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Drive adoption with better product marketing content

3h 10min | 6 lessons | 0 downloadable resources

In this course, you will learn how to:

  • Implement Agile methodologies to optimize product content development efficiency.
  • Prioritize content initiatives effectively to align with strategic business goals.
  • Conduct win/loss analyses to refine content strategies and improve sales outcomes.
  • Translate product features into customer-centric benefits using value proposition frameworks.
  • Develop a thorough content strategy that supports product marketing objectives.

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English subtitles Certificate included
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Trusted by teams at

Improve brand reputation and audience engagement

Many organizations struggle to communicate their product’s value in a way that their target audience can relate, leading to missed sales opportunities and weakened market impact. This course teaches you how to craft product marketing content that bridges the gap between product features and customer needs, turning complex product details into persuasive, impactful messaging. Mastering content strategy and aligning it with customer insights will drive engagement, conversion, and customer satisfaction, improving your product’s position and market success.

Master product marketing content to drive engagement and strengthen customer connections

Course Length:
3h 10min. 6 lessons.

This course will teach you to build strategic content narratives, adapt messaging to different customer segments, and create content that aligns product value with customer needs. You’ll gain the skills to improve communication impact, increase customer engagement, and ensure your product’s positioning is both relevant and effective.

After completing this online course on product marketing content you will be able to assist your team and company with:

  • Developing targeted content strategies aligned with product goals.
  • Communicating complex product features in accessible, persuasive language.
  • Optimizing product messaging for multiple audience segments.
  • Collaborating effectively with cross-functional teams to create optimized campaigns.
  • Measuring and refining content effectiveness to meet marketing objectives.

This course is for you if you are responsible for:

  • Product marketing strategy and execution.
  • Content creation for product promotions.
  • Market positioning and customer engagement.
  • Aligning messaging across marketing channels.
  • Driving product adoption through impactful communication strategies.

Subscribe now and get access

See Pricing

Course Curriculum

Product marketing content

Taking an Agile approach to Product Content Development

Think Agile scrum is just for software development? You’d be surprised. Here’s how to apply the best of Agile in marketing your product’s content. Topics covered: What an Agile content team does and how they operateUnderstanding the five ceremonies of

Tips for prioritizing product marketing content

You’ll manage no shortage of demands from stakeholders on where to focus your time with your product’s content. Here are a few ways to avoid content burnout, impress your partners with a strategic mindset, and make it easier to say “no!” Topics covered

Closing the sale with product content

From demos to case studies, you have a toolkit of product content tactics at your disposal. It’s your job to use them to move your audience down the funnel. Here are the common sales-enabling approaches to help drive revenue. Topics covered: Understand

What content should be on my website?

Your company’s website is arguably the most critical reflection of your product’s story. Learn how product marketers typically spend their time managing this digital asset’s content. Topics covered: Recognize how your content needs to adapt for your we

Product Centric vs Customer Centric Content

How do you create both product-centric and customer-centric content? Failure to connect solutions across the buyer’s journey can lead to missed opportunities to move your customers down funnel. But there is a risk if you’re too product-heavy. Find out

Stephen Kane

Product Marketing Director @ Vanguard

Stephen Kane is a Director of Product Marketing at Vanguard, one of the most trusted and loved brands in investment and wealth management. He has extensive experience establishing functional vision and game-changing, data-driven marketing strategies as well as building Product Marketing teams across B2B and B2C from the ground up.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Product Marketing Content Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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