Become great at conversion optimization and A/B testing
The most thorough CRO training in the world.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
- Learn to build and run world-class optimization programs
- Dramatically improve your skills, become a CXL Certified Optimizer
- Content you can’t find anywhere else
- We’ll help you get a job once you graduate
Founder @ CXL
Some of the companies that train their teams at CXL:
Start getting more and bigger wins
Getting results you want with conversion optimization and experimentation is all about knowing what to do. It’s a field where you need to know a lot about a lot, and this program contains it all.
After completing it you will
- improve your skills in conversion optimization, UX, and web analytics,
- understand what works on websites, and what doesn’t,
- develop better A/B tests that win more often.
Introduction video
What is a Minidegree program?
A Minidegree is a curation of self-paced video courses organized by topics (tracks), so you can learn at a speed that suits your schedule. With optional assignments to apply what you learned.
Change your results with world-class conversion optimization training
The Conversion Optimization Minidegree by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.
You will develop in-depth knowledge in conversion optimization (driving growth without spending more) and learn processes that you can replicate across any web property.
Access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.
You shouldn’t be operating without this kind of help.
A program designed to develop true professionals
This in-depth conversion optimization training program will help you become a top conversion optimizer in. The skills you gain will benefit you for years to come. You’ll learn how top conversion rate experts in the world approach conversion optimization.
This program will teach you the methodology, tools, and the mindset needed to become a successful optimizer – and make any website sell.
Learn a systematic, repeatable process
True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.
After this program, you’ll be able to systematically identify all the places where a website is leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory.
Unique content you won’t find anywhere else
Conversion Optimization Minidegree is the only advanced level CRO training program in the world.
Internet is full of superficial level content on this. More and more junk information is popping up on blogs and places. The best way to learn is from practitioners who’ve been doing this for years and years. We’ve got the best names in the industry to teach you this stuff.
Jeff B.
The curriculum was extremely diverse and comprehensive. It covered all aspects of Conversion Optimization from analytics, to behavior research, psychology, test setup, statistics, etc.
You can dive deep into areas you are not expert in, and bolster other areas you are already strong in.
John O.
This platform truly helped develop my career.
I went from specialist to Head of CRO in 7 months. Many “right timed events”, I agree, but CXL made me confident.
The hours that I spent covering all the lessons were more than enough to avoid imposter syndrome. I was ready when I needed to be.
Josh R.
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.
Steph L.
The most practical and relevant CRO course I have found.
They give you loads of extra materials, guides and templates to work from. Every course is run by a specialist in that field so its relevant to the times.
Brandon V.
CXL gave my team the tools to create and run a successful growth team. We were running tests without any thought behind them.
I now have the methodology to be more successful in my day-to-day tasks, and to further my career.
Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
Jonathan R.
CXL showed me how to go from no optimization program to a fully matured program, and how to handle all the nuances that pop up along the way.
Bill Angelos
The CRO Minidegree was great.
I previously took the CRO certification from Digital Marketer, and holy crap was I not prepared for how little I knew about CRO before enrolling in CXL’s CRO Minidegree.
I thought I learned a lot, but when I saw what CXL offered vs what they had… it was clear to me that what I thought was a pretty decent course was really something that just covered the tip of what your program touched on.
Winston C.
Once I got into the actual courses, I realized that this was indeed going to be the serious content I was expecting.
Suffice it to say that I’m taking notes.
Will Gray
The Maximizing Audiences for PPC was f*cking excellent!!! I watched the videos many times and recently used some of their tactics and it’s working! CXL ain’t nuttin’ but the truth.
5 cumulative tracks, total of 90h 34min of videos & study material – designed to make you better at CRO.
Minidegrees are collections of individual courses, grouped together around a theme. Conversion Optimization Minidegree is designed to give you advanced level skills in conversion optimization.
All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
1 Foundations
2 Conversion Research
This is the most important part of conversion optimization process. Conversion research done right ensures that you’ll be tackling the right issues which leads to more wins and bigger wins.
Recommended event video viewings:
- Strategic and Tactical Implementation and Analysis Techniques
- How Top Marketers Are Using Google Tag Manager to Improve Their Sales & Leads
- How to Give Your Data an Annual Checkup
- Optimizing Retention: The Silent Killer and King of Growth
- From WTF to Hell Yes: How to Come Up With Copy That Persuades
3 Testing
How to prioritize test hypotheses? How to run tests? When to stop tests? How to analyze results?
Recommended event video viewings:
4 Optimization strategies
Different optimization approaches for different circumstances.
Recommended event video viewing:
5 Conversion Optimization Program Management
How to manage a CRO program: tool, people, reporting, scaling and selling.
Recommended event video viewing:
6 CXL Certificate Exam
Complete all required courses in the 5 tracks, then take this exam.
How long will it take me to complete this Minidegree?
This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 6 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.
Show off your hard-earned skills and strengthen your profile
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Subscribe to CXL and get access
- 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 9 minidegrees that give you advanced level skills
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Click here for a pitch deck, swipe files and tips.
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