Get better insights with transactional data analysis
2h 24min | 12 lessons | 0 downloadable resources
In this course, you will learn how to:
- Analyze transactional data to uncover customer behavior patterns.
- Segment customers based on purchasing habits and preferences.
- Identify key performance indicators (KPIs) relevant to your business objectives.
- Develop data-driven strategies to optimize customer retention and lifetime value.
- Utilize analytical tools and techniques to inform decision-making processes.
Some companies who train their teams at CXL
Optimize revenue and drive brand success with data-driven insights
Many businesses struggle to make sense of the vast amount of transactional data available to them, leading to missed revenue opportunities and ineffective decision-making. This course teaches you the skills to analyze and interpret transactional data for better quality insights. You’ll learn how to segment customers, forecast sales, and uncover hidden trends that drive growth. By mastering these techniques, you can maximize profitability, improve marketing strategies, and make data-backed decisions to drive busines success.
Master transactional data analysis Data Analysis to understand and improve brand performance
Course Length:
2h 24min. 12 lessons.
This course provides you with a deep understanding of how to leverage transactional data for business growth. You’ll learn to analyze and segment customer data, forecast demand, identify profitable patterns, and optimize pricing strategies. By mastering these analytical techniques, you will unlock new revenue streams, increase marketing ROI, and create insights that drive strategic decisions for your company’s success. Walk away with the skills to turn raw data into clear, impactful strategies that drive business growth.
After completing this online course on transactional data analysis you will be able to assist your team and company with:
- Segmenting customers based on purchasing behavior and value.
- Developing demand forecasts for product or service offerings.
- Identifying key revenue-driving patterns and trends.
- Optimizing pricing strategies for maximum profitability.
- Improving customer retention through data-driven decisions.
This course is for you if you are responsible for:
- Business and data analysis.
- Revenue optimization and forecasting.
- Customer segmentation and targeting strategies.
- Marketing strategy and campaign execution.
- Business intelligence and strategic planning.
Subscribe now and get access
Course Curriculum
Transactional data analysis
Data Structure
Rebuy Rates
New + Reactivated Buyers
Customer Spend
Forecasting
Marketing Channels
Welcome Programs
The Comp Segment Table
The “Class Of” Analysis
Promotions
Telling The Story
Kevin is Founder of MineThatData, where he analyzes purchase transactions to explain how customers interact with merchandise, advertising, and marketing channels. Kevin has worked with more than 225 brands since founding MineThatData in 2007.
Kevin spent nearly twenty years in retail in positions of increasing responsibility, including Manager of Analytical Services at Lands’ End, Director of Circulation at Eddie Bauer, and Vice President of Database Marketing at Nordstrom.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Transactional Data Analysis Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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