Content Recycling Course
Get more reach and results through content recycling
2h 51min | 15 lessons | 23 downloadable resources
In this course, you will learn how to:
- Repurpose existing content into fresh, high-performing assets.
- Extend the lifespan of blogs, videos, and social content for continuous impact.
- Distribute content effectively across multiple platforms.
- Create a scalable content recycling strategy that saves time and resources.
- Increase engagement and traffic without producing more from scratch.


Trusted by marketers at


Master content recycling to increase engagement and efficiency
Course Length:
2h 51min. 15 lessons.
Creating content is expensive, but most brands barely scratch the surface of its potential. High-performing content should keep working for you long after it’s published. The best marketers don’t just produce, they repurpose, refresh, and redistribute strategically. This course gives you the exact framework to turn every piece of content into multiple opportunities for traffic, engagement, and conversions.
After completing this online course on content recycling, you will be able to assist your team and company with:
- Develop a content recycling strategy that maximizes reach and engagement.
- Repurpose blogs, videos, and social media content for different channels.
- Improve content lifespan and visibility with smart distribution tactics.
- Save time and resources by making existing content work harder.
- Drive consistent traffic, leads, and conversions without increasing production.
This course is for you if you are responsible for:
- Content marketers looking to maximize content ROI.
- Social media managers who need a scalable way to stay active.
- Growth teams responsible for increasing content reach and engagement.
- Business owners who want to generate more traffic without constant new production.
- Anyone managing content marketing efforts and looking for a smarter approach.
Look no further than CXL, this is the best and most recommended course you will find on Content Recycling.
Subscribe now and get access
Course Curriculum
Content recycling
What is content recycling and does it help?
How to identify the right content formats.
Creating a content recycling workflow
How to find the best content ideas
Why and how you should test content ideas
How to write a blog post fast and efficiently
Maximize the impact of your posts
How to turn posts into social media updates
Produce graphics using blog content
How to turn a blog post into a podcast
How to create video content from a blog post
Transform multiple posts into long form video
How to turn multiple posts into an ebook
Use email to promote and recycle content
Next steps and where to begin
Paul Boag works with an enormous range of organisations. Clients include Doctors Without Borders, UNICEF, Puma and GlaxoSmithKline. Over the past 24 years, Paul has improved user engagement and conversion rates across hundreds of sectors.
He has written five books on user experience design and digital transformation and been podcasting since 2005. He is also a non-executive director at Smashing Media, who runs one of the largest blogs on digital topics.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Content Recycling Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.