Messaging Course
Build a messaging strategy that captures attention & converts
3h 14min | 6 lessons
In this course, you will learn how to:
- Develop messaging that clearly communicates your value proposition.
- Use customer insights to craft copy that resonates and converts.
- Differentiate your brand with a positioning strategy that stands out.
- Write headlines, landing pages, and ad copy that drive engagement.
- Build a messaging framework that strengthens marketing across all channels.
Trusted by marketers at
Master effective messaging to build customer trust and increase engagement
Course Length:
3h 14min. 6 lessons.
Weak messaging costs businesses customers every day. If your audience doesn’t immediately see why they should choose you, they won’t. This course is built for marketers and copywriters who want to craft messaging that grabs attention, builds trust, and drives conversions. Every strategy is tested, and every framework is designed to help you sharpen your value proposition, create high-impact copy, and develop messaging that makes your brand the obvious choice. Learn how to stop blending in and start turning messaging into your most powerful sales tool.
After completing this online course on messaging, you will be able to assist your team and company with:
- Craft compelling messaging that speaks directly to customer pain points.
- Create a value proposition that makes your brand stand out.
- Write high-impact copy for websites, ads, and marketing campaigns.
- Align messaging across marketing, sales, and product teams.
- Build a repeatable framework for consistent, conversion-driven messaging.
This course is for you if you are responsible for:
- Marketers looking to improve messaging and brand positioning.
- Copywriters who want to write more persuasive, conversion-focused copy.
- Growth teams focused on customer acquisition and engagement.
- Founders and business owners who need clear, compelling brand messaging.
- Anyone responsible for turning marketing copy into measurable results.
Look no further than CXL, this is the best and most recommended course you will find on Messaging.
Subscribe now and get access
Course Curriculum
Messaging
Product messaging, human attention and human needs
How to approach messaging in layers and lenses
How to confidently architect your messaging
How to create your messaging canvas
Enable, empower and evangelize
Maya is a B2B SaaS product marketer with nearly a decade of progressive impact in high-growth environments. She’s taken products from incubation to scale, and enabled growth from SMB to enterprise. She brings a human-first perspective to her work, as well as an emphasis on community investment and mentorship.
Maya is currently directing brand and product marketing at Shopmonkey.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Messaging Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
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“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.