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Marketing Analytics Courses

Improve your marketing analytics game with our courses. Perfect for those eager to learn and work hard on their marketing data skills.

You’ll get to know how to work with Google’s tools, such as Google Analytics, Tag Manager, and Data Studio. We teach you to make data tell a story, share what you find, and change opinions. Dive deep into marketing analytics.

Google Tag Manager, Marketing Analytics
Turn your website into a tracking machine by mastering Google Tag Manager
Product Marketing, Functions, Digital Marketing, Marketing Analytics
Learn to leverage strategic analyst relations to accelerate your product marketing program and goals.
Technical Content Marketing, Technical Marketing, Visualization and Attribution, Distribution and Attribution, Marketing Analytics
Learn how attribution makes your marketing work.
Ecommerce, Customer Retention, Digital Marketing, Marketing Analytics
Enroll to master creating reality-based customer segments based on their actions and motivations.
Marketing Strategy and Management, Technical Marketing, Visualization and Attribution, Marketing Analytics, Data and Visualization
Learn how to present and visualize data to change minds and facilitate action.
Ecommerce, Marketing Analytics, Ecommerce measurement
Understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
Technical Content Marketing, Technical Marketing, Visualization and Attribution, Digital Marketing, Distribution and Attribution, Marketing Analytics
Unlock hidden growth opportunities by reevaluating your Excel skills. Don't underestimate its potential impact.
Google Analytics, Assess and Integrate, Digital Marketing, Marketing Analytics, CRO
Learn how to audit and debug Google Analytics 4 and improve your implementations.
Google Analytics, Marketing Analytics
This course is designed for people who will be implementing GA4, modifying it, or who want to understand GA4 at a deeper level.
Digital Marketing Fundamentals, Google Analytics, Digital Marketing, Marketing Analytics
Learn about GA4, the GA4 Event Model and Event types. Learn about customizing dashboards RealTime and understand Acquisition, Engagement and other types of Reports.
Google Tag Manager, Marketing Analytics
Apply basic GTM knowledge for increased power and control over data measurement.
Technical Marketing, Testing, Analytics and SEO, Marketing Analytics
Learn measurement analytics for mobile apps.
Google Analytics, Marketing Analytics
Learn the strategic and technical components of how to manage and successfully implement GA4 with an in-depth guide for your team.
Product Marketing, Intelligence and strategy, Marketing Analytics
Learn to make data-driven product decisions
Technical Marketing, Marketing Analytics, Programming
Introduction to R and the powerful tools it provides
Google Analytics, Marketing Analytics
Understand complex GA4 implementation challenges and develop a toolkit for solutions.
Technical Marketing, Testing, Analytics and SEO, Marketing Analytics
Gain an understanding of what Google Tag Manager is and how to utilize it efficiently.
Google Tag Manager, Marketing Analytics
Unlock actionable insights by utilizing the Measurement Matrix to enhance your data implementation.
Visualization and Attribution, Marketing Analytics
Analyzing transactional data to understand and optimize your customer's journey.
Ecommerce, Marketing Analytics, Ecommerce measurement
Simplify complexity by measuring profitability on a per-unit basis and understand better the health, success, and long-term sustainability of your business.