Become great at working with the product team

Increase revenue, drive product adoption and avoid conflict by effectively partnering with the product team across the product lifecycle.

Online course:
Working with the product team

Mathew Kudzanayi Sedze

Senior Product Marketing Manager @ HubSpot

Course length: 3h 58min

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English subtitles Certificate included

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Product Management vs. Product Marketing

Most product marketers are introduced to product teams as soon as they join the role, and each one creates their way of working. The relationship between product management and product marketing can be unproductive and lead to missed opportunities for the business, but this does not have to be the case by having a deep understanding of the role and motivations of product management students can turn this into a powerful partnership.

This course introduces frameworks that will teach you what it takes to take the relationship between product management and product marketing from tactical to strategic.

Skills you will master

Collaborating with the Product teamAvoiding conflictsTeam workingProduct organization

Mathew Kudzanayi Sedze

Senior Product Marketing Manager @ HubSpot

I have been a product marketing manager for the past 6 years and have worked at Facebook, TikTok and HubSpot. Throughout my career, I have worked with tens of product managers at launched some of the most exciting products for B2B customers and driven millions of dollars of revenue by taking a thoughtful approach to working with product teams.

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  • Understand the role of product management and how it impacts product marketing.

    In just a few minutes, learn why product marketing exists and what dictates its organization. Access part of this lesson for free.

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Learn how to work with the Product team: FAQ

What does this course include?

Our Working with Product Team training includes 3 lessons, 0 downloadable resources, 3h 58min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Working with Product Team Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 3h 58min long.