Email Marketing Course
Increase sales, engagement and growth with
email marketing
2h 36min. 16 lessons
In this course, you will learn how to:
- Write subject lines and email copy that increase open and click-through rates.
- Build automated email sequences that nurture leads and drive conversions.
- Segment your audience to send highly targeted, personalized campaigns.
- Optimize email timing, frequency, and design to improve engagement.
- Track and analyze performance to consistently improve results.
Trusted by marketers at
Master email marketing fundamentals to create campaigns that drive engagement and increase ROI
Course Length:
2h 36min. 16 lessons.
Most email marketing fails because it focuses on volume instead of relevance. This course gives you a step-by-step system to create impactful campaigns, automate engagement, and consistently drive results. Walk away with a proven framework to increase conversions and maximize customer lifetime value. Learn how to avoid common design and content pitfalls, write converting copy that engages your audience, and grow your email list strategically.
After completing this online course on email marketing fundamentals, you will be able to assist your team and company with:
- Writing and structuring emails that get read and drive action.
- Setting up automation that nurtures leads and increases sales.
- Segmenting your email list to deliver more relevant messaging.
- Improving email performance using data-driven insights.
- Turning your email marketing into a predictable revenue stream.
This course is for you if you are responsible for:
- Driving revenue and engagement through email marketing.
- Increasing email open rates, click-throughs, and conversions.
- Setting up automation that works at scale.
- Personalizing email campaigns for better customer relationships.
- Improving email ROI with advanced strategies and optimization.
Look no further than CXL, this is the best and most recommended course you will find on Email Marketing Fundamentals.
Subscribe now and get access
Course Curriculum
Email Marketing Fundamentals
Data that Drives Timing
Data that Drives Optimization
Connected Systems for Data-Driven Success
Being Ready for Email Marketing Greatness
Legal & Privacy Considerations
Deliverability
Copywriting
Design
Rich Media
Get Ready for List Growth
The Importance of Permission
Optimizing Opt-in Forms
Cross-Channel Promotion
Data that Drives Content
Prepare Your Email Strategy for Apple Intelligence
Final Exam: Email Marketing Fundamentals
Jessica Best is the Owner and Chief Strategist of BetterAve, a consultancy focused on implementing marketing best practices and MarTech harmony she preaches on stage. She has over 15 years of experience in email marketing, CRM, and permission-based data-driven marketing.
She’s helped clients drive revenue from customer data in industries such as Restaurant and Hospitality, Travel, Retail, eCommerce, Nonprofit, Universities and more.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Email Marketing Fundamentals Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.