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Scale content marketing and turn it into a growth engine

1h 35min | 7 lessons | 0 downloadable resources

In this course, you will learn how to:

  • Build a scalable content marketing operation that delivers consistent results.
  • Streamline content creation processes to increase output without reducing quality.
  • Develop a content repurposing strategy to maximize reach and impact.
  • Distribute content effectively across multiple channels for higher visibility.
  • Measure performance and optimize content for long-term success.

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English subtitles Certificate included
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Producing more content without a strategy won’t get results

Creating content for the sake of it leads to wasted time, effort, and resources. Without a clear system in place, scaling content marketing becomes chaotic, inconsistent, and ineffective. This course gives you a structured approach to scaling content the right way, so you can increase output, improve efficiency, and drive measurable business growth.

Master content marketing scaling to maximize reach, engagement, and ROI

Course Length:
1h 35min. 7 lessons.

Pumping out more content without a strategy won’t move the needle. If you’re not optimizing workflows, repurposing content, and distributing it effectively, you’re leaving massive growth opportunities untapped. This course gives you the frameworks to scale content marketing without losing quality, so every piece you create works harder, reaches further, and delivers real business impact.

After completing this online course on content marketing scaling, you will be able to assist your team and company with:

  • Develop a content marketing strategy that scales efficiently.
  • Increase content production without sacrificing quality or consistency.
  • Use repurposing strategies to extend the lifespan of your content.
  • Distribute content effectively to maximize reach and engagement.
  • Build a content system that drives continuous traffic, leads, and revenue.

This course is for you if you are responsible for:

  • Content marketers looking to scale content production without losing quality.
  • Growth teams responsible for increasing organic traffic and engagement.
  • Marketing leaders who want to build a high-performing content operation.
  • Business owners who need a scalable content strategy to fuel growth.
  • Anyone responsible for content creation, strategy, or distribution.

Look no further than CXL, this is the best and most recommended course you will find on Content Marketing Scaling.

Subscribe now and get access

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Course Curriculum

Scaling content marketing

What is SEO driven content marketing?

Why SEO driven content marketing should be your main focus to increase traffic. Learn the basis to get started and scale your strategy. Lesson topics: Differentiate between SEO based content marketing and other forms of contentDetermine if your website

Prioritizing Topics for Rankings

Understand the keyword opportunity to benefit (KOB) analysis to create a scalable topic strategy. Lesson topics: Develop a content calendar based on ability to rankChoose appropriate keywords based on four key criteriaMeasure value of potential ranking

How to layer content over product pages

Make a greater impact with your strategy by matching top funnel keywords to bottom funnel products. Lesson topics: Determine how keywords fit in your marketing funnelUtilize keywords to boost your product pagesFind substitutes when content layering doe

Upgrading the Skyscraper Technique

Learn when and how to apply the Skyscraper Technique to make the most of your available resources. Lesson topics: Define the Skyscraper TechniqueDiscriminate good and bad uses of the Skyscraper TechniqueDifferentiate between when “10x” or “2x” content

When (and How) to Link Build

Know what link building is and how it impacts your site’s domain authority. Lesson topics: Define link building and understand its importance in SEO and rankingsDemonstrate ability to write effective pitch templatesEvaluate what makes a website “pitcha

How to scale content

Integrate the course content into everyday practice. Lesson topics: Start putting all lessons into practiceRecognize shortcomings or potential hurdles to effectively using this method Resources Resources How to Estimate SEO ROI Blog post/article Lesson

Ross Hudgens

Founder & CEO @ Siege Media

Ross is the founder/CEO of Siege Media, a 85-person, SEO-focused content marketing agency with offices in San Diego, Austin, and NYC. Siege made the Inc. 5000 list the last three years.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Scaling Content Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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