Become great at conversion optimization and A/B testing
The most thorough CRO training in the world.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
- Learn to build and run world-class optimization programs
- Dramatically improve your skills, become a CXL Institute Certified Optimizer
- Content you can’t find anywhere else
Some of the companies that train their teams at CXL Institute:
Start getting more wins and bigger wins
Getting results you want with conversion optimization and experimentation is all about knowing what to do. It’s a field where you need to know a lot about a lot, and this program contains it all.
After completing it you will
- improve your skills in conversion optimization, UX, and web analytics,
- understand what works on websites, and what doesn’t,
- develop better A/B tests that win more often.
Introduction video
Change your results with world-class conversion optimization training
The Conversion Optimization Minidegree by CXL Institute will teach you the methodologies and processes needed to get more wins and bigger wins.
You will develop in-depth knowledge in conversion optimization (driving growth without spending more) and learn processes that you can replicate across any web property.
Access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.
You shouldn’t be operating without this kind of help.
Get updates about the Conversion Optimization Minidegree program
In addition to updates, you will receive the detailed course syllabus PDF.
A program designed to develop true professionals
This in-depth conversion optimization training program will help you become a top conversion optimizer in. The skills you gain will benefit you for years to come. You’ll learn how top conversion rate experts in the world approach conversion optimization.
This program will teach you the methodology, tools, and the mindset needed to become a successful optimizer – and make any website sell.
Learn a systematic, repeatable process
True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.
After this program, you’ll be able to systematically identify all the places where a website is leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory.
Unique content you won’t find anywhere else
Conversion Optimization Minidegree is the only advanced level CRO training program in the world.
Internet is full of superficial level content on this. More and more junk information is popping up on blogs and places. The best way to learn is from practitioners who’ve been doing this for years and years. We’ve got the best names in the industry to teach you this stuff.
The CRO Minidegree was great.
I previously took the CRO certification from Digital Marketer, and holy crap was I not prepared for how little I knew about CRO before enrolling in CXL Institute’s CRO Minidegree.
I thought I learned a lot, but when I saw what CXL Institute offered vs what they had… it was clear to me that what I thought was a pretty decent course was really something that just covered the tip of what your program touched on.
5 cumulative tracks, total of ~106h of videos & study material – designed to make you better at CRO.
Minidegrees are collections of individual courses, grouped together around a theme. Conversion Optimization Minidegree is designed to give you advanced level skills in conversion optimization.
All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
1 Foundations
Total time: 24h 6min
2 Conversion Research
This is the most important part of conversion optimization process. Conversion research done right ensures that you’ll be tackling the right issues which leads to more wins and bigger wins.
Total time: 16h 19min
Recommended event video viewings:
- Strategic and Tactical Implementation and Analysis Techniques
- How Top Marketers Are Using Google Tag Manager to Improve Their Sales & Leads
- How to Give Your Data an Annual Checkup
- Optimizing Retention: The Silent Killer and King of Growth
- From WTF to Hell Yes: How to Come Up With Copy That Persuades
3 Testing
How to prioritize test hypotheses? How to run tests? When to stop tests? How to analyze results?
Total time: 23h 56min
Recommended event video viewings:
4 Optimization strategies
Different optimization approaches for different circumstances.
Total Time: 40h 26min
Recommended event video viewing:
5 Conversion Optimization Program Management
How to manage a CRO program: tool, people, reporting, scaling and selling.
Total Time: 3h 14min
Recommended event video viewing:
6 CXL Certificate Exam
Complete all required courses in the 5 tracks, then take this exam.
How long will it take me to complete this Minidegree?
This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 6 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.
Show off your new skills: Get a certificate of completion
Complete all courses and pass the final test to become a CXL Certified Optimizer. Our certification will help you accelerate your marketing career and/or land better clients.
CXL Institute is an authorized LinkedIn education provider
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
This platform truly helped develop my career.
I went from specialist to Head of CRO in 7 months. Many “right timed events”, I agree, but CXL made me confident.
The hours that I spent covering all the lessons were more than enough to avoid imposter syndrome. I was ready when I needed to be.
Sign up for CXL Institute and get access to
- 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 5 Minidegrees that give you advanced level skills
- Talk recordings by world class practitioners at CXL Live and Elite Camp
The CXL Institute guarantee:
- Guaranteed return on time spent or your money back.
- You can immediately apply learnings and improve your results.
Need help convincing your boss?