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Scaling Content Marketing Course

Scale content marketing and turn it into a growth engine

1h 35min | 6 lessons

In this course, you will learn how to:

  • Build a scalable content marketing operation that delivers consistent results.
  • Streamline content creation processes to increase output without reducing quality.
  • Develop a content repurposing strategy to maximize reach and impact.
  • Distribute content effectively across multiple channels for higher visibility.
  • Measure performance and optimize content for long-term success.

Sign up to a subscription plan

English subtitles Certificate included
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Trusted by marketers at

Master content marketing scaling to maximize reach, engagement, and ROI

Course Length:
1h 35min. 6 lessons.

Pumping out more content without a strategy won’t move the needle. If you’re not optimizing workflows, repurposing content, and distributing it effectively, you’re leaving massive growth opportunities untapped. This course gives you the frameworks to scale content marketing without losing quality, so every piece you create works harder, reaches further, and delivers real business impact.

After completing this online course on content marketing scaling, you will be able to assist your team and company with:

  • Develop a content marketing strategy that scales efficiently.
  • Increase content production without sacrificing quality or consistency.
  • Use repurposing strategies to extend the lifespan of your content.
  • Distribute content effectively to maximize reach and engagement.
  • Build a content system that drives continuous traffic, leads, and revenue.

This course is for you if you are responsible for:

  • Content marketers looking to scale content production without losing quality.
  • Growth teams responsible for increasing organic traffic and engagement.
  • Marketing leaders who want to build a high-performing content operation.
  • Business owners who need a scalable content strategy to fuel growth.
  • Anyone responsible for content creation, strategy, or distribution.

Look no further than CXL, this is the best and most recommended course you will find on Content Marketing Scaling.

Subscribe now and get access

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Course Curriculum

Scaling content marketing

What is SEO driven content marketing?

Why SEO driven content marketing should be your main focus to increase traffic. Learn the basis to get started and scale your strategy. Lesson topics: Differentiate between SEO based content marketing and other forms of contentDetermine if your website …

Prioritizing Topics for Rankings

Understand the keyword opportunity to benefit (KOB) analysis to create a scalable topic strategy. Lesson topics: Develop a content calendar based on ability to rankChoose appropriate keywords based on four key criteriaMeasure value of potential ranking …

How to layer content over product pages

Make a greater impact with your strategy by matching top funnel keywords to bottom funnel products. Lesson topics: Determine how keywords fit in your marketing funnelUtilize keywords to boost your product pagesFind substitutes when content layering doe …

Upgrading the Skyscraper Technique

Learn when and how to apply the Skyscraper Technique to make the most of your available resources. Lesson topics: Define the Skyscraper TechniqueDiscriminate good and bad uses of the Skyscraper TechniqueDifferentiate between when “10x” or “2x” content …

When (and How) to Link Build

Know what link building is and how it impacts your site’s domain authority. Lesson topics: Define link building and understand its importance in SEO and rankingsDemonstrate ability to write effective pitch templatesEvaluate what makes a website “pitcha …

How to scale content

Integrate the course content into everyday practice. Lesson topics: Start putting all lessons into practiceRecognize shortcomings or potential hurdles to effectively using this method Resources Resources How to Estimate SEO ROI Blog post/article Lesson …

Ross Hudgens

Founder & CEO @ Siege Media

Ross is the founder/CEO of Siege Media, a 85-person, SEO-focused content marketing agency with offices in San Diego, Austin, and NYC. Siege made the Inc. 5000 list the last three years.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Scaling Content Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

This is what marketers said after our live workshops and courses

Kerry McDonough
Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

See the post

Valeria Castro Rauchwerger
Valeria Castro Rauchwerger
Growth Marketer | MBA | Product Owner

“What a great session, and what an incredible week at CXL… what I enjoy the most is this:

Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…

The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”

See the post

Elliott Barton
Elliott Barton
AI/B2B Marketing Programs

“Officially CXL Certified in Redesigning Marketing Workflows for AI.

A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”

See the post

Alina Kuznetsova
Alina Kuznetsova
PR & Marketing | MBA

“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.

It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”

See the post

Carlos Trujillo
Carlos Trujillo
Growth Experimentation | 500+ A/B Tests

“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.

CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”

See the post

Here is what other marketers said

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

The main differences are the billing period and access to live courses:

Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..

Monthly: On-demand courses only. Billed monthly.

Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.

What is the difference between the individual and teams plans?

Individual plans are designed for one learner.

Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:

  • Track learning progress and engagement.
  • Invite and manage team members.
  • Create learning roadmaps for individual users.
What is included in the subscription plan?

All subscription plans include:

  • 80+ certifiable B2B marketing courses and Minidegree programs.
  • Certificates that can be added to LinkedIn.
  • Progress tracking.
Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can change between Monthly, Quarterly, and Annual billing plans.

If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.

What is the difference between the AI Native cohort and the subscription?

The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.

The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.

Does the AI Native cohort include access to the full CXL course library?

No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.

If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?
  • We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
  • The listed price on the site shows the best price. You can buy with confidence.
  • We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.