Meta Ads Course
Validate and scale your Meta ads
5h 33min | 26 lessons
You don’t need more theory. You need ads that convert.
If your Meta campaigns are bleeding cash, it’s not because ads don’t work. It’s likely because your setup misses the mark – wrong customer, weak hooks, poor tracking. This course fixes that.
You’ll learn:
- How to stop wasting budget – Set up tracking, offers, and structure that actually drive conversions
- How to craft scroll-stopping hooks – Build creatives that get watched, clicked, and remembered
- How to map targeting to buying intent – Match your ads to where the customer actually is in their journey
- How to scale what works – Identify winning campaigns and double down with confidence
- How to build ad systems, not one-offs – Train your team to run repeatable, proven processes
Trusted by marketers at
Most Meta ads fail to deliver great results. Yours won’t.
Most brands run Meta ads with no real plan. They guess the audience, wing the creative, and hope for ROI. That’s why they burn cash. This course makes you rethink the entire approach. You’ll learn to build ad systems rooted in strategy, process, and actual data – not wishful thinking.
Create high-converting Meta ads that drive growth and positive RoAS.
Course Length:
5h 33min. 26 lessons.
This isn’t another “how to click buttons in Ads Manager” course. It’s a deep dive into how pros plan, execute, and scale Meta ad systems that drive real revenue. You’ll learn the strategy behind the structure – why campaigns fail, what top brands do differently, and how to build a setup that actually scales.
After completing this online course on Meta Ads
you will be able to:
- Audit any Meta ad account and know exactly what’s broken – Spot gaps in structure, creative, targeting, and tracking within minutes
- Build campaigns based on buying psychology – Use customer avatars and journey mapping to align your ads with what people actually want
- Write hooks that punch above their weight – Craft copy and creatives that drive thumb-stopping engagement and 30–50% video play rates
- Know your numbers cold – Calculate ROAS, CAC, breakeven points, and know when to kill or scale an ad
- Run systems, not hope – Create repeatable playbooks your team can use to scale profitably without guesswork
- Use data to guide every decision – Master server-side tracking, Meta CAPI, and know which KPIs matter and when
This course is for you if you are:
- Spending on Meta ads but can’t crack profitability – You’re running campaigns, but ROAS is inconsistent or just not hitting the mark
- Stuck guessing what’s working – You don’t have clean tracking, and your ad decisions are based on gut, not data
- Scaling chaos, not systems – You’ve had some wins, but scaling feels like duct-taping more spend onto shaky foundations
- Managing a team with no process – You’re trying to train others, but can’t explain why what works, works
- Done watching surface-level tutorials – You need real frameworks, not another walkthrough of the Ads Manager UI
This course includes:
- 6 deep-dive modules – From campaign strategy to optimization, each one focused on the levers that actually move revenue
- Proven templates & worksheets – Avatar builders, copywriting frameworks, budgeting calculators, audit checklists
- Real ad examples – Access a swipe library of high-performing creatives from top-performing campaigns
- Audit toolkit – Diagnose performance across 50+ ad account metrics using our proprietary tools
- Q&A with Jack Paxton – Four rapid-fire sessions answering real-world questions from marketers in the trenches
- Scalable systems – Plug-and-play processes you can install in your team today, without reinventing the wheel
Look no further than CXL, this is the best and most recommended course you will find on Meta Ads.
Subscribe now and get access
Course Curriculum
Meta Ads
Jack Paxton is a full stack digital marketer, specializing in media buying and customer acquisition.
His work includes accelerating companies to multi-million dollar run rates in less than 6 months, conducting company audits and consulting for growth in customer acquisition.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Meta Ads Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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