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Improve site authority with SEO link building

4h 00min | 15 lessons | 40 downloadable resources

In this course, you will learn how to:

  • Set effective campaign goals for link-building success.
  • Create a content and outreach strategy to gain high-quality backlinks.
  • Use advanced tactics to improve your backlink profile.
  • Promote existing content to attract more links without new content.
  • Prove the value of your link-building efforts to key stakeholders.

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English subtitles Certificate included
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Improve search rankings, drive organic traffic, and grow your brand awareness

Many businesses struggle to build high-quality backlinks that genuinely improve SEO performance and drive traffic. This course provides insights and strategies to create and execute effective link-building campaigns. You’ll learn how to develop outreach programs, attract authoritative backlinks, and demonstrate value to stakeholders. By applying these sustainable link-building techniques, you’ll grow brand visibility and consistently improve search rankings.

Course Length:
4h 00min. 15 lessons.

This course teaches you essential strategies to build a strong backlink profile, helping you improve search rankings and grow organic traffic. You’ll learn how to create targeted outreach campaigns, secure high-authority links, and use advanced tactics to promote your existing content. By the end, you’ll have a structured link-building strategy that supports long-term SEO growth and enhances brand visibility.

  • Designing effective link-building campaigns.
  • Creating outreach strategies for quality backlinks.
  • Optimizing content for linkability and authority.
  • Using advanced tactics to grow your backlink profile.
  • Demonstrating the ROI of link-building efforts.

This course is for you if you are responsible for:

  • Managing SEO and digital marketing strategies.
  • Improving search engine rankings through link-building.
  • Driving organic traffic growth.
  • Developing and executing outreach campaigns.
  • Improving brand visibility and authority online.

Subscribe now and get access

See Pricing

Course Curriculum

Irina Nica

Products Marketing Manager @ HubSpot

Irina is a driven marketer with over 10 years of experience in content marketing and SEO. As part of HubSpot’s User Acquisition team, she is responsible for increasing HubSpot’s product awareness across varying features, and her focus is on building buzz and backlinks.

Prior to joining HubSpot, Irina was the Marketing Manager of the award-winning SEO tool, SEOmonitor.com.

This online course
comes with a
Certificate

Completing this course earns you an official CXL SEO Link Building Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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