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Storytelling Course

Become great at storytelling

1h 16min | 8 lessons | 16 downloadable resources

In this course, you will learn how to:

  • Craft compelling narratives that drive conversions
  • Apply proven storytelling frameworks to marketing campaigns
  • Build emotional resonance with your audience
  • Translate complex ideas into simple, persuasive messages
  • Improve your brand with stories that stick

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English subtitles Certificate included
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Master the art of Storytelling to make your marketing resonate and drive real business outcomes.

Course Length:
1h 16min. 8 lessons.


In a crowded market, facts and features aren’t enough—you need stories that connect. This course helps you become a sharper, more persuasive marketer by teaching you how to use storytelling frameworks that stick. Learn how to shape narratives that move people, make brands memorable, and inspire action across channels and campaigns.

After completing this online course on Storytelling, you will be able to:

  • Use proven storytelling frameworks like ABT and the 5 Primal Stories to craft compelling narratives.
  • Communicate complex ideas with clarity, emotion, and structure.
  • Apply storytelling techniques across landing pages, emails, social media, and presentations.
  • Build a unique brand voice that differentiates and drives loyalty.
  • Inspire action with stories that align with your customer’s journey and motivations.

This course is for you if you are:

  • A marketer looking to improve message clarity and brand storytelling.
  • A copywriter, content strategist, or creative lead working across multiple channels.
  • A founder or startup team trying to connect emotionally with early customers.
  • A growth or product marketer who wants more engagement and resonance.
  • Anyone who wants to make their marketing more human, memorable, and impactful.

Look no further than CXL, this is the best and most recommended course you will find on Storytelling.

Subscribe now and get access

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Course Curriculum

Storytelling

What is—and what is not—storytelling

Understanding the power of story and dispelling ideas of what it is not Topics covered: Learn the elements, structure and attributes of storyDefine the story arc (exposition, rising action, climax, falling action, resolution)Understand the 8 basic stru …

Introduction to Design Thinking for storytelling

Leveraging design thinking to prototype stories Topics covered: Understand the Design Thinking stepsUnderstand how to submit stories through the Design Thinking modelBegin to conceptualize empathize, define and ideate phases Resources Resources The 22 …

Step one: Empathize

Becoming an empath to tell effective stories Topics covered: Empathy is a skill setLearn the 3 levels of empathy: cognitive, emotional, compassionateFinding your story’s universal truth Resources Resources Empathy VS Sympathy Blog post/article Wired fo …

Step two: Defining

The importance of defining the story mission, character, plot and conclusion for a successful story Topics covered: Creating a story missionDefining the story charactersCreating a story outline Resources Resources Fiction Writing Template Template Miss …

Step three: Ideating

Ideation is about taking your story arc and giving it intersectionality (several layers from several angles) Topics covered: Ideation as a great tool to tell storiesBrainstorming sessions and ideasUsing the SCAMPER brainstorming tool Resources Resource …

Step four: Prototype

Creating low cost, low effort story concepts Topics covered: Learning to create story conceptsPrototyping story linesIdentifying the best prototypes by using the Napkin Pitch model Resources Lesson slide deck

Step five: Test

Learn to benchmark your storytelling Topics covered: Success indicators in storytellingHow to fail with a story Resources Resources 500 Questions To Help You Write A Better Story Video 100 questions to help evaluate your story Blog post/article 50 Stor …

Miri Rodriguez

Head of Global Internship Program @ Microsoft Corporation

Miri Rodriguez is a globally recognized Storyteller, Head of Global Internship Program at Microsoft and author of Brand Storytelling. She is a creative journalist and content strategist, evangelizing brand narrative and showcasing how thought leaders can leverage storytelling techniques for culture activation and influence in the digital age.

Miri has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Miri brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and connected delivery approach.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Storytelling Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.