Demand Generation Course Bundle

Build mental availability and generate demand

Learn how to create demand before buyers enter the funnel
Build mental availability so you’re top of mind when it’s time to buy
Design full-funnel content that drives awareness and action
Use strategic distribution to amplify reach and compound results

English subtitles Certificate included

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Taught by top 1% B2B marketing experts

In this extensive Demand Generation course collection, you will learn the processes that top practitioners use to position themselves as the get top of mind solution for their audience. No fluff, no filler, no theory. Only proven playbooks and tactics.

Be top of mind
when it’s time to buy

Most buyers aren’t ready to purchase when they first see you – but they will be. This training shows you how to stay top of mind with content and campaigns that build familiarity over time. When it’s finally time to buy, you’re the obvious choice – not just another option.

Consistently fill the pipeline with high-quality leads

This bundle is built for marketers who need to drive pipeline, not just traffic. You’ll learn how to create demand, convert interest into leads, and keep your brand front and center throughout the buyer journey. Every course is taught by practitioners who’ve done it at scale – so you can apply what works and skip what doesn’t.

After completing this bundle, you will know how to:

Prevent revenue loss with up-to-date B2B demand gen strategies
Develop a content strategy that actually drives demand
Create product marketing content that supports the full buyer journey
Recycle content efficiently to expand reach without burning out
Scale content marketing with the right systems and processes
Run content research that fuels consistent, data-backed output
Grow and engage your email list with content, copy, and data that performs

A collection of 7 courses
designed to help you
master Demand Generation

Bundles are collections of individual courses grouped together around a theme. This program is designed to give you specialist-level skills in demand generation.

Demand Generation

Learn strategies to prevent revenue loss from outdated marketing practices.

Develop a world-class content marketing program.

Learn to build your email list, what copy, design and content works, and use data to make your email marketing relevant to your subscribers, driving up response rates and revenue.

Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.

Increase your efficiency and maximize your reach with content

Learn the methods that are used to scale content marketing.

Learn a research framework that generates a sustainable source of data-backed ideas.

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Demand Generation Program: FAQs

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.