Neuromarketing Course

Optimize performance and conversions through behavioral design

3h 45min | 26 lessons | 2 downloadable resources

In this course, you will learn how to:

Use psychological triggers that drive user behavior and conversions.
Utilize practical ways to apply neuroscience insights directly to your website design.
Apply proven strategies for reducing friction and increasing user motivation.
Use methods to conduct meaningful tests based on psychological principles, not guesswork.
Confidently interpret user behavior data to optimize conversion rates.

English subtitles Certificate included

Trusted by marketers at

Most CRO strategies ignore how customers actually think

Too many marketers approach CRO by guessing or relying on outdated tactics. If you’re optimizing without understanding the psychology behind decisions, you’re missing the point and leaving conversions on the table. This course confronts the superficial methods and teaches you to tap into the deeper, scientifically proven principles that truly motivate users to act.

Master digital psychology and behavioral design of CRO to drive user engagement and boost conversions

Course Length:
3h 45min. 26 lessons.

This course isn’t about surface-level improvements, it’s about understanding and influencing user decisions at their core. Learn precisely how psychological principles and neuroscience can drive significant uplifts in conversions, customer loyalty, and revenue. You’ll walk away with skills grounded in science, not speculation, that can be applied to optimize user experiences, design more persuasive content, and improve decision-making processes on your site.

After completing this online course on digital psychology and behavioral design, you will be able to assist your team and company with:

Implementing psychological techniques proven to boost engagement and conversions.
Designing tests grounded in neuroscience for reliable results and insights.
Recognizing and reducing cognitive friction that hurts user experience.
Interpreting behavioral data to continuously improve conversion strategies.
Aligning design and copy decisions with how your audience actually thinks and feels.

This course is for you if you are responsible for:

Improving conversion rates through data-driven optimization.
Leading user experience (UX) and conversion-focused design decisions.
Planning and executing A/B testing and experimentation programs.
Enhancing user engagement, retention, and customer satisfaction.
Understanding user behavior deeply to make smarter marketing decisions.

Look no further than CXL, this is the best and most recommended course you will find on Digital Psychology and Behavioral Design.

See Pricing

Course Curriculum

Digital Psychology & Behavioral Design Training

Psychology and media

This lesson shows you what it means to apply psychology in a media context.

Our approach

You’ll learn what makes this course unique, as a conversion focused approach to psychology-inspired design.

Outcomes

We’ll cover what really matters in design for behavior change.

Aim Flash Test

This lesson takes a close look at the AIM Flash Test.

Emotional motivators

This lesson covers the emotions that drive shape user behavior, and covers various emotional transition strategies, using the Cugelman Emotion Map.

Emotional quadrants

Learn to examine media using emotional quadrants.

Emotional design audit: Netflix

This lesson walks through an example of how Netflix uses emotion design, in its registration process.

Behavioral media

This lesson explains how people conceptualize virtual space, and digital processes.

Digital locators & facilitators

Now that we understand how people conceptualize and navigate in virtual spaces, we’ll look at the psychology behind design components that help people navigate technology.

Digital product places

Based on your understanding of how users conceptualize virtual space, we’ll discuss conventional navigation systems.

Behavioral UI: Intro

In Behavioral UI series of lessons, we cover most of the psychological design strategies, with many examples.

Behavioral UI: Source

Explore what the “Source” is within Behavioral Science.

Behavioral UI: Description

Learn about description components.

Behavioral UI: Motivation

Learn about different UI design patterns that are used for motivational processes.

Behavioral UI: Value framing

Learn how to leverage Value Framing.

Behavioral UI: Pressure tactic

Learn about pressure tactics and how to use them in UI.

Behavioral UI: Social influence

Learn what is social influence in UI and how to utilize it.

Behavioral UI: Endorsement

Learn about Endorsements as part of Behavioral UI.

Behavioral UI: Deciding

Learn how to help your audiences to make up their mind.

Behavioral UI: Barrier Reducer

This lesson looks at another powerful, but underrated, technique: Barrier Reducers.

Behavioral UI: Efficacy

Efficacy is perhaps one of the most underrated and sometimes misunderstood Behavioral UI.

Behavioral UI: Trust

Learn about trust – one of the core factors in behavior change.

Behavioral UI: Reinforcer

Learn about elements that reinforce user behavior.

Designing processes

This lesson covers different stage-based approaches to influence.

Psychology inspired design

If you have not worked in applied psychology, this lesson will help you get comfortable translating abstract psychological theories into creative design concepts.

About the expert

Brian Cugelman

Senior Behavioral Scientist at Behavioral Design Academy

Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.

Over the years, Brian has helped the United Nations, non-profit organizations, governments, companies, and institutions measure and improve their online campaigns for greater understanding and measurable results.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Digital Psychology and Behavioral Design Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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