Drive subscribers, sales and engagement with
email marketing
2h 36min | 16 lessons | 1 downloadable resource
In this course, you will learn how to:
- Write subject lines and email copy that increase open and click-through rates.
- Build automated email sequences that nurture leads and drive conversions.
- Segment your audience to send highly targeted, personalized campaigns.
- Optimize email timing, frequency, and design to improve engagement.
- Track and analyze performance to consistently improve results.
Trusted by marketers at
Most email marketing fails because it’s generic and ineffective
Sending more emails doesn’t mean better results. Without the right strategy, your messages get ignored, engagement drops, and opportunities are lost. This course gives you the tools to create targeted, high-impact emails that drive action, boost sales, and turn your list into a consistent revenue source.
Master email marketing fundamentals to create campaigns that drive engagement and increase ROI
Course Length:
2h 36min. 16 lessons.
Most email marketing fails because it focuses on volume instead of relevance. This course gives you a step-by-step system to create impactful campaigns, automate engagement, and consistently drive results. Walk away with a proven framework to increase conversions and maximize customer lifetime value. Learn how to avoid common design and content pitfalls, write converting copy that engages your audience, and grow your email list strategically.
After completing this online course on email marketing fundamentals, you will be able to assist your team and company with:
- Writing and structuring emails that get read and drive action.
- Setting up automation that nurtures leads and increases sales.
- Segmenting your email list to deliver more relevant messaging.
- Improving email performance using data-driven insights.
- Turning your email marketing into a predictable revenue stream.
This course is for you if you are responsible for:
- Driving revenue and engagement through email marketing.
- Increasing email open rates, click-throughs, and conversions.
- Setting up automation that works at scale.
- Personalizing email campaigns for better customer relationships.
- Improving email ROI with advanced strategies and optimization.
Look no further than CXL, this is the best and most recommended course you will find on Email Marketing Fundamentals.
Subscribe now and get access
Course Curriculum
Email Marketing Fundamentals
Connected Systems for Data-Driven Success
Being Ready for Email Marketing Greatness
Legal & Privacy Considerations
Deliverability
Copywriting
Design
Rich Media
Get Ready for List Growth
The Importance of Permission
Optimizing Opt-in Forms
Cross-Channel Promotion
Data that Drives Content
Data that Drives Timing
Data that Drives Optimization
Prepare Your Email Strategy for Apple Intelligence
Final Exam: Email Marketing Fundamentals
Jessica Best is the Owner and Chief Strategist of BetterAve, a consultancy focused on implementing marketing best practices and MarTech harmony she preaches on stage. She has over 15 years of experience in email marketing, CRM, and permission-based data-driven marketing.
She’s helped clients drive revenue from customer data in industries such as Restaurant and Hospitality, Travel, Retail, eCommerce, Nonprofit, Universities and more.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Email Marketing Fundamentals Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
“Getting a CXL Subscription has been one of the best choices I made”
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Get growth experimentation insights and strategies in your inbox.
An expert-led newsletter focused on helping marketing teams scale growth through experimentation.
Get case studies, playbooks and strategies in your inbox once per week.
Join 140,000+ marketers | Subscribe to our educational newsletter