Neuromarketing Course
Increase performance and conversions through behavioral design
3h 45min | 26 lessons | 2 downloadable resources
In this course, you will learn how to:
- Use psychological triggers that drive user behavior and conversions.
- Utilize practical ways to apply neuroscience insights directly to your website design.
- Apply proven strategies for reducing friction and increasing user motivation.
- Use methods to conduct meaningful tests based on psychological principles, not guesswork.
- Confidently interpret user behavior data to optimize conversion rates.
Black Friday offer: 25% off, already applied. A year of CXL, this course included.
Trusted by marketers at
Master digital psychology and behavioral design of CRO to drive user engagement and boost conversions
Course Length:
3h 45min. 26 lessons.
This course isn’t about surface-level improvements, it’s about understanding and influencing user decisions at their core. Learn precisely how psychological principles and neuroscience can drive significant uplifts in conversions, customer loyalty, and revenue. You’ll walk away with skills grounded in science, not speculation, that can be applied to optimize user experiences, design more persuasive content, and improve decision-making processes on your site.
After completing this online course on digital psychology and behavioral design, you will be able to assist your team and company with:
- Implementing psychological techniques proven to boost engagement and conversions.
- Designing tests grounded in neuroscience for reliable results and insights.
- Recognizing and reducing cognitive friction that hurts user experience.
- Interpreting behavioral data to continuously improve conversion strategies.
- Aligning design and copy decisions with how your audience actually thinks and feels.
This course is for you if you are responsible for:
- Improving conversion rates through data-driven optimization.
- Leading user experience (UX) and conversion-focused design decisions.
- Planning and executing A/B testing and experimentation programs.
- Enhancing user engagement, retention, and customer satisfaction.
- Understanding user behavior deeply to make smarter marketing decisions.
Look no further than CXL, this is the best and most recommended course you will find on Digital Psychology and Behavioral Design.
Subscribe now and get access
Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.
Course Curriculum
Digital Psychology & Behavioral Design Training
Psychology and media
Our approach
Outcomes
Aim Flash Test
Emotional motivators
Emotional quadrants
Emotional design audit: Netflix
Behavioral media
Digital locators & facilitators
Digital product places
Behavioral UI: Intro
Behavioral UI: Source
Behavioral UI: Description
Behavioral UI: Motivation
Behavioral UI: Value framing
Behavioral UI: Pressure tactic
Behavioral UI: Social influence
Behavioral UI: Endorsement
Behavioral UI: Deciding
Behavioral UI: Barrier Reducer
Behavioral UI: Efficacy
Behavioral UI: Trust
Behavioral UI: Reinforcer
Designing processes
Psychology inspired design
Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.
Over the years, Brian has helped the United Nations, non-profit organizations, governments, companies, and institutions measure and improve their online campaigns for greater understanding and measurable results.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Digital Psychology and Behavioral Design Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Co-Founder, Feral MKT
“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”
Campaign engine
Fractional CMO & GTM Strategist
“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”
AI visibility tracker
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Senior copywriter, elective healthcare agency
“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”
Campaign engine
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
E-commerce & Brand Strategist
“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”
Own plugins on Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Marketing Brain
Marketing Communications Manager, TXI
“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”
Marketing Brain
Director of Messaging
“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”
Workflows
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
Content Strategist
“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”
Workflows
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
Here is what other marketers said
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Frequently asked questions
About CXL
What is CXL?
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by building real work with live guidance from practitioners.
Does CXL offer AI training for B2B marketers?
Yes. AI for B2B marketing is CXL’s main focus: building AI workflows and agents for research, content, campaigns and reporting, plus visibility in AI search.
Where can I learn conversion optimization?
CXL has trained marketers in conversion optimization and experimentation for over a decade, covering customer research, A/B testing, landing pages and testing statistics.
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value. Includes a 7-day refund window.
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
Quarterly and monthly plans are not covered by the refund policy. However, you can reach out to Support if you’d like to remove the automatic renewal.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the Marketing Engineer cohort and the subscription?
The Marketing Engineer cohort is 8 live weeks, starting 11 January with setup. You build a working marketing system and get certified on it, not on attendance. It comes with the annual subscription.
The subscription gives you access to our library of 80+ B2B marketing and AI courses. The annual subscription also includes every live cohort and new live workshops every month.
Does the Marketing Engineer cohort include access to the full CXL course library?
Yes. The cohort comes with the annual subscription, which includes the 80+ on-demand courses and every minidegree.
It also includes every live cohort in your year, the community and every update to the systems you build.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.