Learn how to
prepare for GA4 implementation
2h 21min | 7 lessons | 10 downloadable resources
In this course, you will learn how to:
- Align your GA4 implementation with your business goals to ensure meaningful data collection.
- Develop a detailed measurement plan that addresses key business questions.
- Understand the interconnection between business goals, questions, dimensions, metrics, and analytics events.
- Anticipate and address common challenges in GA4 implementation from a management perspective.
- Shift your organization’s perspective to view analytics as a revenue center rather than a cost center.
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Ensure a smooth and effective GA4 implementation without mistakes
Many organizations struggle to maximize the potential of Google Analytics 4 due to a lack of strategic planning and clear business alignment. This course will guide you in creating a measurement framework aligned with your business goals, ensuring that data collection aligns with key metrics and actionable insights. By mastering GA4 preparation, you’ll address implementation challenges, streamline data strategy, and empower your team to use analytics as a growth driver instead of a cost burden.
Master how to prepare for GA4 implementation to avoid delays and support business goals
Course Length:
2h 21min. 7 lessons.
This course teaches you the skills and strategies to prepare your organization for a seamless transition to Google Analytics 4 (GA4). You’ll learn how to create a measurement framework that aligns with business objectives, ensuring data collection and tracking strategies deliver key insights. Gain expertise in planning data migration, setting up critical custom configurations, and aligning cross-departmental efforts to use analytics as a competitive advantage.
After completing this online course on preparing for GA4 implementation you will be able to assist your team and company with:
- Building an optimized GA4 measurement framework.
- Planning and executing a successful data migration strategy.
- Implementing key custom configurations in GA4.
- Aligning cross-departmental data and analytics goals.
- Ensuring effective data collection for valuable insights.
This course is for you if you are responsible for:
- Data and analytics strategy.
- Marketing performance measurement.
- Website tracking and data governance.
- Cross-departmental analytics alignment.
- Data-driven business decision-making.
Subscribe now and get access
Course Curriculum
Preparing for Your GA4 Implementation
1 Identify the Correct Stakeholders
2 Document Your Business Goals
3 Review Your Current Implementation
4 Design Your New Implementation
5 Build the Data Layer
6 Implement, QA and Launch!
Cory is an amateur mixologist and professional full-stack developer and analytics consultant from rural north Georgia. He loves developing standards for analytics implementations (especially GA4). He had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Preparing for GA4 Implementation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
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A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
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– Access to 90+ online courses.
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– Thousands of playbooks and resources.
– All minidegrees
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– Premium Support
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If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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