fbpx

Drive sales & engagement with
effective email marketing

2h 36min | 15 lessons | 1 downloadable resource

In this course, you will learn how to:

  • Avoid common design and content pitfalls to improve email performance.
  • Write compelling email copy that drives conversions.
  • Grow your email list and increase revenue through strategic list-building.
  • Implement data-driven email strategies for improved relevance and engagement.
  • Optimize email timing and automation for better subscriber engagement.

Sign up to All-Access Buy just this course

English subtitles Certificate included
CXL-Rating-Transparent

Some companies who train their teams at CXL

Maximize email engagement and drive conversions with data-driven strategies

Many businesses struggle to get the most out of their email marketing efforts, leading to low engagement and missed revenue opportunities. This course will teach you how to optimize every aspect of your email campaigns, from creating effective copy to using data to personalize content and drive engagement. By mastering list-building techniques and email automation, you’ll create campaigns that consistently convert, boosting your ROI and ensuring long-term success in your email marketing strategy.

Master email marketing fundamentals to create campaigns that drive engagement and increase ROI

Course Length:
2h 36min. 15 lessons.

This course equips you with the essential skills to build effective email marketing campaigns. You’ll learn how to avoid common design and content pitfalls, write converting copy that engages your audience, and grow your email list strategically. By utilizing data-driven personalization and automation, you’ll optimize email performance, increase engagement, and maximize revenue.

After completing this online course on email marketing fundamentals, you will be able to assist your team and company with:

  • Writing compelling and conversion-driven email copy.
  • Building and segmenting an email list for better targeting.
  • Implementing email automation for timely campaigns.
  • Optimizing email deliverability and performance metrics.
  • Personalizing email content using data insights.

This course is for you if you are responsible for:

  • Managing email marketing campaigns.
  • Driving conversions through email strategies.
  • Building customer engagement through email.
  • Analyzing email performance for continuous improvements.
  • Developing personalized email content based on customer data.

Subscribe now and get access

See Pricing

Course Curriculum

Email Marketing Fundamentals

1 Design

Discover design guidelines tailored for effective email communication, ensuring your messages are welcome in any inbox.

2 Rich Media

This lesson highlights the versatility of Rich Media in email marketing campaigns and how you can use animations and videos to benefit from more user engagement.

3 Get Ready for List Growth

This lesson prepares you for list growth, as you’ll gain an essential understanding of the DOs and DONTs.

4 The Importance of Permission

Learn why seeking your audience’s permission is key to the success of your Email Marketing campaign.

5 Optimizing Opt-in Forms

In this lesson on Optimizing Opt-in Forms, you will discover practical strategies to increase sign-ups from your website visitors.

6 Cross-Channel Promotion

In this lesson, you will learn valuable techniques to convert social media followers into email subscribers, how you can benefit from referral, paid media and affiliate marketing, as well as strategic partnerships.

7 Data that Drives Content

To become a proficient email marketer, you need to learn how to leverage data strategically.

8 Data that Drives Timing

Learn how to use automated campaigns to your advantage, how to trigger re-engagement among inactive subscribers, and how to turn them into advocates for your campaign.

9 Data that Drives Optimization

Enhance your tracking and learning capabilities by discovering the intricacies of Email Campaign Measuring and Reporting.

10 Connected Systems for Data-Driven Success

Examine the advantages of different data system setups and find the one that aligns with your needs.

11 Being Ready for Email Marketing Greatness

Prepare for Email Marketing – Learn the significance of Email Marketing and its impact on your overall strategy.

12 Legal & Privacy Considerations

Learn more about crucial Legal & Privacy Considerations.

13 Deliverability

Embark on a lesson dedicated to Deliverability and unlock the secrets to email success.

14 Copywriting

Discover the essence of effective communication in our Copywriting Mastery lesson

15 Final Exam: Email Marketing Fundamentals

Jessica Best

Owner & Chief Strategist @ BetterAve

Jessica Best is the Owner and Chief Strategist of BetterAve, a consultancy focused on implementing marketing best practices and MarTech harmony she preaches on stage. She has over 15 years of experience in email marketing, CRM, and permission-based data-driven marketing.

She’s helped clients drive revenue from customer data in industries such as Restaurant and Hospitality, Travel, Retail, eCommerce, Nonprofit, Universities and more.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Email Marketing Fundamentals Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Marketers choose CXL

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

Get scale-up growth strategies in your inbox.

An expert-led newsletter focused on helping marketing teams at growth/expansion stage companies
overcome growth challenges, crush their competition, and stand out in the market.

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Join 140,000+ marketers | Subscribe to our educational newsletter