Become great at behavioral design

Online course: Digital Psychology and Behavioral Design

Skill level: Intermediate to expert

Course length: 3h 45min | 26 lessons | 2 downloadable resources

Skills you will learn:

  • Customer understanding: And what motivates them to convert.
  • Website design: Develop a conversion-focused approach to psychology-inspired design.
  • Use the AIM model: to assess how customers view your website

Learn from Dr. Brian Cugelman, Sr Behavioral Scientist at Behavioral Design Academy.

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English subtitles Certificate included

Some of the companies that train their teams at CXL:

Learn the essence of behavioral design, and develop a broad perspective on the psychology of online behavior.

By better understanding the psychological principles that drive online engagement, you’ll be able to build higher-converting products and understand how customers use technology. Providing a better focus, and decision-making.

After completing the Digital Psychology and Behavioral Design course you’ll:

  • Understand psychology and CRO: And where they converge.
  • Translate psychological theories: Use it for creative content.
  • Use the AIM model: Assess how customers view your website
  • Understand human behavior: How emotions motivate people to act.

Create better conversion experiences with psychology and neuroscience

Instead of following industry conventions. Learn the human factors that drive online behavior to develop strategies based on a proper understanding of human behavior.

This course focuses on broad strategies and tactical UI elements, to learn quickly and take advantage of everyday psychology design opportunities through examples of common design components to take theory to practice.

Giving you a total of 3h 45min of deep, comprehensive learning across 26 lessons:

  • The course is broken down into multiple video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
  • You’ll earn a certificate at the end of the course to prove to your employer, clients, and wider network that you’re a certified Digital Psychology and Behavioral Design master.

Course overview

Brian Cugelman

Senior Behavioral Scientist at Behavioral Design Academy

Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.

Over the years, Brian has helped the United Nations, non-profit organizations, governments, companies, and institutions measure and improve their online campaigns for greater understanding and measurable results.

Bring insane value to your team and your clients:

This course is for you if you…

  • Want to learn the core psychology that is relevant to conversion-focused digital media professionals.
  • You work hands-on, where deeper human insight will help you make better and faster decisions.
  • You want to improve conversions and your bottom line in any organization.
  • Have a basic understanding of CRO, UX, and design, and are interested in psychology and neuroscience.

Skills you will master

Cognitive psychologyDesign auditsDigital psychologyEmotional designUser Experience

Get a lesson preview

  • Master consumer-focused digital psychology and behavior design.

    Senior Behavior Scientist, Brian Cugelman, will show you his unique approach to designing behavioral change.

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Your full course curriculum

Digital Psychology & Behavioral Design Training

1 Psychology and media

This lesson shows you what it means to apply psychology in a media context.

2 Our approach

You’ll learn what makes this course unique, as a conversion focused approach to psychology-inspired design.

3 Outcomes

We’ll cover what really matters in design for behavior change.

4 Aim Flash Test

This lesson takes a close look at the AIM Flash Test.

5 Emotional motivators

This lesson covers the emotions that drive shape user behavior, and covers various emotional transition strategies, using the Cugelman Emotion Map.

6 Emotional quadrants

Learn to examine media using emotional quadrants.

7 Emotional design audit: Netflix

This lesson walks through an example of how Netflix uses emotion design, in its registration process.

8 Behavioral media

This lesson explains how people conceptualize virtual space, and digital processes.

9 Digital locators & facilitators

Now that we understand how people conceptualize and navigate in virtual spaces, we’ll look at the psychology behind design components that help people navigate technology.

10 Digital product places

Based on your understanding of how users conceptualize virtual space, we’ll discuss conventional navigation systems.

11 Behavioral UI: Intro

In Behavioral UI series of lessons, we cover most of the psychological design strategies, with many examples.

12 Behavioral UI: Source

Explore what the “Source” is within Behavioral Science.

13 Behavioral UI: Description

Learn about description components.

14 Behavioral UI: Motivation

Learn about different UI design patterns that are used for motivational processes.

15 Behavioral UI: Value framing

Learn how to leverage Value Framing.

16 Behavioral UI: Pressure tactic

Learn about pressure tactics and how to use them in UI.

17 Behavioral UI: Social influence

Learn what is social influence in UI and how to utilize it.

18 Behavioral UI: Endorsement

Learn about Endorsements as part of Behavioral UI.

19 Behavioral UI: Deciding

Learn how to help your audiences to make up their mind.

20 Behavioral UI: Barrier Reducer

This lesson looks at another powerful, but underrated, technique: Barrier Reducers.

21 Behavioral UI: Efficacy

Efficacy is perhaps one of the most underrated and sometimes misunderstood Behavioral UI.

22 Behavioral UI: Trust

Learn about trust – one of the core factors in behavior change.

23 Behavioral UI: Reinforcer

Learn about elements that reinforce user behavior.

24 Designing processes

This lesson covers different stage-based approaches to influence.

25 Psychology inspired design

If you have not worked in applied psychology, this lesson will help you get comfortable translating abstract psychological theories into creative design concepts.

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Frequently asked questions


What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
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– All minidegrees
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We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.