or on a sample company if you can’t use it
Read more about your weekShow less
- 90 minutes. The live session: a guest builder or a CXL instructor opens that week’s layer
- The rest of your week. Prep, then you build that week’s layer on your own system
- No hand-coding. You describe what you want, AI writes the code and the SQL, you check the result
Read more about how support worksShow less
- The community is always open and we are in it with you, so a stuck build gets unstuck instead of abandoned
- Technical assistance from the CXL team covers setup support and code review
- Guest builders and experts help us design, review and build these systems
- Every session is recorded, so a missed week is a delayed one, not a lost one
Everything included
- Weeks 0 to 3. Setup, your context repo, n8n plumbing and scored AI output.
- Week 4. Go live in one track: campaigns, content or AI visibility.
- Weeks 5 to 7. An app, reporting and personalization for 50+ target accounts.
- Week 8. Submit your build and defend it in the community.
- A year of access. Future cohorts, system updates, the community, 80+ courses and every minidegree.
A year of CXL for $1,199
25% off the usual $1,599.
- The January cohort and certification
- Every future cohort in your year
- The community
- 80+ on-demand courses and every minidegree
Black Friday offer, ends 10 January.
Is your company paying? Send this to your manager.
Your system runs on the company’s tools and stays with the company.
Copy this to your manager
Subject: CXL Marketing Engineer certification
I would like to take CXL's Marketing Engineer certification. It is an 8-week live cohort starting 11 January 2027 with setup, an average of 1 hour a day: a 90-minute live session each week, plus prep and building. I would build one marketing system on our own CRM, GA4 and ad accounts that runs unattended for 14 days, and be certified on the build and its defense in the community, not attendance. Everything I build stays with the company. It is $1,199 until 10 January, 25% off, and includes a year of cohorts, system updates, the community and 80+ on-demand courses. Details: https://cxl.com/institute/marketing-engineer/
Proof beats the CV.
Certified on what runs, not on attendance.
Black Friday offer, ends 10 January. A year of access covers the community, all cohorts and the on-demand catalog.
Who leads and reviews the builds
Hesh leads the live sessions. Peep Laja helped design the program and reviews builds. Diane Wiredu, Tyler Durman, Nick Christensen and Ann Smarty designed or review the builds. Guest builders join as each week opens.
4x’d efficiency & leads CXL’s growth, experimentation & product. Trained 25k+ marketers with 80+ courses, 4000+ blogs & playbooks.
Leading voice on positioning and messaging: why B2B buyers pick one company over another. Made his name in conversion optimization, where he created the ResearchXL and PXL frameworks. Three times founder with the scars to prove it.
Built messaging systems for 64+ clients, helped Dash double MRR in 6 months, and increased AMI’s qualified leads by 70%.
Fractional Head of Growth for B2B SaaS from Seed to Series C; at data.world, beat his MQL goals eight quarters in a row.
Scaled AppSumo’s paid growth engine from $7M to $90M. Helps you fix tracking, lower CAC, and grow paid acquisition.
FAQ
When does it start, and how much time does it take?
The cohort starts Monday 11 January 2027 with setup. Live sessions run every Tuesday from 19 January to 9 March at 3 PM UTC (10 AM ET, 4 PM CET). Plan on an average of 1 hour a day: a 90-minute live session each week, plus prep and building at your own pace. Setup comes first, in week 0, opening Monday 11 January: about 3 hours on demand, with technical assistance from the CXL team.
Who is it for?
Marketers with at least 2 years in ops, growth, demand gen or content who want to build what marketing engineer roles ask for, in their current job or the next one.
Do I need to code?
No hand-coding. You describe what you want, AI writes the code and the SQL, and you check the result. Checking is a skill the program teaches, from schema-validated output in week 3 to sanity-checking AI-generated numbers in week 6.
Come with a working laptop and admin rights on the tools you want to connect. You build on your own data, over MCP connections, the standard way AI tools connect to other software. You decide what gets connected and what does not.
What do I build?
One system, a layer a week: a context repo, n8n workflows, LLM steps with evals, and a capstone in one of three tracks. Campaigns goes from brief to reviewed campaign. Content goes from brief to checked draft. AI visibility tracks how ChatGPT, Gemini and Perplexity answer about you, and fixes what they get wrong. On top of it you build a deployed app, a reporting layer and personalization for 50+ target accounts.
How do I get certified?
You pass on seven criteria. It runs unattended for 14+ consecutive days, with 90%+ of runs successful. Its output meets the eval threshold you set in week 1. The result is measured honestly against your baseline. The app and the personalization batch both work. An approval step and a cost cap are set. An assessor can run it from your README. And you defend it in the community, answering the reviewers’ questions.
Show measured improvement over your baseline and you earn the credential with distinction. One resubmission is allowed within 30 days.
What is the defense?
You post your build in the community with a short readout of what your system does and what it moved. Reviewers ask questions in the thread and you answer them. It is the closest thing to a hiring manager asking you to walk them through your work.
How do I prove a system like this is worth it?
A marketer on Reddit asked it directly: “revenue metrics? Calls booked?” Week 6 answers it on your own data: baseline against now, tied to pipeline or hours saved, written up by a weekly report agent. That number headlines your certification.
Is a marketing engineer just marketing ops with a new name?
There is overlap, and the best ops people already work this way. The difference is what you can show: a system you built, running on your own customers and channels, that you can demo and fix. That is what marketing engineer job ads screen for, whatever the title on your CV.
Can I use my company’s data?
Yes, that is the default. You build on your own customers and channels, over connections you control. If you cannot use company data, a sample company dataset is ready for you.
I am in the November sprint. Does it count?
Yes. The sprint builds three layers of this system: the Marketing Brain (week 1), the campaign engine (week 4, campaigns track) and the reporting agent (week 6). You start January with them already built.
What does it cost?
$1,199 until 10 January, 25% off the usual $1,599. It includes the January cohort and future cohorts, every update to the systems, a year in the community, and 80+ on-demand courses and every minidegree on the marketing behind the systems.
How is this different from other marketing engineer courses?
Most teach one vendor’s tool and certify attendance. This one is vendor-neutral, 8 weeks deep, and graded on a system that runs in production, defended in the community.
How is this different from asking ChatGPT?
ChatGPT answers questions. Here you build a system: one that runs on your own customers and channels, that an assessor checks, and that you defend in the community before it counts. ChatGPT will help you do a task faster. It will not run your workflow unattended for 14 days, or check that its output can be trusted at scale.
Can my company pay for it?
Yes. Use the email on this page to send your manager the details. Everything you build runs on the company’s tools and stays with the company.
About CXL
What is CXL?
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by building real work with live guidance from practitioners.
Does CXL offer AI training for B2B marketers?
Yes. AI for B2B marketing is CXL’s main focus: building AI workflows and agents for research, content, campaigns and reporting, plus visibility in AI search.
Where can I learn conversion optimization?
CXL has trained marketers in conversion optimization and experimentation for over a decade, covering customer research, A/B testing, landing pages and testing statistics.