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Improve engagement with user-centric marketing

2h 45min | 16 lessons | 13 downloadable resources

In this course, you will learn how to:

  • Understand the necessity of adopting a user-centric marketing approach.
  • Conduct effective user research without incurring significant costs.
  • Develop insightful customer journey maps to improve user experience.
  • Involve users in campaign design to ensure relevance and effectiveness.
  • Test and refine campaign designs based on user feedback and behavior.

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English subtitles Certificate included
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Create marketing campaigns that engage audiences and increase sales

Many marketing campaigns fail because they don’t align with their target audience, resulting in wasted budgets and minimal impact. This course teaches you how to adopt a user-centric approach, ensuring your campaigns are informed by user insights and genuine customer needs. By involving users in campaign design and leveraging user feedback, you’ll create experiences that align, drive engagement, and increase conversions.

Master user-centric marketing to improve user engagement and drive results

Course Length:
2h 45min. 16 lessons.

This course provides you with a detailed approach to developing marketing strategies that are aligned with your users’ needs and behaviors. You’ll gain the skills to collect and analyze customer insights, design campaigns that prioritize user engagement, and measure the effectiveness of user-driven initiatives. By focusing on user-centric principles, you’ll improve your brand’s relevance and drive loyalty, making each marketing effort more effective and meaningful for your audience.

After completing this online course on user-centric marketing you will be able to assist your team and company with:

  • Conducting effective user research to shape marketing strategies.
  • Designing marketing campaigns focused on user engagement and needs.
  • Implementing feedback loops to continuously optimize user experience.
  • Creating targeted messaging tailored to audience behaviors and preferences.
  • Measuring and improving campaign outcomes with a user-driven approach.

This course is for you if you are responsible for:

  • Marketing strategy and campaign management.
  • Customer experience and engagement.
  • Product marketing and user research initiatives.
  • Digital marketing and brand positioning.
  • User-centric innovation and development.

Subscribe now and get access

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Course Curriculum

User-Centric Marketing

Why we need a user-centric approach to marketing

Even if you are convinced of the need for a more user-centric approach to marketing, others in your company might not be. That is why in this first lesson, Paul will lay out the case for a user-centric approach and what exactly that means. You’ll learn …

How do we start to adopt a user-centric approach

A user-centric approach to marketing starts by understanding of your audience. In this lesson, Paul will explain why traditional personas are not enough. He will tell you what questions you should be asking about your audience instead. You’ll learn: Wh …

How to better understand your audience without spending a cent

One of the significant barriers to user research is the perception that it is expensive. That is not the case, especially when starting. For a start, you will find that a lot of knowledge about your audience already exists within the company. In this l …

Building a picture of your audience using surveys

Surveys are a powerful tool in better understanding users, but we often use them in the wrong way. In this lesson, Paul will show you some techniques to extract valuable and applicable information about your audience. You’ll learn: What you should be l …

Discover the power of top task analysis

Convincing people to take action mostly comes down to answering their questions and addressing their objections. But some questions or objections are more relevant to users than others. We need to know what these deal breakers are, to make sure people …

Why and how you should be meeting your audience in person

If we want to understand people so we can persuade them, we must spend time with them. Meeting with users is essential to marketing success. In this lesson, Paul introduces you to some different approaches you can adopt to this most central of principl …

Customer journey mapping: What is it and why it can help?

What we learn about the customers from our research needs to clarified in our minds and then clearly communicated to colleagues across our organisation. Often this is done in the form of personas, but customer journey mapping tends to be a more effecti …

How to run a customer journey mapping workshop

One of the best ways of mapping the journey of customers is to run a customer journey mapping workshop. In this lesson, Paul will take you through the process of running this kind of workshop and what exactly that involves. You’ll learn: Who to invite …

How to get the most from your user research

Too many companies carry out customer research only to leave the results in a drawer somewhere gathering dust. If we are going to adopt a user centric approach to marketing we need to make sure we are using what we have learned on a daily basis. In thi …

Involve the user in your campaign design

Knowing who your users are and what they want will help create more compelling campaigns. But involving users in campaign design ensures they also strike the right tone. In this lesson Paul will teach you: How involving the user in the design process h …

How to test your campaign’s design with users

You make many decisions when planning a campaign, but how do you know if those are the right decision? That is where testing should come into every campaign. In this lesson, Paul looks specifically at how to test design mockups of things like email tem …

Reflect your customer’s mindset with Card Sorting

Your website is a crucial part of most marketing campaigns. Yet often we structure those sites around our world view, rather than the user’s perspective. If you want users to act on your website, it needs to reflect how they think. In this lesson, Paul …

Ensure website success with a prototype you can test

Building websites that support your marketing strategy can be expensive and time-consuming. If you get it wrong, it can be a costly mistake, leaving you with a site that fails to convert. That is why, in this lesson, Paul recommends building a prototyp …

Testing your websites at scale with unfacilitated usability testing

Usability testing will dramatically improve your conversion rate, but it is not without its difficulties. In this lesson Paul will explore those challenges and show you how unfacilitated remote testing might be a more practical solution for some organi …

How to refine your campaigns post launch

As marketers, we tend to move from one campaign to the next and never take the time to reflect on how a campaign is performing once launched. However, digital channels allow us to monitor how our campaign is performing and adjust it as it runs. In this …

Paul Boag

Founding Partner @ Boagworks

Paul Boag works with an enormous range of organisations. Clients include Doctors Without Borders, UNICEF, Puma and GlaxoSmithKline. Over the past 24 years, Paul has improved user engagement and conversion rates across hundreds of sectors.

He has written five books on user experience design and digital transformation and been podcasting since 2005. He is also a non-executive director at Smashing Media, who runs one of the largest blogs on digital topics.

This online course
comes with a
Certificate

Completing this course earns you an official CXL User-Centric Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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