Live B2B Marketing Courses
Learn growth plays that work right now with live courses
Stuff changes fast. Monthly live courses are designed to bring you the latest tactics that are working to generate demand and fill pipelines today.
- Guided exercises and real-time feedback
- New live courses launching each month
- Interactive sessions with instructors
Trusted by marketers at leading B2B companies
Upcoming Live Courses
Grab a seat at one of our upcoming live courses, or get access to all past and future courses with an annual subscription.
Content strategy for LLM visibility and changing search habits
Turn proprietary data, research, and subject expertise into content that AI loves to cite and customers trust.
Fix ABM measurement with funnel attribution and outcome modeling
Build conversion models, forecast results, and track account progression. Accurately report and demonstrate value to stakeholders.
Build an all-bound marketing engine
Use AI to research, repurpose trending topics, and automate publishing. Personalize and test outbound messaging using prospect research.
Improve ad efficiency with LinkedIn thought leader ads
Build engaged/warm audiences and reclaim your reach to fill your funnel faster and cheaper than before.
Watch courses on-demand
Access past live courses in a recorded, on-demand format, or join the waitlist for future reruns.
AI for audience research and social listening
Learn how to use AI to get deep insights about your target audience.
Improve Meta ad performance with AI
Use AI to analyze your competitors’ strategies and build better ads that win more leads and users.
Align marketing, sales and leadership
Increase pipeline quality and go-to-market efficiency.
Increase revenue and visibility from AI search and LLMs
Get your content strategy AI-ready and make sure your brand is showing up and becomes the obvious click on Google and LLMs.
Unique positioning for agencies
Learn modern positioning strategies for agencies tired of blending in.
Run efficient B2B campaigns
Learn to cut CAC by at least 15% and generate more pipeline with your campaigns
AI in ABM list building and outreach
Surface the right accounts, write the outreach, and tailor the message of your ABM campaigns.
How to reach $10M ARR in 3 years
What to run, what to skip, and how AI helps execution across outbound, content, and brand.
Optimize pages for AI search with Answer Engine Optimization
Capture high-intent leads by showing up in AI-powered comparisons and control what LLMs say about your brand.
ICP modelling and targeting with AI
Build a dynamic ICP model with real signals, and use AI to build an ABM program that turns them into pipeline.
B2B brand strategy in a zero-click era
Access existing audiences, develop distinctive assets, and develop a POV to grow pipeline with trigger-based strategies.
Build optimized B2B content funnels with AI
Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
Built for putting the latest playbooks to work. Not just learning about them.
Live, interactive and realtime
No pre-recorded slide decks or screen shares. Show up, do the work and upskill right there in the session.
Activities, exercises and discussions
No passive listening, your will leave every session with something valuable, ready to implement and see results.
Personal feedback from instructors
Get direct feedback from the instructor and your peers. Get answers to your questions and stress-test your ideas.
Why take a live course with CXL?
Old playbooks are dead and the law of shitty clickthrough’s is real. What works today, might be useless in a few months. CXL is where you can always come to learn what’s working today.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies. Every course is designed to drive real outcomes: higher conversion rates, faster growth, smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work. Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Vote for topics and be the first to know about upcoming live courses.
We host new live courses every month. Drop your email and partake in voting for future topics, and be the first to know about upcoming courses.