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Master
Growth
Marketing

Become a certified growth marketer
with this comprehensive online course.

  • Combine quantitative and qualitative research to get bigger wins.
  • Apply industry-agnostic processes and frameworks for growth.
  • Master skills like behavioral psychology, copywriting, and user research.
  • Get technical skills like Excel, digital analytics, and testing frameworks.

Sign up to All-Access

English subtitles Certificate included
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Some companies who train their teams at CXL

Taught by top 1% growth marketing experts

In this extensive growth marketing certification program by CXL, you will learn the methodologies and
processes that top growth executives have used to grow companies such as Lyft and InVision. You’ll be
able to execute campaigns for exponential and continuous growth.

Ton
Wesseling

Conversion
Optimization
Specialist

Daphne
Tideman

Co-Founder of
Women in
Experimentation

Logan
Bryant

B2B
SEO
Consultant

Momoko
Price

Principal
Analyst and
Consultant

Irina
Nica

Product
Marketing
Manager

Michal
Aagaard

CRO
Expert and
Consultant

Learn how to
unlock and drive
growth

This certification training program is a behemoth compared to your usual growth marketing course.

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

Unlock and drive faster, sustainable growth.

At the end of the program, you’ll be able to set OKRs and smart goals, run a high-velocity testing program that gets results, and manage a growth team and process.

You’ll be able to implement processes, tools, and techniques that work to grow your business, no matter the industry you’re in.

This is a comprehensive training program that will give you the theoretical knowledge and know-how to run growth in an organization. It will cover quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management – the full gamut of skills you need to become a growth master.

After completing it you will:

  • Gain a holistic understanding of growth across all channels and on an organizational level
  • Get results by implementing processes that have actually worked
  • Immediately apply learnings with hundreds of playbooks
  • Become a certified growth marketer

This course is for you if you are responsible for:

  • Growth marketing
  • Growth strategy
  • Go to Market
  • Digital Marketing
  • Content Marketing
  • Lead generation

Subscribe now and get access

See Pricing

A collection of 30+ courses
designed to help you
master growth marketing

Minidegrees are collections of individual courses grouped together around a theme. The Growth Marketing Minidegree is designed to give you specialist-level skills in growth marketing.

Demand Creation

Growth strategy
Master your Growth Strategy in user engagement, customer acquisition, and team building for sustainable business success.
Turbocharge Your Marketing Output with Partner Marketing
Supercharge your advantage by learning how to build a highly innovative product.
Turn strategy into a key growth engine for your business.
Create happier customers , increase sales and reduce churn with user-centric marketing
Simplify marketing campaigns with a clear project management process.
Land Bigger Deals Faster with Account-Based Marketing
Make customer retention your number one growth channel
Discover a data-driven framework challenging the time-consuming or arbitrary stereotypes of User Personas.
Brand
Learn how to become truly customer-centric.
Make smarter decisions. Build better products. Get happier customers.
Learn a 10 step process to make influencer marketing work
Stop letting amateur copy wipe out your conversions
Learn to avoid common pitfalls, target audiences effectively, craft compelling messages, navigate media landscapes, integrate digital tactics, and choose between in-house or agency approaches.
Organic Content
Learn how to build your email list, what copy, design and content works, and how to use data to make your email marketing hyper relevant to your subscribers, driving up response rates and revenue.
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
Develop effective campaigns by understanding the type of content that works best across each platform, and techniques for improving organic distribution.
Increase your efficiency and maximize your reach with content
Learn the methods that are used to scale content marketing.
Learn a research framework that generates a sustainable source of data-backed ideas.

Demand Capture

SEO
Develop a world-class content marketing program.
Learn about On-Site strategy, On-Page content and internal linking. Start using SEO testing and Programmatic pages and see your traffic grow.
Transform your approach to content. Learn to establish SEO content goals, advanced ways to find topic ideas and map that your content calendar.
Add a growth lever by demystifying SEO testing in simple terms. Give your content marketing program a unique competitive advantage in high-competition SERP environments
Learn this proven link building system your stakeholders want to see.
Outrank your competition with Technical SEO
PPC
Every LinkedIn Ads account is different and often, the tactics that work can be unique to each business. In this course, you'll learn what your options are and how to create experiments to extract the most value possible from your LinkedIn Ads.
Maximize results with rigorous testing and optimization backed by data. Learn proven experimentation techniques to achieve breakthrough performance.
Maximize ROI by optimizing your campaigns, targeting with precision, creating compelling ad creatives, using expert tracking and measurement and scaling efficiently.
Master smart and incremental decision-making in Google Ads with the Experiments feature.
Learn how to navigate Google Ads with confidence, and launch and optimize your first campaign.
Learn what works on Facebook Ads today Facebook Ads with a walkthrough of everything, from setting up tracking to making effective creative.
Learn LinkedIn campaign optimization strategies to maximize performance while minimizing costs.
Learn how to power up your Facebook ads with top-notch ad creatives.
Maximize ROI on TikTok. Learn to start, optimize and scale TikTok ads.

This minidegree
comes with a
Certificate

Completing this course earns you an official CXL Growth Marketing Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Marketers choose CXL

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Growth Marketing Minidegree: FAQs

About this Minidegrees

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What will you learn?

After taking this training, you will:

  • Gain a holistic understanding of growth across all channels and on an organizational level
  • Get results by implementing processes that have actually worked
  • Immediately apply learnings with hundreds of playbooks
What does this training include?

Our Growth Marketing training includes 7 tracks, 30 courses, 95h 12min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Growth Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in.

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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