Get more reach and results through content recycling
2h 51min | 16 lessons | 23 downloadable resources
In this course, you will learn how to:
- Repurpose existing content into fresh, high-performing assets.
- Extend the lifespan of blogs, videos, and social content for continuous impact.
- Distribute content effectively across multiple platforms.
- Create a scalable content recycling strategy that saves time and resources.
- Increase engagement and traffic without producing more from scratch.

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Constantly creating new content is unsustainable and – don’t waste time when you can work smarter
If your content disappears after one post, you’re working too hard for too little return. Many brands struggle to maintain visibility because they focus only on production instead of smart distribution. The best content marketers don’t start from scratch every time, they use strategic repurposing to get more results with less effort. This course gives you the exact methods to make your content work harder and reach a larger audience.

Master content recycling to increase engagement and efficiency
Course Length:
2h 51min. 16 lessons.
Creating content is expensive, but most brands barely scratch the surface of its potential. High-performing content should keep working for you long after it’s published. The best marketers don’t just produce, they repurpose, refresh, and redistribute strategically. This course gives you the exact framework to turn every piece of content into multiple opportunities for traffic, engagement, and conversions.
After completing this online course on content recycling, you will be able to assist your team and company with:
- Develop a content recycling strategy that maximizes reach and engagement.
- Repurpose blogs, videos, and social media content for different channels.
- Improve content lifespan and visibility with smart distribution tactics.
- Save time and resources by making existing content work harder.
- Drive consistent traffic, leads, and conversions without increasing production.
This course is for you if you are responsible for:
- Content marketers looking to maximize content ROI.
- Social media managers who need a scalable way to stay active.
- Growth teams responsible for increasing content reach and engagement.
- Business owners who want to generate more traffic without constant new production.
- Anyone managing content marketing efforts and looking for a smarter approach.
Look no further than CXL, this is the best and most recommended course you will find on Content Recycling.

Subscribe now and get access
Course Curriculum
Content recycling
What is content recycling and does it help?
How to identify the right content formats.
Creating a content recycling workflow
How to find the best content ideas
Why and how you should test content ideas
How to write a blog post fast and efficiently
Maximize the impact of your posts
How to turn posts into social media updates
Produce graphics using blog content
How to turn a blog post into a podcast
How to create video content from a blog post
Transform multiple posts into long form video
How to turn multiple posts into an ebook
Use email to promote and recycle content
Next steps and where to begin

Paul Boag works with an enormous range of organisations. Clients include Doctors Without Borders, UNICEF, Puma and GlaxoSmithKline. Over the past 24 years, Paul has improved user engagement and conversion rates across hundreds of sectors.
He has written five books on user experience design and digital transformation and been podcasting since 2005. He is also a non-executive director at Smashing Media, who runs one of the largest blogs on digital topics.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Content Recycling Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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