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Win more customers with voice of customer data

2h 09min | 9 lessons | 2 downloadable resources

In this course, you will learn how to:

  • Develop a roadmap to understand your customer through specific VoC research methods.
  • Understand users and their perceptions, motivations, behaviors, and concerns.
  • Translate VoC data into actionable information and implementation plans.
  • Adapt to changing customer attitudes and market forces using VoC data.
  • Implement and test plans based on VoC insights to change behavior and perceptions.

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English subtitles Certificate included
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Some companies who train their teams at CXL

Turn customer feedback into data-driven strategies that drive results

Many companies struggle to understand and act on customer feedback effectively, missing key insights that could enhance product and service offerings. This course provides a structured approach to capturing and analyzing Voice of Customer (VoC) data, helping you uncover what truly motivates, concerns, and satisfies your customers. You’ll learn how to turn VoC insights into strategic actions that relate to your audience, adapt to shifting customer needs, and ultimately improve customer satisfaction and loyalty.

Master voice of customer data to drive customer-centric strategies and business growth

Course Length:
2h 09min. 9 lessons.

This course provides you with the expertise to gather, interpret, and act on Voice of Customer (VoC) data, ensuring that your business decisions align with customer needs and expectations. By learning how to uncover and analyze customer insights, you’ll be able to build strategies that connect with your audience, address their pain points, and improve satisfaction and loyalty. Through practical applications, you’ll walk away with the skills to transform customer feedback into data-driven actions that fuel growth and create stronger brand-customer connections.

After completing this online course on voice of customer data you will be able to assist your team and company with:

  • Designing and implementing VoC research methods.
  • Translating customer feedback into actionable business insights.
  • Creating customer-centric strategies that improve satisfaction.
  • Adapting to market changes through continuous VoC monitoring.
  • Enhancing products and services based on real customer data.

This course is for you if you are responsible for:

  • Improving customer experience and satisfaction.
  • Conducting customer research and analysis.
  • Creating customer-focused marketing and product strategies.
  • Increasing customer loyalty and retention.
  • Aligning business objectives with customer needs and expectations.

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Course Curriculum

Voice of customer data

1 VoC Research Principles for CRO

Change the way you think about data, research, and knowledge generally.

2 Understanding Personas

Understanding personas in principle, and the different categories and uses of personas.

3 Perceptions

How to measure, track, and compare your user’s perception of the digital experience of your product or website.

4 Behaviors

Research methods to capture data on user behaviors.

5 Motivations & Goals

Research methods to capture data on user motivations and goals.

6 Anxieties (fears, uncertainties, doubts)

Research methods to capture data on user and customer anxieties.

7 Data Processing

How to process all the data we get with these research techniques, especially the open-ended responses.

8 Bonus: Localization

Get a perspective for the need to account for cultural differences in how we process and respond to questions.

Ben Labay

Managing Director @ Speero

Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Voice of Customer Data Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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