Drive sales & engagement with
effective email marketing
2h 36min | 15 lessons | 1 downloadable resource
In this course, you will learn how to:
- Avoid common design and content pitfalls to improve email performance.
- Write compelling email copy that drives conversions.
- Grow your email list and increase revenue through strategic list-building.
- Implement data-driven email strategies for improved relevance and engagement.
- Optimize email timing and automation for better subscriber engagement.
Some companies who train their teams at CXL
Maximize email engagement and drive conversions with data-driven strategies
Many businesses struggle to get the most out of their email marketing efforts, leading to low engagement and missed revenue opportunities. This course will teach you how to optimize every aspect of your email campaigns, from creating effective copy to using data to personalize content and drive engagement. By mastering list-building techniques and email automation, you’ll create campaigns that consistently convert, boosting your ROI and ensuring long-term success in your email marketing strategy.
Master email marketing fundamentals to create campaigns that drive engagement and increase ROI
Course Length:
2h 36min. 15 lessons.
This course equips you with the essential skills to build effective email marketing campaigns. You’ll learn how to avoid common design and content pitfalls, write converting copy that engages your audience, and grow your email list strategically. By utilizing data-driven personalization and automation, you’ll optimize email performance, increase engagement, and maximize revenue.
After completing this online course on email marketing fundamentals, you will be able to assist your team and company with:
- Writing compelling and conversion-driven email copy.
- Building and segmenting an email list for better targeting.
- Implementing email automation for timely campaigns.
- Optimizing email deliverability and performance metrics.
- Personalizing email content using data insights.
This course is for you if you are responsible for:
- Managing email marketing campaigns.
- Driving conversions through email strategies.
- Building customer engagement through email.
- Analyzing email performance for continuous improvements.
- Developing personalized email content based on customer data.
Subscribe now and get access
Course Curriculum
Email Marketing Fundamentals
1 Design
2 Rich Media
3 Get Ready for List Growth
4 The Importance of Permission
5 Optimizing Opt-in Forms
6 Cross-Channel Promotion
7 Data that Drives Content
8 Data that Drives Timing
9 Data that Drives Optimization
10 Connected Systems for Data-Driven Success
11 Being Ready for Email Marketing Greatness
12 Legal & Privacy Considerations
13 Deliverability
14 Copywriting
15 Final Exam: Email Marketing Fundamentals
Jessica Best is the Owner and Chief Strategist of BetterAve, a consultancy focused on implementing marketing best practices and MarTech harmony she preaches on stage. She has over 15 years of experience in email marketing, CRM, and permission-based data-driven marketing.
She’s helped clients drive revenue from customer data in industries such as Restaurant and Hospitality, Travel, Retail, eCommerce, Nonprofit, Universities and more.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Email Marketing Fundamentals Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
Marketers choose CXL
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Get scale-up growth strategies in your inbox.
An expert-led newsletter focused on helping marketing teams at growth/expansion stage companies
overcome growth challenges, crush their competition, and stand out in the market.
Join 140,000+ marketers | Subscribe to our educational newsletter