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Drive new growth with partner marketing

2h 08min | 6 lessons | 4 downloadable resources

In this course, you will learn how to:

  • Establish a successful partner marketing program from scratch.
  • Differentiate partner marketing from other marketing channels.
  • Craft strategies for identifying and working effectively with partners.
  • Build campaigns that generate quality leads and add measurable value.
  • Use tools and processes to get the best outcomes from partner marketing efforts.

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English subtitles Certificate included
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Some companies who train their teams at CXL

Drive growth and boost customer engagement with effective partner marketing

Many businesses struggle to build effective partner marketing programs, often missing out on quality leads and growth opportunities. This course guides you through building a successful partner marketing framework, including identifying the right partners, creating lead-generating campaigns, and implementing best practices for measurable outcomes. By mastering these skills, you’ll increase your marketing reach, improve brand credibility, and drive valuable customer engagement through strategic partnerships.

Master partner marketing to drive quality leads and strengthen brand credibility

Course Length:
2h 08min. 6 lessons.

This course teaches you the skills to create and manage effective partner marketing programs from scratch. You’ll learn to identify ideal partners, design lead-generating campaigns, and implement strategies to measure success. By mastering these techniques, you’ll increase marketing reach, drive customer engagement, and create valuable partnerships that deliver long-term growth.

After completing this online course on partner marketing you will be able to assist your team and company with:

  • Developing a successful partner marketing framework.
  • Identifying and nurturing strategic partnerships.
  • Creating impactful partner campaigns.
  • Measuring and optimizing program outcomes.
  • Driving lead quality and customer engagement through partnerships.

This course is for you if you are responsible for:

  • Growing brand reach through partnerships.
  • Managing customer or partner marketing.
  • Developing lead generation strategies.
  • Creating and optimizing marketing campaigns.
  • Enhancing brand credibility via collaborations.

Subscribe now and get access

See Pricing

Course Curriculum

Partner marketing

1 What is partner marketing?

How Olympic athletes ended up on the Wheaties box, advantages and disadvantages of utilizing partner marketing, and how you can apply this powerful technique and strategy to your business. Topics covered: Learn what partner marketing is from a high lev

2 How to work with partners

Finding and developing the right partners is the bedrock to a successful partner. marketing program and strategy. Get the basics on partnership development and get ready to build or improve your very own. Topics covered: Learn the ingredients to a rock

3 Partner marketing tactics and strategies

Learn the most common and effective channels and tactics within the partner marketing sphere, discover how to incentivize your team (and theirs) and begin strategizing for your own organization. Topics covered: Learn the keys to great partner marketing

4 The partner marketing role/team

Go behind the scenes of what working in a partner marketing role/team looks like, from the skills you’ll apply to how you work with other teams such as sales, account management, and more. Topics covered: Learn about the partner marketing team/role and

5 Course review

Review what we’ve learned. Topics covered: Review what we’ve learned throughout the course and prepare for final exam Resources Lesson slide deck

Taylor S. Engstrom

Product Marketing Manager @ Auctane/ShipStation

Taylor Engstrom is a product marketer and entrepreneur. Today he leads global product marketing at ShipStation (A portfolio company of Auctane) in charge of developing product-market fit in international markets and evangelizing the ShipStation brand and product for thousands of ecommerce merchants.

Previously he has led marketing departments for several early stage Software-as-a-Service (SaaS) startups across GovTech (Government Technology) MarTech (Marketing Technology) and more. He helped launch the first ever Government Relationship Manager, GRM ™, a CRM for local and state governments, and built a strategic alliances and partner marketing program from scratch for a major privately-held home improvement technology company before they were acquired by a public lead generation company.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Partner Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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