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Use influencer marketing to grow your brand

3h 01min | 11 lessons | 5 downloadable resources

In this course, you will learn how to:

  • Understand current influencer marketing trends to determine when influencers align with your brand objectives.
  • Develop strategic plans to avoid common mistakes and maximize return on investment.
  • Identify and select influencers who can authentically convey your brand’s story.
  • Mitigate business risks through effective compliance measures and use influencer content to increase reach.
  • Evaluate influencer performance for both brand awareness and direct response goals to foster valuable long-term partnerships.

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English subtitles Certificate included
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Maximize brand reach and ROI with effective influencer marketing strategies

Many brands struggle to utilize influencer marketing effectively, often facing challenges in finding the right partners, measuring ROI, or aligning influencer campaigns with brand goals. This course provides the skills needed to overcome these obstacles, teaching you how to select authentic influencers, mitigate risks, and drive content reach. Learn a practical framework for building meaningful influencer partnerships that drive awareness and measurable results, ensuring your campaigns are impactful and aligned with your brand’s objectives.

Master influencer marketing to build authentic partnerships and increase brand growth

Course Length:
3h 01min. 11 lessons.

This course provides a detailed approach to influencer marketing, guiding you through the process of selecting the right influencers, creating strategic campaigns, and measuring their impact. You’ll learn to develop campaigns that align with your brand goals, maximize reach, and build long-term influencer relationships. Additionally, the course covers critical aspects of risk management and compliance to ensure your campaigns are effective and secure. You’ll be able to make informed, data-driven decisions that support brand goals and connect with your target audience.

After completing this online course on influencer marketing you will be able to assist your team and company with:

  • Developing strategic influencer marketing plans aligned with brand goals.
  • Selecting influencers who authentically represent your brand.
  • Implementing compliance measures to mitigate business risks.
  • Amplifying influencer content to expand reach and engagement.
  • Evaluating influencer performance for both brand awareness and direct ROI.

This course is for you if you are responsible for:

  • Managing influencer and partnership marketing campaigns.
  • Enhancing brand visibility through digital channels.
  • Building authentic connections between influencers and your audience.
  • Driving customer engagement with targeted influencer content.
  • Measuring and optimizing influencer campaign effectiveness.

Subscribe now and get access

See Pricing

Course Curriculum

Data-driven influencer marketing

1 Introduction to Influencer Marketing

Learn about how influencer marketing delivers value to businesses. Topics covered What is influencer marketing What has changed in marketing in the era of Social media When not to do influencer marketing Download the slides here

2 Getting Started > Campaign Planning

Get started with your influencer marketing brief. Learn about how influencer marketing delivers value to businesses. 8991092 Topics covered Types of influencers How to structure a great campaign brief Walkthrough case study of a campaign brief Resource

3 Social Media Measurement

The basics of how you approach Social Media measurement and set yourself up for a holistic framework. Topics covered How to approach Paid, Owned and Earned Social Social Media measurement for existing users Social Media measurement for new users Downlo

4 Best Influencer Marketing Campaigns

Learn from some of the best influencer campaigns in the industry and why they delivered. Topics covered How did Daniel Wellington grow from a 30K startup to a 228M company with influencer marketing How Reebok established itself in a new category 10 lea

5 Identifying Influencers

Learn to do data-driven influencer discovery and shortlisting. Learn from some of the best influencer campaigns in the industry and why they delivered. 8991090 Topics covered How to do data-driven influencer discovery How to do data-driven influencer s

6 Identifying Influencers > Synergy & Brand Fit

Learn how to add qualitative variables to your shortlist to evaluate Brand fit. Learn to do data-driven influencer discovery and shortlisting. Learn from some of the best influencer campaigns in the industry and why they delivered. Topics covered Why i

7 The Value Exchange

Learn how to develop long-term relationships with influencers. Topics covered What do brands and influencers want The value exchange journey Learn to empower influencers with creative freedom Download the slides here

8 Compliance & Contracts

Learn about compliance and how to avoid risking your brand while working with influencers. 8991086, 8991094, 8991096 Topics covered How does compliance and non-compliance look like What does the FTC and ASA prescribe about influencer marketing Learn ab

9 Amplifying Influencer Content

Learn how to achieve maximum reach and ROI from your influencer marketing efforts. Topics covered Learn about the 2 options to achieve reach Learn to use the Facebook’s Branded Content Tool and Ad Manager for paid amplification Learn about the limitati

10 Measuring Influencer Campaigns

Learn how to measure and report on influencer marketing campaigns. Topics covered How to measure influencer marketing campaigns Learn about brand and direct response metrics Use a short and concise way to report upon your campaign’s success Download th

Siim Säinas

Chief Researcher & Founder @ BrandHero

10 years in Social with over 170 brands in more than 1,500 research and analytics projects. Worked with brands like Pepsi, Intel, H&M, VISA and Google. Work featured in New York Times. Established a method for WFA (World Federation of Advertisers) members to systematically build authentic consumer communities online. Pioneered a novel method how Social data is analysed till today by large agency networks in Omnicom and WPP. Member of ESOMAR.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Influencer Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

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What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

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All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

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We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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