Become great at working with the product team
Increase revenue, drive product adoption and avoid conflict by effectively partnering with the product team across the product lifecycle.
Working with the product team
By Senior Product Marketing Manager @ HubSpot
Mathew Kudzanayi Sedze
Senior Product Marketing Manager @ HubSpot
Course length: 3h 58min
Some of the companies that train their teams at CXL:
Product Management vs. Product Marketing
Most product marketers are introduced to product teams as soon as they join the role, and each one creates their way of working. The relationship between product management and product marketing can be unproductive and lead to missed opportunities for the business, but this does not have to be the case by having a deep understanding of the role and motivations of product management students can turn this into a powerful partnership.
This course introduces frameworks that will teach you what it takes to take the relationship between product management and product marketing from tactical to strategic.
I have been a product marketing manager for the past 6 years and have worked at Facebook, TikTok and HubSpot. Throughout my career, I have worked with tens of product managers at launched some of the most exciting products for B2B customers and driven millions of dollars of revenue by taking a thoughtful approach to working with product teams.
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