Live Course: Improve your LTV:CAC on Google Ads
Forecast reliable results, improve ROAS and optimize Google Ads.
Instructor: Jack Paxton
Founder and paid media expert, grew TasteSalud’s revenue from 52k to 1.2M monthly and lifted Skinn’s ROAS by 195 percent.
Plan your next 12 months and apply targeting, tracking, bidding, and use PMax and AI to improve ROAS.
- Calculate your LTV:CAC ratio and set spend targets tied to pipeline goals
- Forecast 12-month results with simple models built on realistic inputs
- Build cleaner account structures that reduce wasted spend and improve relevance
- Lower CPA and CPL by layering high-intent keywords with decision-maker audiences
- Create effective campaigns using PMax, strong assets, and Google’s AI Max features
This course has come to an end.
We are working on an on-demand version.
Trusted by marketers at
Ad costs are rising and attribution is breaking. Your Google Ads strategy needs to catch up.
But results improve fast when your targeting is focused and your decisions are based on accurate tracking.
Learn how to research keywords, set up clean tracking, forecast results, and build campaigns using PMax and AI Max.
In short: Validate and scale your Google Ads account to impress your clients with a higher ROI and less waste.
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Course overview
Watch it on your schedule
Come away with a clear plan for Google Ads, frameworks to launch and scale campaigns, and ways to get more qualified leads into your pipeline.
SESSION 01
Improve targeting with keyword and audience research
Great targeting starts with knowing how people search. Find real demand, choose the right terms, and control who enters your funnel. Use AI tools to build cleaner, cheaper traffic.
Topics covered:
- Manual and AI keyword research
- Build a cleaner structure that improves relevance and reduces spend
- Add keywords, negatives and audience layering to improve CPA/CPL
Included on-demand content:
- Conducting B2B keyword research for all funnel stages
- Building theme-based targeting structures
- Implementing audience layering with decision maker targeting
SESSION 02
Track, measure, and forecast performance
Good performance depends on clean data. Set up reliable tracking, fix gaps, and set up better measurement. Forecast results, calculate LTV:CAC, and send offline conversions to Google for stronger optimization.
Topics covered:
- Plan and estimate results across the next 12 months
- Audit your tracking setup using GA4, Data Fast, and manual checks
- Fix tracking issues and connect tools like Zapier to sync data
- Calculate your LTV:CAC ratio to guide spend and goals
- Upload offline conversions to improve bidding and model quality
Included on-demand content:
- Best practices: tracking setups and debugging workflows
- Selecting an attribution model based on goal setting
- Choosing suitable core metrics to measure success
- Implementing a forecasting framework
SESSION 03
Build and optimize campaigns with AI Max
Create effective campaigns using PMax and Google’s latest AI Max features. Design strong assets, automate your work, and solve common performance issues across accounts.
Topics covered:
- Build effective campaigns using PMax
- Apply good practices for structuring campaigns and increasing efficiency
- Optimize and automate performance using Google AI Max
- Troubleshoot account issues and increase stability
Included on-demand content:
- Structuring your Google Ads account for scale
- Best practices: campaign scaling
- Build responsive search ad (RSA) creatives
- Optimization workflows and troubleshooting
Meet your instructor
CXL is where you learn to ship what’s working today.
You get training built for execution.
Led by the top 1% of marketers from leading brands and agencies.
Every course is designed for tangible outcomes: higher conversion rates, faster growth, and smarter decisions. Based on what’s truly filling pipelines, generating demand, and building brands that dominate their categories.
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