SEO Link Building Course

Rank higher and drive more traffic with SEO link building

4h 00min | 15 lessons

In this course, you will learn how to:

Build backlinks that increase search rankings and domain authority.
Identify and pitch high-value websites for link-building opportunities.
Use content, outreach, and digital PR to earn links at scale.
Avoid common mistakes that get ignored or penalized by search engines.
Create a repeatable system that drives long-term SEO growth.

English subtitles Certificate included

Trusted by marketers at

Master SEO link building to boost your search rankings and drive organic traffic

Course Length:
4h 00min. 15 lessons.

This isn’t another course about outdated tactics or quick fixes. It is built for marketers who want a sustainable, high-impact link-building strategy that increases authority and visibility. Every technique is tested, and every framework is designed to help you earn links that actually move the needle. Learn how to create content that attracts links, execute outreach campaigns that get responses, and build a process that delivers long-term SEO wins.

After completing this online course on SEO link building, you will be able to assist your team and company with:

Develop a link-building strategy that improves SEO performance.
Earn high-authority backlinks that boost rankings and credibility.
Execute outreach campaigns that result in real, valuable links.
Scale link-building efforts without sacrificing quality.
Measure the impact of backlinks and continuously refine your approach.

This course is for you if you are responsible for:

SEO professionals looking to improve rankings with high-quality links.
Content marketers who want to create linkable assets that attract backlinks.
Digital PR specialists aiming to secure earned media placements.
Growth marketers focused on driving organic traffic.
Anyone responsible for building site authority and improving search visibility.

Look no further than CXL, this is the best and most recommended course you will find on SEO Link Building.

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Course Curriculum

SEO link building

Introduction to link building

Most businesses want to build links to improve their SEO performance. But as counter-intuitive as it may sound, building links for the sake of SEO alone is not a successful strategy. In fact, that approach can easily backfire and damage your SEO perfor …

How to set up a successful link building campaign: Goals

Most of us want to set goals around things we can control, like the number of backlinks to a specific page. But there are other goals that will paint a fuller picture of the impact of your link-building efforts for you and your stakeholders. This lesso …

How to set up a successful link building campaign: Content creation

Without great content, you’re unlikely to build high-quality backlinks to your website consistently. That’s why this lesson shows you how to create great content. You’ll also learn how to evaluate your existing content (and your competitors’) to get id …

How to set up a successful link building campaign: Prospecting

If you’ve ever started a link building campaign, you’ve probably noticed the people who are most likely to link back to you are the ones closest to you: your clients, partners and friends. Personal connections are great for building backlinks, but if y …

How to set up a successful link building campaign: Outreach

After great content, outreach is the next vital component of a successful link building campaign. To build high-quality backlinks, you need to promote your content to the right people at the right time. Discover how to build an outreach strategy that h …

How to set up a successful link building campaign: Tracking & measuring

If you don’t track and report your campaign results the right way, your stakeholders won’t see the true value of your efforts. Plus, you won’t know how to improve your approach for the next campaign. In this lesson, you’ll see how to track and report r …

Unlinked brand mentions

Link building is hard. That’s why you need to take advantage of every opportunity to earn high-quality backlinks — especially opportunities that don’t require you to create new content. This lessons covers: How to leverage your brand awareness to earn …

How to consistently build contextual links

Getting contextual links is incredibly valuable for your SEO performance. These links send stronger signals to search engines compared to links found elsewhere on the page. Learn what content to create (or promote) to earn contextual links, how to find …

How to become a content contributor (part 1): Quotes and interviews

Contributing to others’ content is among the best link building tactics out there. It’s great for building your brand awareness, growing your audience and getting subscribers, leads, users and sales. Plus, content contributions send powerful signals th …

How to become a successful content contributor (part 2): Guest blogging

Done right, guest blogging improves SEO performance, builds your personal and company brand, and increases product awareness. Plus, it helps you form valuable new relationships. Discover proven methods for finding guest posting opportunities that will …

How to earn quality backlinks by “upcycling” content

If you don’t have enough resources, you may find the last lesson’s tactics a bit more challenging. So in this lesson, you’ll see how to make the most of your resources by upcycling old content, which helps you build backlinks and increase your brand aw …

How to build free tools to earn quality backlinks

Creating free tools, like calculators and template generators, is a great way to earn links and even generate new leads. You’ll discover how to find ideas for tools by exploring your competitors’ inventory. Plus we’ll cover an unusual method most SEO p …

How to build quality backlinks using directories

Directories have a bad reputation in the SEO world because they’ve been abused by marketers looking for shortcuts. But not all directories are bad. In fact, some are vital for your business. Learn why you should build backlinks via directories and whic …

How to build quality backlinks with listicles

“Listicles” are articles that curate a list of “best of” products in an industry or niche. Potential buyers love these resources because they help them decide in a world with too many options. That’s why this lesson shows you how to earn your way onto …

About the expert

Irina Nica

Products Marketing Manager @ HubSpot

Irina is a driven marketer with over 10 years of experience in content marketing and SEO. As part of HubSpot’s User Acquisition team, she is responsible for increasing HubSpot’s product awareness across varying features, and her focus is on building buzz and backlinks.

Prior to joining HubSpot, Irina was the Marketing Manager of the award-winning SEO tool, SEOmonitor.com.

This online course
comes with a
Certificate

Completing this course earns you an official CXL SEO Link Building Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

This is what marketers said after our live workshops and courses

Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

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Valeria Castro Rauchwerger
Growth Marketer | MBA | Product Owner

“What a great session, and what an incredible week at CXL… what I enjoy the most is this:

Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…

The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”

See the post

Elliott Barton
AI/B2B Marketing Programs

“Officially CXL Certified in Redesigning Marketing Workflows for AI.

A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”

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Alina Kuznetsova
PR & Marketing | MBA

“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.

It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”

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Carlos Trujillo
Growth Experimentation | 500+ A/B Tests

“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.

CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”

See the post

Here is what other marketers said

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

The main differences are the billing period and access to live courses:

Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..

Monthly: On-demand courses only. Billed monthly.

Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.

What is the difference between the individual and teams plans?

Individual plans are designed for one learner.

Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:

Track learning progress and engagement.
Invite and manage team members.
Create learning roadmaps for individual users.

What is included in the subscription plan?

All subscription plans include:

80+ certifiable B2B marketing courses and Minidegree programs.
Certificates that can be added to LinkedIn.
Progress tracking.

Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can change between Monthly, Quarterly, and Annual billing plans.

If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.

What is the difference between the AI Native cohort and the subscription?

The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.

The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.

Does the AI Native cohort include access to the full CXL course library?

No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.

If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?

We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
The listed price on the site shows the best price. You can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

SEO Link Building Course