Marketing Analytics Courses
CXL’s marketing analytics courses give you the skills to turn raw numbers into business-changing actions.
You’ll master GA4, Tag Manager, and Data Studio while learning how to extract insights, build advanced attribution models, and make data tell stories that drive your business forward. Skip the generic tutorials and learn tried-and-tested strategies from practitioners who live and breathe analytics.
By the end, you’ll be optimizing campaigns, presenting metrics that matter, and driving smarter decisions across the board. Stop reporting and start steering your career by making analytics your competitive edge.
Turn your website into a tracking machine by mastering Google Tag Manager
Learn how attribution makes your marketing work.
Get more out of your CRO data with BigQuery and learn how to structure your data for other applications, like Google Sheets and Looker Studio.
Learn how to present and visualize data to change minds and facilitate action.
Unlock hidden growth opportunities by reevaluating your Excel skills. Don't underestimate its potential impact.
Learn how to audit and debug Google Analytics 4 and improve your implementations.
This course is designed for people who will be implementing GA4, modifying it, or who want to understand GA4 at a deeper level.
Learn about GA4, the GA4 Event Model and Event types. Learn about customizing dashboards RealTime and understand Acquisition, Engagement and other types of Reports.
Apply basic GTM knowledge for increased power and control over data measurement.
Learn the strategic and technical components of how to manage and successfully implement GA4 with an in-depth guide for your team.
Understand complex GA4 implementation challenges and develop a toolkit for solutions.
Master GA4 strategies and practical applications. Align business objectives with KPIs and implement effective data collection techniques.