Three live online workshops. Tue 10 to Thu 12 November, 3 PM UTC.
Build three AI native workflows you use at work, in a one-week sprint.
Keeping up with AI shouldn’t be a second job, or one you work out alone.
- You build a marketing brain your AI draws from, a campaign engine that checks its own claims, and a weekly reporting agent.
- Three 90-minute live workshops, on Tuesday, Wednesday and Thursday. You build on your own in between, with us in the community when you get stuck, then demo what you built.
- One week. Three working workflows. An average of 1 hour a day. Starts 10 November.
Over 90,000 marketers have taken CXL courses, from companies like these
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Build a working AI workflow in every workshop. Without having to figure it out alone.
One-week sprint
One week. Three working workflows. Starts 10 November 2026.
A live sprint with fixed dates and a fixed group. One month of community access for demos and support. Prep on demand, matched to your level. An average of 1 hour a day for a week.
Marketing Brain
Build a GitHub context repository: your ICP, positioning, voice and proof, wired into Claude Code and n8n via MCP.
Campaign engine with a quality gate
Build a workflow: one brief in, a full campaign out (emails, social, sequences), with sources and a brand voice check.
Marketing insight and reporting agent
Build an agent that reads your ad platforms, GA4, CRM and email, then posts a weekly summary: what changed, what to do.
What the last cohort built, and what they said
Demos and quotes from the community, posted in the week of each workshop.
Fractional CMO & GTM Strategist
“The best part was watching the engine catch things I tell clients all the time. My first brief put the $500 ask in front of cold traffic, and Gate 1 flagged it: don’t lead with the heavy ask.”
Day 2, Campaign engine
Social club for people 60+, pre-launch
No customers yet, so the ICP is built from reviews, Reddit threads and US research, with every unproven line tagged.
Day 1, Marketing Brain
Co-Founder, Feral MKT
“Before the cohort, I was having issues with our chosen ICP, but the dossier exercise helped me nail it down fast. We’ve never used VS Code or Claude Code before. We’ve been running in AI-assisted mode only. This has changed the game entirely.”
Day 1, Marketing Brain
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Day 2, Campaign engine
Creative Director, Feral MKT
“A brand brain built on what you can prove is smaller, but much sharper, and the voice guide finally reads like us because it’s measured from our real copy (which will change anyway), not from adjectives.”
Day 1, Marketing Brain
Clinic management software
50 demo or trial requests in 7 weeks, across five channels, all drafted and through Gate 2.
Day 2, Campaign engine
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Day 2, Campaign engine
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Day 1, Marketing Brain
CRO Manager | Insurtech
“It will make the review process with the agency lead very focused, since you have already pointed out the issues – I basically have a list of fixes for them already!”
Day 1, Marketing Brain
Practice campaign, retirement homes
The copy was fine. Nothing reached ship because nothing could be proven yet, and the review said so.
Day 2, Campaign engine
AI Native GTM Strategist & Product Marketer
“What I really liked about this whole exercise is the clear separation between Claude AND the user (me) to avoid AI slop by taking great measures to allow the user to do the thinking instead of AI.”
Day 2, Campaign engine
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Day 1, Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Day 2, Campaign engine
Marketing Communications Manager, TXI
“It caught two lines on the landing page that it had made up, things like ‘Slots run Monday to Friday.’ Nothing in the source files backed them up, so it flagged them to fix.”
Day 2, Campaign engine
B2B eCommerce platform, rebuilt
Separated what past customers prove from who the rebuilt product needs to win next.
Day 1, Marketing Brain
Founder, Mesh Creative Studios
“Seeing that distinction mapped out has already made the business feel much more structured. It’s impressive how much clarity came out of only the second workshop.”
Day 1, Marketing Brain
Co-Founder, Feral MKT
“We now have a clear path to follow, based on strong foundations set by the workflows, created at amazing speed. Without AI, this could’ve taken me a week, maybe two, to nail down.”
Day 2, Campaign engine
The best demos get expert feedback. Our team reviews the rest.
Diane Wiredu reviews day 1, Tyler Durman day 2 and Nick Christensen day 3. Here is one of Diane’s reviews from the last cohort.
How the sprint works
Read more about dates and enrollmentShow less
- Workshops on Tuesday 10, Wednesday 11 and Thursday 12 November 2026, then one month of community access
- Enrollment closes before the first workshop. Prep comes first, on demand
- One group, start to finish. You work through every build in sequence, and the marketing brain comes first because every later build draws from it
Read more about your week, day by dayShow less
- An average of 1 hour a day in sprint week
- Before Tuesday. On-demand prep matched to your level, including your AI workspace setup
- Tue, Wed and Thu. The 90-minute live workshops. The room builds v1 together
- In between. Build on your own data, never on your own. We are in the community when you get stuck
- The month after. Community access for demos and support
Read more about how the community worksShow less
- The community is open all week and we are in it with you, so a stuck build gets unstuck instead of abandoned
- Demo sessions are where you show what you built, and see what everyone else built
- Demos are where most of the good ideas come from. You leave with other people’s workflows as well as your own
- Every session is recorded, so a missed workshop is a delayed one, not a lost one
Everything included
- Day 1, Marketing Brain. Your ICP, messaging hub and voice guide, built from your own customer data.
