Technical content marketing: The course for mastering authority, automation and growth

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

After taking this brand management training, you will:

• Develop and action on best-in-class user research.
• Learn a step-by-step process to identify the content topics your business should own.
• Develop an editorial calendar that brings in tons of qualified traffic—users who actually turn into leads (and sales).
• Produce magazine- and journal-quality content—the kind of stuff your boss always shares and asks, “How come we aren’t doing this?” 
• Optimize your site for behind-the-scenes, technical SEO aspects to get more of your content onto Page 1 of search results.
• Plan content distribution in advance—across multiple channels—so that you know a piece will succeed before you invest in content production.
• Audit and edit your on-site tracking to get the data you need to translate the value of top-of-funnel traffic or “thought leadership” content into real dollars.

Our Technical Content Marketing training includes 4 tracks, 16 courses, 49h 23min of video material, several assignments, and a final exam.

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Lessons have English subtitles and transcriptions available.

After taking this Minidegree, you will receive the Technical Content Marketer Certification from CXL, with credentials that you can add to your LinkedIn profile.

This is entirely up to you – it’s how many study hours per week you can put in.

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.