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Online course: CRO and experimentation

Conversion optimization and experimentation are the foundation of growth.

1h 30min | 11 lessons

In this course, you will learn:

  • The importance of conversion optimization and experimentation for scaling a business and revenue.
  • How it can be used to identify high-impact areas on your site to improve conversions and capture more leads.
  • How data can be used to identify and prioritize opportunities.
  • The importance of user behavior and making data-driven decisions to reduce friction.
  • How to build a testing mindset and culture that drives continuous optimization.

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English subtitles Certificate included
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Learn how conversion optimization and experimentation help capture and convert more leads from your website.

Course Length:
1h 30min. 11 lessons.

This isn’t a course about random growth hacks. It introduces you to a system for running optimized tests, uncovering what actually drives conversions, and building a data-backed optimization process. It’s time to eliminate guesswork, find high-impact opportunities, and turn more website and landing page visitors into leads with a structured, proven approach.

In this course you will learn:

  • The importance of experimentation
  • How conversion optimization can help fill your pipeline
  • How to prioritize conversion efforts that move the revenue needle.
  • Find and fix friction points in the B2B buyer journey.
  • Run smart, data-backed experiments that increase conversions.
  • Build a testing engine that compounds over time.
  • Align CRO with business goals to maximize pipeline impact.

This course is for you if you:

  • Want to launch an experimentation program
  • Own website performance and need it to convert better.
  • Want a real CRO strategy – not just random tests.
  • Lead teams optimizing for pipeline, not pageviews.
  • Make decisions based on data, not guesswork.
  • Are tasked with driving demand, not just traffic.

Subscribe now and get access

See Pricing

Course Curriculum

CRO Introduction

Why CRO?

Define CRO and explain what it can do for your business to help you gain the support of your organization.

The Basics

Learn about the key basics of CRO.

Managing ideas

Learn how to manage your ideas in a simple way.

Sources of Insight

Learn where to gather data from for your hypotheses.

A/B Testing Basics

Learn what is A/B testing and when to use it.

Bringing it all together

Learn about the value and impact of CRO.

Structuring and organizing successful CRO programs

Introduction

Learn more about the intersection of CRO and Experimentation.

CRO and Experimentation

Companies often ship features and websites without testing and lose millions in revenue. Learn how CRO can drastically reduce risk.

Defining CRO and Experimentation

A quick perspective on CRO vs Experimentation vs CXO. Defining the things and connecting it to goals and metric strategies.

Parts and Components

CRO and Experimentation have a ton of working parts. This lesson goes over the basics.

The Ritual and the Artifact

CRO and experimentation deal with rituals, a process and at the heart of this process is the study design, the structure of the question.

Meet the instructors

Brian Massey

Managing Partner @ Conversion Sciences

Brian Massey is the founder of Conversion Sciences LLC and author of the book “Your Customer Creation Equation”.

An online marketing expert focused on the science of turning web traffic into leads and sales, his rare combination of interests and experience was developed over 25 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer.

Ben Labay

Managing Director @ Speero

Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Certificate in CRO & Experimentation to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.