- Day 2, Campaign engine. One brief in, a full campaign draft out, with sources you can check.
- Day 3, Reporting agent. A weekly summary of what changed and what to do next.
- Feedback on your demo. The best are selected for expert review by Diane Wiredu, Tyler Durman or Nick Christensen. Our team reviews the rest.
- Built-in support. About 2 hours of prep matched to your level, 3 months of community, recordings of every session, and four certificates: one per build plus CXL Certified: AI Native Marketer.
One AI native workflow in every workshop.
$799, one off. Not a subscription. Full refund until the first workshop on 10 November.
Bringing your team? $3,999 for the whole team.
One price puts your entire marketing team in the one-week sprint.
They build on your own customers and channels, in your own tools, over MCP connections you control. Everything they build stays with the company, including the shared marketing brain every AI tool on the team draws from.
Up to 25 seats, on one company domain. Terms and conditions apply.
Get this approved: copy this to your manager
Subject: CXL AI native sprint for our team
I would like our team to go through CXL's one-week AI native sprint together. It is three live 90-minute workshops, on Tuesday 10, Wednesday 11 and Thursday 12 November at 4 PM CET, with some on-demand prep before the first one. An average of 1 hour a day for a week. In the workshops we build three AI workflows on our own stack: a shared marketing brain, a campaign engine that checks its own claims, and a reporting agent. The workflows stay with us after the sprint. CXL has a team offer: $3,999 for the whole team, up to 25 seats on our own domain, terms apply. Details: https://cxl.com/institute/ai-native-marketer/
Bandwidth is the number one pain point for marketers.
Learning AI is a second job for most marketers. Join a live cohort. CXL does the heavy lifting.
The scope grew. The support didn’t.
More scope, less support, and no defined path. This is where you build the capability that closes the gap.
42%
Cite generic-sounding AI output as their top content failure.
37%
Cite hallucinated data as the number one AI failure overall.
47%
Cut, reduced or stopped backfilling marketing roles in the last 12 months because of AI.
*These figures come from CXL and Wynter research, 2025 to 2026: 100+ B2B marketing leaders, an 80-person skill mapping panel of B2B marketers and product marketers.
One AI native workflow in every workshop.
Wherever you are starting from.
Who leads your cohort workshops
Hesh leads every live session. Diane Wiredu, Tyler Durman and Nick Christensen each designed a build with us, from systems they run in production, and review the best demos.
4x’d efficiency & leads CXL’s growth, experimentation & product. Trained 25k+ marketers with 80+ courses, 4000+ blogs & playbooks.
Built messaging systems for 64+ clients, helped Dash double MRR in 6 months, and increased AMI’s qualified leads by 70%.
Fractional Head of Growth for B2B SaaS from Seed to Series C; at data.world, beat his MQL goals eight quarters in a row.
Who teaches the rest of CXL
Every other CXL course is led by a practitioner who has delivered these results on the job, not just taught them.
Built a 4K+ SEO-for-AI community in 7 months; her agency’s campaigns reached #1 in LLM citations, 1.1K keyword rankings, and 6.2K organic traffic.
Managing Director at Speero. Combines statistics and UX research to scope and run conversion research programs for companies worldwide.
Cofounder and CEO of Empressa AI, advising boards on AI transformation. Spent years at Microsoft as a storyteller. Bestselling author of Brand Storytelling, in four languages.
4x’d efficiency & leads CXL’s growth, experimentation & product. Trained 25k+ marketers with 80+ courses, 4000+ blogs & playbooks.
Daphne joined RockBoost as the first full-time employee, led a team of 14, then moved to Heights as Head of Growth. Now a freelance advisor, she writes for BetterMarketing and Growth Hackers.
After discovering the inner workings of content marketing when promoting his music, Gaetano quickly found himself working as a sought-after growth advisor and SEO expert.
Senior Lead, SEO and Content at Shopify, scaling AI content across nearly 700 posts. Ran the CXL blog for two and a half years. Previously SEO for Land O’Lakes and Twitter.
VP of Global Brand Marketing and Creative at Indeed, and a three-time CMO. ANA Hall of Achievement and Ad Age Woman to Watch.
Voted top 3 most influential content marketers and built Orbit Media to $4.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.
Advised Hotjar on brand positioning vs. Google Analytics, flipped a struggling business to $2M profit, and guided €30M+ ARR SaaS brands to stand the f*ck out.
