Drive new growth with partner marketing
2h 08min | 6 lessons | 4 downloadable resources
In this course, you will learn how to:
- Build a partner and customer marketing strategy that drives retention and revenue.
- Develop advocacy and referral programs that generate high-quality leads.
- Align customer success, sales, and marketing for maximum impact.
- Leverage partner co-marketing opportunities to expand reach and pipeline.
- Use data to optimize engagement and increase customer lifetime value.
Trusted by marketers at
Most businesses focus on acquisition and ignore the growth potential of existing customers
Chasing new customers is expensive, but failing to engage existing customers and partners is even costlier. Without a clear strategy, brands miss out on renewals, referrals, and expansion opportunities. This course forces you to rethink marketing beyond the initial sale, so you can unlock long-term value from the relationships you’ve already built.
Master partner marketing to drive quality leads and strengthen brand credibility
Course Length:
2h 08min. 6 lessons.
This isn’t about surface-level engagement tactics. It is built for marketers who want to create structured programs that drive measurable business impact. Learn how to turn customers into brand advocates, partners into revenue multipliers, and marketing into a long-term growth driver. Walk away with a proven framework to increase retention, referrals, and expansion, without constantly chasing new leads.
After completing this online course on partner marketing, you will be able to assist your team and company with:
- Design and execute scalable customer and partner marketing programs.
- Increase customer retention and revenue through advocacy and engagement.
- Build referral and loyalty initiatives that drive sustainable growth.
- Strengthen alignment between marketing, sales, and customer success teams.
- Leverage co-marketing partnerships to reach new audiences and expand market share.
This course is for you if you are responsible for:
- Customer marketers looking to improve engagement and retention.
- Partnership managers who want to turn partnerships into revenue drivers.
- Growth marketers focused on expanding beyond acquisition.
- Sales and customer success teams who need better collaboration with marketing.
- Anyone responsible for turning customers and partners into long-term business growth.
Look no further than CXL, this is the best and most recommended course you will find on Partner Marketing.
Subscribe now and get access
Course Curriculum
Partner marketing
What is partner marketing?
How to work with partners
Partner marketing tactics and strategies
The partner marketing role/team
Course review
Taylor Engstrom is a product marketer and entrepreneur. Today he leads global product marketing at ShipStation (A portfolio company of Auctane) in charge of developing product-market fit in international markets and evangelizing the ShipStation brand and product for thousands of ecommerce merchants.
Previously he has led marketing departments for several early stage Software-as-a-Service (SaaS) startups across GovTech (Government Technology) MarTech (Marketing Technology) and more. He helped launch the first ever Government Relationship Manager, GRM ™, a CRM for local and state governments, and built a strategic alliances and partner marketing program from scratch for a major privately-held home improvement technology company before they were acquired by a public lead generation company.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Partner Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
What our students say
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Get growth experimentation insights and strategies in your inbox.
An expert-led newsletter focused on helping marketing teams scale growth through experimentation.
Get case studies, playbooks and strategies in your inbox once per week.
Join 140,000+ marketers | Subscribe to our educational newsletter