Email Marketing Course
Increase sales, engagement and growth with
email marketing
2h 36min. 16 lessons
In this course, you will learn how to:
- Write subject lines and email copy that increase open and click-through rates.
- Build automated email sequences that nurture leads and drive conversions.
- Segment your audience to send highly targeted, personalized campaigns.
- Optimize email timing, frequency, and design to improve engagement.
- Track and analyze performance to consistently improve results.
Trusted by marketers at
Master email marketing fundamentals to create campaigns that drive engagement and increase ROI
Course Length:
2h 36min. 16 lessons.
Most email marketing fails because it focuses on volume instead of relevance. This course gives you a step-by-step system to create impactful campaigns, automate engagement, and consistently drive results. Walk away with a proven framework to increase conversions and maximize customer lifetime value. Learn how to avoid common design and content pitfalls, write converting copy that engages your audience, and grow your email list strategically.
After completing this online course on email marketing fundamentals, you will be able to assist your team and company with:
- Writing and structuring emails that get read and drive action.
- Setting up automation that nurtures leads and increases sales.
- Segmenting your email list to deliver more relevant messaging.
- Improving email performance using data-driven insights.
- Turning your email marketing into a predictable revenue stream.
This course is for you if you are responsible for:
- Driving revenue and engagement through email marketing.
- Increasing email open rates, click-throughs, and conversions.
- Setting up automation that works at scale.
- Personalizing email campaigns for better customer relationships.
- Improving email ROI with advanced strategies and optimization.
Look no further than CXL, this is the best and most recommended course you will find on Email Marketing Fundamentals.
Subscribe now and get access
Course Curriculum
Email Marketing Fundamentals
The Importance of Permission
Optimizing Opt-in Forms
Cross-Channel Promotion
Data that Drives Content
Data that Drives Timing
Data that Drives Optimization
Connected Systems for Data-Driven Success
Being Ready for Email Marketing Greatness
Legal & Privacy Considerations
Deliverability
Copywriting
Design
Rich Media
Get Ready for List Growth
Prepare Your Email Strategy for Apple Intelligence
Final Exam: Email Marketing Fundamentals
Owner and Chief Strategist at BetterAve. 15+ years turning customer data into revenue through email and CRM, for brands including Spirit Airlines, At Home and Dairy Queen.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Email Marketing Fundamentals Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
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Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
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A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
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It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
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I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.