GA4 Implementation Course
Learn how to prepare for GA4 implementation
2h 21min | 6 lessons | 10 downloadable resources
In this course, you will learn how to:
- Plan and execute a structured GA4 implementation without errors.
- Set up tracking that provides reliable, actionable insights.
- Configure key events, conversions, and reporting for your business needs.
- Avoid common mistakes that lead to inaccurate or missing data.
- Build a GA4 setup that scales with your company’s growth.
Trusted by marketers at
Master how to prepare for GA4 implementation to avoid delays and support business goals
Course Length:
2h 21min. 6 lessons.
Accurate analytics fuel smarter marketing, better customer insights, and stronger business performance. GA4 is packed with advanced features, but without a proper implementation, you won’t be able to take advantage of them. This course gives you the exact roadmap to configure GA4 in a way that ensures clean, trustworthy data, so you can make confident, data-backed decisions.
After completing this online course on preparing for GA4 implementation, you will be able to assist your team and company with:
- Implement GA4 with a structured approach that prevents tracking errors.
- Set up event tracking, conversions, and reporting for accurate insights.
- Configure GA4 in a way that aligns with business and marketing objectives.
- Ensure clean, reliable data collection that supports long-term growth.
- Use GA4’s advanced features to uncover meaningful business insights.
This course is for you if you are responsible for:
- Digital marketers who need accurate GA4 tracking for campaigns.
- Analysts responsible for setting up and managing analytics data.
- Growth teams that rely on data to optimize business performance.
- Business owners who want a clear, structured GA4 implementation.
- Anyone transitioning from Universal Analytics and needs a solid GA4 setup.
Look no further than CXL, this is the best and most recommended course you will find on Preparing for GA4 Implementation.
Subscribe now and get access
Course Curriculum
Preparing for Your GA4 Implementation
Identify the Correct Stakeholders
Document Your Business Goals
Review Your Current Implementation
Design Your New Implementation
Build the Data Layer
Implement, QA and Launch!
Cory is an amateur mixologist and professional full-stack developer and analytics consultant from rural north Georgia. He loves developing standards for analytics implementations (especially GA4). He had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Preparing for your GA4 Implementation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.