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Become great at ecommerce marketing

This training program gives you the knowledge and tools to grow a highly successful ecommerce business.

  • Master winning ecommerce strategy, acquisition, retention and measurement to outperform your competitors
  • Prove yourself in the most challenging discipline of marketing and propel your career
  • Learn all about the best ecommerce marketing strategies and tactics
  • Immediately apply learnings with hundreds of playbooks
  • Network and get peer support in our exclusive community
  • Get certified and hired with our help

Minidegree length: 36h 19min

Start 7-day trial for $1 Buy just this program

Susan Wenograd

VP of Demand Generation @ Marpipe

Taught by top 1% ecommerce marketers working with brands like Heineken, Crocs and Appsumo.

Ecommerce is the proving ground for marketers.

If you can make it in ecommerce marketing, you can make it anywhere. Marketers in other industries own vanity metrics, lead generation, and the ever-evasive brand awareness metrics.

Owning revenue is the ultimate test for any marketer, and that is what you, the ecommerce marketer, have been doing long before it was cool. 

You can now master ecommerce marketing with this Minidegree and become a Certified Ecommerce Marketer with a firm grasp of strategy and tactics that will make you the top 1% of marketers companies fight over.

Online retail sales will reach $6.17 trillion by 2023.

Remember when everyone wanted to get into ecom because it was hot, new, and exciting? Well you can forget about nostalgia because it’s still hot, new, and existing… Just bigger. Way bigger. 

Your market is the world, your customers are eager to buy online, and ecommerce has grown by at least 10% every year. This does come with a challenge though…

There are more than 12 million ecommerce businesses in the world today. This number keeps growing, and your competition is more fierce than ever. You need a competitive advantage others don’t have.

Marketing is your last real competitive advantage.

Your product, fulfillment, and customer support are table stakes. It’s the minimum your customer expects, not a way to build a competitive moat.

The biggest ecommerce brands are growing not just because they ship on time but because they understand the strategy it takes to win in such a saturated market.

The winners understand they need to invest in their brand, position to serve the underserved market segments, acquire customers for a lower cost than competitors and retain them longer. This training teaches you all that and more.

Ecommerce is the roughest playground today.

Winning in ecommerce in 2016 was possible just with a solid acquisition funnel. Today, you need a lot more than that.

Without understanding where to play and how to win, a good retention strategy and a way to measure all your efforts, you won’t be able to stand out and survive in this rough landscape.

That’s why this training teaches you all 4 key areas required to win in ecom:

  • Customer Acquisition
  • Customer Retention
  • Measurement
  • Strategy

Master all 4 and you’ll finally be able to really call yourself the top 1% ecom marketer and thrive in the ecommerce space.

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Everything you need to master ecommerce growth.

We work with industry experts to determine the most relevant topics. What is valuable and in-demand has informed our curriculum more than anything else.

In ecommerce marketing, customer acquisition, retention, and strategy are critical. All fueled by data and your measurement programs. This Minidegree will help you master all relevant acquisition channels, from Facebook and Google ads to email marketing, customer retention, and personalization to selling on marketplaces.

0% complete: Completed 0 courses out of 22.

1 Paid Acquisition

Facebook Ads for ecommerce

Facebook Ads for ecommerce

This course will help you understand the current landscape of the Facebook and Instagram environment and what you can do to continue winning in its new era.

Facebook Ads have changed drastically in the past few years. Apple’s iOS14 update shifted the ad landscape even further.

Many e-commerce practitioners are left wondering: what do I need to know to make Facebook Ads work for me? How do I navigate these changes, and understand their impact on my business? Are there things I should be doing on my site and in my business to compensate?

Facebook Ads Creative

Facebook Ads Creative

Facebook Ads is quite possibly the most effective direct response advertising platform in the history of the world. Countless eCommerce brands have used it to propel growth and profit, from bootstrapped side hustles to VC-backed rocket ships to centuries-old enterprise legacy brands and everything in between.

So how do you maximize that opportunity? Surprisingly, there is nearly universal agreement on the answer to that question: you win on Facebook Ads with compelling creatives.

Google Ads for Ecommerce

Google Ads for Ecommerce

In this course, you will learn what Google options are amazing, which still require a human touch, and how to be a superior marketer in this environment.

Using Google Ads for eCommerce has become increasingly powerful over the years – with increasing options for you to work less hard and reap more benefits.

With all the automation Google offers, what should your role as a manager for Ads be?

In this course, you will learn what Google options are amazing, which still require a human touch, and how to be a superior marketer in this environment.

Google Shopping

Google Shopping

Discover how, and when, to create a more granular structure that helps Google’s automation rather than hinder it or create more needless work for you.

Discover how, and when, to create a more granular structure that helps Google’s automation rather than hinder it or create more needless work for you.

TikTok Ads

TikTok Ads

This program will break down how to start, optimize, and scale TikTok Ads right now, along with the best types of performing creative to spend less time spinning your wheels with how to make it work and more time optimizing scaling your ads.

Selling on Amazon: Perfecting Traffic and Conversions

Selling on Amazon: Perfecting Traffic and Conversions

In this course, you will learn a systemized and efficient way in optimizing traffic and conversions on Amazon

In this course, you will learn a systemized and efficient way in optimizing traffic and conversions on Amazon.

We will uncover all of the details involved in building an attractive listing to the Amazon-specific shopper, winning the search over the competition, continuously improving conversion rate, and systematically while taking a data-driven approach.

2 Organic Acquisition

Email & SMS Marketing for Ecommerce

Email & SMS Marketing for Ecommerce

Maximize your store’s owned revenue to grow sustainably — even in the tough market.

