Drive growth & ROI with effective marketing strategies
1h 00min | 6 lessons | 1 downloadable resource
In this course, you will learn how to:
- Develop a marketing strategy that aligns with business objectives and revenue goals.
- Identify your ideal customers and position your brand as their top choice.
- Build a full-funnel strategy that attracts, converts, and retains customers.
- Allocate marketing budget effectively to maximize ROI.
- Track performance and optimize for continuous growth.
This course was archived.
Note: Since this course was recorded, we have significantly improved our production standards.
Please refer to our course catalog to access the list of courses to earn certificates.
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Without a clear strategy, marketing becomes expensive guesswork
Too many businesses jump into execution without a clear plan, wasting time, money, and effort on campaigns that don’t deliver results. Without a strong foundation, marketing becomes reactive instead of strategic. This course forces you to think differently, giving you a structured approach to build a marketing strategy that actually drives long-term success.
Master your marketing strategy for better performance and growth
Course Length:
1h 00min. 6 lessons.
This isn’t about following the latest trends or copying what competitors do. It’s built for marketers who want to create a strategy that delivers predictable, scalable results. Learn how to develop a long-term marketing plan, position your brand effectively, and execute campaigns that attract, convert, and retain high-value customers.
After completing this online course on marketing strategy, you will be able to assist your team and company with:
- Create a marketing strategy that drives measurable business growth.
- Define your ideal customer and position your brand effectively.
- Align marketing efforts with sales and business objectives.
- Allocate resources strategically to get the best ROI.
- Build a long-term marketing plan that scales with your business.
This course is for you if you are responsible for:
- Marketers who want a structured approach to strategy development.
- Founders and business owners who need a marketing plan that actually works.
- Growth leaders responsible for long-term customer acquisition.
- CMOs and marketing teams looking to improve execution and results.
- Anyone who wants to stop wasting time on tactics that don’t drive growth.
Look no further than CXL, this is the best and most recommended course you will find on Marketing Strategy.
Subscribe now and get access
Course Curriculum
Marketing strategy
Marketing’s role in business
Creating a research plan
Interviewing, analyzing, and augmenting
Using insights to drive strategy
Creating a cohesive strategy
Executing your plan
Lindsey Christensen, is the CMO at thoughtbot, a product design and development consultancy with studios across the US and UK.
Prior to thoughtbot, Lindsey led marketing at high-growth startups like GrabCAD, and held a variety of marketing roles at engineering software giant, PTC. She’s been named a Top Woman in Boston Tech.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Marketing Strategy Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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