Drive adoption with better product marketing content
3h 10min | 6 lessons | 0 downloadable resources
In this course, you will learn how to:
- Implement Agile methodologies to optimize product content development efficiency.
- Prioritize content initiatives effectively to align with strategic business goals.
- Conduct win/loss analyses to refine content strategies and improve sales outcomes.
- Translate product features into customer-centric benefits using value proposition frameworks.
- Develop a thorough content strategy that supports product marketing objectives.

Trusted by teams at






Improve brand reputation and audience engagement
Many organizations struggle to communicate their product’s value in a way that their target audience can relate, leading to missed sales opportunities and weakened market impact. This course teaches you how to craft product marketing content that bridges the gap between product features and customer needs, turning complex product details into persuasive, impactful messaging. Mastering content strategy and aligning it with customer insights will drive engagement, conversion, and customer satisfaction, improving your product’s position and market success.

Master product marketing content to drive engagement and strengthen customer connections
Course Length:
3h 10min. 6 lessons.
This course will teach you to build strategic content narratives, adapt messaging to different customer segments, and create content that aligns product value with customer needs. You’ll gain the skills to improve communication impact, increase customer engagement, and ensure your product’s positioning is both relevant and effective.
After completing this online course on product marketing content you will be able to assist your team and company with:
- Developing targeted content strategies aligned with product goals.
- Communicating complex product features in accessible, persuasive language.
- Optimizing product messaging for multiple audience segments.
- Collaborating effectively with cross-functional teams to create optimized campaigns.
- Measuring and refining content effectiveness to meet marketing objectives.
This course is for you if you are responsible for:
- Product marketing strategy and execution.
- Content creation for product promotions.
- Market positioning and customer engagement.
- Aligning messaging across marketing channels.
- Driving product adoption through impactful communication strategies.

Subscribe now and get access
Course Curriculum
Product marketing content
Taking an Agile approach to Product Content Development
Tips for prioritizing product marketing content
Closing the sale with product content
What content should be on my website?
Product Centric vs Customer Centric Content

Stephen Kane is a Director of Product Marketing at Vanguard, one of the most trusted and loved brands in investment and wealth management. He has extensive experience establishing functional vision and game-changing, data-driven marketing strategies as well as building Product Marketing teams across B2B and B2C from the ground up.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Product Marketing Content Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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