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Drive engagement with effective messaging

3h 14min | 6 lessons | 4 downloadable resources

In this course, you will learn how to:

  • Confidently and intentionally architect your B2B product messaging.
  • Create relevant and trustworthy messaging that aligns with your customers.
  • Develop an integrated and methodical approach to messaging that avoids blind content creation.
  • Enable and empower your teams to champion your messaging, creating evangelists for maximum impact.
  • Measure messaging impact against revenue to demonstrate its effectiveness.

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English subtitles Certificate included
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Some companies who train their teams at CXL

Create messaging that engages customers and drives revenue growth

Many teams struggle to create messaging that connects with their target audience, often resulting in ineffective campaigns and missed opportunities. This course teaches you to develop clear, effective messaging that builds trust, captures attention, and drives meaningful engagement, all while measuring its direct impact on your business outcomes.

Master effective messaging to build customer trust and increase engagement

Course Length:
3h 14min. 6 lessons.

In this course, you will gain a detailed framework for creating effective, customer-centric messaging that stands out and relates to your audience. Learn how to create relevant and effective messaging aligned with your brand’s values and customer needs, avoiding blind content creation. You’ll be able to empower your teams to advocate for your messaging strategy and measure its impact on key business metrics like revenue growth. Gain the skills to design and execute messaging strategies that deepen customer relationships and increase market impact.

After completing this online course on messaging you will be able to assist your team and company with:

  • Developing consistent, customer-focused messaging frameworks.
  • Aligning product and brand messaging to build customer trust.
  • Enabling teams to champion and communicate your messaging effectively.
  • Measuring messaging success in terms of customer engagement and revenue growth.
  • Creating a systematic approach to messaging that adapts to market changes.

This course is for you if you are responsible for:

  • Leading marketing or brand strategy.
  • Developing and managing product messaging.
  • Overseeing customer communication and engagement.
  • Optimizing messaging for brand positioning and trust.
  • Driving campaign effectiveness and audience impact.

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See Pricing

Course Curriculum

Messaging

1 Product messaging, human attention and human needs

What product messaging really is, when it occurs, and how it can break through the noise and appeal to your customer’s human needs. Topics covered: Avoid mistaking positioning for messaging, and messaging for copy. Learn the differences, cadences of de

2 How to approach messaging in layers and lenses

Assess the layers of business needs, human needs, your company story, your promise to customers and you how deliver. Make your messaging relevant through lenses like vertical, persona, solution and product messaging. Topics covered: Why no one needs to

3 How to confidently architect your messaging

Using your positioning outputs, learn how to run a message relevancy mapping sprint to theme and prioritize your product value. Topics covered: Start putting “pen to paper” with your positioning outputsMap capabilities to opportunities to audiences to

4 How to create your messaging canvas

How the key elements of a product messaging canvas lay the foundation for holistic, meaningful and adaptable messaging. Topics covered: Understand and create the key canvas elements: What, Why, Who, How, Combined Power, Outcome Pillars, Pain Points and

5 Enable, empower and evangelize

Your messaging reverberates far beyond internal teams, and beyond your customers as well. Enable and empower others to champion your messaging, creating evangelists for maximum impact. Finally, measure success. Topics covered: How your internal messagi

Maya Shah-Ceccotti

Director of Brand and Product Marketing @ Shopmonkey

Maya is a B2B SaaS product marketer with nearly a decade of progressive impact in high-growth environments. She’s taken products from incubation to scale, and enabled growth from SMB to enterprise. She brings a human-first perspective to her work, as well as an emphasis on community investment and mentorship.

Maya is currently directing brand and product marketing at Shopmonkey.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Messaging Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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