Ecommerce Content Marketing

Ecommerce Content Marketing

Ecommerce companies tired of burning ad dollars in a race to the bottom with competitors need something else: a moat. A scalable channel that drives both brand and revenue.

Content marketing, when done correctly, is one of the most economically viable long-term channels you can build.

Ecommerce SEO

Ecommerce SEO

Learn everything you need to know to optimize your site for SEO, build a content and link-building strategy, and generate more organic traffic and (more importantly) revenue.

Learn everything you need to know to optimize your site for SEO, build a content and link-building strategy, and generate more organic traffic and (more importantly) revenue.

3 Customer Retention

Retention and Customer Lifetime Value

Retention and Customer Lifetime Value

This course will outline customer lifetime value strengths and shortcomings, as well as how to utilize customer segmenting to create more targeted retention marketing plans.

One of the secrets to brands that maintain healthy, sustainable growth often boils down to customer relationships. It’s easy for brands to get caught in always focusing their primary efforts on new customer acquisition and leaving their current customers as afterthoughts.

This course will outline customer lifetime value strengths and shortcomings, as well as how to utilize customer segmenting to create more targeted retention marketing plans.

Customer experience for ecommerce

Customer experience for ecommerce

In this course, we will outline the exact pieces you need to implement an excellent customer experience and show the best-in-class techniques that top-performing and leading brands in ecommerce are using.

Having an outstanding shopping experience within your online store turns visitors into customers. Having an outstanding customer experience after the order has been placed turns customers not only into returning customers but loyal brand advocates. Yet, this part of the online store is oftentimes underestimated and overseen.

Customer journey for ecommerce

Customer journey for ecommerce

This course is a must if your looking to launch a customer journey team to any organization.

Customer journey & experience is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase. It allows you to immerse your initiatives, features, functionality, and operations, directly with consumer psychology and responsiveness in mind.

Customer segmentation for ecommerce

Customer segmentation for ecommerce

Complete this course and learn how to build reality-based segments based on what customers do and why they do it.

Everybody in e-commerce knows the importance of customer segmentation. However, only a few brands actively segment and mine their customer database for profit. Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them.

4 Strategy

Ecommerce merchandising

Ecommerce merchandising

Great online merchandising isn’t only about displaying products enticingly — it’s also about optimizing your path to purchase no matter where users enter your website or where they are on that path.

eCommerce merchandising is displaying products strategically on a website to increase find-ability.

This course connects advanced science mechanisms of algorithms, optimizations, and personalizations deployed in advanced eCommerce today to escalate conversion and revenue.

Selling on marketplaces

Selling on marketplaces

Get ahead of the market and be first in line to understand the future of retail and why being omnichannel leads to both a healthier brand and happier consumers.

Marketplaces are growing. Not just in size but in a number of marketplaces as well. They’re becoming a greater percentage of the ecommerce market, which in turn is taking up a larger percentage of all retail sales with Amazon leading the charge.

Amazon has pioneered what it means to be a marketplace, now surpassing google as the largest product search engine in the US, with 54% of people going directly to Amazon to search for products. On its heels are Walmart.com and several 1P & 3P marketplaces that seek to garner greater market share. But Amazon has the upper hand.

If you’re a brand owner, an agency owner who constantly gets asked by your clients, “when will you start providing services for Amazon?” an Executive Level person at a large CPG company, or own a PE Retail Group that is looking to remain relevant in the coming years you have to be on marketplaces, namely Amazon. It always starts with Amazon.

Personalization for ecommerce

Personalization for ecommerce

Personalization in eCommerce can be the difference between customers choosing your brand vs. the competition; in this course, you will learn how to leverage personalization to grow your profits.

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

Promotional events

Promotional events

Learn everything you need to know to plan and execute meaningful promotions to help drive profitable growth for your business.

Winning in eCommerce means capitalizing on the biggest moments of your year. Whether it’s Black Friday, some other holiday, a special sale, or the release of a new product, knowing how to maximize your promotional events is one of the crucial factors in driving scalable, profitable eCommerce growth.

In this course, you’ll learn everything you need to know to plan and execute the promotions that drive your brand’s promotions, from the big picture foundation of your year-long marketing calendar to the nitty gritty of how to get the most out of your email list every time.

Ecommerce brand strategy

Ecommerce brand strategy

This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.

5 Measurement

Ecommerce data and metrics

Ecommerce data and metrics

You can no longer rely on third-party algorithms to grow your business. It’s time to start owning your data. This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.

Ecommerce tech stack

Ecommerce tech stack

This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.

Unit economics for ecommerce

Unit economics for ecommerce

Unit economics is a simple yet powerful tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to understand better the health, success, and long-term sustainability of your business.

Businesses are complex systems, and with so many different strategies to consider, coupled with a never-ending list of key metrics to keep track of, being an owner and measuring success can often feel like a complicated, overwhelming, and opaque process.

Luckily, there’s a small subset of core building-block principles that, when understood, can help you develop a better sense of direction, enabling greater comfort around the higher-risk areas of your business, such as material capital investments in inventory or growth. One of those principles is unit economics.

Ecommerce forecasting

Ecommerce forecasting

This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.

Course objectives

Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.

Learn how to track your current progress against a forecast so that you can quickly adapt in real-time to your progress.

Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.

Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

6 Final exam – Ecommerce Marketing

Final Exam – Ecommerce Marketing

Complete all the courses and take the final exam to earn your ecommerce marketing certificate.

How long will it take me to complete this Minidegree?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs/week available for learning, it might take you around 10 months. If you can do 10-15 hrs/week, you can knock it out in 3 months.

Show off your hard-earned skills and strengthen your profile.

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

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  • Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
  • Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
  • Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

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  • 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
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