Use influencer marketing to grow your brand
3h 01min | 11 lessons | 5 downloadable resources
In this course, you will learn how to:
- Understand current influencer marketing trends to determine when influencers align with your brand objectives.
- Develop strategic plans to avoid common mistakes and maximize return on investment.
- Identify and select influencers who can authentically convey your brand’s story.
- Mitigate business risks through effective compliance measures and use influencer content to increase reach.
- Evaluate influencer performance for both brand awareness and direct response goals to foster valuable long-term partnerships.
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Maximize brand reach and ROI with effective influencer marketing strategies
Many brands struggle to utilize influencer marketing effectively, often facing challenges in finding the right partners, measuring ROI, or aligning influencer campaigns with brand goals. This course provides the skills needed to overcome these obstacles, teaching you how to select authentic influencers, mitigate risks, and drive content reach. Learn a practical framework for building meaningful influencer partnerships that drive awareness and measurable results, ensuring your campaigns are impactful and aligned with your brand’s objectives.
Master influencer marketing to build authentic partnerships and increase brand growth
Course Length:
3h 01min. 11 lessons.
This course provides a detailed approach to influencer marketing, guiding you through the process of selecting the right influencers, creating strategic campaigns, and measuring their impact. You’ll learn to develop campaigns that align with your brand goals, maximize reach, and build long-term influencer relationships. Additionally, the course covers critical aspects of risk management and compliance to ensure your campaigns are effective and secure. You’ll be able to make informed, data-driven decisions that support brand goals and connect with your target audience.
After completing this online course on influencer marketing you will be able to assist your team and company with:
- Developing strategic influencer marketing plans aligned with brand goals.
- Selecting influencers who authentically represent your brand.
- Implementing compliance measures to mitigate business risks.
- Amplifying influencer content to expand reach and engagement.
- Evaluating influencer performance for both brand awareness and direct ROI.
This course is for you if you are responsible for:
- Managing influencer and partnership marketing campaigns.
- Enhancing brand visibility through digital channels.
- Building authentic connections between influencers and your audience.
- Driving customer engagement with targeted influencer content.
- Measuring and optimizing influencer campaign effectiveness.
Subscribe now and get access
Course Curriculum
Data-driven influencer marketing
1 Introduction to Influencer Marketing
2 Getting Started > Campaign Planning
3 Social Media Measurement
4 Best Influencer Marketing Campaigns
5 Identifying Influencers
6 Identifying Influencers > Synergy & Brand Fit
7 The Value Exchange
8 Compliance & Contracts
9 Amplifying Influencer Content
10 Measuring Influencer Campaigns
10 years in Social with over 170 brands in more than 1,500 research and analytics projects. Worked with brands like Pepsi, Intel, H&M, VISA and Google. Work featured in New York Times. Established a method for WFA (World Federation of Advertisers) members to systematically build authentic consumer communities online. Pioneered a novel method how Social data is analysed till today by large agency networks in Omnicom and WPP. Member of ESOMAR.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Influencer Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
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We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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