Drive growth & ROI with effective marketing strategies
1h 00min | 6 lessons | 1 downloadable resource
In this course, you will learn how to:
- Develop a marketing strategy that aligns with business objectives and revenue goals.
- Identify your ideal customers and position your brand as their top choice.
- Build a full-funnel strategy that attracts, converts, and retains customers.
- Allocate marketing budget effectively to maximize ROI.
- Track performance and optimize for continuous growth.
This course was archived.
Note: Since this course was recorded, we have significantly improved our production standards.
Please refer to our course catalog to access the list of courses to earn certificates.
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Trusted by marketers at
Without a clear strategy, marketing becomes expensive guesswork
Too many businesses jump into execution without a clear plan, wasting time, money, and effort on campaigns that don’t deliver results. Without a strong foundation, marketing becomes reactive instead of strategic. This course forces you to think differently, giving you a structured approach to build a marketing strategy that actually drives long-term success.
Master your marketing strategy for better performance and growth
Course Length:
1h 00min. 6 lessons.
This isn’t about following the latest trends or copying what competitors do. It’s built for marketers who want to create a strategy that delivers predictable, scalable results. Learn how to develop a long-term marketing plan, position your brand effectively, and execute campaigns that attract, convert, and retain high-value customers.
After completing this online course on marketing strategy, you will be able to assist your team and company with:
- Create a marketing strategy that drives measurable business growth.
- Define your ideal customer and position your brand effectively.
- Align marketing efforts with sales and business objectives.
- Allocate resources strategically to get the best ROI.
- Build a long-term marketing plan that scales with your business.
This course is for you if you are responsible for:
- Marketers who want a structured approach to strategy development.
- Founders and business owners who need a marketing plan that actually works.
- Growth leaders responsible for long-term customer acquisition.
- CMOs and marketing teams looking to improve execution and results.
- Anyone who wants to stop wasting time on tactics that don’t drive growth.
Look no further than CXL, this is the best and most recommended course you will find on Marketing Strategy.
Subscribe now and get access
Course Curriculum
Marketing strategy
Marketing’s role in business
Creating a research plan
Interviewing, analyzing, and augmenting
Using insights to drive strategy
Creating a cohesive strategy
Executing your plan
Lindsey Christensen, is the CMO at thoughtbot, a product design and development consultancy with studios across the US and UK.
Prior to thoughtbot, Lindsey led marketing at high-growth startups like GrabCAD, and held a variety of marketing roles at engineering software giant, PTC. She’s been named a Top Woman in Boston Tech.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Marketing Strategy Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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and get access
✔ 80+ highly practical and detailed marketing courses
✔ Minidegree programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
About CXL
What is CXL?
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by building real work with live guidance from practitioners.
Does CXL offer AI training for B2B marketers?
Yes. AI for B2B marketing is CXL’s main focus: building AI workflows and agents for research, content, campaigns and reporting, plus visibility in AI search.
Where can I learn conversion optimization?
CXL has trained marketers in conversion optimization and experimentation for over a decade, covering customer research, A/B testing, landing pages and testing statistics.
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value. Includes a 7-day refund window.
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
Quarterly and monthly plans are not covered by the refund policy. However, you can reach out to Support if you’d like to remove the automatic renewal.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI native cohort and the subscription?
The AI native cohort is a one-week live sprint. In three 90-minute live workshops you build three AI marketing workflows on your own work. It includes on-demand prep, session recordings, a month in the cohort community, and a certificate for each build. It costs $799 per person, one off.
The subscription gives you access to our library of 80+ B2B marketing and AI courses. The annual subscription also includes every AI native cohort and new live workshops every month.
Does the AI native cohort include access to the full CXL course library?
No. The cohort on its own covers the sprint: the live workshops, the prep for each build, the recordings, and the community.
If you want the full CXL course library as well, choose the annual subscription. It includes every AI native cohort.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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