Win more customers with voice of customer data
2h 09min | 10 lessons | 2 downloadable resources
In this course, you will learn how to:
- Gather high-quality Voice of Customer data from multiple sources.
- Identify the exact words, phrases, and emotions that drive action.
- Create messaging that speaks directly to your audience’s needs and pain points.
- Apply VoC insights to improve conversion rates across marketing channels.
- Build a structured process for continuously using customer feedback to refine strategy.
Trusted by marketers at
Marketing fails when you speak the wrong language
If your messaging doesn’t reflect what your customers actually think, it won’t convert. Too many businesses focus on what they want to say instead of what their audience needs to hear. This course helps you bridge the gap, so every word in your copy, ads, and landing pages is rooted in real customer insights, not assumptions.
Master voice of customer data to drive customer-centric strategies and business growth
Course Length:
2h 09min. 10 lessons.
Understanding customer feedback isn’t enough, you need to turn it into a competitive advantage. This course is built for marketers who want to take a structured, research-backed approach to optimizing messaging and customer experience. Learn how to uncover patterns in customer language, build stronger connections through copy, and apply VoC insights to every part of your marketing strategy.
After completing this online course on voice of customer data you will be able to assist your team and company with:
- Collect and analyze Voice of Customer data with a repeatable process.
- Create messaging that directly reflects customer needs and motivations.
- Improve conversion rates by aligning marketing with real customer insights.
- Use customer feedback to shape product, marketing, and sales strategies.
- Build a scalable approach to integrating VoC data into business decisions.
This course is for you if you are responsible for:
- Marketers looking to improve messaging and conversion rates.
- Copywriters who want to create more persuasive, customer-driven content.
- Product teams using customer insights to refine features and positioning.
- Growth leaders responsible for optimizing customer acquisition and retention.
- Anyone who wants to stop making assumptions and start using real customer data.
Look no further than CXL, this is the best and most recommended course you will find on Voice of Customer Data.
Subscribe now and get access
Course Curriculum
Voice of customer data
VoC Research Principles for CRO
Understanding Personas
Perceptions
Behaviors
Motivations & Goals
Anxieties (fears, uncertainties, doubts)
Data Processing
Bonus: Localization
Bonus: Write Better Than AI by Integrating Voice of The Customer
Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Voice of Customer Data Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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