Conversion
optimization that drives revenue: The course for growth-focused marketers
This is the most comprehensive Conversion Optimization training program in the world. Built for marketers, growth leads, and CRO specialists who want to drive more revenue from the traffic they already have.
- Uncover exactly what’s stopping users from converting.
- Create winning hypotheses based on user behavior and data.
- Design and run high-impact A/B tests that drive measurable growth.
- Build CRO programs that scale across teams and departments.
- Turn insights into repeatable strategies that consistently improve performance.
Trusted by marketers at
Taught by top 1% conversion experts
Learn how to convert your traffic into customers, run more successful experiments,
and get the skills to deliver consistent revenue gains on any website you work on.
Ton
Wesseling
Conversion
Optimization
Specialist
Lucia van
den Brink
Founder of
Women in
Experimentation
Peep
Laja
Founder of CXL,
Wynter and
Speero
Ben
Labay
Experimentation
Leader & CEO Speero
André
Morys
CEO &
Founder of
KonversionsKRAFT
Michal
Aagaard
CRO
Expert and
consultant
Stop guessing. Start converting.
Stop running tests that don’t move the needle. Start making changes that drive revenue. This program gives you the system, skills, and confidence to find what’s broken, fix it fast, and prove the impact of every optimization.
Drive results with conversion optimization: More conversions, more revenue, less waste.
Most CRO training stops at theory or surface-level tactics. This program goes deep. You’ll be taught by senior practitioners who build and run CRO programs for high-growth companies. Every module gives you tools, examples, and processes you can apply immediately, so you’re not just learning, you’re implementing.
Whether you’re new to CRO or scaling a program, this course gives you everything you need to run better tests, get faster wins, and generate more revenue from your existing traffic.
What you’ll master:
- Finding and fixing the biggest blockers in your conversion funnel using data.
- Prioritizing test ideas based on potential business impact, not guesswork.
- Writing high-quality hypotheses rooted in user behavior and insights.
- Structuring and scaling CRO programs that drive continuous growth.
- Measuring test outcomes confidently and turning wins into repeatable success.
Who is this course for:
- Marketers responsible for driving conversions, revenue, or growth.
- CRO specialists looking to sharpen their testing and analysis skills.
- Product and UX professionals who want to optimize the user journey.
- Founders and growth teams wanting to get more from every visitor.
- Anyone tired of guesswork and ready to build a testing engine that works.
Look no further than CXL, this is the best and most recommended course you will find on Conversion Optimization.
Subscribe now and get access
A collection of 20 courses
designed to make you better at CRO.
Minidegrees are collections of individual courses grouped together around a theme. The Conversion Optimization Minidegree is designed to give you advanced-level skills in conversion optimization.
Plan and Process
Assess
Test and Learn
Decide and Act
This minidegree
comes with a
Certificate
Completing this course earns you an official CXL Conversion Optimization Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
“CXL gives a fantastic learning experience. Highly recommended”
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Conversion Optimization Minidegree: FAQs
About Minidegrees
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What will you learn?
After taking this training, you will:
– Learn to build and run world-class optimization programs
– Master everything there is to master about A/B testing
– Immediately apply learnings with hundreds of playbooks
– Be able to imporve performance without increasing cost
What does this training include?
Our Conversion Optimization training includes 4 tracks with 20 courses of video material, several assignments, and a final exam.
Do you add new courses to the minidegrees? How often are the minidegree courses updated?
Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the Conversion Optimization Certification from CXL, with credentials that you can add to your LinkedIn profile.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in.
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?
One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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