Become great at Ecommerce SEO

This course will provide you with everything you need to know to optimize your site for SEO, build a content and link-building strategy, and generate more organic traffic and (more importantly) revenue.

  • Learn about the most common technical SEO pitfalls in Ecommerce so you can avoid long, costly delays to your SEO strategy
  • Learn how to optimize product and category pages for high-value keywords so you can get more visitors to high-value, high-converting pages (and thus increase revenue)
  • Learn how to build a revenue-first content strategy that will bring in visitors and actually convert them to paying customers
  • Learn about the two main types of link-building in Ecommerce and how build your site’s authority so you can rank faster

By Josh Piepmeier,

Owner/SEO Consultant @ Piepmeier Marketing

Course length: 2h 16min

Sign up now

English subtitles Certificate included

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Course overview

This course is essential for you if…

  • You work at (or want to work at) an Ecommerce company that does over $5M in revenue
  • You want to hire an SEO agency for your Ecommerce business and want to make sure you’re getting the best bang for your buck
  • You’re an Ecommerce marketing leader and want to build a sustainable, predictable sales channel into your business

After taking this course you will…

  • Know about the most common technical SEO pitfalls in Ecommerce so you can avoid long, costly delays to your SEO strategy
  • Learn how to optimize product and category pages for high-value keywords so you can get more visitors to high-value, high-converting pages (and thus increase revenue)
  • Learn how to build a revenue-first content strategy that will bring in visitors and actually convert them to paying customers
  • Learn about the two main types of link-building in Ecommerce and how to build your site’s authority so you can rank faster

Skills you will master

Keyword researchSEO copywritingAttribution and trackingSearch Engine Optimization (SEO)Link BuildingSite architectureInternal linking

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Your course curriculum

Ecommerce SEO

Course objectives

Know about the most common technical SEO pitfalls in Ecommerce so you can avoid long, costly delays to your SEO strategy Learn how to optimize product and category pages for high-value keywords so you can get more visitors to high-value, high-converting pages (and thus increase revenue) Learn how to build a revenue-first content strategy that will bring in visitors and actually convert them to paying customers Learn about the two main types of link-building in Ecommerce and how build your site's authority so you can rank faster

1 Crawl budget for ecommerce stores

Learn why crawl budget is arguably THE most important metric for technical SEO, and how to optimize it.

In this lesson, you will learn which pages on your site Google is actually crawling, which pages are causing problems, and how to fix them.

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Topics covered

Understand how to use Google Search Console and log analyzers to figure out which pages are and aren’t being indexed Learn how to manage crawl budget and improve your site so Google will quickly and consistently rank your pages Learn about the quirks of crawl budget on Shopify sites and other common ecommerce crawl budget mistakes

Lesson recap

First, see how Google is crawling your site Then dig deeper using log file analysis or Search Console Increase & direct crawl budget Reduce crawl budget waste Lots of issues = big picture problems and fixes

2 Shopify SEO

Learn the ins and outs of SEO on the world’s most popular ecommerce platform

In this lesson you’ll learn how to create a site structure that’s friendly to both users and search engines.

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Topics covered

Why Shopify’s default collection/product structure is not ideal for SEO and how to change one line of code to fix it. Why apps and pixels on Shopify can cause SEO problems and how to manage them effectively. How Shopify performs in site speed tests and which speed problems are worth fixing

Lesson recap

Shopify has a few SEO quirks:  - Collections URLs have limitations - Workarounds use bread crumbs and tag filtering - Force top-level product pages Apps and services can add bloat to your site - Manage parameters with robots.txt and uninstalling unused apps - Site speed can be an issue

3 Site architecture & URL structure

Learn how to create a site structure that’s friendly to both users and search engines.

In this lesson, you’ll learn how site structure can affect your SEO efforts, and how to plan a site that’s scalable and works for the short and long-term.

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Topics covered

Understand how to set up your collections and product pages for the best SEO results Learn The Product Framework for deciding which collections to build and what keywords to target How to maintain your site structure so your results stay consistent over time

Lesson recap

Site structure helps users and Google Collections make up a big part of your site structure in ecom Use The Collections Framework: Product, Customer, Keywords Other pages should take the backseat, but still be discoverable Delete or no-index old or unused pages!

4 Internal linking for ecommerce

Learn how to use internal linking to make your most important pages rank.

In this lesson, we’ll review the role of clusters and silos, how to build them, and how to use them specifically for product and collections pages.

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Topics covered

How internal links function and how they help your site rank Review the most common internal linking structures, and how to use them to rank specific pages on your site Understand how to use internal links to improve rankings for PDPs and collection pages specifically

Lesson recap

Clusters and Silos are helpful frameworks, but they’re not absolute Use silos as a start and add other links as helpful A pyramid site structure is best Mix up your anchor tags Use silos to support PDPs and collections

5 Optimizing collections pages

Learn why your collection page relies on your entire site to perform well, and how to set it up for success.

In this lesson, you’ll learn how to optimize collections pages for high-intent terms.

