Build a powerful branding strategy that drives growth and loyalty
1h 25min | 7 lessons | 11 downloadable resources
In this course, you will learn how to:
- Define a brand strategy that strengthens positioning and customer perception.
- Develop messaging that connects with your audience and drives conversions.
- Build a consistent brand identity that stands out in a crowded market.
- Align branding with business goals to drive growth and customer loyalty.
- Create a brand playbook that ensures consistency across all channels.
Trusted by marketers at
A forgettable brand won’t attract or keep customers – make yours impossible to ignore
Being just another option in the market leads to price competition, low margins, and weak customer loyalty. If your brand doesn’t clearly communicate why you’re the best choice, you’ll struggle to grow. This course gives you a proven strategy to develop a strong, differentiated brand that commands attention, builds trust, and fuels long-term business success.
Master effective branding to increase market Impact and build customer loyalty
Course Length:
1h 25min. 7 lessons.
Branding isn’t just about logos and colors, it’s about shaping perception, building trust, and making your business the obvious choice. If your brand doesn’t stand out, customers will forget you. This course gives you the proven strategies to create a brand that commands attention, aligns with the right audience, and fuels long-term growth. Learn how to build a brand identity that sticks, messaging that converts, and a positioning strategy that sets you apart from the competition.
After completing this online course on branding, you will be able to assist your team and company with:
- Develop a brand strategy that increases awareness and customer loyalty.
- Craft messaging that differentiates your brand from competitors.
- Build a brand identity that reflects your values and resonates with customers.
- Align your branding with marketing and business growth objectives.
- Ensure brand consistency across all channels for a stronger market presence.
This course is for you if you are responsible for:
- Marketers responsible for brand positioning and strategy.
- Business owners who want to build a strong, recognizable brand.
- Growth teams looking to develop a brand that attracts and retains customers.
- Founders who need a clear branding framework to scale their business.
- Anyone responsible for making their brand a competitive advantage.
Look no further than CXL, this is the best and most recommended course you will find on Branding.
Subscribe now and get access
Course Curriculum
Branding
Brand DNA: The foundation for creating iconic brands
Brand soul: The importance of brand purpose, vision and mission
Brand positioning: Distinguish your business in a competitive market
Brand messaging: Create an engaging brand narrative and experience
Brand identity: How to align with brand positioning to develop a brand
Go Beyond approach: Create a community of loyal clients and expand the lifetime value of each client
Flavilla Fongang is the founder of the award-winning branding and marketing agency 3 Colours Rule.
When she’s not advising brands such as BBC, Flavilla gives keynote speeches, hosts the podcast Tech Brains Talk, and leads Tech London Advocates – Black Women in Tech.
Mercedes Benz gave Flavilla the “She’s Mercedes” businesswoman award and Linkedin named her as one of the most influential businesswomen.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Branding Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
What our students say
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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