Become great at developing a pricing strategy
Optimize the most powerful tool to grow your revenue
By Patrick Campbell,
CEO @ ProfitWell
Course length: 2h 00min
Some of the companies that train their teams at CXL:
Start seeing bigger returns from your pricing
Pricing is the most overlooked way to drive growth, affecting the bottom line nearly four times more than acquisition. But with monetization sitting at the intersection of uncomfortable and important, most companies avoid touching it.
This course will demystify pricing and give you the tools you need to get it right. Learn how to use pricing to increase revenue while getting your customers excited about your product.
Go from guessing to growth with a data-driven pricing strategy
How much is too much? Are you selling yourself short, or turning buyers away? With so much uncertainty around pricing, it’s tempting to model your pricing on successful companies. But this can devalue your product in a competitive market.
You need to go beyond copy-paste tactics and understand what works, and why. This data-driven course is packed with research, case studies and practical examples to learn from and implement. So you’ll know exactly what to do to grow your revenue.
After taking this course you’ll…
- Understand the principles behind effective pricing strategies and how you can tailor them to impact your growth.
- Be able to measure the value of features and willingness to pay to better serve your customers.
- Know when to publish pricing, when not to, and how to communicate price increases with minimal customer loss.
- Avoid the common pitfalls businesses typically fall into when pricing products.
Become great at developing a pricing strategy in 6 practical lessons:
- Discover a framework for value-based pricing, so you can optimize your monetization.
- Learn effective pricing research methods. Understand how value affects customers and figure out your segmentation and pricing strategy.
- Develop your own pricing personas and understand their importance in product and marketing development.
- Understand how to package features by determining your pricing value metric.
- Get answers to your pricing questions about ownership, communication, and whether to publish, raise or change prices.
- Master pricing tactics and strategies to help you navigate localization, billing systems, and discounts.
Skills you will master
Your course curriculum
Pricing and packaging
1 Pricing’s Importance and an Introduction to Value Based Pricing
2 Pricing Research Methods
3 Pricing Personas and Applying Pricing Research Methods
4 Packaging and Value Metrics
5 Who owns pricing and how to change pricing
6 Localization, Billing Systems, and discounts – oh my
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
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Learn Pricing Strategy: FAQ
Who is this course for?
This course is essential for you if you:
- Want to start seeing bigger returns from your pricing
- Want to stop guessing and growth with a data-driven product strategy
- Want to discover the tools to get pricing right
- Want to learn how to use pricing and packaging to increase revenue, while getting your customers excited about your product
Some careers that will especially benefit from this course are product manager, digital marketing manager, and ecommerce manager.
What will you learn?
After taking this course, you will:
- Understand the principles behind effective pricing strategies and how you can tailor them to impact your growth.
- Be able to measure the value of features and willingness to pay to better serve your customers.
- Know when to publish pricing, when not to, and how to communicate price increases with minimal customer loss.
- Avoid the common pitfalls businesses typically fall into when pricing products.
What does the course include?
Our Pricing Strategy training includes 6 lessons, 0 downloadable resources, 2h 00min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Pricing Strategy Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.