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Get revenue insights & drive growth with transactional data analysis

2h 24min | 12 lessons | 0 downloadable resources

In this course, you will learn how to:

  • Analyze transactional data to uncover customer trends and revenue drivers.
  • Identify high-value customers and maximize their lifetime value.
  • Optimize pricing, discounts, and promotions based on real purchasing behavior.
  • Use purchase data to improve retention and repeat sales.
  • Align transactional insights with marketing and business strategies for growth.

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English subtitles Certificate included
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Trusted by marketers at

Failing to use transactional data costs you sales and growth

Every purchase tells a story, but most companies fail to listen. Without analyzing transactional data, businesses make decisions based on assumptions instead of facts, leading to missed revenue, ineffective campaigns, and poor customer retention. The best brands use purchase insights to refine their marketing, pricing, and product strategies. This course gives you the tools to use transactional data as a powerful growth engine.

Master transactional data analysis Data Analysis to understand and improve brand performance

Course Length:
2h 24min. 12 lessons.

Most businesses collect transactional data but fail to use it effectively. Sales trends, customer spending patterns, and pricing insights are buried in the numbers, but without the right strategy, they go unnoticed. This course is built for marketers, analysts, and business leaders who want to extract real value from purchase data. Learn how to uncover hidden revenue opportunities, optimize pricing, and use customer insights to drive long-term profitability.

After completing this online course on transactional data analysis, you will be able to assist your team and company with:

  • Extract meaningful insights from transactional data to improve business performance.
  • Identify revenue opportunities and optimize pricing strategies.
  • Use purchase behavior to improve retention and customer lifetime value.
  • Align transactional insights with marketing and sales efforts for measurable impact.
  • Build data-driven strategies that increase profitability and customer engagement.

This course is for you if you are responsible for:

  • Marketers looking to leverage purchase data for targeted campaigns.
  • Analysts responsible for identifying revenue trends and customer behavior.
  • Business leaders who want to optimize pricing and retention strategies.
  • Ecommerce and retail professionals focused on improving profitability.
  • Growth teams using data to make smarter, revenue-driven decisions.

Look no further than CXL, this is the best and most recommended course you will find on Transactional Data Anlaysis.

Subscribe now and get access

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Course Curriculum

Transactional data analysis

Data Structure

Leverage the power of a simple .csv file with Customer Purchase Transactions Topics covered Learn why traditional digital reporting is insufficient to help a Business Leader understand why a brand struggles to grow Change how you view customer behavior

Rebuy Rates

Knowing whether a brand is in Acquisition Mode, Hybrid Mode, or Loyalty Mode determines how a brand should craft marketing strategy. Topics covered Determine whether your brand is in Acquisition Mode, Hybrid Mode, or Loyalty Mode. Understand why the Mo

New + Reactivated Buyers

How one brand saw the light Topics covered Learn why new + reactivated buyer counts are likely the most important metric you should track. Understand the critical role new + reactivated buyers play in subsequent growth. Teach co-workers why the focus o

Customer Spend

Why increasing customer spend works at Starbucks, but not as well for most of us. Topics covered We’re taught we can get customers to spend more. This lesson suggests that rebuy rates help us understand “if” that is possible or not. Identify if spend c

Forecasting

Predicting the future is key to fueling marketing success today Topics covered Discover the importance of forecasting the trajectory of your business. Learn how to combine rebuy rates and spend to identify how many customers you’ll have in the future.

Marketing Channels

Why email marketing plays a disproportionate role among loyal customers Topics covered Measure when customers interact with different marketing channels in the customer life cycle. Think carefully about how you use marketing channels based on when cust

Welcome Programs

Almost nobody leverages welcome programs. But they should. Topics covered Learn what a Welcome Program is. Measure “when” a second purchase is likely to happen. Identify the “key inflection point” when customer behavior can be influenced. Download the

The Comp Segment Table

My favorite tool for measuring business health Topics covered Shift focus to figuring out “why” a business is succeeding or failing. Learn how to create a Comp Segment table. Understand the robust flexibility that underlies this simple query. Download

The “Class Of” Analysis

When the Chief Merchandising Officer gets mad at You Topics covered Shift focus from marketing to merchandising/products. Understand how decisions from 2-3 years ago impact performance today. Realize that new merchandise, like new + reactivated custome

Promotions

How could they possibly harm the brand? Topics covered Create “break-even” analysis to measure how much more you have to sell to overcome what is given away with a discount/promotion. Quantify whether discounts/promotions “teach” customers to wait for

Telling The Story

Compelling leadership to act upon the story Topics covered Think about how you put together a series of separate analyses into a coherent order that yields a compelling story. Share the key messages you want Executives to take away from your work. Down

Kevin Hillstrom

Founder @ MineThatData

Kevin is Founder of MineThatData, where he analyzes purchase transactions to explain how customers interact with merchandise, advertising, and marketing channels. Kevin has worked with more than 225 brands since founding MineThatData in 2007.

Kevin spent nearly twenty years in retail in positions of increasing responsibility, including Manager of Analytical Services at Lands’ End, Director of Circulation at Eddie Bauer, and Vice President of Database Marketing at Nordstrom.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Transactional Data Analysis Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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