fbpx

Build a powerful branding strategy that drives growth and loyalty

1h 25min | 7 lessons | 11 downloadable resources

In this course, you will learn how to:

  • Define a brand strategy that strengthens positioning and customer perception.
  • Develop messaging that connects with your audience and drives conversions.
  • Build a consistent brand identity that stands out in a crowded market.
  • Align branding with business goals to drive growth and customer loyalty.
  • Create a brand playbook that ensures consistency across all channels.

Sign up to All-Access Buy just this course

English subtitles Certificate included
CXL-Rating-Transparent

Trusted by marketers at

A forgettable brand won’t attract or keep customers – make yours impossible to ignore

Being just another option in the market leads to price competition, low margins, and weak customer loyalty. If your brand doesn’t clearly communicate why you’re the best choice, you’ll struggle to grow. This course gives you a proven strategy to develop a strong, differentiated brand that commands attention, builds trust, and fuels long-term business success.

Master effective branding to increase market Impact and build customer loyalty

Course Length:
1h 25min. 7 lessons.

Branding isn’t just about logos and colors, it’s about shaping perception, building trust, and making your business the obvious choice. If your brand doesn’t stand out, customers will forget you. This course gives you the proven strategies to create a brand that commands attention, aligns with the right audience, and fuels long-term growth. Learn how to build a brand identity that sticks, messaging that converts, and a positioning strategy that sets you apart from the competition.

After completing this online course on branding, you will be able to assist your team and company with:

  • Develop a brand strategy that increases awareness and customer loyalty.
  • Craft messaging that differentiates your brand from competitors.
  • Build a brand identity that reflects your values and resonates with customers.
  • Align your branding with marketing and business growth objectives.
  • Ensure brand consistency across all channels for a stronger market presence.

This course is for you if you are responsible for:

  • Marketers responsible for brand positioning and strategy.
  • Business owners who want to build a strong, recognizable brand.
  • Growth teams looking to develop a brand that attracts and retains customers.
  • Founders who need a clear branding framework to scale their business.
  • Anyone responsible for making their brand a competitive advantage.

Look no further than CXL, this is the best and most recommended course you will find on Branding.

Subscribe now and get access

See Pricing

Course Curriculum

Branding

Brand DNA: The foundation for creating iconic brands

Discover how the most successful brands have used the brand DNA formula to scale nationally and internationally.

Brand soul: The importance of brand purpose, vision and mission

See how a clear definition of your brand vision, purpose, and mission helps you grow your advocates.

Brand positioning: Distinguish your business in a competitive market

Discover the keys to differentiating your brand from the rest of your market.

Brand messaging: Create an engaging brand narrative and experience

Discover how to create a compelling, authentic brand story that resonates with all your stakeholders.

Brand identity: How to align with brand positioning to develop a brand

Discover how to choose logos, symbols, colors, and fonts that align with your positioning and resonate with your target audience.

Go Beyond approach: Create a community of loyal clients and expand the lifetime value of each client

This unorthodox approach to brand and client relationship will revolutionize the way you do your marketing.

Flavilla Fongang

Branding, Neuromarketing & Social Selling Course Instructor @ 3 Colours Rule

Flavilla Fongang is the founder of the award-winning branding and marketing agency 3 Colours Rule.

When she’s not advising brands such as BBC, Flavilla gives keynote speeches, hosts the podcast Tech Brains Talk, and leads Tech London Advocates – Black Women in Tech.

Mercedes Benz gave Flavilla the “She’s Mercedes” businesswoman award and Linkedin named her as one of the most influential businesswomen.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Branding Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

What our students say

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

Get growth experimentation insights and strategies in your inbox.

An expert-led newsletter focused on helping marketing teams scale growth through experimentation.
Get case studies, playbooks and strategies in your inbox once per week.

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Join 140,000+ marketers | Subscribe to our educational newsletter