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Technical content marketing: The course for mastering authority, automation and growth

This is the world’s most advanced technical marketing training. Designed for B2B and SaaS marketers who need to go beyond tactics, into data, systems, and the workflows that power scalable growth.

  • Build a high-impact content strategy tailored to technical buyers.
  • Translate complex product features into content that drives demand.
  • Create content that ranks, resonates, and converts.
  • Align with product and sales teams to accelerate buying decisions.
  • Prove content’s impact on pipeline and revenue.

Sign up to All-Access Buy just this program for $1198

English subtitles Certificate included
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Trusted by marketers at

Taught by the top 1% of content marketers

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute
best in the world at what they do, and these practitioners are the best at content marketing.

Fred
Pike

Google
Analytics
Expert

Ben
Labay

CEO
of
Speero

Jessica
Best

Email
Marketing
Expert

Derek
Gleason

Content
Lead at
Shopify

Paul
Boag

User
Behavior
Specialist

Dan
Shure

Founder
of
Evolving SEO

The best content marketers are highly technical

Stop writing content no one acts on. Start creating assets that educate, convert, and drive real business results. This program teaches you how to simplify complex topics, speak to technical audiences with authority, and turn content into a growth engine that earns respect across your org.

Use content marketing to turn complex topics into content that drives demand, trust and sales

You’ll learn how to influence technical buyers, shape complex decisions, and create content that moves deals forward in long sales cycles. This program is built for marketers in B2B, SaaS, and dev-focused industries who need more than traffic, they need trust, credibility, and commercial impact. Unlike generic content courses, this training focuses on high-consideration purchases, technical audiences, and growth that actually matters.

What you’ll master:

  • Creating a full-funnel technical content strategy that drives demand.
  • Translating complex features into clear, value-driven messaging.
  • Collaborating with subject matter experts to extract insights that sell.
  • Using SEO, distribution, and repurposing to maximize reach and ROI.
  • Connecting content performance to business outcomes.

Who is this course for?

  • Content marketers working in SaaS, tech, or complex B2B.
  • Product marketers looking to drive adoption and demand through content.
  • SEO and growth marketers tired of low-quality traffic that doesn’t convert.
  • Marketing leaders who need to prove the value of content to leadership.
  • Anyone building content for technical or hard-to-reach audiences.

Look no further than CXL, this is the best and most recommended course you will find on Technical Content Marketing.

Subscribe now and get access

See Pricing

A collection of 16 courses designed to help you become great at content marketing

Minidegrees are collections of individual courses grouped around a theme. The Technical Content Marketing Minidegree is designed to give you specialist-level skills at every stage of content marketing.

Content Research

Learn how to become truly customer-centric.
Make smarter decisions. Build better products. Get happier customers.

Content Strategy

Transform your approach to content. Learn to establish SEO content goals, advanced ways to find topic ideas and map that your content calendar.
Learn the methods that are used to scale content marketing.
Learn a research framework that generates a sustainable source of data-backed ideas.
Learn this proven link building system your stakeholders want to see.

Distribution and Attribution

Learn to build your email list, what copy, design and content works, and use data to make your email marketing relevant to your subscribers, driving up response rates and revenue.
Unlock hidden growth opportunities by reevaluating your Excel skills. Don't underestimate its potential impact.
Increase your efficiency and maximize your reach with content
Learn how attribution makes your marketing work.
Learn this proven link building system your stakeholders want to see.

This minidegree
comes with a
Certificate

Completing this course earns you an official CXL Technical Content Marketing Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

What our students say

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Content Marketing Minidegree: FAQs

About this Minidegrees

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What will you learn?

After taking this brand management training, you will:

  • Develop and action on best-in-class user research.
  • Learn a step-by-step process to identify the content topics your business should own.
  • Develop an editorial calendar that brings in tons of qualified traffic—users who actually turn into leads (and sales).
  • Produce magazine- and journal-quality content—the kind of stuff your boss always shares and asks, “How come we aren’t doing this?” 
  • Optimize your site for behind-the-scenes, technical SEO aspects to get more of your content onto Page 1 of search results.
  • Plan content distribution in advance—across multiple channels—so that you know a piece will succeed before you invest in content production.
  • Audit and edit your on-site tracking to get the data you need to translate the value of top-of-funnel traffic or “thought leadership” content into real dollars.
What does this training include?

Our Technical Content Marketing training includes 4 tracks, 16 courses, 49h 23min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Technical Content Marketer Certification from CXL, with credentials that you can add to your LinkedIn profile.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in.

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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