Product Marketing Course
Become great at working with the product team
1h 12min | 3 lessons
Increase win rates, reduce launch chaos, and get a real say in the roadmap by fixing how product and marketing work together day-to-day.
In this course, you will learn how to:
- Understand how product organizations are designed and where product marketing fits.
- Decode product team structures, roles, and specializations so you know who does what.
- Map clear responsibilities for PM and PMM across the product lifecycle.
- Use simple frameworks to collaborate on roadmap, launches, and feedback.
- Spot and prevent the most common sources of conflict between PM and PMM.
Trusted by marketers at
Fix your relationship with the product team and become a strategic partner.
Course Length:
1h 12min. 3 lessons.
Most PMMs are pulled into launches late, handed a brief, and asked to “make it sound good.”
By then, the roadmap is locked, messaging is fuzzy, and sales has no idea how to sell what’s shipping.
This course gives you the frameworks to change that. You’ll learn how product organizations are designed, what drives their priorities, and how product marketing can plug in as a strategic partner across the lifecycle, from discovery, to launch, to iteration.
You’ll walk away with practical tools to structure collaboration, reduce conflict, and turn product decisions into stories that drive adoption, expansion, and revenue.
After completing this online course on working with the product team, you will be able to:
- Explain how your product org is structured and where product marketing adds the most leverage.
- Map clear responsibilities for PM and PMM at each stage of the product lifecycle.
- Use simple collaboration frameworks to improve roadmap, launch, and feedback discussions.
- Spot the most common PM–PMM conflict patterns and address them before they derail work.
- Turn product insight into positioning and narratives that sales and CS can actually use.
This course is for you if you are:
- A product marketer who needs better access to roadmap decisions, not just launch briefs.
- A marketer responsible for driving adoption and expansion of a complex B2B product.
- The first or only PMM trying to build trust and structure with an established product team.
- A PM who wants a clearer, more productive partnership with product marketing.
Look no further than CXL, this is the best and most recommended course you will find on working with the product team.
Subscribe now and get access
I have been a product marketing manager for the past 6 years and have worked at Facebook, TikTok and HubSpot. Throughout my career, I have worked with tens of product managers at launched some of the most exciting products for B2B customers and driven millions of dollars of revenue by taking a thoughtful approach to working with product teams.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Working with the Product Team Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Frequently Asked Questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.