Unlock powerful marketing insights with advanced Google Tag Manager
6h 19min | 12 lessons
In this course, you will learn how to:
- Implement advanced GTM setups that deliver accurate data.
- Create custom solutions to track complex user behaviors effectively.
- Streamline tag management, significantly speeding up your workflow.
- Confidently debug and resolve complicated GTM configurations.
- Integrate GTM with analytics platforms seamlessly, without depending on developers.
Trusted by marketers at
Basic tag management skills only get you so far
A lack of Google Tag Manager skills means your marketing decisions are held back by incomplete or inaccurate data. To fully leverage GTM, you need to move beyond fundamentals and master complex tagging scenarios. This course pushes you forward, equipping you to confidently handle advanced GTM tasks and deliver marketing data that makes a genuine business impact.
Master advanced Google Tag Manager skills to automate workflows and maximize tracking capabilities
Course Length:
6h 19min. 12 lessons.
This course goes far beyond the basics. You’ll learn to solve challenging tagging scenarios, confidently track user actions that matter most, and optimize your GTM setup to ensure data accuracy. Gain practical knowledge of the GTM API, dataLayer, and advanced tools like customTask and hitCallback. Get ready to become your company’s GTM expert, capable of turning complex tracking requirements into simple, reliable solutions.
After completing this online course on advanced Google Tag Manager, you will be able to assist your team and company with:
- Designing and deploying advanced GTM configurations without developer bottlenecks.
- Capturing deeper, more accurate user insights through advanced tagging.
- Diagnosing and swiftly resolving complex tagging and data-accuracy issues.
- Optimizing your website’s tag setup to maintain site speed and performance.
- Ensuring your analytics deliver actionable insights aligned directly with business objectives.
This course is for you if you are responsible for:
- Managing complex marketing analytics and tag deployments.
- Capturing and analyzing detailed user behavior insights.
- Ensuring data accuracy and reliability across digital marketing channels.
- Optimizing site performance through effective tag management.
- Providing your marketing team with precise, timely, and actionable data.
Look no further than CXL, this is the best and most recommended course you will find on Advanced Google Tag Manager.
Subscribe now and get access
Course Curriculum
Advanced Google Tag Manager
Welcome to the Course
Event Tracking Under The Hood
Custom Event Listeners
The Tracker Object
customTask
Enhanced Ecommerce
API Outline And Resources
Build Your Own API Tool
Templates Introduction
Build Your Own Custom Template
Wrapping Up
Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager. Google has appointed him as a Google Developer Expert in these fields.
Simo holds the position of Co-Founder at Simmon Oy. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Advanced Google Tag Manager Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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