Complete your training and become a CXL Certified Growth Marketer.

• Combine quantitative and qualitative research to get bigger wins.
• Apply industry-agnostic processes and frameworks for growth.
• Learn qualitative skills like behavioral psychology, copywriting, and user research.
• Get technical skills like Excel, digital analytics, and testing frameworks.

Become a T-shaped marketer with a focus on growth

In this extensive certification program by CXL Institute, you will learn the methodologies and processes that top growth executives have used to grow companies such as Lyft and InVision. You’ll be able to execute campaigns for exponential and continuous growth.

Go from a dabbler to a growth pro

At the end of the program, you’ll be able to set OKRs and smart goals, run a high velocity testing program that gets results, and manage a growth team and process.

You’ll be able to implement processes, tools, and techniques that work to grow your business, no matter the industry you’re in.

What you’ll learn and how

Practical, hands-on curriculum teaching you the right skills for the marketplace – created by leading practitioners.

We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.

Courses are taught by hand-selected top practitioners, names that people in the industry know well.

Minidgree content is a curation of videos and is entirely self-paced, so that you can complete the minidegree at a speed that works for your schedule.

Perfect for marketers looking to drive faster growth

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to run growth in an organization. It will cover quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management – the full gamut of skills you need to become a growth master.

Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test. Pass the final test and become a CXL Certified Growth Marketing Specialist.

7 cumulative tracks.
~102h of videos & study material.

35+ courses in total including:

• ~102h of video courses
• 8+ hours conference event videos
• Actionable exercises and supplemental reading

Track 1: growth marketing foundations

• Growth vs. traditional marketing
• Building a growth process

Track 2: running growth experiments

• Research and testing workshop
• Conversion research
• How to run tests
• Statistics fundamentals for testing
• Optimize your optimization program

Track 3: data and analytics

• Excel for marketers
• Google Analytics for beginners
• Intermediate Google Analytics
• Google Tag Manager for beginners
• Conducting an analytics audit
• Using analytics to find conversion opportunities
• Data-driven attribution

Track 4: UX

• Building data-driven personas
• UX for marketers

Track 5: psychology and storytelling

• Consumer psychology: pricing, websites, communication, products
• Product messaging and salespage copywriting
• Social proof
• Testing your emotional content strategy
• Principles of persuasive design
• Intro to neuromarketing

Track 6: channel-specific growth skills

• Identifying and amplifying growth channels
• Referral marketing: building and optimizing your viral channel
• Messaging strategy in public relations
• Email marketing
• Facebook ads
• SaaS growth
• Google Ads
• SEO-driven editorial calendar

Track 7: growth program management

• GrowthMaster training workshop (with Sean Ellis)
• Optimizing your growth process

How long will it take me to complete this Minidegree?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 10 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.

What happens after the program ends?

1. Your growth marketing expertise will go up. Getting to know the right tools and processes will 10x your effectiveness as a marketer and optimizer.

2. The perception of your expertise goes up. Once you pass the final test, you will become a CXL Certified Growth Marketing specialist and can show off your new skills on your resume and your LinkedIn profile.

Show off your new skills: Get a certificate of completion

Once the course is over, pass a test to earn your CXL Growth Marketing Certification.

Add it to your resume, your LinkedIn profile, or just get that well-earned raise you’ve been waiting for.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.