Minidegree training program : Content marketing
Create unique content that builds authority and fuels organic growth
This is the world’s most advanced technical marketing training. Designed for B2B and SaaS marketers who need to go beyond tactics, into data, systems, and the workflows that power scalable growth.
- Build a high-impact content strategy tailored to technical buyers.
- Translate complex product features into content that drives demand.
- Create content that ranks, resonates, and converts.
- Align with product and sales teams to accelerate buying decisions.
- Prove content’s impact on pipeline and revenue.
Black Friday offer: 25% off, already applied. A year of CXL, this Minidegree included.
Trusted by marketers at
A curated program of courses designed to help you become great at content marketing
Minidegrees are collections of individual courses grouped around a theme. The Technical Content Marketing Minidegree is designed to give you specialist-level skills at every stage of content marketing.
Content Research
Content Strategy
Distribution and Attribution
Taught by the top 1% of content marketers
All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do, and these practitioners are the best at content marketing.
Fred
Pike
Google
Analytics
Expert
Ben
Labay
CEO
of
Speero
Jessica
Best
Email
Marketing
Expert
Derek
Gleason
Content
Lead at
Shopify
Paul
Boag
User
Behavior
Specialist
Dan
Shure
Founder
of
Evolving SEO
Use content marketing to turn complex topics into content that drives demand, trust and sales
You’ll learn how to influence technical buyers, shape complex decisions, and create content that moves deals forward in long sales cycles. This program is built for marketers in B2B, SaaS, and dev-focused industries who need more than traffic, they need trust, credibility, and commercial impact. Unlike generic content courses, this training focuses on high-consideration purchases, technical audiences, and growth that actually matters.
What you’ll master:
- Creating a full-funnel technical content strategy that drives demand.
- Translating complex features into clear, value-driven messaging.
- Collaborating with subject matter experts to extract insights that sell.
- Using SEO, distribution, and repurposing to maximize reach and ROI.
- Connecting content performance to business outcomes.
Who is this program for?
- Content marketers working in SaaS, tech, or complex B2B.
- Product marketers looking to drive adoption and demand through content.
- SEO and growth marketers tired of low-quality traffic that doesn’t convert.
- Marketing leaders who need to prove the value of content to leadership.
- Anyone building content for technical or hard-to-reach audiences.
Look no further than CXL, this is the best and most recommended program you will find on Technical Content Marketing.
Subscribe now and get access
Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.
This Minidegree comes with a Certificate
Completing this program earns you an official CXL Technical Content Marketing Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
This is what marketers said after our live workshops and courses
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Co-Founder, Feral MKT
“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”
Campaign engine
Fractional CMO & GTM Strategist
“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”
AI visibility tracker
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Senior copywriter, elective healthcare agency
“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”
Campaign engine
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
E-commerce & Brand Strategist
“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”
Own plugins on Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Marketing Brain
Marketing Communications Manager, TXI
“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”
Marketing Brain
Director of Messaging
“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”
Workflows
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
Content Strategist
“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”
Workflows
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
Here is what other marketers said
Content Marketing Minidegree: FAQs
About this Minidegrees
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What does this training include?
Our Technical Content Marketing training includes 3 tracks, the course material, video content, several assignments, and a final exam.
Do you add new courses to the minidegrees? How often are the minidegree courses updated?
Minidegrees come bundled with a predefined set of courses, and you buy them as they are. A CXL subscription is the only way to get updated versions of those courses, plus every new course we release.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the Technical Content Marketer Certification from CXL, with credentials that you can add to your LinkedIn profile.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in.
About CXL
What is CXL?
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by building real work with live guidance from practitioners.
Does CXL offer AI training for B2B marketers?
Yes. AI for B2B marketing is CXL’s main focus: building AI workflows and agents for research, content, campaigns and reporting, plus visibility in AI search.
Where can I learn conversion optimization?
CXL has trained marketers in conversion optimization and experimentation for over a decade, covering customer research, A/B testing, landing pages and testing statistics.
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value. Includes a 7-day refund window.
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
Quarterly and monthly plans are not covered by the refund policy. However, you can reach out to Support if you’d like to remove the automatic renewal.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the Marketing Engineer cohort and the subscription?
The Marketing Engineer cohort is 8 live weeks, starting 11 January with setup. You build a working marketing system and get certified on it, not on attendance. It comes with the annual subscription.
The subscription gives you access to our library of 80+ B2B marketing and AI courses. The annual subscription also includes every live cohort and new live workshops every month.
Does the Marketing Engineer cohort include access to the full CXL course library?
Yes. The cohort comes with the annual subscription, which includes the 80+ on-demand courses and every minidegree.
It also includes every live cohort in your year, the community and every update to the systems you build.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
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