Partner Marketing Course
Drive new growth with partner marketing
2h 08min | 6 lessons
In this course, you will learn how to:
- Build a partner and customer marketing strategy that drives retention and revenue.
- Develop advocacy and referral programs that generate high-quality leads.
- Align customer success, sales, and marketing for maximum impact.
- Leverage partner co-marketing opportunities to expand reach and pipeline.
- Use data to optimize engagement and increase customer lifetime value.
Trusted by marketers at
Master partner marketing to drive quality leads and strengthen brand credibility
Course Length:
2h 08min. 6 lessons.
This isn’t about surface-level engagement tactics. It is built for marketers who want to create structured programs that drive measurable business impact. Learn how to turn customers into brand advocates, partners into revenue multipliers, and marketing into a long-term growth driver. Walk away with a proven framework to increase retention, referrals, and expansion, without constantly chasing new leads.
After completing this online course on partner marketing, you will be able to assist your team and company with:
- Design and execute scalable customer and partner marketing programs.
- Increase customer retention and revenue through advocacy and engagement.
- Build referral and loyalty initiatives that drive sustainable growth.
- Strengthen alignment between marketing, sales, and customer success teams.
- Leverage co-marketing partnerships to reach new audiences and expand market share.
This course is for you if you are responsible for:
- Customer marketers looking to improve engagement and retention.
- Partnership managers who want to turn partnerships into revenue drivers.
- Growth marketers focused on expanding beyond acquisition.
- Sales and customer success teams who need better collaboration with marketing.
- Anyone responsible for turning customers and partners into long-term business growth.
Look no further than CXL, this is the best and most recommended course you will find on Partner Marketing.
Subscribe now and get access
Course Curriculum
Partner marketing
What is partner marketing?
How to work with partners
Partner marketing tactics and strategies
The partner marketing role/team
Course review
Taylor Engstrom is a product marketer and entrepreneur. Today he leads global product marketing at ShipStation (A portfolio company of Auctane) in charge of developing product-market fit in international markets and evangelizing the ShipStation brand and product for thousands of ecommerce merchants.
Previously he has led marketing departments for several early stage Software-as-a-Service (SaaS) startups across GovTech (Government Technology) MarTech (Marketing Technology) and more. He helped launch the first ever Government Relationship Manager, GRM ™, a CRM for local and state governments, and built a strategic alliances and partner marketing program from scratch for a major privately-held home improvement technology company before they were acquired by a public lead generation company.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Partner Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
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“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.