Drive demand and adoption through product marketing content
3h 10min | 6 lessons | 0 downloadable resources
In this course, you will learn how to:
- Develop product marketing content that drives conversions and sales.
- Craft messaging that clearly communicates value and differentiation.
- Align content with customer pain points and buying journeys.
- Create high-impact case studies, sales enablement assets, and landing pages.
- Use content to generate demand, nurture leads, and support retention.
Trusted by marketers at
Weak product marketing content kills conversions and wastes opportunities
Most brands produce content that fails to engage buyers because it’s too vague, product-centric, or disconnected from customer needs. Without the right messaging and structure, content gets ignored and sales teams struggle to close deals. This course gives you a proven framework to create high-performing product marketing content that attracts, educates, and converts high-value customers.
Master product marketing content to drive engagement and strengthen customer connections
Course Length:
3h 10min. 6 lessons.
Most content fails because it’s focused on features instead of customer impact. Buyers don’t care about specs, they want to know how your product solves their problems. The best product marketers create content that removes objections, builds trust, and moves customers toward a purchase. This course gives you the frameworks to craft content that doesn’t just educate but drives real buying decisions.
After completing this online course on product marketing content, you will be able to assist your team and company with:
- Create product marketing content that directly impacts revenue.
- Develop messaging that connects with customers and drives conversions.
- Align content with sales and marketing goals to improve performance.
- Build a repeatable content system that fuels demand and customer retention.
- Use storytelling, case studies, and educational content to sell more effectively.
This course is for you if you are responsible for:
- Product marketers responsible for positioning and messaging.
- Content marketers who want to drive demand and sales.
- Growth marketers looking to scale acquisition and retention efforts.
- Sales enablement teams supporting sales with high-impact content.
- Founders and business owners who need better content strategies.
Look no further than CXL, this is the best and most recommended course you will find on Product Marketing Content.
Subscribe now and get access
Course Curriculum
Product marketing content
Taking an Agile approach to Product Content Development
Tips for prioritizing product marketing content
Closing the sale with product content
What content should be on my website?
Product Centric vs Customer Centric Content
Stephen Kane is a Director of Product Marketing at Vanguard, one of the most trusted and loved brands in investment and wealth management. He has extensive experience establishing functional vision and game-changing, data-driven marketing strategies as well as building Product Marketing teams across B2B and B2C from the ground up.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Product Marketing Content Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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