Live workshops and on-demand courses for marketers
Learn by doing. Leave with AI workflows that work on your marketing.
Keeping up with AI shouldn’t be a second job, or one you work out alone. At CXL you build AI marketing workflows for your customers and channels in live online workshops, with instructors and other marketers around you when you get stuck.
For marketers who already use ChatGPT, Claude or Codex and want them doing real work.
Black Friday offer: $1,599 $1,199 for the year, January cohort included.
Over 90,000 marketers have taken CXL courses, from companies like these
What students say after building with us
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Co-Founder, Feral MKT
“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”
Campaign engine
Fractional CMO & GTM Strategist
“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”
AI visibility tracker
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Senior copywriter, elective healthcare agency
“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”
Campaign engine
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
E-commerce & Brand Strategist
“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”
Own plugins on Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Marketing Brain
Marketing Communications Manager, TXI
“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”
Marketing Brain
Director of Messaging
“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”
Workflows
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
Content Strategist
“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”
Workflows
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
ChatGPT answers questions. Here you build a system.
You build it on your own customers and channels, a practitioner reviews it, and you demo it working before it counts.
Eight weeks. Pick the pipeline job that eats your week, and build the system that does it.
Today it runs by hand, one chat at a time. By week 4 it runs on your CRM and GA4, and by week 8 it is the portfolio these job ads hire on.
Marketing Engineer: eight-week cohort, starts 11 January
Live Tuesdays, 3 PM UTC, to 9 March. With Diane Wiredu, Ann Smarty, Tyler Durman and Nick Christensen. Included in the annual plan.
What you get
The Marketing Engineer cohort
8 live weeks, built from what the job ads ask for. Included in the annual plan.
Starts 11 January
- Setup first, then live sessions every Tuesday to 9 March
- Includes live sessions, recordings, a year in the community, and certification on what you build
- Before you join: you know how to run campaigns and read your own performance data, and have a paid LLM account. No coding needed, and every build starts from a template.
All of CXL
The annual subscription.
$1,199 a year per person, already 25% off: our Black Friday offer
- Includes every live cohort, new live workshops every month, and 80+ on-demand courses
- AI can draft the campaign. It can’t pick the marketing strategy that wins. The courses are where you get better at the calls AI can’t make.
- Still building your campaign and analytics skills? The courses cover the fundamentals the cohorts build on.
Training a team? Team seats include everything, from two people. See team pricing
Your instructors
Practitioners who run this work in their own companies.
Built a 4K+ SEO-for-AI community in 7 months. Her agency’s campaigns reached #1 in LLM citations.
Runs research and testing programs for Procter & Gamble, ADP, MongoDB, Codecademy and Toast.
Helped Dash double MRR in 6 months and lifted AMI’s qualified leads by 70%.
Has trained 25k+ marketers since joining CXL, across 80+ courses and 4,000+ blog posts and playbooks.
Took Heights from £28K to £343K MRR in 18 months. Worked with Cisco, ING and Fox Network Group.
Built Orbit Media to $4.5M in yearly revenue organically. Advised 1,000+ businesses.
Scaled AppSumo’s paid growth engine from $7M to $90M.
Bestselling author of Brand Storytelling, published in four languages. Advises boards on AI transformation.
Led demand gen at Nextiva as it grew from $70M to $200M+ in revenue. Advises Semrush, Gong and Demandbase.
Leads SEO and content at Shopify. Previously SEO for Twitter and Land O’Lakes, and ran the CXL blog.
Three-time CMO who led two Super Bowl campaigns. ANA Hall of Achievement and Ad Age Woman to Watch.
Built competitive intelligence that fed six acquisitions and dozens of seven-figure deals.
Flipped a struggling business to $2M profit. Advised Hotjar on positioning against Google Analytics.
Helped 100+ tech startups sharpen positioning and go-to-market. Led marketing at Skype and Starling Bank.
His agency Impactable is the #1-ranked LinkedIn marketing agency on Upwork. $30M+ in ad spend managed.
Doubled his agency’s revenue twice in 2 years. Cut Logitech’s cost per lead by 80%.
15+ years turning customer data into revenue for Spirit Airlines, At Home and Dairy Queen.
Drove thousands of signups at HubSpot. Grew clients like TikTok and Adobe.
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