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Create more effective marketing strategies

1h 00min | 7 lessons | 1 downloadable resource

In this course, you will learn how to:

  • Develop a detailed marketing strategy aligned with your business objectives.
  • Conduct effective market research to inform strategic decisions.
  • Align marketing initiatives with sales goals to drive growth.
  • Implement frameworks for setting and achieving marketing objectives.
  • Evaluate and adjust strategies based on performance metrics.

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English subtitles Certificate included
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Some companies who train their teams at CXL

Create a marketing strategy that delivers consistent results

Many businesses struggle to turn marketing efforts into measurable success, often due to a lack of clear strategy and alignment with business goals. This course teaches you to build a structured, goal-oriented marketing strategy that aligns with your company’s objectives and adapts to market changes. You’ll learn to conduct targeted market research, outline strategic priorities, and measure the impact of your marketing initiatives, allowing you to confidently lead your team toward sustained growth.

Master your marketing strategy strategy for better performance and growth

Course Length:
1h 00min. 7 lessons.

This course teaches you how to build and execute a high-impact marketing strategy aligned with your company’s goals. You’ll learn to align marketing initiatives with overall business objectives, analyze market trends, and prioritize key strategic areas. By mastering strategic planning, you’ll be prepared to lead teams, improve ROI, and drive engagement across diverse channels, ensuring your marketing strategy is highly effective.

After completing this online course on marketing strategy you will be able to assist your team and company with:

  • Creating marketing plans aligned with business objectives.
  • Conducting thorough market and competitor analysis.
  • Setting strategic marketing priorities based on insights.
  • Aligning cross-departmental efforts for consistent messaging.
  • Measuring and optimizing campaign performance effectively.

This course is for you if you are responsible for:

  • Marketing leadership and strategy development.
  • Team management and strategic alignment.
  • Campaign planning and cross-channel execution.
  • ROI measurement and performance tracking.
  • Marketing initiatives for business growth and engagement.

Subscribe now and get access

See Pricing

Course Curriculum

Marketing strategy

1 Marketing’s role in business

In Lesson 1, we explore core marketing concepts and how they apply in product and service companies.

2 Creating a research plan

Albert Einstein once said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” We’ll be taking a similar approach.

3 Interviewing, analyzing, and augmenting

Executing your research plan requires analytical thinking, but with a people-focused mindset.

4 Using insights to drive strategy

The goal of marketing research isn’t to accumulate data, it’s to uncover key insights about what’s working, what’s broken, and what hasn’t been tried yet.

5 Creating a cohesive strategy

All your research, analysis, and consensus-building leads to this moment. It’s time to formulate your strategy.

6 Executing your plan

Learn how to roll out your strategy.

Lindsey Christensen

Head of Marketing, B2B @ Flywire

Lindsey Christensen, is the CMO at thoughtbot, a product design and development consultancy with studios across the US and UK.

Prior to thoughtbot, Lindsey led marketing at high-growth startups like GrabCAD, and held a variety of marketing roles at engineering software giant, PTC. She’s been named a Top Woman in Boston Tech.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Marketing Strategy Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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