Product Marketing Course
Become great at working with the product team
1h 12min | 3 lessons
Increase win rates, reduce launch chaos, and get a real say in the roadmap by fixing how product and marketing work together day-to-day.
In this course, you will learn how to:
- Understand how product organizations are designed and where product marketing fits.
- Decode product team structures, roles, and specializations so you know who does what.
- Map clear responsibilities for PM and PMM across the product lifecycle.
- Use simple frameworks to collaborate on roadmap, launches, and feedback.
- Spot and prevent the most common sources of conflict between PM and PMM.
Trusted by marketers at
Fix your relationship with the product team and become a strategic partner.
Course Length:
1h 12min. 3 lessons.
Most PMMs are pulled into launches late, handed a brief, and asked to “make it sound good.”
By then, the roadmap is locked, messaging is fuzzy, and sales has no idea how to sell what’s shipping.
This course gives you the frameworks to change that. You’ll learn how product organizations are designed, what drives their priorities, and how product marketing can plug in as a strategic partner across the lifecycle, from discovery, to launch, to iteration.
You’ll walk away with practical tools to structure collaboration, reduce conflict, and turn product decisions into stories that drive adoption, expansion, and revenue.
After completing this online course on working with the product team, you will be able to:
- Explain how your product org is structured and where product marketing adds the most leverage.
- Map clear responsibilities for PM and PMM at each stage of the product lifecycle.
- Use simple collaboration frameworks to improve roadmap, launch, and feedback discussions.
- Spot the most common PM–PMM conflict patterns and address them before they derail work.
- Turn product insight into positioning and narratives that sales and CS can actually use.
This course is for you if you are:
- A product marketer who needs better access to roadmap decisions, not just launch briefs.
- A marketer responsible for driving adoption and expansion of a complex B2B product.
- The first or only PMM trying to build trust and structure with an established product team.
- A PM who wants a clearer, more productive partnership with product marketing.
Look no further than CXL, this is the best and most recommended course you will find on working with the product team.
Subscribe now and get access
I have been a product marketing manager for the past 6 years and have worked at Facebook, TikTok and HubSpot. Throughout my career, I have worked with tens of product managers at launched some of the most exciting products for B2B customers and driven millions of dollars of revenue by taking a thoughtful approach to working with product teams.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Working with the Product Team Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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Frequently Asked Questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
We don’t do discounts. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.