Pricing and Packaging Course
Increase profitability with a smarter pricing & packaging strategy
2h 25min | 6 lessons
In this course, you will learn how to:
- Develop a pricing strategy that increases revenue and customer lifetime value.
- Optimize packaging to create perceived value and drive conversions.
- Identify the best pricing models for different customer segments.
- Use data to refine and adjust pricing for maximum profitability.
- Position your product’s value effectively to reduce price resistance.
Trusted by marketers at
Master pricing and packaging to create value-driven strategies and boost customer loyalty
Course Length:
2h 25min. 6 lessons.
Pricing mistakes cost businesses millions in lost revenue. Charge too little, and you leave money on the table. Charge too much, and you push customers away. This course is built for business leaders and marketers who want to take control of their pricing strategy and maximize profitability. Every framework is tested, and every strategy is designed to help you structure pricing tiers, refine packaging, and position your offer for maximum conversion. Learn how to price with confidence and build a revenue model that scales.
After completing this online course on pricing and packaging, you will be able to assist your team and company with:
- Develop a pricing strategy that drives revenue and customer loyalty.
- Optimize product packaging and tiers for different market segments.
- Use data to refine pricing decisions and increase profitability.
- Position your product to maximize perceived value and reduce churn.
- Build a scalable pricing model that supports long-term business growth.
This course is for you if you are responsible for:
- Marketers responsible for pricing strategy and positioning.
- Product managers looking to optimize pricing and packaging.
- Business owners who want to increase profitability and revenue.
- Growth leaders focused on maximizing customer lifetime value.
- Anyone responsible for pricing decisions that impact business success.
Look no further than CXL, this is the best and most recommended course you will find on Pricing and Packaging.
Subscribe now and get access
Course Curriculum
Pricing and packaging
Pricing’s Importance and an Introduction to Value Based Pricing
Pricing Research Methods
Pricing Personas and Applying Pricing Research Methods
Packaging and Value Metrics
Who owns pricing and how to change pricing
Localization, Billing Systems, and discounts – oh my
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Pricing and Packaging Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
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Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
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A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
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It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.