Grow your audience by scaling content marketing
1h 35min | 7 lessons | 0 downloadable resources
In this course, you will learn how to:
- Develop an effective SEO-driven content strategy that aligns to your company’s size and budget.
- Conduct Keyword-Opposition to Benefit (KOB) Analysis to prioritize high-value topics for quick ranking.
- Create marketable content that aligns with your business objectives.
- Implement a thorough outreach strategy to improve content visibility and search engine rankings.
- Apply Content Layering techniques to expedite the ranking of your most valuable pages.
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Optimize your content marketing strategy to increase traffic and ROI
Scaling content marketing is often a challenging balancing act between limited resources, budget constraints, and the need for measurable growth. This course provides you with actionable strategies to prioritize high-impact content, increase visibility through proven SEO techniques, and streamline your outreach processes. Gain the skills you need to efficiently produce content that aligns with business goals, boosts search rankings, and delivers results.
Master content marketing scaling to maximize reach, engagement, and ROI
Course Length:
1h 35min. 7 lessons.
This course will guide you through the process of building efficient systems to produce, promote, and optimize content at scale while maintaining quality and achieving measurable business impact. Learn how to develop repeatable processes, prioritize content that drives engagement and revenue, and utilize SEO and distribution strategies that maximize reach without draining resources.
After completing this online course on content marketing scaling you will be able to assist your team and company with:
- Developing content workflows that maximize productivity and minimize bottlenecks.
- Implementing effective SEO and distribution strategies for maximum content impact.
- Prioritizing high-value content initiatives aligned with business goals.
- Building repeatable, scalable content creation processes.
- Measuring and optimizing content performance for continuous improvement.
This course is for you if you are responsible for:
- Content strategy and planning.
- Managing or scaling marketing teams.
- SEO and content distribution.
- Data-driven marketing initiatives.
- Aligning content efforts with organizational growth objectives.
Subscribe now and get access
Course Curriculum
Scaling content marketing
What is SEO driven content marketing?
Prioritizing Topics for Rankings
How to layer content over product pages
Upgrading the Skyscraper Technique
When (and How) to Link Build
How to scale content
Ross is the founder/CEO of Siege Media, a 85-person, SEO-focused content marketing agency with offices in San Diego, Austin, and NYC. Siege made the Inc. 5000 list the last three years.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Scaling Content Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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✔ 120+ Highly practical and detailed marketing courses
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✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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