Learn the foundations of Google Ads
1h 30min | 12 lessons | 2 downloadable resources
In this course, you will learn how to:
- Set up and manage successful Google Ads campaigns from scratch.
- Use keyword research and match types to target the right audience.
- Choose the appropriate bidding strategies for your campaign goals.
- Optimize your ads using search query reports and auction insights.
- Track and analyze campaign performance metrics to make data-driven adjustments.
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Launch effective Google Ads campaigns and maximize your ROI
Many beginners struggle to set up and optimize Google Ads campaigns, often wasting budget without seeing results. This course will guide you through the fundamentals of creating successful Google Ads campaigns, from targeting the right audience with effective keyword strategies to choosing the best bidding options. By mastering these essential skills, you’ll be able to run profitable campaigns, improve ad performance, and make data-driven adjustments to maximize your return on investment.
Master Google Ads for beginners to create profitable campaigns and optimize your ad spend
Course Length:
1h 30min. 12 lessons.
This course walks you through setting up and managing Google Ads campaigns from scratch. You’ll learn how to conduct keyword research, select effective bidding strategies, and analyze performance data to make informed adjustments. By the end of the course, you’ll have the skills to build successful ad campaigns, attract the right audience, and achieve a strong ROI, even with a beginner’s level of experience.
After completing this online course on Google Ads for beginners, you will be able to assist your team and company with:
- Setting up and managing Google Ads campaigns.
- Conducting keyword research to target the right audience.
- Choosing and implementing effective bidding strategies.
- Analyzing performance data to optimize ad campaigns.
- Improving ROI through data-driven decisions.
This course is for you if you are responsible for:
- Managing paid search campaigns.
- Overseeing digital marketing efforts.
- Running performance marketing strategies.
- Tracking and optimizing ad campaign metrics.
- Maximizing return on ad spend (ROAS) for your business.
Subscribe now and get access
Course Curriculum
Google Ads for Beginners
1 The Google Ads Interface
2 Setting Up Conversions
3 How Search Campaigns Are Made
4 Search Queries, Keywords & Match Types
5 Grouping Keywords
6 What is Quality Score
7 Different Bidding Types & How to Choose
8 Optimizing Using Search Query Reports
9 Optimizing Using Auction Insights
10 Using Audiences for Deeper Insight
11 Course Wrap-Up
Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Google Ads for Beginners Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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