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Product Content Marketing Course

Drive demand and adoption through product marketing content

3h 10min | 6 lessons

In this course, you will learn how to:

  • Develop product marketing content that drives conversions and sales.
  • Craft messaging that clearly communicates value and differentiation.
  • Align content with customer pain points and buying journeys.
  • Create high-impact case studies, sales enablement assets, and landing pages.
  • Use content to generate demand, nurture leads, and support retention.

Sign up to a subscription plan

English subtitles Certificate included
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Trusted by marketers at

Master product marketing content to drive engagement and strengthen customer connections

Course Length:
3h 10min. 6 lessons.

Most content fails because it’s focused on features instead of customer impact. Buyers don’t care about specs, they want to know how your product solves their problems. The best product marketers create content that removes objections, builds trust, and moves customers toward a purchase. This course gives you the frameworks to craft content that doesn’t just educate but drives real buying decisions.

After completing this online course on product marketing content, you will be able to assist your team and company with:

  • Create product marketing content that directly impacts revenue.
  • Develop messaging that connects with customers and drives conversions.
  • Align content with sales and marketing goals to improve performance.
  • Build a repeatable content system that fuels demand and customer retention.
  • Use storytelling, case studies, and educational content to sell more effectively.

This course is for you if you are responsible for:

  • Product marketers responsible for positioning and messaging.
  • Content marketers who want to drive demand and sales.
  • Growth marketers looking to scale acquisition and retention efforts.
  • Sales enablement teams supporting sales with high-impact content.
  • Founders and business owners who need better content strategies.

Look no further than CXL, this is the best and most recommended course you will find on Product Marketing Content.

Subscribe now and get access

See Pricing

Course Curriculum

Product marketing content

Taking an Agile approach to Product Content Development

Think Agile scrum is just for software development? You’d be surprised. Here’s how to apply the best of Agile in marketing your product’s content. Topics covered: What an Agile content team does and how they operateUnderstanding the five ceremonies of …

Tips for prioritizing product marketing content

You’ll manage no shortage of demands from stakeholders on where to focus your time with your product’s content. Here are a few ways to avoid content burnout, impress your partners with a strategic mindset, and make it easier to say “no!” Topics covered …

Closing the sale with product content

From demos to case studies, you have a toolkit of product content tactics at your disposal. It’s your job to use them to move your audience down the funnel. Here are the common sales-enabling approaches to help drive revenue. Topics covered: Understand …

What content should be on my website?

Your company’s website is arguably the most critical reflection of your product’s story. Learn how product marketers typically spend their time managing this digital asset’s content. Topics covered: Recognize how your content needs to adapt for your we …

Product Centric vs Customer Centric Content

How do you create both product-centric and customer-centric content? Failure to connect solutions across the buyer’s journey can lead to missed opportunities to move your customers down funnel. But there is a risk if you’re too product-heavy. Find out …

Stephen Kane

Product Marketing Director @ Vanguard

Stephen Kane is a Director of Product Marketing at Vanguard, one of the most trusted and loved brands in investment and wealth management. He has extensive experience establishing functional vision and game-changing, data-driven marketing strategies as well as building Product Marketing teams across B2B and B2C from the ground up.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Product Marketing Content Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

This is what marketers said after our live workshops and courses

Kerry McDonough
Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

See the post

Valeria Castro Rauchwerger
Valeria Castro Rauchwerger
Growth Marketer | MBA | Product Owner

“What a great session, and what an incredible week at CXL… what I enjoy the most is this:

Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…

The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”

See the post

Elliott Barton
Elliott Barton
AI/B2B Marketing Programs

“Officially CXL Certified in Redesigning Marketing Workflows for AI.

A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”

See the post

Alina Kuznetsova
Alina Kuznetsova
PR & Marketing | MBA

“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.

It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”

See the post

Carlos Trujillo
Carlos Trujillo
Growth Experimentation | 500+ A/B Tests

“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.

CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”

See the post

Here is what other marketers said

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:

  • Invite and manage people learning on your team.
  • Create roadmaps for each individual.
  • Access team learning engagement reports.
  • Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?

You’ll get:

  • Access to 80+ certifiable B2B marketing courses and Minidegree programs.
  • Live courses and workshops, on annual plans only.
  • Earn certificates and add them to LinkedIn.
  • Thousands of playbooks and resources.
  • Roadmapping and progress tracking.
  • Premium support.
Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?
  • We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
  • The listed price on the site shows the best price. You can buy with confidence.
  • We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.