Neuromarketing Course
Increase performance and conversions through behavioral design
3h 45min | 26 lessons | 2 downloadable resources
In this course, you will learn how to:
- Use psychological triggers that drive user behavior and conversions.
- Utilize practical ways to apply neuroscience insights directly to your website design.
- Apply proven strategies for reducing friction and increasing user motivation.
- Use methods to conduct meaningful tests based on psychological principles, not guesswork.
- Confidently interpret user behavior data to optimize conversion rates.
Trusted by marketers at
Master digital psychology and behavioral design of CRO to drive user engagement and boost conversions
Course Length:
3h 45min. 26 lessons.
This course isn’t about surface-level improvements, it’s about understanding and influencing user decisions at their core. Learn precisely how psychological principles and neuroscience can drive significant uplifts in conversions, customer loyalty, and revenue. You’ll walk away with skills grounded in science, not speculation, that can be applied to optimize user experiences, design more persuasive content, and improve decision-making processes on your site.
After completing this online course on digital psychology and behavioral design, you will be able to assist your team and company with:
- Implementing psychological techniques proven to boost engagement and conversions.
- Designing tests grounded in neuroscience for reliable results and insights.
- Recognizing and reducing cognitive friction that hurts user experience.
- Interpreting behavioral data to continuously improve conversion strategies.
- Aligning design and copy decisions with how your audience actually thinks and feels.
This course is for you if you are responsible for:
- Improving conversion rates through data-driven optimization.
- Leading user experience (UX) and conversion-focused design decisions.
- Planning and executing A/B testing and experimentation programs.
- Enhancing user engagement, retention, and customer satisfaction.
- Understanding user behavior deeply to make smarter marketing decisions.
Look no further than CXL, this is the best and most recommended course you will find on Digital Psychology and Behavioral Design.
Subscribe now and get access
Course Curriculum
Digital Psychology & Behavioral Design Training
Psychology and media
Our approach
Outcomes
Aim Flash Test
Emotional motivators
Emotional quadrants
Emotional design audit: Netflix
Behavioral media
Digital locators & facilitators
Digital product places
Behavioral UI: Intro
Behavioral UI: Source
Behavioral UI: Description
Behavioral UI: Motivation
Behavioral UI: Value framing
Behavioral UI: Pressure tactic
Behavioral UI: Social influence
Behavioral UI: Endorsement
Behavioral UI: Deciding
Behavioral UI: Barrier Reducer
Behavioral UI: Efficacy
Behavioral UI: Trust
Behavioral UI: Reinforcer
Designing processes
Psychology inspired design
Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.
Over the years, Brian has helped the United Nations, non-profit organizations, governments, companies, and institutions measure and improve their online campaigns for greater understanding and measurable results.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Digital Psychology and Behavioral Design Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
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Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
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It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.