Product Content Marketing Course
Drive demand and adoption through product marketing content
3h 10min | 6 lessons
In this course, you will learn how to:
- Develop product marketing content that drives conversions and sales.
- Craft messaging that clearly communicates value and differentiation.
- Align content with customer pain points and buying journeys.
- Create high-impact case studies, sales enablement assets, and landing pages.
- Use content to generate demand, nurture leads, and support retention.
Trusted by marketers at
Master product marketing content to drive engagement and strengthen customer connections
Course Length:
3h 10min. 6 lessons.
Most content fails because it’s focused on features instead of customer impact. Buyers don’t care about specs, they want to know how your product solves their problems. The best product marketers create content that removes objections, builds trust, and moves customers toward a purchase. This course gives you the frameworks to craft content that doesn’t just educate but drives real buying decisions.
After completing this online course on product marketing content, you will be able to assist your team and company with:
- Create product marketing content that directly impacts revenue.
- Develop messaging that connects with customers and drives conversions.
- Align content with sales and marketing goals to improve performance.
- Build a repeatable content system that fuels demand and customer retention.
- Use storytelling, case studies, and educational content to sell more effectively.
This course is for you if you are responsible for:
- Product marketers responsible for positioning and messaging.
- Content marketers who want to drive demand and sales.
- Growth marketers looking to scale acquisition and retention efforts.
- Sales enablement teams supporting sales with high-impact content.
- Founders and business owners who need better content strategies.
Look no further than CXL, this is the best and most recommended course you will find on Product Marketing Content.
Subscribe now and get access
Course Curriculum
Product marketing content
Taking an Agile approach to Product Content Development
Tips for prioritizing product marketing content
Closing the sale with product content
What content should be on my website?
Product Centric vs Customer Centric Content
Stephen Kane is a Director of Product Marketing at Vanguard, one of the most trusted and loved brands in investment and wealth management. He has extensive experience establishing functional vision and game-changing, data-driven marketing strategies as well as building Product Marketing teams across B2B and B2C from the ground up.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Product Marketing Content Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.