Master the art of
content recycling
2h 51min | 16 lessons | 23 downloadable resources
In this course, you will learn how to:
- Define content recycling and understand its benefits for your marketing strategy.
- Identify suitable content formats that align with your organization’s goals and audience preferences.
- Establish an efficient content recycling workflow to maximize the reach and impact of your content.
- Generate effective content ideas using proven techniques to maintain a consistent content pipeline.
- Test and validate content ideas to ensure they resonate with your target audience before full-scale implementation.
Some companies who train their teams at CXL
Provide better content value and reach new audiences
Many marketers face the challenge of limited resources, struggling to consistently create fresh content while maximizing its reach and impact. This course teaches you the skills to turn existing assets into diverse, high-performing formats, extending their lifespan and increasing audience engagement. By mastering content recycling strategies, you’ll efficiently expand your brand’s visibility and drive more engagement from every piece of content you produce.
Master content recycling to increase engagement and efficiency
Course Length:
2h 51min. 16 lessons.
This course provides you with the strategies to breathe new life into existing content, allowing you to reach more audiences without exhausting your resources. You’ll gain skills to identify high-potential assets, repurpose them across various formats, and create processes that maximize content reach and engagement. From turning blog posts into social media campaigns or webinars into guides, you’ll be able to multiply your content’s impact efficiently and effectively.
After completing this online course on content recycling you will be able to assist your team and company with:
- Identifying and selecting content for repurposing.
- Turning content into diverse formats suitable for different channels.
- Streamlining content recycling workflows for improved efficiency.
- Increasing content reach and engagement metrics.
- Increasing ROI by utilizing existing content assets strategically.
This course is for you if you are responsible for:
- Content strategy and execution.
- Social media marketing and engagement.
- Digital marketing campaigns and content creation.
- Brand messaging and outreach.
- Maximizing content marketing ROI.
Subscribe now and get access
Course Curriculum
Content recycling
1 What is content recycling and does it help?
2 How to identify the right content formats.
3 Creating a content recycling workflow
4 How to find the best content ideas
5 Why and how you should test content ideas
6 How to write a blog post fast and efficiently
7 Maximize the impact of your posts
8 How to turn posts into social media updates
9 Produce graphics using blog content
10 How to turn a blog post into a podcast
11 How to create video content from a blog post
12 Transform multiple posts into long form video
13 How to turn multiple posts into an ebook
14 Use email to promote and recycle content
15 Next steps and where to begin
Paul Boag works with an enormous range of organisations. Clients include Doctors Without Borders, UNICEF, Puma and GlaxoSmithKline. Over the past 24 years, Paul has improved user engagement and conversion rates across hundreds of sectors.
He has written five books on user experience design and digital transformation and been podcasting since 2005. He is also a non-executive director at Smashing Media, who runs one of the largest blogs on digital topics.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Content Recycling Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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