Branding Course
Build a powerful branding strategy that drives growth and loyalty
1h 25min | 7 lessons | 11 downloadable resources
In this course, you will learn how to:
- Define a brand strategy that strengthens positioning and customer perception.
- Develop messaging that connects with your audience and drives conversions.
- Build a consistent brand identity that stands out in a crowded market.
- Align branding with business goals to drive growth and customer loyalty.
- Create a brand playbook that ensures consistency across all channels.
Trusted by marketers at
Master effective branding to increase market Impact and build customer loyalty
Course Length:
1h 25min. 7 lessons.
Branding isn’t just about logos and colors, it’s about shaping perception, building trust, and making your business the obvious choice. If your brand doesn’t stand out, customers will forget you. This course gives you the proven strategies to create a brand that commands attention, aligns with the right audience, and fuels long-term growth. Learn how to build a brand identity that sticks, messaging that converts, and a positioning strategy that sets you apart from the competition.
After completing this online course on branding, you will be able to assist your team and company with:
- Develop a brand strategy that increases awareness and customer loyalty.
- Craft messaging that differentiates your brand from competitors.
- Build a brand identity that reflects your values and resonates with customers.
- Align your branding with marketing and business growth objectives.
- Ensure brand consistency across all channels for a stronger market presence.
This course is for you if you are responsible for:
- Marketers responsible for brand positioning and strategy.
- Business owners who want to build a strong, recognizable brand.
- Growth teams looking to develop a brand that attracts and retains customers.
- Founders who need a clear branding framework to scale their business.
- Anyone responsible for making their brand a competitive advantage.
Look no further than CXL, this is the best and most recommended course you will find on Branding.
Subscribe now and get access
Course Curriculum
Branding
Brand DNA: The foundation for creating iconic brands
Brand soul: The importance of brand purpose, vision and mission
Brand positioning: Distinguish your business in a competitive market
Brand messaging: Create an engaging brand narrative and experience
Brand identity: How to align with brand positioning to develop a brand
Go Beyond approach: Create a community of loyal clients and expand the lifetime value of each client
Flavilla Fongang is the founder of the award-winning branding and marketing agency 3 Colours Rule.
When she’s not advising brands such as BBC, Flavilla gives keynote speeches, hosts the podcast Tech Brains Talk, and leads Tech London Advocates – Black Women in Tech.
Mercedes Benz gave Flavilla the “She’s Mercedes” businesswoman award and Linkedin named her as one of the most influential businesswomen.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Branding Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
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Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
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A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.