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Plan for your GA4 implementation
like a pro

An in-depth guide to help you prepare for your GA4 migration and implementation.

There’s already many courses on the technical details of implementing Google Analytics 4. None of them provides insights on what goes into the implementation from a management point of view.

This course fills that gap. It’s the most in-depth guide to what a team considering implementing GA4 needs to know to make their implementation successful.

Course length: 2h 21min

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Cory Watson

Senior Full Stack Developer @ HCL Software

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Introduction video

This course is essential for you if…

  • You are considering implementing GA4 from scratch or moving to it from another analytics platform.
  • You want to avoid costly delays in your upcoming GA4 implementation.
  • You manage an analytics team and want to pivot your team from being considered a cost center to a revenue center.

Take this course and you will…

  • Build a project team build of stakeholders who can help you avoid project delays and ensure the implementation is successful
  • Identify your business goals and design an implementation that directly supports them
  • Understand the importance of a well-built data layer and the benefits it provides to implementation simplicity and stability
  • Be able to effectively QA your implementation to ensure it delivers on its promises

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Your course curriculum

Preparing for Your GA4 Implementation

1 Identify the Correct Stakeholders

Analytics implementations are complex projects that usually require the participation of multiple teams and divisions within an organization.

2 Document Your Business Goals

Analytics implementations and the teams that support them are often viewed as cost centers instead of revenue centers Tying your analytics implementation directly to your company’s business goals provides a path to establishing your implementation and your analytics team as a revenue center

3 Review Your Current Implementation

It’s easy to jump into a new implementation without much thought for the state of your current implementation.

4 Design Your New Implementation

At their core, all analytics tools simply measure dimensions and metrics sent in response to events that occur when a user takes actions.

5 Build the Data Layer

A data layer is a vital part of every modern analytics implementation regardless of vendor.

6 Implement, QA and Launch!

Configuring Google Analytics and Google Tag Manager can be complex tasks, but with a solution design in hand and a comprehensive data layer built we’re already more than halfway there.

Cory Watson

Senior Full Stack Developer @ HCL Software

Cory is an amateur mixologist and professional full-stack developer and analytics consultant from rural north Georgia. He loves developing standards for analytics implementations (especially GA4). He had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.

This online course comes with a certificate to prove completion

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Preparing for Your GA4 Implementation: FAQ

Who is this course for?

This course is for you if:

  • You are considering implementing GA4 from scratch or moving to it from another analytics platform.
  • You want to avoid costly delays in your upcoming GA4 implementation.
  • You manage an analytics team and want to pivot your team from being considered a cost center to a revenue center.

What will you learn?

After taking this course, you will:

  • Build a project team build of stakeholders who can help you avoid project delays and ensure the implementation is successful
  • Identify your business goals and design an implementation that directly supports them
  • Understand the importance of a well-built data layer and the benefits it provides to implementation simplicity and stability
  • Be able to effectively QA your implementation to ensure it delivers on its promises

What does the course include?

Our GA4 Pre-Implementation training includes 7 lessons, 10 downloadable resources, 2h 21min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the GA4 Pre-Implementation Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

Can I buy just this course?

Yes, you can buy individual, lifetime access to this training.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 21min long.