Pricing and Packaging Course
Increase profitability with a smarter pricing & packaging strategy
2h 25min | 6 lessons
In this course, you will learn how to:
- Develop a pricing strategy that increases revenue and customer lifetime value.
- Optimize packaging to create perceived value and drive conversions.
- Identify the best pricing models for different customer segments.
- Use data to refine and adjust pricing for maximum profitability.
- Position your product’s value effectively to reduce price resistance.
Trusted by marketers at
Master pricing and packaging to create value-driven strategies and boost customer loyalty
Course Length:
2h 25min. 6 lessons.
Pricing mistakes cost businesses millions in lost revenue. Charge too little, and you leave money on the table. Charge too much, and you push customers away. This course is built for business leaders and marketers who want to take control of their pricing strategy and maximize profitability. Every framework is tested, and every strategy is designed to help you structure pricing tiers, refine packaging, and position your offer for maximum conversion. Learn how to price with confidence and build a revenue model that scales.
After completing this online course on pricing and packaging, you will be able to assist your team and company with:
- Develop a pricing strategy that drives revenue and customer loyalty.
- Optimize product packaging and tiers for different market segments.
- Use data to refine pricing decisions and increase profitability.
- Position your product to maximize perceived value and reduce churn.
- Build a scalable pricing model that supports long-term business growth.
This course is for you if you are responsible for:
- Marketers responsible for pricing strategy and positioning.
- Product managers looking to optimize pricing and packaging.
- Business owners who want to increase profitability and revenue.
- Growth leaders focused on maximizing customer lifetime value.
- Anyone responsible for pricing decisions that impact business success.
Look no further than CXL, this is the best and most recommended course you will find on Pricing and Packaging.
Subscribe now and get access
Course Curriculum
Pricing and packaging
Pricing’s Importance and an Introduction to Value Based Pricing
Pricing Research Methods
Pricing Personas and Applying Pricing Research Methods
Packaging and Value Metrics
Who owns pricing and how to change pricing
Localization, Billing Systems, and discounts – oh my
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Pricing and Packaging Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.