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Topics covered

The four main components of collection page optimization How to optimize the on-page elements of your collections page How to manage the technical aspects of a collection, including faceted navigation and pagination

Lesson recap

Optimize your page - Content on page - Product relevance - Product breadth and depth - Site relevance and authority Pagination Never use infinite scroll Faceted navigation Manage pages created by filters

6 Optimizing product pages

Learn how to optimize product pages for high-intent terms

In this lesson, you’ll learn how to optimize the content on your page, how to leverage your reviews for higher rankings, and how to avoid common problems that will hold your product page back from ranking.

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Topics covered

How to optimize the content on your PDP for better rankings (and what most companies do wrong) Common problems that can undermine your PDP page rankings (and how to avoid them) How to boost PDP rankings with simple Schema and product reviews

Lesson recap

On-page content: Competitive, requires thoughtfulness Add structured data Minimize CLS

7 Keyword research: Foundations

Learn the key ingredients in a winning ecommerce content strategy, from blog articles to product pages.

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Topics covered

Learn about the three kinds of pages that make up any content strategy (and when to use each) Learn the two parts of a successful content strategy Learn how to predict which pages will be most profitable so you can create more of them

Lesson recap

SEO content strategy has two purposes: - Create money pages - Support money pages so you rank - Other goals are secondary Find money page ideas using pain point SEO and the content strategy blueprint Find supporting page ideas in search console and cluster research

8 Keyword research: Shopping pages

Find profitable keywords that are a great fit for your products and collections and will bring in valuable traffic.

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Topics covered

Understand how to map keywords to the products in your store Learn the #1 mistake store owners make when optimizing product pages Learn how to make sure your keywords will actually bring in traffic

Lesson recap

Start in Search Console. Look for: - Keywords that show opportunity - Pages that have disproportionately low traffic Confirm that there’s opportunity for the pages you found, else… Assign new keywords

9 Keyword research: Content strategy

Learn why you shouldn’t rely on affiliates to rank for you, and how you can rank, and bring in traffic and revenue with content.

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Topics covered

Learn to brainstorm new content topics that’ll bring in revenue (and traffic) Prioritize topics based on difficulty, search volume, and intent Learn the most profitable types of content for ecommerce companies

Lesson recap

Two kinds of content: money and supporting Money pages = pain point SEO Supporting pages = from GSC and competitor research Typically prioritize money pages first, then bring in supporting

10 Writing copy that ranks

Learn how to use content optimization tools, and on-page basics to help your content and product pages rank.

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Topics covered

Learn to optimize your content and web copy for your target keywords Understand how to reverse engineer the SERP to figure out what you should include on your page Understand the foundational on-page basics required to optimize any page

Lesson recap

Rule of thumb: The SERP is your guide Use a content optimization tool, but don’t spend too much time Use the on-page checklist (Slide 3) to make sure you cover the basics

11 Link-building for ecommerce

Learn how one small ecommerce owner used simple outreach to build a better backlink profile than most 7-8 figure brands.

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Topics covered

Learn the foundational mindset for building links Understand which link-building tactics are worth your time Discover how one small ecommerce store owner generated more links than most 7-8 figure brands

Lesson recap

Use Buzzstream for outreach Find sites casually or do focused campaigns Use Surfer, Ahrefs, and Buzzstream’s research tools to find sites Send 2 or more emails with an indirect ask

12 Attribution and tracking for SEO

Learn how much revenue and traffic you’re REALLY bringing in from SEO, on a page-by-page basis.

By the end of this lesson, you’ll figure out how much of your organic traffic is people who are already searching for your brand vs net new prospects.

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Topics covered

Learn how to track SEO results, even before you generate traffic Understand what reports to look at to know which specific pages are bringing in revenue Learn to differentiate SEO results from brand and non-brand traffic

Lesson recap

If your campaign is early, start by measuring impressions, keywords, positions Once your campaign is more mature, measure position, traffic, revenue Split out brand vs non-brand using GA and GSC for most accurate insights

Josh Piepmeier

Owner/SEO Consultant @ Piepmeier Marketing

I’ve helped clients go from 0 to 7 figures in organic (non-brand) revenue in less than a year and helped others rank #1 for their industry keywords consistently.

I’ve worked with small startup DTC brands, and sites with thousands of products. My goal is to bring all of those insights to you so you can generate real organic revenue with your results, not just traffic.

Show off your hard-earned skills and strengthen your profile.

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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

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Learn Ecommerce SEO: FAQ

Who is this course for?

This course is essential for you if…

  • You work at (or want to work at) an Ecommerce company that does over $5M in revenue
  • You want to hire an SEO agency for your Ecommerce business and want to make sure you’re getting the best bang for your buck
  • You’re an Ecommerce marketing leader and want to build a sustainable, predictable sales channel into your business

Some careers that will especially benefit from this course are SEO specialist, ecommerce manager, growth manager, content manager, PPC specialist, or SEM specialist.

What will you learn?

After taking this course, you will:

  • Know about the most common technical SEO pitfalls in Ecommerce so you can avoid long, costly delays to your SEO strategy
  • Learn how to optimize product and category pages for high-value keywords so you can get more visitors to high-value, high-converting pages (and thus increase revenue)
  • Learn how to build a revenue-first content strategy that will bring in visitors and actually convert them to paying customers
  • Learn about the two main types of link-building in Ecommerce and how to build your site’s authority so you can rank faster

What does the course include?

Our Ecommerce SEO training includes 13 lessons, 29 downloadable resources, 2h 16min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Ecommerce SEO Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 16min long.