Drive sales and brand growth with influencer marketing
3h 01min | 10 lessons | 6 downloadable resources
In this course, you will learn how to:
- Identify and partner with influencers who align with your brand and audience.
- Develop influencer marketing campaigns that generate real business impact.
- Negotiate and structure influencer partnerships for long-term success.
- Track performance metrics that go beyond engagement and vanity metrics.
- Scale and optimize influencer marketing for sustained growth.
Black Friday offer: 25% off, already applied. A year of CXL: 80+ current courses and the January cohort.
This course was archived.
Note: Since this course was recorded, we have significantly improved our production standards.
Please refer to our course catalog to access the list of courses to earn certificates.
From CXL, trusted by 90,000+ marketers at companies like these:
Weak influencer strategies lead to wasted budget and zero ROI
Throwing money at influencers without a structured plan won’t grow your brand. Too many companies focus on reach instead of real impact, leading to expensive campaigns with little return. This course gives you a proven system for selecting the right influencers, structuring performance-driven campaigns, and measuring success, so you get real results, not just likes and shares.
Master influencer marketing to build authentic partnerships and increase brand growth
Course Length:
3h 01min. 10 lessons.
If influencer marketing isn’t driving measurable business growth, you’re doing it wrong. This course is built for marketers who want to execute high-performing influencer partnerships that increase brand trust, drive sales, and scale customer acquisition. Learn how to develop a strategic approach, align influencers with business goals, and create campaigns that actually deliver revenue.
After completing this online course on influencer marketing, you will be able to assist your team and company with:
- Build an influencer marketing strategy that generates consistent ROI.
- Partner with the right influencers to maximize impact and reach.
- Develop campaigns that drive sales, not just awareness.
- Track influencer performance and optimize based on real data.
- Scale influencer marketing as a repeatable acquisition channel.
This course is for you if you are responsible for:
- Marketers looking to turn influencer marketing into a scalable growth channel.
- Brand managers who want to develop high-impact influencer partnerships.
- Growth teams focused on customer acquisition through influencers.
- Social media and content marketers managing influencer campaigns.
- Anyone responsible for driving sales and brand awareness through influencers.
Look no further than CXL, this is the best and most recommended course you will find on Influencer Marketing.
Subscribe now and get access
Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.
Course Curriculum
Data-driven influencer marketing
Introduction to Influencer Marketing
Getting Started > Campaign Planning
Social Media Measurement
Best Influencer Marketing Campaigns
Identifying Influencers
Identifying Influencers > Synergy & Brand Fit
The Value Exchange
Compliance & Contracts
Amplifying Influencer Content
Measuring Influencer Campaigns
10 years in Social with over 170 brands in more than 1,500 research and analytics projects. Worked with brands like Pepsi, Intel, H&M, VISA and Google. Work featured in New York Times. Established a method for WFA (World Federation of Advertisers) members to systematically build authentic consumer communities online. Pioneered a novel method how Social data is analysed till today by large agency networks in Omnicom and WPP. Member of ESOMAR.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Influencer Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Social club for people 60+, pre-launch
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Own plugins on Marketing Brain
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Director of Messaging
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Workflows
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Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
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Content Strategist
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Campaign engine
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Frequently asked questions
About CXL
What is CXL?
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by building real work with live guidance from practitioners.
Does CXL offer AI training for B2B marketers?
Yes. AI for B2B marketing is CXL’s main focus: building AI workflows and agents for research, content, campaigns and reporting, plus visibility in AI search.
Where can I learn conversion optimization?
CXL has trained marketers in conversion optimization and experimentation for over a decade, covering customer research, A/B testing, landing pages and testing statistics.
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Quarterly and monthly plans are not covered by the refund policy. However, you can reach out to Support if you’d like to remove the automatic renewal.
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Individual plans are designed for one learner.
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Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
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Does the Marketing Engineer cohort include access to the full CXL course library?
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It also includes every live cohort in your year, the community and every update to the systems you build.
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