Increase profitability with a smarter pricing & packaging strategy
2h 25min | 6 lessons | 3 downloadable resources
In this course, you will learn how to:
- Develop a pricing strategy that increases revenue and customer lifetime value.
- Optimize packaging to create perceived value and drive conversions.
- Identify the best pricing models for different customer segments.
- Use data to refine and adjust pricing for maximum profitability.
- Position your product’s value effectively to reduce price resistance.
Trusted by marketers at
Bad pricing doesn’t just hurt sales, it kills growth
Most businesses price too low, too high, or without a strategy, leading to lost revenue, poor conversions, and churn. If your pricing isn’t aligned with customer value, you’re losing profit on every sale. This course gives you a proven framework to develop pricing that attracts the right customers, improves retention, and maximizes lifetime value.
Master pricing and packaging to create value-driven strategies and boost customer loyalty
Course Length:
2h 25min. 6 lessons.
Pricing mistakes cost businesses millions in lost revenue. Charge too little, and you leave money on the table. Charge too much, and you push customers away. This course is built for business leaders and marketers who want to take control of their pricing strategy and maximize profitability. Every framework is tested, and every strategy is designed to help you structure pricing tiers, refine packaging, and position your offer for maximum conversion. Learn how to price with confidence and build a revenue model that scales.
After completing this online course on pricing and packaging, you will be able to assist your team and company with:
- Develop a pricing strategy that drives revenue and customer loyalty.
- Optimize product packaging and tiers for different market segments.
- Use data to refine pricing decisions and increase profitability.
- Position your product to maximize perceived value and reduce churn.
- Build a scalable pricing model that supports long-term business growth.
This course is for you if you are responsible for:
- Marketers responsible for pricing strategy and positioning.
- Product managers looking to optimize pricing and packaging.
- Business owners who want to increase profitability and revenue.
- Growth leaders focused on maximizing customer lifetime value.
- Anyone responsible for pricing decisions that impact business success.
Look no further than CXL, this is the best and most recommended course you will find on Pricing and Packaging.
Subscribe now and get access
Course Curriculum
Pricing and packaging
Pricing’s Importance and an Introduction to Value Based Pricing
Pricing Research Methods
Pricing Personas and Applying Pricing Research Methods
Packaging and Value Metrics
Who owns pricing and how to change pricing
Localization, Billing Systems, and discounts – oh my
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Pricing and Packaging Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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