Become great at conversion optimization and A/B testing

Start getting more and bigger wins

Getting results you want with conversion optimization and experimentation is all about knowing what to do. It’s a field where you need to know a lot about a lot, and this program contains it all.

After completing it you will

• improve your skills in conversion optimization, UX, and web analytics,
• understand what works on websites, and what doesn’t,
• develop better A/B tests that win more often.

Introduction video

Change your results with world-class conversion optimization training

The Conversion Optimization Minidegree by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization (driving growth without spending more) and learn processes that you can replicate across any web property.

Access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.

You shouldn’t be operating without this kind of help.

A program designed to develop true professionals

This in-depth conversion optimization training program will help you become a top conversion optimizer in. The skills you gain will benefit you for years to come. You’ll learn how top conversion rate experts in the world approach conversion optimization.

This program will teach you the methodology, tools, and the mindset needed to become a successful optimizer – and make any website sell.

Learn a systematic, repeatable process

True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.

After this program, you’ll be able to systematically identify all the places where a website is leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory.

Unique content you won’t find anywhere else

Conversion Optimization Minidegree is the only advanced level CRO training program in the world.

Internet is full of superficial level content on this. More and more junk information is popping up on blogs and places. The best way to learn is from practitioners who’ve been doing this for years and years. We’ve got the best names in the industry to teach you this stuff.

5 cumulative tracks, total of 85h 52min of videos & study material – designed to make you better at CRO.

Minidegrees are collections of individual courses, grouped together around a theme. Conversion Optimization Minidegree is designed to give you advanced level skills in conversion optimization.

All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

How long will it take me to complete this Minidegree?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 6 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.

Show off your hard-earned skills and strengthen your profile

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

Discover new career opportunities in marketing

The world of marketing moves quickly, and it’s essential you stay up to date with the latest marketing skills. With more than 1.6 million digital marketing roles listed on Linkedin alone, there are plenty of opportunities for those looking to grow their marketing careers.

We’ve built a marketing focused job board to help you find the perfect role. Whether you’re looking to grow your career in CRO, analytics, or growth marketing, we’re here to help—apply here.