Drive new growth with partner marketing
2h 08min | 6 lessons | 4 downloadable resources
In this course, you will learn how to:
- Establish a successful partner marketing program from scratch.
- Differentiate partner marketing from other marketing channels.
- Craft strategies for identifying and working effectively with partners.
- Build campaigns that generate quality leads and add measurable value.
- Use tools and processes to get the best outcomes from partner marketing efforts.
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Drive growth and boost customer engagement with effective partner marketing
Many businesses struggle to build effective partner marketing programs, often missing out on quality leads and growth opportunities. This course guides you through building a successful partner marketing framework, including identifying the right partners, creating lead-generating campaigns, and implementing best practices for measurable outcomes. By mastering these skills, you’ll increase your marketing reach, improve brand credibility, and drive valuable customer engagement through strategic partnerships.
Master partner marketing to drive quality leads and strengthen brand credibility
Course Length:
2h 08min. 6 lessons.
This course teaches you the skills to create and manage effective partner marketing programs from scratch. You’ll learn to identify ideal partners, design lead-generating campaigns, and implement strategies to measure success. By mastering these techniques, you’ll increase marketing reach, drive customer engagement, and create valuable partnerships that deliver long-term growth.
After completing this online course on partner marketing you will be able to assist your team and company with:
- Developing a successful partner marketing framework.
- Identifying and nurturing strategic partnerships.
- Creating impactful partner campaigns.
- Measuring and optimizing program outcomes.
- Driving lead quality and customer engagement through partnerships.
This course is for you if you are responsible for:
- Growing brand reach through partnerships.
- Managing customer or partner marketing.
- Developing lead generation strategies.
- Creating and optimizing marketing campaigns.
- Enhancing brand credibility via collaborations.
Subscribe now and get access
Course Curriculum
Partner marketing
1 What is partner marketing?
2 How to work with partners
3 Partner marketing tactics and strategies
4 The partner marketing role/team
5 Course review
Taylor Engstrom is a product marketer and entrepreneur. Today he leads global product marketing at ShipStation (A portfolio company of Auctane) in charge of developing product-market fit in international markets and evangelizing the ShipStation brand and product for thousands of ecommerce merchants.
Previously he has led marketing departments for several early stage Software-as-a-Service (SaaS) startups across GovTech (Government Technology) MarTech (Marketing Technology) and more. He helped launch the first ever Government Relationship Manager, GRM ™, a CRM for local and state governments, and built a strategic alliances and partner marketing program from scratch for a major privately-held home improvement technology company before they were acquired by a public lead generation company.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Partner Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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