Led marketing at Skype, Starling Bank, and Yolt. Helped 100+ tech startups sharpen their positioning and GTM for sustainable growth.
Content Lead at CXL, focused on practical applications of AI in marketing. Trained 2000+ marketers from Unilever, Red Bull, Heineken and more.
Leads Product Marketing at Apollo.io. Built competitive intelligence at ClickUp and ZoomInfo that fed six acquisitions and dozens of seven-figure deals.
Owner and Chief Strategist at BetterAve. 15+ years turning customer data into revenue through email and CRM, for brands including Spirit Airlines, At Home and Dairy Queen.
Doubled his agency’s revenue twice in 2 years, drove 9M LinkedIn impressions, more than tripled qualified leads in 6 months & helped cut Logitech CPL by 80% with 700+ leads.
Founder and CMO of Impactable, the top LinkedIn Ads agency for B2B. Has managed $30M+ in ad spend across 1,200+ brands, bootstrapped.
FAQ
When is the sprint, and how much time does it take?
Three 90-minute live workshops on Tuesday 10, Wednesday 11 and Thursday 12 November 2026, at 4 PM CET (9 AM CST, 3 PM UTC). Prep is on demand before Tuesday, and you build in between with the community open and us in it. It comes to an average of 1 hour a day for a week. After the sprint you keep a month of community access for demos and support.
What exactly do I get?
Three live workshops with one build in each, on-demand prep matched to your level, a month in the community with us in it, demo sessions, recordings of everything, and four certificates for LinkedIn. You also keep every workflow you build.
What if I cannot make a live session?
Every session is recorded and added within a day, and the community carries the rest. A missed workshop is a delayed session, not a lost one, and the prep is pre-recorded anyway.
Can I get a refund?
Full refund until the first workshop on 10 November, no questions asked. After that there are no refunds, because the cost is in running the room. Your recordings and build path stay available after the sprint.
What is the working workflow guarantee?
Demo it to the group and if the build does not do what we promised, we refund you in full. Four conditions, stated at checkout before you pay: you do the prep, attend the workshops, troubleshoot in the community, and demo what you built. The guarantee rewards doing the work. It does not rescue not doing it.
Do I have to do the builds in order?
Yes, and the first build is the gate. Marketing Brain builds the context repo and working environment every later build draws from. Without it you are prompting from scratch every time, which is the thing this program exists to stop.
I am not technical. Will I keep up?
The live workshops are the same for everyone, but your prep is matched to your level. If you have never opened n8n, your prep starts at the foundation. Come with a working laptop, admin rights on the tools you want to connect, and paid access to the LLM of your choice for the heavier AI work.
You build on your own data, in your own tools, over MCP connections, the standard way AI tools connect to other software. You decide what gets connected and what does not. We teach the systems thinking, and you apply it inside your own infrastructure and protocols.
Who teaches these?
Each workshop is designed with an operator who runs that system in production, and built with CXL. Every build names who designed it, with their track record, before you buy.
What do I walk away with that I keep?
A running workflow per build, built on your own data: a marketing brain, a campaign engine that checks its own claims, and a reporting agent. Working software you use on the job, not notes and not a slide deck.
How is this different from asking ChatGPT?
ChatGPT answers questions. In the sprint you build a system: a workflow that runs on your own customers and channels, that a practitioner reviews, and that you demo working before it counts. ChatGPT will help you do a task faster. It will not redesign your workflow, or check that your output can be trusted at scale.
Is the sprint included in the CXL subscription?
Yes. The annual subscription, $1,599 a year, includes every AI native cohort, this sprint included, plus new live workshops every month and 80+ on-demand courses. The sprint on its own is $799, one off, and does not include the course library.
Can my whole team join?
Yes. $3,999 puts your whole marketing team in the sprint: up to 25 seats, on one company domain. Terms and conditions apply. Use the team offer button on this page to ask about it.
Where does the productivity curve come from?
The shape of the curve in the bandwidth section is inspired by Kieran Flanagan’s U-curve of AI productivity. It illustrates the pattern we see in cohorts rather than plotting measured data.
Do I get certified?
Yes, four times. Each of the three builds carries its own certificate, and finishing the sprint earns the program-level CXL Certified: AI Native Marketer. All of them add to LinkedIn in one click.
They are not attendance badges. A certificate is issued when your workflow runs on your own data and you demo it, on the same four conditions as the guarantee: do the prep, attend the workshops, troubleshoot in the community, and demo what you built. Watching the recordings on their own earns you nothing.
About CXL
What is CXL?
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by building real work with live guidance from practitioners.
Does CXL offer AI training for B2B marketers?
Yes. AI for B2B marketing is CXL’s main focus: building AI workflows and agents for research, content, campaigns and reporting, plus visibility in AI search.
Where can I learn conversion optimization?
CXL has trained marketers in conversion optimization and experimentation for over a decade, covering customer research, A/B testing, landing pages and testing statistics.