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Google Ads: from beginner to capable

Learn how to run successful, profitable PPC ads in 1h 30min, and get the tactics that work, guided by a world-class expert.

  • Learn the key decisions you must make in order to succeed with Google Ads
  • Understand keyword research, campaign types, bidding, and reporting
  • Get the PPC tactics you can immediately apply to get the right results

Online course: Google Ads for Beginners

12 lessons, 1h 30min

Sign up to All-Access

English subtitles Certificate included
Susan Wenograd

Marketing Consultant

Some of the companies that train their teams at CXL:

Forget about running ineffective, costly ads

If you’ve ever struggled to make your PPC ads work for your business needs, this course is for you.

In 1h 30min, you will learn a full suite of practical recipes, and you’ll walk away with a framework for running and optimizing ads that hit the right targets and get your business the right results.

This is a campaign-level training, which means it covers everything that goes into making a profitable and successful Ads campaign, including choosing a budget, bid type, geography, and other segmentation settings.

Introduction video

Get the Google Ads playbook that works now

The Google Ads platform has changed wildly in the last few years. The best practices you’ve always read are now obsolete playbooks that make you waste your PPC budget.

Take keywords. They’re an outdated chapter in most Google Ads courses you’ll find. This training will help you understand how they work now.

You’ll understand every single match type, as Susan Wenograd walks you through all features on the platform.

After you take this course, you’ll be ready to measure conversions the right way and differentiate the various attribution models.

Learn from a world-class PPC legend

Susan Wenograd

Marketing Consultant

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

Who is this course for:

This course is for you if you…

  • Are a marketing specialist or manager, and would like to work with a PPC agency while being an expert in the field.
  • If you’re a marketing specialist and would like to run Google Ads in-house with deep expertise, getting the right results and following the guidance of a PPC legend.
  • If you would like to build a career as a paid ads specialist from scratch, knowing how to get the best results out of Google Ads.

Take this course and you will…

After taking this course, you will:

  • Be able to set up efficient, successful ads.
  • Know the most up-to-date best practices from a world-class PPC expert.
  • Fully understand how to structure Ads campaigns and how the key concepts have changed over time.
  • Master the key metrics used in reporting, and how reporting from Ads and GA4 works.
  • Understand how to monitor your Ads campaign performance over time, and how to optimize it.
  • Avoid being caught up by any recent platform changes.

Skills you will master

Google AdsGoogle Ads Campaign BuildGoogle Ads MetricsGoogle Ads TargetingPPC campaignsSearch Engine Marketing (SEM)

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Your course curriculum

Google Ads for Beginners

1 The Google Ads Interface

Get acquainted with the areas of your Google Ads dashboard interface.

2 Setting Up Conversions

How to set up the actions you want to track & use for bidding and calculations.

3 How Search Campaigns Are Made

Learn about Campaign & Ad Group settings

4 Search Queries, Keywords & Match Types

Review the differences between how you bid and how Google matches you to searches.

5 Grouping Keywords

How to think about match types and ad sets

6 What is Quality Score

Learn about Google’s scoring system for relevance

7 Different Bidding Types & How to Choose

Demystify the bidding types and when to you use them.

8 Optimizing Using Search Query Reports

How to find new keywords and negate ineffective ones using the Search Query Report.

9 Optimizing Using Auction Insights

Scan the competitive landscape for external changes that might be affecting your results.

10 Using Audiences for Deeper Insight

How to observe audience behavior and outcomes.

11 Course Wrap-Up

We’ll take a look back at the key takeaways from the course.

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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

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  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills

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The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

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Google Ads for Beginner course: FAQ

How long does it take to complete this course?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 30min long. The majority of people will complete the course in between 1 and 1.5 hours.

What does the course include?

Our Google Ads for Beginners training includes 12 lessons, 3 downloadable resources, 1h 30min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Google Ads certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period 7-day no questions asked money-back period.