Become great at optimizing Customer Experience

In this course, we will outline the exact pieces you need to implement an excellent customer experience and show the best-in-class techniques that top-performing and leading brands in ecommerce are using.

  • Know the dos & don’t in fulfillment & shipping and know how to apply them for your online store
  • Be able to apply personalized communication at scale with the right techniques and tools
  • See best-in-class examples of custom, why custom packaging matters, and how it helps you to create an excellent unboxing experience

By Adrian Piegsa,

Founder & Managing Director @ Tante-E

Course length: 2h 00min

Sign up to All-Access

English subtitles Certificate included

Introduction video

This course is essential for you if…

  • You are starting your DTC brand, running your B2C online store, or are the e-commerce manager of an online store.
  • You want to work on the areas after the order is placed, which will help you increase the repeat purchase rate, retention rate, and overall customer lifetime value
  • You want to bring the shop to the next level by creating a customer experience that makes people remember you and other merchants envy you

After taking this course you will…

  • Know the dos & dont’s in fulfillment & shipping and know how to apply them for your online store in order to win your customers’ hearts, generate positive feedback, and return customers.
  • Be able to apply personalized communication at scale with the right techniques and tools to build up the relationship and create wow moments that make customers remember you.
  • See best-in-class examples of custom packaging in order to know what is possible, why custom packaging matters, and how it helps you to create an excellent unboxing experience and word of mouth while decreasing the costs of damaged goods at the same time.
  • Learn easy techniques and processes that help you run excellent customer support.
  • You will know how to automate and standardize processes in order to deliver faster the answers your customers need while freeing up your customer support agents’ time to take care of the customer requests that really matter.

Skills you will master

Customer experienceUser Experience (UX)Ecommerce UXEcommerce shippingEcommerce packagingEcommerce CS

Victor A.

Digital Marketing Executive @ Multiskills NG

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Director of People @ Ladder.io, Poland

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Digital Strategist @ Evolvery, Lithuania

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

CRO Manager @ Online Dialogue, Netherlands

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Josh R.

Managing director @ Mantis3D, US

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Chris Out

Lead Growth Hacker and Managing Partner of RockBoost

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

Your course curriculum

Customer experience for ecommerce

1 The fundamentals of customer experience

Learn how you can apply it and bring the customer experience of your online shop to the next level to boost revenue, retention, and KPIs of your business.

2 The perfect shipping experience

Learn how shipping is done nowadays by best-in-class online shops, what you can learn from them and apply to your online shop and why it is such an essential piece to creating a great customer experience.

3 Packaging done right

Learn what to focus on when working on your products’ packaging, why it is necessary, how other online shops do it and how you can bring your online shop’s packaging to the next level.

4 Post purchase communication

Learn how to keep your customers informed about everything after they place their order, what tools you should use, how you can create personal communication with your customers at scale, and why it’s important for your online shop’s customer experience.

5 Next level customer support

Learn how to build up outstanding customer support, the dos and don’ts of fantastic customer support, and why it is essential for your success.

6 Returns

Learn how and why leading brands use returns to strengthen the customer relationship, increase trust and bring the shopping experience to the next level.

7 Building a community

Learn how to build those relationships, how to grow a community, and how it impacts your online shop’s success metrics.

Show off your hard-earned skills and strengthen your profile.

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

Subscribe to CXL and get access

  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

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Learn Customer Experience for Ecommerce: FAQ

Who is this course for?

This course is essential for you if…

  • You are starting your DTC brand, running your B2C online store, or are the e-commerce manager of an online store.
  • You want to work on the areas after the order is placed, which will help you increase the repeat purchase rate, retention rate, and overall customer lifetime value
  • You want to bring the shop to the next level by creating a customer experience that makes people remember you and other merchants envy you

Some careers that will especially benefit from this course are UX manager, customer success manager, ecommerce manager, or brand marketer.

What will you learn?

After taking this course, you will:

  • Know the dos & dont’s in fulfillment & shipping and know how to apply them for your online store in order to win your customers’ hearts, generate positive feedback, and return customers.
  • Be able to apply personalized communication at scale with the right techniques and tools to build up the relationship and create wow moments that make customers remember you.
  • See best-in-class examples of custom packaging in order to know what is possible, why custom packaging matters, and how it helps you to create an excellent unboxing experience and word of mouth while decreasing the costs of damaged goods at the same time.
  • Learn easy techniques and processes that help you run excellent customer support.
  • You will know how to automate and standardize processes in order to deliver faster the answers your customers need while freeing up your customer support agents’ time to take care of the customer requests that really matter.

What does the course include?

Our Customer Experience for Ecommerce training includes 8 lessons, 24 downloadable resources, 2h 00min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Customer Experience for Ecommerce from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.