Online course: Improve ad efficiency with LinkedIn thought leader ads
Fill your funnel faster and cheaper than ever before.
Instructor: AJ Wilcox, CEO of B2Linked
Top LinkedIn ads expert who managed $200M+ ad spend across top global accounts, optimized a SaaS company’s CPL by 66%, and delivered 550% ROAS via optimization.
Company posts are invisible. CPMs keep rising. The fix? Thought leader ads that grab attention, lower CAC, and put your brand in front of real buyers.
Build engaged/warm audiences and reclaim reach to fill your funnel faster and cheaper than before.
- Understand why LinkedIn company pages are dead
- Determine the most fitting ads for your strategy
- Create ads that reach buyers and yield the greatest return
- Sponsoring tactics for optimal reach without straining your budget
- Analyze ad performance to track and back your winners
Trusted by marketers at
The old playbook for LinkedIn no longer delivers.
Company page reach is fading, and your ad spend disappears with it.
Your buyers scroll past company posts but stop for people. Thought leader ads put your message in front of decision-makers where they actually pay attention and turn that attention into revenue.
This practical course shows what works in 2026: tactics that keep you visible and tie directly to measurable outcomes. Improve efficiency, grow reach, and adjust to LinkedIn’s changing algorithm.
Part 01: Why thought leader ads perform better
Learn about the performance gap between company and human posts and what constitutes a good performance.
- The case for LinkedIn thought leader ads
- Formats, specs, and creative examples
- Evaluating thought leader ad performance
Part 02: Technical setup – sponsoring and targeting
Build a setup you can trust, so your budget goes to the appropriate audience and your results are easier to manage and improve.
- Sponsoring and boosting your LinkedIn posts
- Bidding and budget settings
- Audience retargeting with thought leader ads
- Exercise: Thought leader eligibility and content audit
Part 03: Strategy – funnels, metrics and creative
Get clear on what to expect from metrics and how to improve CTR and engagement based on real performance signals.
- Types of Thought Leader Ad funnels
Part 04: Working with internal influencers
Thought leader ads rely on internal voices your audience can relate to. After all, people engage with people more than with company pages.
The right person can shape reach, trust, and response. Learn how to choose contributors, support them with content, and encourage a consistent flow of posts to stay top-of-mind.
- Choosing your company voice for maximum impact
- Executive participation & buy-in to get all parties involved on board
- Facilitating content production to cater to busy contributors
Meet your instructor
He’s managed over $200M in spend on the platform, they are official LinkedIn partners. He’s the host of the LinkedIn Ads Show podcast and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He’s a ginger & triathlete. He lives in Utah, has 5 adorable kids, and his company car is a wicked-fast go kart.
CXL is where you learn to ship what’s working today.
You get training built for execution.
Led by the top 1% of marketers from leading brands and agencies.
Every course is designed for tangible outcomes: higher conversion rates, faster growth, and smarter decisions. Based on what’s truly filling pipelines, generating demand, and building brands that dominate their categories.
You’re not learning theory. You’re shipping what’s already proven to work.
Here’s why marketers choose CXL
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL