Become great at growth marketing
Get advanced level skills to drive continuous growth.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
- Taught by industry practitioners, not just conference speakers and theory peddlers.
- Gain a holistic understanding of growth across all channels and on an organizational level.
- Get results by implementing processes that have actually worked.
- We’ll help you get a job once you graduate.
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Some of the companies that train their teams at CXL:
Become a T-shaped marketer with a focus on growth
- Combine quantitative and qualitative research to get bigger wins.
- Apply industry-agnostic processes and frameworks for growth.
- Learn qualitative skills like behavioral psychology, copywriting, and user research.
- Get technical skills like Excel, digital analytics, and testing frameworks.
In this extensive certification program by CXL, you will learn the methodologies and processes that top growth executives have used to grow companies such as Lyft and InVision. You’ll be able to execute campaigns for exponential and continuous growth.
Go from a dabbler to a growth pro
At the end of the program, you’ll be able to set OKRs and smart goals, run a high velocity testing program that gets results, and manage a growth team and process.
You’ll be able to implement processes, tools, and techniques that work to grow your business, no matter the industry you’re in.
What is a Minidegree program?
A Minidegree is a curation of self-paced video courses organized by topics (tracks), so you can learn at a speed that suits your schedule. With optional assignments to apply what you learned.
What you’ll learn and how
Practical, hands-on curriculum teaching you the right skills for the marketplace – created by leading practitioners.
We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.
Courses are taught by hand-selected top practitioners, names that people in the industry know well.
Minidgree content is a curation of videos and is entirely self-paced, so that you can complete the minidegree at a speed that works for your schedule.
Perfect for marketers looking to drive faster growth
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to run growth in an organization. It will cover quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management – the full gamut of skills you need to become a growth master.
Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test. Pass the final test and become a CXL Certified Growth Marketing Specialist.
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.
CXL gave me a big lift in my career.
Few months after my Growth Marketing Minidegree, I got a job.
Ever since then, the story has been different.
Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.
New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.
7 cumulative tracks. 111h 41min of videos & study material.
Minidegrees are collections of individual courses, grouped together around a theme. Here you get 111h 41min of video courses. It’s designed to give you advanced level skills in growth marketing.
All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
In this introductory track, you will explore what defines “growth marketing”, how it stands apart from conventional marketing, what the discipline aims to accomplish, and how to get started.
This track will get you up to speed on testing strategies and skills you’ll need to hardwire experimentation into your growth process.
This track will serve as a crash-course in the data analytics skills you’ll need to map out and optimize for your KPI’s.
Whether you’re trying to improve your SEO, Content, or SEM strategies, this track will show you how to identify the channel that clicks best with your business and optimize around that. You’ll also build the skills to communicate better in each channel.
This track will cover how to structure and manage a growth team in a scaling organization, communicate data and results to the organization, and how to archive learnings from experiments as you progress.
Complete all required courses in the 7 tracks, then take this exam with a 90% or higher score to earn your CXL Certified Growth Marketer certificate.
How long will it take me to complete this Minidegree?
This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 10 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.
Is this program right for me?
It’s ideal for
- Full-stack marketers / marketing generalists who want to specialize
- People who want to join growth teams
- UX folks working with data and want to get better at it
The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.
This program is designed to take participants from novice to advanced level growth marketers. Being a naturally creative person helps as do technical skills. Interest in analytics and curiosity in general is a must.
Show off your hard-earned skills and strengthen your profile
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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Subscribe to CXL and get access
- 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 9 minidegrees that give you advanced level skills
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
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