Become great at influencer marketing

Online course:
Data-driven influencer marketing

By Siim Säinas,

Chief Researcher & Founder @ BrandHero

Course length: 3h 01min

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English subtitles Certificate included

Influencer marketing works – but only if you do it right

It’s not unusual to see folks reporting 11x ROI on influencer marketing – but it’s only true for data-driven people.

Siim Säinas – the instructor for this course – is looking at campaigns and their effectiveness as his day job, whether it’s integrated or social only campaigns. He’s put hundreds of hours of work and research into figuring out the optimal, data-driven way to go about influencer marketing.

He will teach you data-driven influencer marketing planning, identification, measurement, and ways to get the best return on your investment.

By the end of this course you will be able to confidently deliver meaningful results for your brand and business.

Course overview

This course solves your top challenges with influencer marketing

When it comes to influencer marketing, there are a lot of questions that need to be answered:

  • What do you need to known about influencer marketing to begin with? What are the ins and outs? 
  • How to identify true influencers? 
  • When should you engage them for your campaign and when it’s not really a good idea to do that to begin with? 
  • How do you properly plan your campaign? 
  • How do you drive metrics that actually convert direct response outcomes? 
  • How do you choose the best in terms of synergy and brand fit? 
  • How do you build lasting relationships? A lot of these influencers tend to be very transactional-driven, so how do you actually make sure that they stick around? 
  • How do you amplify their content? 
  • How do you measure your campaign results when everything has been done and dusted? 
  • And how do you really develop something always on, or something that kind of benefits UGC? 

All of these questions, and much more will be answered in this course.

After taking this course, you’ll:

  • Understand the influencer marketing landscape and know when influencers are a good fit
  • Learn how to plan well and avoid the common mistakes to maximize ROI
  • Be able to identify and choose the best influencers; the ones who can truly tell unique brand stories
  • Limit business risk through good compliance and amplify influencer assets to maximize reach
  • Measure influencer effectiveness for brand and direct response objectives to know whom to build long term relationships with

Skills you will master

Marketing campaignsSocial media marketingInfluencer marketingInfluencer campaignsBranding

Marianne M.

Digital Marketer @ Right Brain Agency, US

I feel so much more confident in analysis and optimization after taking CXL’s courses.

I learn practical techniques that are applicable to any business from the best in class.

Jonathan R.

Digital Marketing Manager @ Duke, US

CXL showed me how to go from no optimization program to a fully matured program, and how to handle all the nuances that pop up along the way.

Gajan R.

Head of Conversion @ Spiralyze, US

If you want to take the next step from dabbling to becoming a real CRO practitioner, the CXL material (plus a lot of practice) will get you there.

Learn processes for getting consistent results from leaders in the field.

This course is essential for you if …

  • You work in digital and social media marketing for a consumer brand or are preparing for a pitch.
  • You want to maximise your return on investment with influencer marketing.
  • You are a brand or agency marketer in pursuit of greater business results with influencers and creators.

This course is NOT for you if you…

  • Your audience is dominantly in Mainland China, where Social media platforms are unique and require a different course altogether.
  • You already conduct many influencer marketing campaigns. While this course shares some novel ideas, processes and data to seasoned influencer marketers, you might need additional lessons to fulfil your expectations.
  • You expect material results from the first campaign. It takes several iterations of campaigns to gain the understanding of what works best for your brand and business.

Siim Säinas

Chief Researcher & Founder @ BrandHero

10 years in Social with over 170 brands in more than 1,500 research and analytics projects. Worked with brands like Pepsi, Intel, H&M, VISA and Google. Work featured in New York Times. Established a method for WFA (World Federation of Advertisers) members to systematically build authentic consumer communities online. Pioneered a novel method how Social data is analysed till today by large agency networks in Omnicom and WPP. Member of ESOMAR.

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  • Learn the ins and outs of effective influencer marketing.

    In this lesson clip, we discuss the benefits of influencer marketing and how to track your ROI.

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Your full course curriculum

Data-driven influencer marketing

1 Introduction to Influencer Marketing

Learn about how influencer marketing delivers value to businesses. Topics covered What is influencer marketing What has changed in marketing in the era of Social media When not to do influencer marketing Download the slides here

2 Getting Started > Campaign Planning

Get started with your influencer marketing brief. Learn about how influencer marketing delivers value to businesses. 8991092 Topics covered Types of influencers How to structure a great campaign brief Walkthrough case study of a campaign brief Resource …

3 Social Media Measurement

The basics of how you approach Social Media measurement and set yourself up for a holistic framework. Topics covered How to approach Paid, Owned and Earned Social Social Media measurement for existing users Social Media measurement for new users Downlo …

4 Best Influencer Marketing Campaigns

Learn from some of the best influencer campaigns in the industry and why they delivered. Topics covered How did Daniel Wellington grow from a 30K startup to a 228M company with influencer marketing How Reebok established itself in a new category 10 lea …

5 Identifying Influencers

Learn to do data-driven influencer discovery and shortlisting. Learn from some of the best influencer campaigns in the industry and why they delivered. 8991090 Topics covered How to do data-driven influencer discovery How to do data-driven influencer s …

6 Identifying Influencers > Synergy & Brand Fit

Learn how to add qualitative variables to your shortlist to evaluate Brand fit. Learn to do data-driven influencer discovery and shortlisting. Learn from some of the best influencer campaigns in the industry and why they delivered. Topics covered Why i …

7 The Value Exchange

Learn how to develop long-term relationships with influencers. Topics covered What do brands and influencers want The value exchange journey Learn to empower influencers with creative freedom Download the slides here

8 Compliance & Contracts

Learn about compliance and how to avoid risking your brand while working with influencers. 8991086, 8991094, 8991096 Topics covered How does compliance and non-compliance look like What does the FTC and ASA prescribe about influencer marketing Learn ab …

9 Amplifying Influencer Content

Learn how to achieve maximum reach and ROI from your influencer marketing efforts. Topics covered Learn about the 2 options to achieve reach Learn to use the Facebook’s Branded Content Tool and Ad Manager for paid amplification Learn about the limitati …

10 Measuring Influencer Campaigns

Learn how to measure and report on influencer marketing campaigns. Topics covered How to measure influencer marketing campaigns Learn about brand and direct response metrics Use a short and concise way to report upon your campaign’s success Download th …

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Learn Influencer Marketing: FAQ

Who is this course for?

This course is essential for you if …

  • You work in digital and social media marketing for a consumer brand or are preparing for a pitch.
  • You want to maximise your return on investment with influencer marketing.
  • You are a brand or agency marketer in pursuit of greater business results with influencers and creators.

Some careers that will especially benefit from this course are content marketer, digital marketing specialist, outreach specialist, PPC specialist, growth manager, and demand gen manager.

What will you learn?

After taking this course, you will:

  • Understand the influencer marketing landscape and know when influencers are a good fit
  • Learn how to plan well and avoid the common mistakes to maximize ROI
  • Be able to identify and choose the best influencers; the ones who can truly tell unique brand stories
  • Limit business risk through good compliance and amplify influencer assets to maximize reach
  • Measure influencer effectiveness for brand and direct response objectives to know whom to build long term relationships with

What does the course include?

Our Influencer Marketing training includes 11 lessons, 5 downloadable resources, 3h 01min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Influencer Marketing  Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 3h 01min long.