Optimize your pricing strategy to increase revenue
2h 00min | 6 lessons | 3 downloadable resources
In this course, you will learn how to:
- Understand the principles behind effective pricing strategies and utilize them to impact your growth.
- Measure the value of features and assess customers’ willingness to pay to better serve your audience.
- Determine when to publish pricing, when to withhold it, and how to communicate price increases with minimal customer loss.
- Avoid common mistakes businesses typically encounter when pricing products.
- Develop a data-driven pricing strategy to optimize monetization and drive revenue growth.
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Maximize profitability with data-driven pricing and packaging strategies
Many businesses struggle to find the optimal pricing and packaging for their offerings, leading to missed revenue opportunities and customer dissatisfaction. This course teaches you to develop a strategic approach to pricing that maximizes revenue while meeting customer expectations. You’ll learn how to assess customer willingness to pay, communicate pricing effectively, and avoid common mistakes, all to help drive sustainable growth and profitability.
Master pricing and packaging to create value-driven strategies and boost customer loyalty
Course Length:
2h 00min. 6 lessons.
This course teaches you how to create data-driven pricing and packaging strategies that align with customer expectations and maximize profitability. By looking into customer behavior, willingness to pay, and effective communication, you’ll learn to create pricing structures that minimize customer churn and optimize monetization. Gain knowledge of publishing strategies, mitigating customer pushback on price increases, and avoiding common pricing mistakes. Walk away with the skills to refine your pricing approach, improve value perception, and drive business growth.
After completing this online course on pricing and packaging you will be able to assist your team and company with:
- Developing data-driven pricing strategies that align with market demand.
- Assessing customer willingness to pay and value perception.
- Communicating price changes with minimal customer churn.
- Implementing packaging structures that enhance customer value.
- Identifying and avoiding common pricing pitfalls.
This course is for you if you are responsible for:
- Product pricing strategy.
- Monetization and revenue optimization.
- Customer value assessment and marketing.
- Communicating pricing structures and changes.
- Developing strategic packaging solutions for market differentiation.
Subscribe now and get access
Course Curriculum
Pricing and packaging
1 Pricing’s Importance and an Introduction to Value Based Pricing
2 Pricing Research Methods
3 Pricing Personas and Applying Pricing Research Methods
4 Packaging and Value Metrics
5 Who owns pricing and how to change pricing
6 Localization, Billing Systems, and discounts – oh my
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Pricing and Packaging Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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