Rank higher and drive more traffic with SEO link building
4h 00min | 15 lessons | 40 downloadable resources
In this course, you will learn how to:
- Build backlinks that increase search rankings and domain authority.
- Identify and pitch high-value websites for link-building opportunities.
- Use content, outreach, and digital PR to earn links at scale.
- Avoid common mistakes that get ignored or penalized by search engines.
- Create a repeatable system that drives long-term SEO growth.

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Most link-building efforts fail because they focus on quantity instead of quality
Link building isn’t about spamming emails or chasing low-quality backlinks. Without the right approach, your outreach will be ignored, and your rankings won’t improve. This course helps you develop a structured, scalable process for earning valuable backlinks that strengthen your SEO and deliver measurable results.

Master SEO link building to boost your search rankings and drive organic traffic
Course Length:
4h 00min. 15 lessons.
This isn’t another course about outdated tactics or quick fixes. It is built for marketers who want a sustainable, high-impact link-building strategy that increases authority and visibility. Every technique is tested, and every framework is designed to help you earn links that actually move the needle. Learn how to create content that attracts links, execute outreach campaigns that get responses, and build a process that delivers long-term SEO wins.
After completing this online course on SEO link building, you will be able to assist your team and company with:
- Develop a link-building strategy that improves SEO performance.
- Earn high-authority backlinks that boost rankings and credibility.
- Execute outreach campaigns that result in real, valuable links.
- Scale link-building efforts without sacrificing quality.
- Measure the impact of backlinks and continuously refine your approach.
This course is for you if you are responsible for:
- SEO professionals looking to improve rankings with high-quality links.
- Content marketers who want to create linkable assets that attract backlinks.
- Digital PR specialists aiming to secure earned media placements.
- Growth marketers focused on driving organic traffic.
- Anyone responsible for building site authority and improving search visibility.
Look no further than CXL, this is the best and most recommended course you will find on SEO Link Building.

Subscribe now and get access
Course Curriculum
SEO link building
Introduction to link building
How to set up a successful link building campaign: Goals
How to set up a successful link building campaign: Content creation
How to set up a successful link building campaign: Prospecting
How to set up a successful link building campaign: Outreach
How to set up a successful link building campaign: Tracking & measuring
Unlinked brand mentions
How to consistently build contextual links
How to become a content contributor (part 1): Quotes and interviews
How to become a successful content contributor (part 2): Guest blogging
How to earn quality backlinks by “upcycling” content
How to build free tools to earn quality backlinks
How to build quality backlinks using directories
How to build quality backlinks with listicles

Irina is a driven marketer with over 10 years of experience in content marketing and SEO. As part of HubSpot’s User Acquisition team, she is responsible for increasing HubSpot’s product awareness across varying features, and her focus is on building buzz and backlinks.
Prior to joining HubSpot, Irina was the Marketing Manager of the award-winning SEO tool, SEOmonitor.com.
This online course
comes with a
Certificate
Completing this course earns you an official CXL SEO Link Building Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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