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Become great at growth marketing

This certification training program is a behemoth compared to your usual growth marketing course.

  • Gain a holistic understanding of growth across all channels and on an organizational level
  • Get results by implementing processes that have actually worked
  • Immediately apply learnings with hundreds of playbooks
  • Network and get peer support in our exclusive community
  • Get certified to progress in your career
Momoko Price

Partner @ Kantan Designs

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Taught by top 1% growth marketers from companies like Google, Seismic and GrowthHackers.

Become a T-shaped marketer with a focus on growth

  • Combine quantitative and qualitative research to get bigger wins.
  • Apply industry-agnostic processes and frameworks for growth.
  • Learn qualitative skills like behavioral psychology, copywriting, and user research.
  • Get technical skills like Excel, digital analytics, and testing frameworks.

In this extensive certification program by CXL, you will learn the methodologies and processes that top growth executives have used to grow companies such as Lyft and InVision. You’ll be able to execute campaigns for exponential and continuous growth.

Go from dabbler to growth pro

At the end of the program, you’ll be able to set OKRs and smart goals, run a high velocity testing program that gets results, and manage a growth team and process.

You’ll be able to implement processes, tools, and techniques that work to grow your business, no matter the industry you’re in.

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What you’ll learn and how

Practical, hands-on curriculum teaching you the right skills for the marketplace – created by leading practitioners.

We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.

Courses are taught by hand-selected top practitioners, names that people in the industry know well.

Minidgree content is a curation of videos and is entirely self-paced, so that you can complete the minidegree at a speed that works for your schedule.

Perfect for marketers looking to drive faster growth

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to run growth in an organization. It will cover quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management – the full gamut of skills you need to become a growth master.

Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test. Pass the final test and become a CXL Certified Growth Marketing Specialist.

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

40+hrs of videos & study material.

Minidegrees are collections of individual courses, grouped together around a theme. It’s designed to give you advanced level skills in growth marketing.

All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Demand Creation

Organic Content
Reduce ad costs & harness content marketing for scalable brand growth & revenue.
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
Develop effective campaigns by understanding the type of content that works best across each platform, and techniques for improving organic distribution.
Increase your efficiency and maximize your reach with content
Learn the methods that are used to scale content marketing.
Learn a research framework that generates a sustainable source of data-backed ideas.
Learn a 10 step process to make influencer marketing work
Maximize traffic with an SEO-driven editorial calendar
Develop a world class content marketing program
Brand
Learn a 10 step process to make influencer marketing work
Stop letting amateur copy wipe out your conversions
Learn to avoid common pitfalls, target audiences effectively, craft compelling messages, navigate media landscapes, integrate digital tactics, and choose between in-house or agency approaches.
Growth strategy
Turbocharge Your Marketing Output with Partner Marketing
Supercharge your advantage by learning how to build a highly innovative product.
Turn strategy into a key growth engine for your business.
Create happier customers , increase sales and reduce churn with user-centric marketing
Simplify marketing campaigns with a clear project management process.
Land Bigger Deals Faster with Account-Based Marketing
Make customer retention your number one growth channel
Optimize your organizational growth with cross-functional, productive experimentation strategies.
Master the art of prioritizing experimentation for growth. Implement strategic data collection for organizational success.
Make all your marketing tools play together to make more money
Learn how growth marketing is different from traditional marketing.
Discover testing strategies, growth team structuring, key metric tracking, growth meeting agendas, experiment prioritization, and optimizing marketing spend.
Email
Learn how to build your email list, what copy, design and content works, and how to use data to make your email marketing hyper relevant to your subscribers, driving up response rates and revenue.

Demand Capture

SEO
Add a growth lever by demystifying SEO testing in simple terms. Give your content marketing program a unique competitive advantage in high-competition SERP environments
Learn this proven link building system your stakeholders want to see.
Outrank your competition with Technical SEO
Maximize traffic with an SEO-driven editorial calendar
Develop a world class content marketing program
Paid media
Every LinkedIn Ads account is different and often, the tactics that work can be unique to each business. In this course, you'll learn what your options are and how to create experiments to extract the most value possible from your LinkedIn Ads.
Facebook is one of the most important online channels for driving leads, sales and growth for businesses of all sizes. However, maximizing results on the platform requires rigorous testing and optimization backed by data. This advanced course will teach students proven experimentation techniques developed by top Facebook marketers to help them achieve breakthrough performance.
Maximize ROI by optimizing your campaigns, targeting with precision, creating compelling ad creatives, using expert tracking and measurement and scaling efficiently.
Master smart and incremental decision-making in Google Ads with the Experiments feature.
Learn how to navigate Google Ads with confidence, and launch and optimize your first campaign.
Learn what works on Facebook Ads today Facebook Ads with a walkthrough of everything, from setting up tracking to making effective creative.
Learn LinkedIn campaign optimization strategies to maximize performance while minimizing costs.
Learn how to power up your Facebook ads with top-notch ad creatives.
Maximize ROI on TikTok. Learn to start, optimize and scale TikTok ads.

How long will it take me to complete this Minidegree?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 10 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.

Is this program right for me?

It’s ideal for

  • Full-stack marketers / marketing generalists who want to specialize
  • People who want to join growth teams
  • UX folks working with data and want to get better at it

The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.

This program is designed to take participants from novice to advanced level growth marketers. Being a naturally creative person helps as do technical skills. Interest in analytics and curiosity in general is a must.

You don’t need to be able to write javascript code, but tech skills will help you be a better analyst – so we do recommend you learn javascript down the line. Codeacademy has great free courses on it.

Show off your hard-earned skills and strengthen your profile.

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

Learn marketing on the job.
Get better results with networking.

Our Community gives you peer support for every marketing task you face.  90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.

  • Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
  • Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
  • Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Subscribe to CXL and get access

  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills
  • Community with 2000+ playbooks and peer-support

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

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Growth Marketing Minidegree: FAQ

The Minidegree is the ultimate growth marketing course you’ll need, delivered by top 1% experts.

Here’s all the info you need before starting:

What will you learn?

After taking this training, you will:

  • Gain a holistic understanding of growth across all channels and on an organizational level
  • Get results by implementing processes that have actually worked
  • Immediately apply learnings with hundreds of playbooks
  • Network and get peer support in our exclusive community

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What does this training include?

Our Growth Marketing training includes 7 tracks, 30 courses of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Growth Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in.