Minidegree training program : Content marketing
Create unique content that builds authority and fuels organic growth
This is the world’s most advanced technical marketing training. Designed for B2B and SaaS marketers who need to go beyond tactics, into data, systems, and the workflows that power scalable growth.
- Build a high-impact content strategy tailored to technical buyers.
- Translate complex product features into content that drives demand.
- Create content that ranks, resonates, and converts.
- Align with product and sales teams to accelerate buying decisions.
- Prove content’s impact on pipeline and revenue.
*7-day money-back guarantee
Trusted by marketers at
Taught by the top 1% of content marketers
All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do, and these practitioners are the best at content marketing.
Fred
Pike
Google
Analytics
Expert
Ben
Labay
CEO
of
Speero
Jessica
Best
Email
Marketing
Expert
Derek
Gleason
Content
Lead at
Shopify
Paul
Boag
User
Behavior
Specialist
Dan
Shure
Founder
of
Evolving SEO
Use content marketing to turn complex topics into content that drives demand, trust and sales
You’ll learn how to influence technical buyers, shape complex decisions, and create content that moves deals forward in long sales cycles. This program is built for marketers in B2B, SaaS, and dev-focused industries who need more than traffic, they need trust, credibility, and commercial impact. Unlike generic content courses, this training focuses on high-consideration purchases, technical audiences, and growth that actually matters.
What you’ll master:
- Creating a full-funnel technical content strategy that drives demand.
- Translating complex features into clear, value-driven messaging.
- Collaborating with subject matter experts to extract insights that sell.
- Using SEO, distribution, and repurposing to maximize reach and ROI.
- Connecting content performance to business outcomes.
Who is this program for?
- Content marketers working in SaaS, tech, or complex B2B.
- Product marketers looking to drive adoption and demand through content.
- SEO and growth marketers tired of low-quality traffic that doesn’t convert.
- Marketing leaders who need to prove the value of content to leadership.
- Anyone building content for technical or hard-to-reach audiences.
Look no further than CXL, this is the best and most recommended program you will find on Technical Content Marketing.
Subscribe now and get access
A collection of 16 courses designed to help you become great at content marketing
Minidegrees are collections of individual courses grouped around a theme. The Technical Content Marketing Minidegree is designed to give you specialist-level skills at every stage of content marketing.
Content Research
Content Strategy
Distribution and Attribution
This Minidegree comes with a Certificate
Completing this program earns you an official CXL Technical Content Marketing Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
Here’s why marketers choose CXL
Content Marketing Minidegree: FAQs
About this Minidegrees
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What does this training include?
Our Technical Content Marketing training includes 4 tracks, 16 courses, 49h 23min of video material, several assignments, and a final exam.
Do you add new courses to the minidegrees? How often are the minidegree courses updated?
Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the Technical Content Marketer Certification from CXL, with credentials that you can add to your LinkedIn profile.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in.
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?
One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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