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Increase rankings, traffic and sales with
ecommerce SEO

2h 16min | 13 lessons | 29 downloadable resources

In this course, you will learn how to:

  • Optimize product and category pages to rank at the top of search results.
  • Build an SEO strategy that attracts high-intent buyers, not just traffic.
  • Fix technical SEO issues that hurt rankings and conversions.
  • Utilize content and link-building tactics specifically for ecommerce.
  • Measure and improve SEO performance to maximize revenue.

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English subtitles Certificate included
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Trusted by marketers at

Most ecommerce sites rank poorly and lose sales. Yours doesn’t have to.

Getting traffic is one thing, but turning that traffic into sales is another. Many ecommerce stores struggle because they focus on rankings instead of optimizing for buyers. This course teaches you how to attract ready-to-buy customers, increase conversions, and maximize organic revenue.

Master ecommerce SEO to drive organic traffic and increase sales

Course Length:
2h 16min. 13 lessons.

Ecommerce SEO is different from traditional SEO, it requires a specialized approach. Learn how to structure your site, optimize pages, and implement strategies that drive organic growth, leading to more traffic, higher conversions, and long-term success. You’ll be able to address common technical SEO issues, optimize product and category pages that focus on driving revenue, and build a strong link profile.

After completing this online course on ecommerce SEO you will be able to assist your team and company with:

  • Increasing organic traffic that converts into sales.
  • Optimizing product and category pages to dominate search rankings.
  • Fixing technical SEO issues that impact visibility and performance.
  • Developing a content and link-building strategy tailored for ecommerce.
  • Tracking key SEO metrics to ensure continuous improvement.

This course is for you if you are responsible for:

  • Driving organic growth for an ecommerce store.
  • Optimizing product listings to improve visibility and sales.
  • Fixing SEO issues that prevent your store from ranking higher.
  • Scaling traffic without increasing ad spend.
  • Building a long-term SEO strategy that delivers sustained revenue growth.

Look no further than CXL, this is the best and most recommended course you will find on Ecommerce SEO.

Subscribe now and get access

See Pricing

Course Curriculum

Heuristic Evaluation

Too many research methods

In this first lesson, you will get to know the course and start learning how to evaluate and improve websites by understanding user behavior.

Behavior Design

You will dive into the critical role of Neuromarketing and the Principles of Behavioral Science in optimizing websites.

The 7 Levels of Conversion

This lesson will illustrate the “Seven Levels of Conversion” framework and how it applies to optimizing user experiences on websites.

Relevance

We will look at every level of conversion in detail. This lesson revolves around Relevancy.

Trust

In this lesson, you will learn the role of Trust in conversions and how to build trust with users on your landing page, a crucial factor that impacts their decision to engage or bounce.

Orientation

The next level of conversion is “Orientation”. In this lesson, you will learn how to guide users effectively on your website by optimizing orientation and information architecture.

Stimulance

In this lesson, you’ll become acquainted with the Stimulance level. A crucial stage in the buyer’s journey.

Security

This lesson is centered around the Security level and the critical distinction between trust and security in a sales framework.

Convenience

In this lesson, you will explore the concept of convenience in user experience, focusing on the distinction between perceived and actual convenience.

Confirmation

The final and seventh level of our framework, Confirmation, is concentrated on ensuring users feel validated in their purchase decisions.

Competitive Benchmarking

In this bonus lesson on Competitive Benchmarking, you will learn how to enhance your credibility by using benchmarking to objectively compare your performance against competitors.

Presenting Results

Finally, we will find out how to present findings and persuade stakeholders.

Final Exam: Heuristic Evaluation

Josh Piepmeier

Owner/SEO Consultant @ Piepmeier Marketing

I’ve helped clients go from 0 to 7 figures in organic (non-brand) revenue in less than a year and helped others rank #1 for their industry keywords consistently.

I’ve worked with small startup DTC brands, and sites with thousands of products. My goal is to bring all of those insights to you so you can generate real organic revenue with your results, not just traffic.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Ecommerce SEO Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

“Getting a CXL Subscription has been one of the best choices I made”

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and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

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Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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