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Create engagement, conversions & loyalty with user-centric marketing

2h 45min | 16 lessons | 13 downloadable resources

In this course, you will learn how to:

  • Identify and understand your audience’s true needs and motivations.
  • Build marketing strategies that prioritize user experience and engagement.
  • Create personalized campaigns that drive higher conversions.
  • Use behavioral data to refine messaging and improve customer interactions.
  • Align marketing efforts with customer expectations to maximize impact.

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English subtitles Certificate included
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Marketing that ignores customers leads to low engagement and lost sales

If your marketing isn’t built around what customers actually care about, it’s easy to get ignored. Brands that fail to understand their audience waste budget on messaging that doesn’t connect. The most successful companies don’t just talk at their customers, they listen, adapt, and create experiences that build trust and loyalty. This course gives you a proven system for turning customer insights into high-performing marketing strategies.

Master user-centric marketing to improve user engagement and drive results

Course Length:
2h 45min. 16 lessons.

Customers expect more than just promotions. They want meaningful experiences that feel personal. Too many brands waste budget on generic messaging that fails to connect. The strongest businesses use customer insights to create marketing that impacts, builds trust, and drives higher conversions. This course gives you the exact strategies to craft campaigns that attract, engage, and retain customers, turning audience understanding into a powerful driver of business growth.

After completing this online course on user-centric marketing, you will be able to assist your team and company with:

  • Develop marketing strategies that are truly customer-focused.
  • Create messaging that speaks directly to audience pain points.
  • Use customer insights to optimize campaigns and increase conversions.
  • Build brand experiences that improve retention and long-term loyalty.
  • Align marketing, product, and sales efforts around user needs.

This course is for you if you are responsible for:

  • Marketers looking to improve engagement and conversion rates.
  • Growth teams focused on user retention and customer satisfaction.
  • Product marketers who need to align messaging with real customer insights.
  • Business owners who want to create a customer-first marketing approach.
  • Anyone responsible for brand positioning and audience connection.

Look no further than CXL, this is the best and most recommended course you will find on User-Centric Marketing.

Subscribe now and get access

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Course Curriculum

User-Centric Marketing

Why we need a user-centric approach to marketing

Even if you are convinced of the need for a more user-centric approach to marketing, others in your company might not be. That is why in this first lesson, Paul will lay out the case for a user-centric approach and what exactly that means. You’ll learn …

How do we start to adopt a user-centric approach

A user-centric approach to marketing starts by understanding of your audience. In this lesson, Paul will explain why traditional personas are not enough. He will tell you what questions you should be asking about your audience instead. You’ll learn: Wh …

How to better understand your audience without spending a cent

One of the significant barriers to user research is the perception that it is expensive. That is not the case, especially when starting. For a start, you will find that a lot of knowledge about your audience already exists within the company. In this l …

Building a picture of your audience using surveys

Surveys are a powerful tool in better understanding users, but we often use them in the wrong way. In this lesson, Paul will show you some techniques to extract valuable and applicable information about your audience. You’ll learn: What you should be l …

Discover the power of top task analysis

Convincing people to take action mostly comes down to answering their questions and addressing their objections. But some questions or objections are more relevant to users than others. We need to know what these deal breakers are, to make sure people …

Why and how you should be meeting your audience in person

If we want to understand people so we can persuade them, we must spend time with them. Meeting with users is essential to marketing success. In this lesson, Paul introduces you to some different approaches you can adopt to this most central of principl …

Customer journey mapping: What is it and why it can help?

What we learn about the customers from our research needs to clarified in our minds and then clearly communicated to colleagues across our organisation. Often this is done in the form of personas, but customer journey mapping tends to be a more effecti …

How to run a customer journey mapping workshop

One of the best ways of mapping the journey of customers is to run a customer journey mapping workshop. In this lesson, Paul will take you through the process of running this kind of workshop and what exactly that involves. You’ll learn: Who to invite …

How to get the most from your user research

Too many companies carry out customer research only to leave the results in a drawer somewhere gathering dust. If we are going to adopt a user centric approach to marketing we need to make sure we are using what we have learned on a daily basis. In thi …

Involve the user in your campaign design

Knowing who your users are and what they want will help create more compelling campaigns. But involving users in campaign design ensures they also strike the right tone. In this lesson Paul will teach you: How involving the user in the design process h …

How to test your campaign’s design with users

You make many decisions when planning a campaign, but how do you know if those are the right decision? That is where testing should come into every campaign. In this lesson, Paul looks specifically at how to test design mockups of things like email tem …

Reflect your customer’s mindset with Card Sorting

Your website is a crucial part of most marketing campaigns. Yet often we structure those sites around our world view, rather than the user’s perspective. If you want users to act on your website, it needs to reflect how they think. In this lesson, Paul …

Ensure website success with a prototype you can test

Building websites that support your marketing strategy can be expensive and time-consuming. If you get it wrong, it can be a costly mistake, leaving you with a site that fails to convert. That is why, in this lesson, Paul recommends building a prototyp …

Testing your websites at scale with unfacilitated usability testing

Usability testing will dramatically improve your conversion rate, but it is not without its difficulties. In this lesson Paul will explore those challenges and show you how unfacilitated remote testing might be a more practical solution for some organi …

How to refine your campaigns post launch

As marketers, we tend to move from one campaign to the next and never take the time to reflect on how a campaign is performing once launched. However, digital channels allow us to monitor how our campaign is performing and adjust it as it runs. In this …

Paul Boag

Founding Partner @ Boagworks

Paul Boag works with an enormous range of organisations. Clients include Doctors Without Borders, UNICEF, Puma and GlaxoSmithKline. Over the past 24 years, Paul has improved user engagement and conversion rates across hundreds of sectors.

He has written five books on user experience design and digital transformation and been podcasting since 2005. He is also a non-executive director at Smashing Media, who runs one of the largest blogs on digital topics.

This online course
comes with a
Certificate

Completing this course earns you an official CXL User-Centric Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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