Become great at ecommerce marketing

Ecommerce is the proving ground for marketers.

If you can make it in ecommerce marketing, you can make it anywhere. Marketers in other industries own vanity metrics, lead generation, and the ever-evasive brand awareness metrics.

Owning revenue is the ultimate test for any marketer, and that is what you, the ecommerce marketer, have been doing long before it was cool. 

You can now master ecommerce marketing with this Minidegree and become a Certified Ecommerce Marketer with a firm grasp of strategy and tactics that will make you the top 1% of marketers companies fight over.

Online retail sales will reach $6.17 trillion by 2023.

Remember when everyone wanted to get into ecom because it was hot, new, and exciting? Well you can forget about nostalgia because it’s still hot, new, and existing… Just bigger. Way bigger. 

Your market is the world, your customers are eager to buy online, and ecommerce has grown by at least 10% every year. This does come with a challenge though…

There are more than 12 million ecommerce businesses in the world today. This number keeps growing, and your competition is more fierce than ever. You need a competitive advantage others don’t have.

Marketing is your last real competitive advantage.

Your product, fulfillment, and customer support are table stakes. It’s the minimum your customer expects, not a way to build a competitive moat.

The biggest ecommerce brands are growing not just because they ship on time but because they understand the strategy it takes to win in such a saturated market.

The winners understand they need to invest in their brand, position to serve the underserved market segments, acquire customers for a lower cost than competitors and retain them longer. This training teaches you all that and more.

Ecommerce is the roughest playground today.

Winning in ecommerce in 2016 was possible just with a solid acquisition funnel. Today, you need a lot more than that.

Without understanding where to play and how to win, a good retention strategy and a way to measure all your efforts, you won’t be able to stand out and survive in this rough landscape.

That’s why this training teaches you all 4 key areas required to win in ecom:

• Customer Acquisition
• Customer Retention
• Measurement
• Strategy

Master all 4 and you’ll finally be able to really call yourself the top 1% ecom marketer and thrive in the ecommerce space.

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Everything you need to master ecommerce growth.

We work with industry experts to determine the most relevant topics. What is valuable and in-demand has informed our curriculum more than anything else.

In ecommerce marketing, customer acquisition, retention, and strategy are critical. All fueled by data and your measurement programs. This Minidegree will help you master all relevant acquisition channels, from Facebook and Google ads to email marketing, customer retention, and personalization to selling on marketplaces.

How long will it take me to complete this Minidegree?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs/week available for learning, it might take you around 10 months. If you can do 10-15 hrs/week, you can knock it out in 3 months.

Show off your hard-earned skills and strengthen your profile.

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

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Our Marketing playbooks community gives you peer support for every marketing task you face.  90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.

• Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
• Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
• Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.