Get revenue insights & drive growth with transactional data analysis
2h 24min | 11 lessons | 1 downloadable resource
In this course, you will learn how to:
- Analyze transactional data to uncover customer trends and revenue drivers.
- Identify high-value customers and maximize their lifetime value.
- Optimize pricing, discounts, and promotions based on real purchasing behavior.
- Use purchase data to improve retention and repeat sales.
- Align transactional insights with marketing and business strategies for growth.
Trusted by marketers at
Failing to use transactional data costs you sales and growth
Every purchase tells a story, but most companies fail to listen. Without analyzing transactional data, businesses make decisions based on assumptions instead of facts, leading to missed revenue, ineffective campaigns, and poor customer retention. The best brands use purchase insights to refine their marketing, pricing, and product strategies. This course gives you the tools to use transactional data as a powerful growth engine.
Master transactional data analysis Data Analysis to understand and improve brand performance
Course Length:
2h 24min. 11 lessons.
Most businesses collect transactional data but fail to use it effectively. Sales trends, customer spending patterns, and pricing insights are buried in the numbers, but without the right strategy, they go unnoticed. This course is built for marketers, analysts, and business leaders who want to extract real value from purchase data. Learn how to uncover hidden revenue opportunities, optimize pricing, and use customer insights to drive long-term profitability.
After completing this online course on transactional data analysis, you will be able to assist your team and company with:
- Extract meaningful insights from transactional data to improve business performance.
- Identify revenue opportunities and optimize pricing strategies.
- Use purchase behavior to improve retention and customer lifetime value.
- Align transactional insights with marketing and sales efforts for measurable impact.
- Build data-driven strategies that increase profitability and customer engagement.
This course is for you if you are responsible for:
- Marketers looking to leverage purchase data for targeted campaigns.
- Analysts responsible for identifying revenue trends and customer behavior.
- Business leaders who want to optimize pricing and retention strategies.
- Ecommerce and retail professionals focused on improving profitability.
- Growth teams using data to make smarter, revenue-driven decisions.
Look no further than CXL, this is the best and most recommended course you will find on Transactional Data Anlaysis.
Subscribe now and get access
Course Curriculum
Transactional data analysis
Data Structure
Rebuy Rates
New + Reactivated Buyers
Customer Spend
Forecasting
Marketing Channels
Welcome Programs
The Comp Segment Table
The “Class Of” Analysis
Promotions
Telling The Story
Kevin is Founder of MineThatData, where he analyzes purchase transactions to explain how customers interact with merchandise, advertising, and marketing channels. Kevin has worked with more than 225 brands since founding MineThatData in 2007.
Kevin spent nearly twenty years in retail in positions of increasing responsibility, including Manager of Analytical Services at Lands’ End, Director of Circulation at Eddie Bauer, and Vice President of Database Marketing at Nordstrom.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Transactional Data Analysis Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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