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Build success with effective branding

1h 25min | 7 lessons | 0 downloadable resources

In this course, you will learn how to:

  • Develop an effective brand purpose, vision, and mission to connect emotionally with your audience.
  • Differentiate your brand in a competitive market through effective positioning strategies.
  • Craft a unique brand identity that connects with your target audience.
  • Implement neuromarketing techniques to influence consumer behavior and decision-making.
  • Utilize social selling strategies to optimize brand engagement and drive sales.

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English subtitles Certificate included
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Some companies who train their teams at CXL

Differentiate and stand out from the competition with a strong brand identity

Many teams face challenges in aligning their brand’s purpose with customer expectations, leading to diluted messaging and lost engagement. This course helps you bridge that gap by equipping you with the tools and strategies needed to develop a brand that stands out and connects with your audience, making your brand memorable and valued.

Master effective branding to increase market Impact and build customer loyalty

Course Length:
1h 25min. 7 lessons.

This course gives you the skills to build a strong and impactful brand identity that connects with your customers, strengthens your market presence, and inspires loyalty. From defining your brand’s core values to creating consistent messaging across channels, you’ll learn how to create a memorable, impactful brand that stands out from the competition. You will gain actionable skills to build a brand strategy that drives customer engagement and sets your business apart.

After completing this online course on branding you will be able to assist your team and company with:

  • Developing a unique brand identity that aligns with core values.
  • Creating consistent messaging across all channels.
  • Building customer loyalty through powerful brand experiences.
  • Executing strategies that boost brand recognition and market influence.
  • Utilize storytelling to improve brand connections.

This course is for you if you are responsible for:

  • Brand management and marketing strategies.
  • Customer engagement and loyalty initiatives.
  • Content and messaging consistency.
  • Business growth and competitive differentiation.
  • Strategic planning and communications.

Subscribe now and get access

See Pricing

Course Curriculum

Branding

1 Brand DNA: The foundation for creating iconic brands

Discover how the most successful brands have used the brand DNA formula to scale nationally and internationally. Resources Brand goals and actions to take Brand evaluation exercise Branding-Lesson-1Download Download Download

2 Brand soul: The importance of brand purpose, vision and mission

See how a clear definition of your brand vision, purpose and mission helps you grow your advocates. Discover how to create an emotional connection between your brand and your stakeholders. Topics covered: Learn how to effectively develop the foundation

3 Brand positioning: Distinguish your business in a competitive market

Discover the keys to differentiating your brand from the rest of your market. Learn strategies to choose your ideal position while staying relevant to your customers and other stakeholders. Topics covered: Learn to position your brand so it’s effective

4 Brand messaging: Create an engaging brand narrative and experience

Discover how to create a compelling, authentic brand story that resonates with all your stakeholders. And discover how to create a stronger company culture through brand. Topics covered: Create a memorable and attractive brand story that people love De

5 Brand identity: How to align with brand positioning to develop a brand

Discover how to choose logos, symbols, colors and fonts that align with your positioning and resonate with your target audience. Topics covered: Understand how to conceptualize a memorable and attractive brand logo that people love Learn the psychology

6 Go Beyond approach: Create a community of loyal clients and expand the lifetime value of each client

This unorthodox approach to brand and client relationship will revolutionize the way you do your marketing. Learn the meaning of “going beyond” and apply it effectively to extend the lifetime value of your clients. Topics covered: Improve your brand va

Flavilla Fongang

Branding, Neuromarketing & Social Selling Course Instructor @ 3 Colours Rule

Flavilla Fongang is the founder of the award-winning branding and marketing agency 3 Colours Rule.

When she’s not advising brands such as BBC, Flavilla gives keynote speeches, hosts the podcast Tech Brains Talk, and leads Tech London Advocates – Black Women in Tech.

Mercedes Benz gave Flavilla the “She’s Mercedes” businesswoman award and Linkedin named her as one of the most influential businesswomen.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Branding Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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