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Get more sales with
ecommerce SEO

2h 16min | 13 lessons | 29 downloadable resources

In this course, you will learn how to:

  • Avoid common technical SEO pitfalls in ecommerce to prevent costly delays.
  • Optimize product and category pages for high-value keywords to drive more traffic and revenue.
  • Build a revenue-first content strategy that converts visitors into customers.
  • Implement effective link-building strategies to increase site authority and rank faster.
  • Manage crawl budget and page indexing to improve site rankings.

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English subtitles Certificate included
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Drive more organic traffic and boost sales with effective ecommerce SEO strategies

Many ecommerce businesses struggle with low organic visibility and missed opportunities for conversions. This course teaches you how to optimize your site for high-value keywords, fix technical SEO issues, and implement a content and link-building strategy that directly impacts revenue. By mastering these skills, you’ll be able to drive more qualified traffic, improve search rankings, and convert visitors into loyal customers, giving your ecommerce a competitive edge.

Master ecommerce SEO to drive organic traffic and increase sales

Course Length:
2h 16min. 13 lessons.

This course provides in-depth training on optimizing your ecommerce site to rank higher in search engines and converts visitors into customers. You’ll learn to address common technical SEO issues, optimize product and category pages, implement a content strategy that focuses on driving revenue, and build a strong link profile. By the end of the course, you’ll have the skills to manage crawl budgets and indexing, ultimately boosting organic traffic and sales.

After completing this online course on ecommerce SEO you will be able to assist your team and company with:

  • Resolving technical SEO issues to improve site performance.
  • Optimizing product and category pages for better keyword rankings.
  • Implementing a revenue-driven content strategy.
  • Building a strong backlink profile to increase site authority.
  • Managing crawl budgets and page indexing to improve rankings.

This course is for you if you are responsible for:

  • Managing SEO for an ecommerce business.
  • Improving organic search traffic and conversions.
  • Overseeing product and category page optimization.
  • Developing content and link-building strategies.
  • Enhancing site performance and search engine visibility.

Subscribe now and get access

See Pricing

Course Curriculum

Heuristic Evaluation

1 Too many research methods

In this first lesson, you will get to know the course and start learning how to evaluate and improve websites by understanding user behavior.

2 Behavior Design

You will dive into the critical role of Neuromarketing and the Principles of Behavioral Science in optimizing websites.

3 The 7 Levels of Conversion

This lesson will illustrate the “Seven Levels of Conversion” framework and how it applies to optimizing user experiences on websites.

4 Relevance

We will look at every level of conversion in detail. This lesson revolves around Relevancy.

5 Trust

In this lesson, you will learn the role of Trust in conversions and how to build trust with users on your landing page, a crucial factor that impacts their decision to engage or bounce.

6 Orientation

The next level of conversion is “Orientation”. In this lesson, you will learn how to guide users effectively on your website by optimizing orientation and information architecture.

7 Stimulance

In this lesson, you’ll become acquainted with the Stimulance level. A crucial stage in the buyer’s journey.

8 Security

This lesson is centered around the Security level and the critical distinction between trust and security in a sales framework.

9 Convenience

In this lesson, you will explore the concept of convenience in user experience, focusing on the distinction between perceived and actual convenience.

10 Confirmation

The final and seventh level of our framework, Confirmation, is concentrated on ensuring users feel validated in their purchase decisions.

11 Competitive Benchmarking

In this bonus lesson on Competitive Benchmarking, you will learn how to enhance your credibility by using benchmarking to objectively compare your performance against competitors.

12 Presenting Results

Finally, we will find out how to present findings and persuade stakeholders.

13 Final Exam: Heuristic Evaluation

Josh Piepmeier

Owner/SEO Consultant @ Piepmeier Marketing

I’ve helped clients go from 0 to 7 figures in organic (non-brand) revenue in less than a year and helped others rank #1 for their industry keywords consistently.

I’ve worked with small startup DTC brands, and sites with thousands of products. My goal is to bring all of those insights to you so you can generate real organic revenue with your results, not just traffic.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Ecommerce SEO Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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