CXL is the premium marketing education destination.
Become great at
conversion optimization
Top 1% conversion optimization experts get paid the most and work on their own terms. This CRO certification training program will turn you into one.
- Learn to build and run world-class optimization programs
- Master everything there is to master about A/B testing
- Immediately apply learnings with hundreds of playbooks
- Network and get peer support in our exclusive community
- Get certified and hired with our help
Minidegree length: 58h 28min
Founder @ CXL
Taught by top 1% conversion experts from companies like Speero, Convoy and CXL.
Start getting more and bigger wins
Getting results you want with conversion optimization and experimentation is all about knowing what to do. It’s a field where you need to know a lot about a lot, and this program contains it all.
After completing it you will
- improve your skills in conversion optimization, UX, and web analytics,
- understand what works on websites, and what doesn’t,
- develop better A/B tests that win more often.
Introduction video
What is a Minidegree program?
Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.
All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
Change your results with world-class conversion optimization training
The Conversion Optimization Minidegree by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.
You will develop in-depth knowledge in conversion optimization (driving growth without spending more) and learn processes that you can replicate across any web property.
Access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.
You shouldn’t be operating without this kind of help.
A program designed to develop true professionals
This in-depth conversion optimization training program will help you become a top conversion optimizer. The skills you gain will benefit you for years to come. You’ll learn how top conversion rate experts in the world approach conversion optimization.
This program will teach you the methodology, tools, and the mindset needed to become a successful optimizer – and make any website sell.
Learn a systematic, repeatable process
True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.
After this program, you’ll be able to systematically identify all the places where a website is leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory.
Unique content you won’t find anywhere else
Conversion Optimization Minidegree is the only advanced level CRO training program in the world.
Internet is full of superficial level content on this. More and more junk information is popping up on blogs and places. The best way to learn is from practitioners who’ve been doing this for years and years. We’ve got the best names in the industry to teach you this stuff.
Jeff B.
The curriculum was extremely diverse and comprehensive. It covered all aspects of Conversion Optimization from analytics, to behavior research, psychology, test setup, statistics, etc.
You can dive deep into areas you are not expert in, and bolster other areas you are already strong in.
John O.
This platform truly helped develop my career.
I went from specialist to Head of CRO in 7 months. Many “right timed events”, I agree, but CXL made me confident.
The hours that I spent covering all the lessons were more than enough to avoid imposter syndrome. I was ready when I needed to be.
Josh R.
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.
Steph L.
The most practical and relevant CRO course I have found.
They give you loads of extra materials, guides and templates to work from. Every course is run by a specialist in that field so its relevant to the times.
Brandon V.
CXL gave my team the tools to create and run a successful growth team. We were running tests without any thought behind them.
I now have the methodology to be more successful in my day-to-day tasks, and to further my career.
Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
Jonathan R.
CXL showed me how to go from no optimization program to a fully matured program, and how to handle all the nuances that pop up along the way.
Bill Angelos
The CRO Minidegree was great.
I previously took the CRO certification from Digital Marketer, and holy crap was I not prepared for how little I knew about CRO before enrolling in CXL’s CRO Minidegree.
I thought I learned a lot, but when I saw what CXL offered vs what they had… it was clear to me that what I thought was a pretty decent course was really something that just covered the tip of what your program touched on.
Winston C.
Once I got into the actual courses, I realized that this was indeed going to be the serious content I was expecting.
Suffice it to say that I’m taking notes.
Will Gray
The Maximizing Audiences for PPC was f*cking excellent!!! I watched the videos many times and recently used some of their tactics and it’s working! CXL ain’t nuttin’ but the truth.
5 cumulative tracks, total of 58h 28min of videos & study material – designed to make you better at CRO.
Minidegrees are collections of individual courses, grouped together around a theme. Conversion Optimization Minidegree is designed to give you advanced-level skills in conversion optimization.
1 Foundations
2 Conversion Research
This is the most important part of conversion optimization process. Conversion research done right ensures that you’ll be tackling the right issues which leads to more wins and bigger wins.
3 Testing
How to prioritize test hypotheses? How to run tests? When to stop tests? How to analyze results?
4 Optimization strategies
Different optimization approaches for different circumstances.
5 Conversion Optimization Program Management
How to manage a CRO program: tool, people, reporting, scaling and selling.
6 CXL Certificate Exam
Complete all required courses in the 5 tracks, then take this exam.
How long will it take me to complete this Minidegree?
This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 6 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.
Show off your hard-earned skills and strengthen your profile.
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Learn marketing on the job.
Get better results with networking.
Our Marketing playbooks community gives you peer support for every marketing task you face. 90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.
- Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
- Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
- Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
Subscribe to CXL and get access
- 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 10 minidegrees that give you advanced level skills
- Playbook community with 2500+ instructions and peer-support
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Click here for a pitch deck, swipe files and tips.
Subscribe to CXL
All plans come with a 7-day trial for $1.
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Conversion Optimization Minidegree: FAQ
This Minidegree is the most complete conversion optimization training program you can find, with 58h 28min of videos and study material created by top 1% experts.
Here’s all the info you need before starting:
What will you learn?
After taking this training, you will:
- Learn to build and run world-class optimization programs
- Master everything there is to master about A/B testing
- Immediately apply learnings with hundreds of playbooks
- Network and get peer support in our exclusive community
- Get certified and hired with our help
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.
All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What does this training include?
Our Conversion Optimization training includes 5 tracks, 20 courses, 58h 28min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the Conversion Optimization Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day no questions asked money back period.
Can I buy just this training?
Yes, you can buy individual, lifetime access to this training.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This training program is 58h 28min long.