Meta Ads Course

Validate and scale your Meta ads

5h 33min | 26 lessons

You don’t need more theory. You need ads that convert.

If your Meta campaigns are bleeding cash, it’s not because ads don’t work. It’s likely because your setup misses the mark – wrong customer, weak hooks, poor tracking. This course fixes that.

In this course, you will learn how to:

How to stop wasting budget – Set up tracking, offers, and structure that actually drive conversions
How to craft scroll-stopping hooks – Build creatives that get watched, clicked, and remembered
How to map targeting to buying intent – Match your ads to where the customer actually is in their journey
How to scale what works – Identify winning campaigns and double down with confidence
How to build ad systems, not one-offs – Train your team to run repeatable, proven processes

English subtitles Certificate included

Trusted by marketers at

Create high-converting Meta ads that drive growth and positive RoAS.

Course Length:
5h 33min. 26 lessons.

This isn’t another “how to click buttons in Ads Manager” course. It’s a deep dive into how pros plan, execute, and scale Meta ad systems that drive real revenue. You’ll learn the strategy behind the structure – why campaigns fail, what top brands do differently, and how to build a setup that actually scales.

After completing this online course on Meta Ads
you will be able to:

Audit any Meta ad account and know exactly what’s broken – Spot gaps in structure, creative, targeting, and tracking within minutes
Build campaigns based on buying psychology – Use customer avatars and journey mapping to align your ads with what people actually want
Write hooks that punch above their weight – Craft copy and creatives that drive thumb-stopping engagement and 30–50% video play rates
Know your numbers cold – Calculate ROAS, CAC, breakeven points, and know when to kill or scale an ad
Run systems, not hope – Create repeatable playbooks your team can use to scale profitably without guesswork
Use data to guide every decision – Master server-side tracking, Meta CAPI, and know which KPIs matter and when

This course is for you if you are:

Spending on Meta ads but can’t crack profitability – You’re running campaigns, but ROAS is inconsistent or just not hitting the mark
Stuck guessing what’s working – You don’t have clean tracking, and your ad decisions are based on gut, not data
Scaling chaos, not systems – You’ve had some wins, but scaling feels like duct-taping more spend onto shaky foundations
Managing a team with no process – You’re trying to train others, but can’t explain why what works, works
Done watching surface-level tutorials – You need real frameworks, not another walkthrough of the Ads Manager UI

This course includes:

6 deep-dive modules – From campaign strategy to optimization, each one focused on the levers that actually move revenue
Proven templates & worksheets – Avatar builders, copywriting frameworks, budgeting calculators, audit checklists
Real ad examples – Access a swipe library of high-performing creatives from top-performing campaigns
Audit toolkit – Diagnose performance across 50+ ad account metrics using our proprietary tools
Q&A with Jack Paxton – Four rapid-fire sessions answering real-world questions from marketers in the trenches
Scalable systems – Plug-and-play processes you can install in your team today, without reinventing the wheel

Look no further than CXL, this is the best and most recommended course you will find on Meta Ads.

See Pricing

Course Curriculum

Campaign Strategy

Campaign Planning

Learn to plan your Meta Ads campaigns for the greatest possible impact.

Set up your Meta Ads & Campaigns

This practical lesson guides you through the process of setting up Meta Ads campaigns and ads.

Creating a Customer Avatar for Meta Ads

Discover how avatar sheets can help you understand your target audience better and start creating your own customer avatar.

Ad Creation

Learn to make ads that grab attention.

Using the copywriting sheet

Join Jack for a step-by-step introduction to the copywriting sheet.

Use Custom GPTs for your Ads and Avatars

In this workshop, Jack shows you how to use Custom GPTs to set up your customer avatar and create ads that cater to that specific avatar.

Ad Creation: Q&A

Frequently asked questions: Ad Creation

Audience Targeting

Learn to reach the right people with your ads to make the most of your advertising budget.

Building audiences for Meta Ads

This practical lesson takes you through the process of setting up audiences on Meta.

Use Manus for AI-Powered Deep Competitor Analysis

In this lesson, Jack shows how he uses Manus AI for deeper competitior research.

Audience Targeting: Q&A

Frequently asked questions: Audience Targeting

Bidding and Budget Management

Learn about bid types, pacing and forecasting.

Unit Economics

Since growth rarely happens in a straight line, understanding your numbers will help you confidently plan and optimize your campaigns.

Estimates and pacing sheet

Take what you learned about budgeting and use the estimates & pacing document to put it into practice.

Bidding and Budgeting: Q&A

Frequently asked questions: Bidding and Budgeting

Performance Tracking and Optimization

Types of Tracking

Get familiarized with different tracking types, such as pixel tracking and API/server-side tracking.

How to validate and optimize campaigns

Validate and optimize your campaigns for ROAS (Return-on-advertising-spend) based on your tracking data.

Scaling your efforts

Understand the main considerations behind scaling your advertising spending.

Optimize an ad account using benchmarks and averages

A practical lesson on how to evaluate and optimize your campaign and ads performance.

Server-side tracking with Meta’s CAPI

Conversion API is important to understand which ads of your ads and channels are performing well or not.

Performance Tracking: Q&A

Frequently asked questions: Performance Tracking

Ongoing Management

Explore the considerations that go into expanding to new channels, as well as improving your processes and moving averages.

Preparing creative briefs

Use the creative brief template to help plan and communicate ad requirements to your creative team and other collaborators.

Feedback loops for ad and creative teams

Facilitate effective communication between your ad media buyers and the creative team.

Diagnose high CPM root causes

If your CPM is out of control, don’t miss out on this lesson, as we will diagnose and remedy high CPM root causes.

Evaluating your campaign’s cross-channel performance

If you are running ads on multiple channels, you will at some point run into attribution issues.

About the expert

Jack Paxton

Founder @ Top Growth Marketing

Jack Paxton is a full stack digital marketer, specializing in media buying and customer acquisition.

His work includes accelerating companies to multi-million dollar run rates in less than 6 months, conducting company audits and consulting for growth in customer acquisition.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Meta Ads Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.